ISSUE 8 / SEPTEMBER 2012 / $6.99
HITO has launched a new training programme called Nail Technology. Find out more inside.
18 HOW TO TALK
Cait Woodcock comes out on top
A quick guide
NOMINEES & FINALISTS
TO A CLIENT
HEALTH & WELLBEING
Health & safety in salons
NATIONAL OFFICE PO Box 11 764 Wellington 6142 Phone (04) 499 1180 Fax (04) 499 3950
NORTHERN Phone (09) 579 4844 Fax (09) 579 4845 Mobile (027) 470 0169
AUCKLAND Phone (09) 579 4844 Fax (09) 579 4845 Mobile (027) 443 2401
MIDLAND Phone (09) 579 4844 Fax (09) 579 4845 Mobile (027) 480 6550
MID-CENTRAL Phone (04) 499 5150 Fax (04) 499 5152 Mobile (027) 470 0170
NORTHERN SOUTH SOUTHERN SOUTH Phone Phone (03) 338 5376 (03) 338 5376 Fax Fax (03) 338 4376 (03) 338 4376 Mobile Mobile (027) 483 2405 (027) 470 0171
CENTRAL Phone (04) 499 5150 Fax (04) 499 5152 Mobile (027) 445 5758
contents NAIL TECHNOLOGY
AWARDS NOMINEES & FINALISTS
2012 Industry Awards
Impressive work at WorldSkills Nationals
Three employers share their perspectives
HOW TO BUILD A LOYAL TEAM
POSTURE, HEALTH & WELLBEING
By Blue Cactus
Health & safety in salons
The benefits of mentoring
PRICE YOUR SERVICES RIGHT
The launch of a new training programme
HOW TO TALK TO A CLIENT A quick guide
Stay in business
Takes her skills abroad with Goldwell
HITO is excited to announce the launch of the National Certificate in Nail Technology (Level 3). With concerns around sanitation and unsafe practices in the nail industry, why would you not want to stand out above the rest and have a nationally recognised nail qualification?
e know that well trained nail technicians are valued members of the beauty industry, and clients travel a long way to have their nails treated by them. If you want the chance to up-skill with a first-of-a-kind training programme and become a sought after nail technician, then Nail Technology is for you. This qualification has been developed to give employers and employees a unique opportunity to gain a National Certificate, the chance to get a Creative Nails Design (CND) Certificate, and the chance to become Internationally Certified too. There are three pathways that you can take with this qualification and traineeship, each of which lead to your National Certificate: QbyE (Qualification by Experience): this is for people who have been working as a nail technician for three or more years and want to get some recognition for their experience. Training by someone in your salon or clinic: if you have a qualified Nail Technician in the salon/clinic, they can be your trainer, teaching you their skills and assisting you in your traineeship while you also learn from the resources HITO will provide. Off job training: If you wish to up-skill as a technician and do not have a qualified
trainer, you can attend technical training with CND. Their nationally qualified trainers will support you in learning the practical skills required to complete this qualification. With this pathway you will gain a CND alongside your National Certificate. This new programme’s duration is 14 months and in this time you’ll learn a variety of skills including those needed for working in the salon, knowledge about the nail, knowledge about the tools and products that you will work with and how to work safely and professionally. If you have completed or are in the process of completing a National Certificate in Hairdressing, some of the standards you have achieved may be recognised as part of this qualification. Anyone who completes Nail Technology will be able to: • Perform Acrylic nails (including pink and white – tips and sculpture) • Perform Gel nails (Hard Gel) • Perform basic manicures and pedicures • Perform treatment manicures and pedicures with exfoliation, paraffin, hot oil and mask therapy • Perform creative work including French polish and Nail art (ornamental and decorative)
As a nails trainee there are a few different ways you’ll learn these skills, including assignments, self-directed learning and either on job training or a one week training workshop with CND (where you will also get a training kit with what you need to complete 20 full sets of nails). While you’re doing your traineeship you will have visits from a HITO Sales and Liaison Manager and access to a trainer if additional support is needed. This qualification is great opportunity for employers to offer more services and attract more clients. Why not utilise the spare space in your salon by bringing in a nail technician to complement your business and bring in more clients? Or, why not utilise your current staff or trainees by up-skilling them in Nail Technology? Employers will be able to see an increase in salon profits as they offer more services, and up-skilled staff will be an asset to your team. Extra training keeps your staff inspired and is great for staff retention too. If you are interested in getting involved in this training programme, you can sign up online to receive a brochure with all the information you’ll need. Just head to nzhito.polldaddy.com/s/registerme to register your details and we will send you a brochure and application form.
National Certificate in Beauty Services
nail technology Make nails your profession Do you want to... •
Perform Acrylic nails (including pink and white tips and sculpture)
Perform Gel nails (Hard Gel)
Perform basic manicures and pedicures
Perform treatment manicures and pedicures with exfoliation, paraffin, hot oil and mask therapy
Perform creative work including French polish and Nail art (ornamentaland decorative)
Learn skills to work within the salon
Gain knowledge about the nail
Learn about the tools and products that you will work with
Work safely and professionally.
HITO has launched a new traineeship just for you. Taking 14 months, you will learn skills in an intensive 1 week workshop and then put your skills into practice in your workplace. Put your skills to the test, gain a national qualification. APPLY TODAY
You can download an application form from the HITO website at www.hito.org.nz/documents-forms/training-agreements/ or email us at email@example.com
Real skills. Real support. Real career.
Training Programme Frequently Asked Questions
WHAT WILL IT DO FOR ME OR MY BUSINESS?
Travel and accommodation is not included so will need to be arranged by the trainee.
For business owners, increasing the skills of your staff raises morale, improves staff satisfaction and loyalty and will increase clientele volumes and revenue.
WHO IS CND?
For employees, you will learn new and valuable skills, increase your value to your employer and develop your career path.
WHY IS THIS TRAINEESHIP IMPORTANT? Well trained Nail Technicians are a valued member of the beauty industry. Clients will travel a long way to have their nails treated by them. This traineeship is to work towards gaining your National Certificate in Beauty services (Nail Technology, Level 3) has been designed to allow the nail technician on the job learning to encourage a career in the nail industry.
WHERE WILL THE TRAINING TAKE PLACE? 95% of training will be done in the workplace either with your qualified trainer or CND using the DVD training material. The 1 week skills training course with CND will take place in either:
WHEN CAN I START? You can sign into a training agreement today to start your learning. When you application is approved, HITO will send you the salon skills assignments to work on. When you have completed the one week training course, HITO will send the remaining assessment documents to you.
DO I HAVE TO DO THE TRAINING COURSE FIRST AND THEN DO MY TRAINING AT WORK? No. There are some assessments to complete prior to the course. There is the option to complete the Salon skills first, and even continue on with the other theory assignments until the numbers for running a workshop in your region are met. There are some assessments to complete prior to the course.
WHAT SUPPORT IS AVAILABLE?
CND provide training and on-going support, great resources and a manual to assist you along the way. A HITO trainer will also assist when needed and they are just a phone call away.
• Nelson • Christchurch. We can arrange other locations if there is a minimum of 10 trainees who are interested. Contact your HITO regional manager for more information. Course dates will be in early 2013 and will be arranged based on the number of people applying. The training course will take 5 full days and will take place from Monday to Friday 9am5pm. However under special circumstances the course may run over a weekend.
Creative Nail Design is a global product company specialist on professional nail care. You can find out about them at http:// www.cnd.com/
CND will also supply a workbook, text book and DVD when you attend the workshop. This will support you through the practical content and give you a foundation of the theory knowledge. Your HITO Sales and Liaison Manager will also provide you with support, and you can get support from a subject matter expert. You can also get support from the nail product company you use for on-going
Well trained Nail Technicians are valued members of the beauty industry. Clients will travel a long way to have their nails treated by them.”
product knowledge and technique/ skill support.
HOW LONG DO I HAVE TO COMPLETE THE TRAINING PROGRAMME? The training programme will take 14 months to complete. You will be using your skills long before you gain your qualification.
WHAT QUALIFICATION DO I GAIN? You will gain the National Certificate in Beauty Services (Nail Technology) Level 3. When you complete your traineeship successfully, HITO will send your certificate to you.
WHAT WILL I LEARN? The practical skills you will learn include: • Perform Acrylic nails (including pink and white – tips and sculpture) • Perform Gel nails (Hard Gel) • Perform basic manicures and pedicures • Perform treatment manicures and pedicures with exfoliation, paraffin, hot oil and mask therapy
• Finding images of tools of the trade and describe how to maintain these, also the difference between high risk tools and low risk tools. • Build a 3D model of a nail, take a photo to send in for marking, as you build the nail structures you will describe the functions of each and find out about the supporting structures. • Take some time to find different images of nail conditions and then describe the signs/symptoms, possible causes and how to manage the situation if a client has this condition. Practical work will include: • When you have become experience in a practical skill, you are ready to work on the portfolio. These can be done on paying clients • A guide book has been developed to help encourage you to through the process of what you will need to collect during this process. • When this is completed and signed off by your employer it is ready to be submitted to HITO for an assessor to mark.
while you are working, you will have to be working in the Beauty or Hair industry. If you are under 18 years old, and wish to do the traineeship, you will need to have your training agreement approved and signed by your parent, guardian or caregiver.
HOW MUCH DOES IT COST? The total cost of the traineeship is $1750. This is made up of: 1. $200 for an application fee 2. $315 for an assessment fee and to register credits 3. $1235 for the week long training workshop and training materials
HOW CAN I PAY? You can pay by credit card, cheque or direct bank transfer. Your application should include the payment details. If you find $1750 difficult to pay in one lump sum, HITO can approve to spread the cost for you. • Application fee + 1st Monthly payment = $500
• Monthly Payment 2 $ 250 • Monthly Payment 3 $ 250
• You will also learn theory skills to support you along the way.
A qualified verifier will visit you at your workplace to observe you working as a nail technician. Your portfolio will be marked by a HITO verifier and returned to you afterwards.
You will need to complete a First Aid course, but this is not included. You will need to source these units through St Johns.
HOW MUCH TIME DO I NEED TO DEVOTE TO THE TRAINING EVERY WEEK?
Therefore, your first payment with you application form will be:
• Perform creative work including French polish and Nail art (ornamental and decorative)
WHAT DO YOU NEED TO DO TO COMPLETE THIS QUALIFICATION? The most important part of this is to make the commitment to do the work required. Your assignment work will include: • Salon Skill assignments are a series of tasks for you to work through under the guidance of your employer. A great way to start the on the job training process.
Learning and acquiring skills is different for everyone, so it is difficult to give an exact number. However we recommend that, as a minimum, you focus on training and developing your skills for no less than 15 hours per week. This time can be in the workplace or in your own time.
I’M ABOUT TO LEAVE SCHOOL, CAN I DO THIS TRAINEESHIP? This traineeship is open to anyone over 16. However, as most of the learning takes place
• Monthly Payment 4 $ 250 • Monthly Payment 5 $ 250 • Monthly Payment 6 $ 250
• $ 200 application fee + $ 300 1st monthly payment = $ 500 If you would like to spread the cost, please indicate this on the application form. Please note that if regular monthly payments are not maintained, then the training agreement may be cancelled with 4 weeks’ notice and you will need to return the training materials.
FORMA MAGAZINE | ISSUE 8 | 5
Over the past few weeks, HITO’s office in Wellington has been flooded with applications for this year’s Industry Awards. Applications of all shapes and sizes were handed over by a confused postman and kept us covered in glitter and glue.
We have been very impressed with the standard of the applications and wish to thank everyone who applied this year. The number of applications was higher than last year and you gave the judges a hard task of narrowing the applications down to the final finalists and nominees. We are excited to announce that the finalists and nominees are:
APPRENTICE OF THE YEAR: Auckland • Laura Williams from Jan Waite Hairdressing • Kaleb Pritchard from BLAZE • Frana Evans from Ripe Hairdressing The Auckland regional winner and Apprentice of the Year Finalist is Laura Williams from Jan Waite Hairdressing
APPRENTICE OF THE YEAR: Northern • Moana Riddell from Hair Scene Hair and Beauty • James Jackson from Abstraxt Hair Design • Kyra Williamsom from The Original Hair Cutting The Northern regional winner and Apprentice of the Year Finalist is Moana Riddell from Hair Scene Hair and Beauty
APPRENTICE OF THE YEAR: Midland • Nicole Knox from Blow Hair Co. • Alannah Goldsmith from House of Elliott • Sarina Anderton from Salon One The Cove The Midland regional winner and Apprentice of the Year Finalist is Alannah Goldsmith from House of Elliott
APPRENTICE OF THE YEAR: Mid-Central • Hannah Hay from IZUKA • Kirsty Nicholls from 42 On King • Nicky Gibbons from Misse Hair Boutique
The Mid-Central regional winner and Apprentice of the Year Finalist is Kirsty Nicholls from 42 On King
APPRENTICE OF THE YEAR: Central • Miriam Thomson from Blue Cactus • Amberly Gittings from Reds Hair Co • Megan Stovell-Dundas from Headstart Hair Design The Central regional winner and Apprentice of the Year Finalist is Megan Stovell-Dundas from Headstart Hair Design
APPRENTICE OF THE YEAR: Northern South • Sarah Wright from Vogue Kaiapoi Hair Spa • Marianna Brown from Do. Hairstyling • Natasha Lynskey from Rodney Wayne Northlands
• Hair Scene - Hair and Beauty, Whangaparaoa Owner/Trainer/Managing Director: Linley Wade • Morgan & Morgan Urban Retreat, Takapuna Salon Manager: Eric Ladd • Vogue Kaiapoi Hair Spa, Christchurch Salon Owner: Lisa Steele
TUTOR OF THE YEAR NOMINEES ARE: • Lynette Joseph, Senior Hairdressing Tutor at BOP Polytechnic • Robyn Collins, Off Job Training Lecturer at Wanganui UCOL • Serena Wallace, Head of Hairdressing Department at Cut Above Academy • Sonia Baker-Johnston, Senior Lecturer at Manukau Institute of Technology
The Northern South regional winner and Apprentice of the Year Finalist is Marianna Brown from Do. Hairstyling
TRAINER OF THE YEAR NOMINEES ARE:
APPRENTICE OF THE YEAR: Southern South
• Robyn Collins form UCOL, Wanganui • Tracey Larcombe from Ahead in Hair, Christchurch
• James Gibbs from Headquarters Hairdressing • Amelia Nicholson from Total Image Hair, Skin and Body • Nicola Wilkinson from Tu Meke Hairdressing
Congratulations to the nominees & finalists!
The Sothern South regional winner and Apprentice of the Year Finalist is Amelia Nicholson from Total Image Hair, Skin and Body
JASMINE MCBETH MEMORIAL SCHOLARSHIP FINALISTS ARE: • Annalee Tasker from Hair 2 Go, Napier • Kaleb Pritchard from BLAZE, Newmarket • Karl Edwards from Salon One The Cove, Tauranga
TRAINING SALON OF THE YEAR NOMINEES ARE: • Blue Cactus Hairdressing, Wellington Central Salon Owner: Larissa Macleman • En Jay Hair Company, Mount Maunganui Owner/Director: Nicky Robertson
The winners of each of these awards will be announced at the
2012 Industry Awards on Sunday 11th November 2012. Held in conjunction with Kitomba/NZARH, this is a night you won’t want to miss. This year the awards will take place in Wellington at the stunning Old Town Hall, a beautiful backdrop for the Art Deco theme. If you or someone you know is a final nominee, make sure you get your ticket to the awards today so you can be there on the night! Tickets are just $145 per person and can be purchased on the HITO website at www.hito.org.nz/industry-awards-2012/
FORMA MAGAZINE | ISSUE 8 | 7
I am very impressed with the high standard of work.”
WorldSkills impresses Over the 5th and 6th of July, ten very talented young stylists competed for the WorldSkills National title and the chance to represent our country in Germany next year.
eld in Christchurch at CPIT (Christchurch Polytechnic Institute of Technology), the competitors came from all around New Zealand to compete, having been selected from the regional competitions earlier this year.
Competition was very close, but only one person could come out on top with gold. The talented and hard-working Cait Woodcock from Spectra in Palmerston North was named the national winner at the awards ceremony in Christchurch. “The competition was really tough,” says Cait. “I feel very lucky!” Cait was followed closely by Shea O’Connor from Ursula Harris Hair Design (Nelson) with silver and Sarah Wright from Vogue Kaiapoi Hair Spa (Christchurch) with bronze. The level of work seen in this year’s competition was exceptional. “The standard has been very high,” says Anne Millar, HITO Board representative at the competition. “These young people have embraced what WorldSkills is all about and put in a lot of time and effort.” HITO CEO Erica Cumming agrees. “I am very impressed with the high standard of work,” she says. Laura Simpson from Scott Base in Dunedin says the level of work has dramatically increased this year. Laura took out the 2010 national competition and represented
New Zealand in London last year. This time she was at nationals as a judge. “You can tell that everyone has done their research, looked at photos and has a much better understanding of what WorldSkills actually is,” she explains. “In the men’s avant-garde module, for example, the work was already at an international level,” Laura continues. “Because the competitors are already working at such a high level, going to the international competition isn’t going to be such a massive process. Though it will still take a lot of hard work, they’ve already got that really good understanding of the WorldSkills concept, which is important.” Competitors worked very hard for the two full days of the competition, completing six modules in total including men’s avant-garde, women’s cut and colour and interpretation from an image. Lyndsay Loveridge, who trained competitor Bethany-Paige Woods, says the competition has “blown [her] out of the water”.
the biggest thing with any job – if the desire is there, you can work with anyone who has got that. They have all put in an awful lot of time,” she says. “One thing Bethany said to me,” Lyndsay continues, “is that she doesn’t know why more people don’t do WorldSkills, because everything you learn you can use throughout your whole career.” Competitor Samuel Stevens, from Bettjemans, would recommend the competition to others too. “I’ve found it a really positive experience. I’ve learnt a lot about myself, my skill base, and I’ve thoroughly enjoyed it,” he says. He would advise others to “do it, and back yourself.” For competitor Shenee Pomeroy from Moha, the competition was hard work but a lot of fun. “It’s very full on - probably the most full on two days I’ve ever had - but it has been fun. These are amazing skills that you don’t get to pick up anywhere else,” she says.
“It’s amazing; you’ve got the “crème de la crème” here. They want to do it, and that’s
If you’re interested in competing next year, the dates for the 2013 WorldSkills regional competitions have been announced: Sunday April 14th – Auckland and Christchurch Monday 15th April – Wellington and Dunedin Get your application in today for this exciting competition or for more information, contact Pitchin at the HITO National Office on (04) 499 1180 or firstname.lastname@example.org
FORMA MAGAZINE | ISSUE 8 | 9
I knew there was going to be a high standard of work, but I didn’t know it would be that high. I feel very lucky!”
Cait comes out on top Cait Woodcock from Spectra in Palmerston North lives by the motto “you reap what you sow”, and right now she is reaping the results of her hard work. In July, Cait won the WorldSkills National competition after two jam-packed days of competition. “It still doesn’t feel real!”
ait along with the other nine competitors completed six modules over two days. These included men’s avant-garde, women’s cut and colour and interpretation from an image. It was exciting, adrenaline pumping and nerve racking. “The competition was really tough,” Cait says. “Everyone’s work was absolutely incredible. I knew there was going to be a high standard of work, but I didn’t know it would be that high. I feel very lucky!” Cait spent a few days after the competition relaxing and catching up on sleep, as well as celebrating with friends and family. When she got back to work, she found her workstation covered in balloons and congratulatory notes. “It’s great having the support of a team, encouraging me when I need it most,” Cait says of her supportive employer Gabrielle Bundy-Cooke, her workplace and her family. Of the six modules in the competition, Cait says her favourite had to be the men’s avant-garde with beard design.
“This one was the hardest to prepare for,” she says. “Looking at pictures, you find so many different styles, everything but the kitchen sink! But once you sort out what you’re going to do, it’s great to be creative and produce something that you would never normally do in the salon”.
July 2013. Held in Leipzig, Germany, the international competition sees tradespeople from 52 different countries competing in their chosen professions.
“I also really enjoyed the interpretation from an image. I think in this one you really see your skill coming out.”
“We are brainstorming about fundraising for Germany,” she says, “the earlier we start, the better!”
Aside from competing, one of Cait’s favourite WorldSkills experiences was getting to have breakfast each morning with all the competitors. There are many different trades represented at WorldSkills, from chefs to florists, and all the competitors stayed in the same accommodation together. This meant breakfast time was an opportunity to meet people from all over the country and find out about what they do.
Aside from fundraising, Cait will also be focusing on training for internationals. It’s not just her technical skills she’s starting to prepare either. Cait’s taking a well-rounded approach by taking speech lessons to improve on her public speaking. She is also focusing on positive-thinking to get into the right mind frame for the busy year to come.
“We met people who did car painting and all sorts, it was so interesting,” Cait says. Looking forward, Cait knows she has a lot of preparation to do to get to the International WorldSkills competition in
Cait will need to fundraise $30,000 to get there.
If you are interested in donating or sponsoring Cait to get to Germany, contact HITO on (04) 499 1180.
CAIT WOODCOCK AT WORLDSKILLS
We have ten stylists going places for sure.”
WorldSkills report T hank-you for the whole WorldSkills opportunity and experience.
I certainly see WorldSkills in a very different light, especially after the privilege of watching ten amazingly dedicated, skilled, talented young hairdressers go through their paces for two action packed days. It heartens me to see that our youth of hairdressing have the same passion and commitment for our trade that the generations before them have had. Competitors rubbed shoulders with likeminded hairdressers forming relationships and bonds that will grow with time. I was amazed at the standard of work delivered throughout the six modules. For those in our industry that perhaps know little about WorldSkills, or perhaps do not rate the competition as something that would add value to their career path, I encourage them to think again and look at the work produced by this year’s competitors. Ask yourself, could you do these skills? How do you see the skills enhancing your own hairdressing? I believe that the ten hairdressers who rose to the challenge will add to their skill banks all they have learnt; their salon work will benefit, as will their clients, and the future direction each chooses to take will be greatly enhanced. WorldSkills winner Cait Woodcock so deserves to represent New Zealand, and we wish her both success and a journey to be enjoyed. To Shea and Sarah who came in second and third place, congratulations also. The three of you consistently produced amazing work. You should be proud and stand tall. There can only be one winner, but in reality, taking part makes each of the ten competitors a winner in their own right.
The six modules saw placing altered after each event. But what never changed (and grew in momentum as the days progressed) were the work skills. If you have ever tried to cut and style a mannequin, you know it is no easy task. But each competitor razored, spliced and walked their scissors through all that bulk of hair, reducing the amount with their Gama blades to about a ¼. Disconnected lengths designed to move and swirl into incredible shapes, creating light and shade were worked until finally, a style to match that of their European counter parts. Check out the pictures, they tell the story. The Men’s avant-garde module stretches the imagination beyond what most of us can comprehend, but you have to say ‘How skilled was that!’ The colour in particular pushed boundaries to the extreme, but it was clever colour work and beard styling. You were left with no doubt that there’s nothing that can’t be done if the stylist lets those creative juices flow freely!
For me, as a first time WorldSkills trainer and for our competitor Bethany-Paige, we have just begun our WorldSkills journey and strongly believe that the experience is life changing. I can only encourage young stylists and their employers to explore the world of WorldSkills. Truly those that competed have copious skills; from fashion cutting, styling, colouring and long hair, to the styling and conversion work unique to WorldSkills – both that of female and male work. What was so unique was the dressing-out skills! So I’ll leave you with this thought - watch this space. We have ten stylists going places for sure! Cheers and thanks, Lyndsay Loveridge
MARK YOUR CALENDAR
THE Industry Awards are back! The 2012 HITO Industry Awards are set to be an exciting night you won’t want to miss. Taking place at the Wellington Town Hall on November 11, the Industry Awards are a chance to honour rising stars in hairdressing & celebrate the successes of the past year. This year’s theme is Art Deco.
Apprentice of the year
Training Salon of the Year
One of New Zealand’s most prestigious hairdressing awards, Apprentice of the Year goes to someone who truly stands out as an up and coming star in the industry.
This is awarded to a salon with exceptional training characteristics and a commitment to excellence in training and professional development.
Trainer of the Year
Hairdressing Tutor of the Year
The Trainer of the Year Award recognises the exceptional industry knowledge, training characteristics and personal achievements of trainers. This is a new award which started last year.
This award goes to a tutor with an exceptional commitment to motivating and inspiring learners.
Jasmine McBeth Memorial Scholarship This award goes to an apprentice whose commitment and passion stands out and has allowed them to be the best and achieve their goals. The winner receives a $3,000 training and development scholarship and a pair of specially fitted scissors from KJ Scissors worth $1000. Tickets are now available. Visit www.hito.org.nz to purchase yours today.
FORMA MAGAZINE | ISSUE 8 | 13
TEAM SEVEN HAIRDRESSING
The real business benefits of training Three employers share their perspectives. “By training other stylists, we have been able to expand the team and open other salons, and then sell those salons as a profitable business in their own right. Now we have 18 staff across two salons, and Lynnette only works a few hours on the floor as, and when she wants to,” he says.
TRAINING TIPS: Don’t be put off by making mistakes.
In Aaron’s opinion, the Team Seven story proves that salon growth and profit is really quite simple.
You grow into becoming a good trainer. Keep your eyes open, take in everything you can. I always ‘mix and match’; I take one idea from somewhere and another from somewhere else. I pick out the best bits from other people or courses and blend them together – there is no one ‘right way’ to train.
“The more stylists you have working on the floor, the more clients you can service and in turn the more dollars you can turn over,” he says. Aaron and the team have found that investing in training is crucial for growing a successful salon.
Remember that people aren’t mind readers! Whether it’s with an apprentice or a senior stylist or a receptionist in your salon, take the time to set out your expectations. Show your staff how you want them to perform in every situation.
Create an ‘Operations Manual’ for your salon. This should be a ‘how-to’ guide that covers every part of a client’s journey. It’s like showing your employees where the goal posts are on the football field.
Put some mentors in place. These are people in the industry who you admire. Ask them for help. There is a lot of support out there, and most of the good trainers in our industry are very happy to share their success stories and strategies with you.
Employ the right people. So often salon owners can be disillusioned with taking on apprentices, but they are employing the wrong people. Take your time and before you employ anyone, have a checklist of everything you want your new employee to be. Don’t settle for near enough - the wrong staff member in any position can make your working life impossible.
“As a rule, we don’t actually employ senior stylists anymore,” he says. Team Seven instead focus on training all their own staff, and they find there are numerous benefits to having apprentices on board at the salon. TEAM SEVEN HAIRDRESSING SALON INTERIOR
AARON KARAM-WHALLEY TEAM SEVEN HAIRDRESSING
alons all over New Zealand are experiencing the benefits of training as an investment.
At Team Seven Hairdressing in the Waikato, training is something they passionately believe in. “Training our own staff has been the key to our success. It is all about having a longrange vision and thinking about tomorrow, today,” says Aaron Karam-Whalley, Team Seven’s Creative Director. When the salon first started over 20 years ago it was built entirely around founder Lynnette Karam-Whalley, explains Aaron. The only problem with that was although Lynette is a very skilled hairdresser, there is only one of her.
To start off with, employing apprentices means that you are planning for the future. “As much as we would love to retain employees forever, the reality is that people move on. Training apprentices ensures our salon will have skilled, qualified staff in years to come,” Aaron says. He has also seen how apprentices can free up seniors for more profitable work and help the salon deliver first class service in every area. “Apprentices can strengthen the level of service in your frontline and reception area. They can create a point of difference for your salon by ensuring the basin service is a good experience for clients,” he explains. Apprentices become familiar with your clientele too, which is important. They are able to build a rapport with clients so that when a senior stylist does leave, they will be more comfortable booking in with them, boosting long term client retention. However, Aaron recognises that these benefits are not instant. He compares
THE TRUE GRIT TEAM & THEIR MODELS AT A COMPETITION
taking on an apprentice to watching a seedling grow – it takes time, and you or someone in the salon need to put a lot of time and effort into seeing them grow. “But in my opinion, it is the best way to grow your salon and profits,” he says. Team Seven Hairdressing is passionate about seeing people become qualified. “Why would you ever want to start something and not finish it?” Aaron asks. “The sense of pride and achievement I see in every apprentice that completes is proof enough that everyone should get fully qualified.”
JACQUI VICTOR TRUE GRIT HAIR SPA
acqui from True Grit Hair Spa in Christchurch is another employer who has always trained apprentices and seen the benefits in her salon. “I think training is really important for a number of reasons,” she says. Jacqui passionately believes that training is important for keeping the hairdressing industry growing and moving forward. “We need to train to strengthen our industry,” she explains.
Aaron believes that all employers have a responsibility to hold our qualification in high regard.
Alongside the benefits to the industry as a whole, Jacqui sees training as an important part of her business.
“It is our passion or enthusiasm that creates that culture; not enough hairdressers value our qualification and I think that is very sad. Personally I am gutted if anyone leaves my salon without completing. If we, as salon owners, set our expectations and standards high, we can help to raise the bar in terms of professionalism in our industry.”
“I believe in growing my own stylists,” she says. “Training an apprentice allows us to do this. When we grow our own, we help them become accustomed to our culture and the way we do things in the salon, our procedures and policies.” Having come from Ray Astwood’s salon Hairline in the Waikato, Jacqui says she was influenced by his motto “to train, to train, to train.” She has trained a number of apprentices at True Grit, and she says seeing someone come out the other side as a qualified stylist is a very satisfying experience. “Training apprentices and then seeing them go out onto the floor as a qualified stylist is one of the most rewarding and inspiring things you can do. Seeing them grow is the reason I’m in the business.” At True Grit, apprentices are trained right from the get-go. Starting out at the hair spa area doing treatments, they then move up into doing colour work. Just as other salon owners have mentioned, this is a key way Jacqui finds apprentices increasing the salon’s profitability.
TEAM SEVEN HAIRDRESSING SALON INTERIOR
“While the apprentices are at the hair spa area doing colours and treatments and so on, this frees senior stylists up to be doing more cutting. It works so well in a business sense,” she says.
Jacqui credits Aine, her HITO Sales and Liaison Manager, with helping to motivate and assist her apprentices and get them qualified. She advises other salon owners to keep a close relationship with their HITO representative too. One way Jacqui keeps her apprentices motivated and inspired is through competitions. She likes to see all her apprentices competing in hairdressing competitions. “It’s great for the fun aspect of their training and helps with their confidence,” she says.
TRAINING TIPS: Be organised. Have the appropriate training schedules and timetables in place for what is required. This keeps everyone aware of what is happening when.
Employ passionate people. Make sure the people you employ are passionate about hair, fashion and the industry. You need people on the team who have the right attitude, passion and drive.
Make the time. If you don’t have time to do all the training, appoint an educator in the salon who can be in charge of this. Education and training is too important to let it slip.
Stay inspired. Love what you do! Keep yourself inspired and motivated.
Stay involved in the industry. Network with other business owners and trainers so you can support each other. Over the past two years in Christchurch, sharing support with others has been so important in keeping the business going through hard times.
FORMA MAGAZINE | ISSUE 8 | 15
SALON ONE THE COVE
TRAINING TIPS: Choose an apprentice who fits in with your salon culture. If you keep butting heads it’s only going to frustrate you both and waste time.
Have a training plan Work it alongside the Off Job Training that the apprentices are completing.
Make them accountable
ANGELA KING SALON ONE THE COVE
ngela King, owner of Salon One the Cove in Tauranga, agrees that qualifying is very important. At her salon, getting qualified is something which is very highly valued. Angela says she has an expectation for her staff to be qualified or on their way to being qualified. “Getting qualified gives you more credibility. It’s a rite of passage really, something to aim for and something that we celebrate,” she says. For Angela, training is an investment in the future of the salon and the future of hairdressing. “Training is about having longevity for the future,” she says, “rather than being short sighted. When you train someone you’re investing in your future and the future of hairdressing, so I think we should give them the best start possible.” A key part of this training includes helping her staff set goals. Angela has found this to be important in keeping apprentices and stylists motivated.
most apprentices can be found. Finally, the fourth tier is for people who are new to the industry. Angela finds that this structure works well as it gives apprentices and stylists something to work towards - a goal to go up to the next tier - as well as giving the client options. Angela sees the benefits of training evident in her salon, including an increase in profit as apprentices assist seniors.
Always praise them when they do good work.
Recognise Make sure the apprentice understands that their contribution is important to the team’s overall success.
She has also found that by investing in training, you can build a team that fits the culture and values you want in the salon. “It’s better to develop your own talent than to poach talent from others,” she says. “You’ll find they’ll fit into your environment much better.”
There is a four tier pricing plan at Salon One the Cove which gives employees something to work towards. The top tier is the Directors price list which is for the salon manager and the stylists in the highest demand. Next tier down is for senior stylists – those who are qualified and building their clientele. The third tier is for stylists/technicians, and this is where
“Check their Facebook page, check references, if they’re coming from a provider check their attendance rate,” she advises. “You need to know that they will fit into your environment and have the same values as you and your team.”
Praise costs nothing
“By working underneath seniors, they greatly enhance their profitable work,” she explains.
Salon One the Cove was nominated for several awards at the 2011 Kitomba Business Awards including Fastest Growing Salon, Business Stylist of the Year, Excellence in Marketing and Employer of Choice. Angela has a careful recruitment process when hiring an apprentice to make sure she finds the right fit for the team.
“In the generation we have now it can be easy to lose motivation if you don’t have clear goals in place,” she explains.
If the apprentice does not take their training seriously, there needs to be a consequence. Everyone’s time is valuable including your own. You’ll find apprentices work better within appropriate boundaries.
SALON ONE THE COVE
My goal is to BE a stylist at New York Fashion Week. HITO will give me the skills, qualifications and experience to get ME there. Marianne, HITO Apprentice If you’re serious about a career in hairdressing, realise your potential with HITO – the essential hairdressing apprenticeship Find out more at hito.org.nz and Facebook HITO.news
Real skills. Real support. Real career.
Funniest Blunt Object Found HITO and A Sharper Blade have been on the hunt for the funniest blunt object out. We asked you to send in a photo of the funniest blunt object you could find and you could be in to win some great prizes from A Sharper Blade. Many creative entries came in for this competition and the top photos went onto the HITO Facebook page for you to vote on. After a one week flurry of ‘liking’ and sharing the top photos, the winners were announced!
Congratulations to Emily Wardlaw of Biba Boutique Salon in Birkenhead who took out first prize with the most Facebook ‘likes’ on her photo. Emily received a brand new texturiser valued at $325 from A Sharper Blade. Kirsty Nicholls from 42 On King in New Plymouth came in a close second place, taking away a scissor sharpening/ servicing voucher from A Sharper Blade worth $65. Alana Kitto from Styliz Hair Salon in Greymouth came in third place and also took away a $65 voucher. Congratulations to our winners and thanks to all who took part in this fun competition.
A Shaper Blade is a nationwide scissor blade sharpening service for professional salons and barbershops. For more information, visit www.asharperblade.co.nz or contact founder Greg Piper at email@example.com or on 027 459540.
Coming across as a friendly person is as much about your body language as it about what you say.”
How to talk to a client
A quick guide
The hairdressing industry is one of the most social areas to work. Hairdressers and barbers are constantly working with clients one on one, and making friendly conversation is an important part of the job.
n fact, making a connection with your client is almost as important as doing a good job on their hair. If you can maintain a good relationship with your clients, you will build a clientele who will trust your advice and could be loyal to you for years. Conversational skills can also help you build client numbers. If you are friendly, open and professional, you may find clients recommending you to their friends and family.
CONVERSATION IS A SKILL For some people, making conversation comes more easily. For many others, it can be embarrassing and difficult. Remember that holding a conversation is a skill. It gets better and easier the more you practice it. HITO CEO Erica Cumming says she felt nervous about what to say to clients when she first began in the industry. “It’s a normal thing to feel,” she explains. “I remember worrying about saying the right thing. Building that relationship with clients is important though. You need to get credibility with the client for them to trust you and continue to come to you in the future.” Like with most things, conversational skills are picked up through practice, so the first thing to do is have a go! Remember, the first conversation with a new client is going to be the hardest. It will only get easier as you start building the relationship over time. We have put together some tips on how to make good conversation with your clients.
BE FRIENDLY & OPEN This is the most important thing. Coming across as a friendly person is as much about your body language as it about what you say.
1. Smile (not just with your mouth, but with your eyes). 2. Try to hold eye contact. 3. Keep your posture open and nonthreatening by not crossing your arms. 4. An occasional gentle touch to the client’s shoulder can be a friendly gesture. This will give you a friendly and approachable look and put clients at ease in your presence.
MAKE THE CONVERSATION ABOUT THE CLIENT Take an honest interest in who they are and what they do. Asking genuine questions you will help to keep a conversation flowing. Try not to bombard your client with random questions. No-one wants to feel like they’ve just been interrogated.
KEEP BRINGING THE CONVERSATION BACK TO HAIR You clients want to learn more about their hair, so make sure you bring the conversation back to this topic as often as you can. Suggestions about how your client could style their hair at home and what products would benefit their hair are good talking points. Even if you’re new to the hairdressing industry, you will have knowledge that your client can benefit from. The best thing you can do for them is share that knowledge and give them some good advice while they’re in your chair.
A FEW OTHER CONVERSATION IDEAS To start off with, you may feel more at ease if you’re prepared. Think about some conversation starters ahead of time. As you get to know a client, you’ll have more of an idea of what to talk to them about. If you’re not sure where to start, here are some fail safe conversation ideas:
Ask questions about things relevant. If it’s nearing Christmas, you can ask about your client’s Christmas shopping or what they’re doing over the Christmas break. If there’s a public holiday or long weekend coming up, ask what their plans are for the holiday. Find out what the client does. They may have a speciality that you can ask questions about. For example, if your client is a banker you could ask them about KiwiSaver. Keep up with popular television shows and ask if they saw X Factor/American Idol/ Dancing with the Stars etc. this week. Who is their favourite contestant? If you don’t watch the programme yourself, look up what has been happening on the internet or ask a workmate. Follow local, national and international news topics. You can check out New Zealand news website Stuff.co.nz in the morning for any noteworthy events to bring up in conversation. Make a note of anything you talk about that you could follow up on next time they’re in the salon. For example, if they talk about their children, note down their names and ask after them next time. If they mention they’re studying at University, next time they’re in you can ask how their assignments are going. Keep in mind that some clients may just want to sit quietly and enjoy their time in the salon. Some clients may treat their time in the salon as a chance to relax and unwind away from a busy job or family life. Watch for signals that they would rather sit quietly and let them relax. With practice, you will find your conversation skills will only get better. Before long you’ll be feeling confident and talking to clients with ease.
READ ON AS SOME TOP STYLISTS, SALON OWNERS AND TUTORS SHARE THEIR FAVOURITE WAYS TO MAKE CONVERSATION WITH CLIENTS.
“It’s important to make it all about the client – introduce yourself and then bring it back to them and what you can do for them.” Angela King, owner and employer at Salon One The Cove in Tauranga.
“A real goody for me is asking where people come from, especially as I’m not from Dunedin myself. It’s also great to ask about travel - even if you haven’t done much yourself, your clients can educate you. Travel has to be my favourite topic to talk about with clients because you can learn so much about them as well. Read up on your geography though to save yourself from embarrassing moments!” Laura Simpson, qualified stylist, HITO Apprentice of the Year 2011 and National WorldSkills winner 2010.
“Don’t talk about yourself too much, unless you’r answering a question from the client. Show genuine interest in what they are talking about by asking follow up questions like, “what happened next,” and “how did you feel about that?” Asking questions about current news that won’t cause offence is good – at the moment you could ask what they thought of the Olympics.” Heidi Christian, Academic Manager at Waikato School of Hairdressing and the first graduate from Advanced Cutting.
“Make it personal. Use your body language to show that you’re open and approachable…I always introduce myself and make contact, like a light touch on the shoulder, to build that connection. Using your client’s name makes that personal connection as well. I like to sit down next to them when I talk to them, keeping us on the same level. This builds trust and makes your client feel comfortable to talk to you.” Cait Woodcock, qualified stylist at Spectra in Palmerston North and 2012 National WorldSkills winner.
“My boss always told me to read the front page and the back page of the paper each day. The front page is current events and the back page is sports, so this gives you something to bring up with clients – usually the front page for women and the back page for guys! It seems obvious, but I’ve also learnt over time that one of the best things you can do is talk to the client about their hair. You can share tips about how they can style their hair at home, how to apply conditioner…sharing your knowledge is that best gift you can give.” Mary-Ellen Orchard, qualified stylist at Yahzoo Hairdressing in Petone and Gateway Ambassador.
“I teach our team to keep the conversion about the client’s hair. It sounds simple enough, but it’s easy to get talking about movies, the weekend, gossip or family…this is all fine for a bit of the time you have them in your chair, but turn the topic to the client’s hair or hair in general often enough to make them feel they’re getting the full value they came for. They want to learn how to look and feel great! Celebrities’ hairstyles are always a great topic to discuss. Staying in the realm of hair allows you to give your client tips and tricks during her visit.” Larissa Macleman, owner and employer at Blue Cactus Hairdressing in Wellington.
For more help or advice on this topic, ask your employer or more experienced stylist in your salon.
FORMA MAGAZINE | ISSUE 8 | 19
How to build a loyal team Blue Cactus, on Wellington’s bustling Lambton Quay, is a salon with a passion for both its clients and staff.
anaging Director and owner Larissa Macleman started the salon in 1992 and has grown her team into a staff of 25. All of the team are qualified or on their way to getting their qualification. Blue Cactus has won the Global Salon Business Award three times and celebrates its 20th anniversary this year. “When we started, I had no idea we could achieve what we have today,” Larissa says. One of the reasons Blue Cactus has achieved great results is because Larissa has created a culture at the salon where staff stick around. There is a high rate of staff retention at the salon which started, she says, with a change in the way she viewed her team. “Somewhere along the line I made a conscious choice to look at the team differently,” Larissa explains. “I started seeing my staff as my clients, so then the salon clients became their clients,” she explains. “This shift in the way I viewed the team has made such a difference. They are my first priority, and I aim to look after
them with the same dedication that I would give our most precious salon client.” Larissa has seen this create a culture of loyalty in the salon as the team knows she cares for them will look after their needs. “They are able to feel a sense of belonging and know that they’re appreciated and valued,” she continues. When a team is supported like this, Larissa has found it’s easier to get buy-in for any changes that come up too. If people feel like they belong and have bought into the vision, they are more willing to take on new responsibilities and adapt to changes.
“At Blue Cactus, there is something more to belong to than just turning up for work,” she explains. Having a vision for the future keeps the team motivated and reaching for their next goal. “Long term vision coupled with a clear career path means that there are ways for staff to progress and there are things to work towards. If you’re working somewhere and you get to the top of where you can go in the first year, that’s when you’ll start looking outside for more opportunities. But why would you want to leave if there’s more to achieve?”
With the team behind her, Larissa has been able to try new things at the salon and pursue new goals.
The company structure at Blue Cactus creates a clear career path for staff members. If someone starts as a colourist, for example, there are three levels to progress through: Colourist, Intermediate Colourist and Senior Colourist.
Larissa has also provided an environment at the salon where there is vision and purpose and this has played a key part in keeping people on the team.
When they then move on to become a stylist, there are another four levels to work through: Stylist (someone who has almost finished their training and is building their
“It’s all about the way you approach change,” she says.
I started seeing my staff as my clients, so then the salon clients became their clients, This shift in the way I viewed the team has made such a difference.” LARISSA MACLEMAN – SALON OWNER
Top Tips Larissa’s top 5 tips to building a loyal team:
1. 2. 3. 4. 5.
INSPIRE – We started hairdressing because we love ‘doing hair’ so remember to keep your team inspired. APPRENTICES AT BLUE CACTUS
EDUCATE – Keep learning and give your team the tools to do a great job.
VISION AND DIRECTION – Give them a reason for being there and a reason to stay – a vision for their future. COMMUNICATION – This is the key to any successful relationship. TREAT – Treat your staff like they are your most precious clients.
clientele to become qualified), Senior Stylist (once someone is qualified), then up to an Executive Stylist and eventually a Master Stylist. Within each of these steps there are different pay levels too (including six pay levels within the apprenticeship/colourist progressions) so there is always something to be working towards. There are other opportunities available with the salon as well, such as roles in mini management, team leadership, competitions and specialisation. “There are two main pathways that you can choose,” Larissa says. “The creative pathway will take you on to be part of the creative team or be involved with training, while the management route is about becoming a team leader and eventually a manager.” Larissa has found this system to be very successful, saying she can hardly remember the last time someone left Blue Cactus to go to another salon. People do leave, of course, but usually for reasons like pregnancy or travel, she says.
Blue Cactus have also created a scholarship programme for apprentices which has helped keep them on board at the salon after they have qualified too. This programme is currently in its sixth year. “With the scholarship programme, we pay for everything for the apprentice including their HITO fees, off-job training… everything. The apprentice is then committed to staying on with us for two years after they qualify, or if they do leave they are responsible to pay us back the balance of their fees,” she explains. The programme has had some great results so far.
TRAINING AT BLUE CACTUS
LEFT–RIGHT: AMY CATER – SALON MANAGER, LARISSA MACLEMAN, & KERRI COX – EDUCATION & DEVELOPMENT MANAGER
“It has increased retention of staff,” she says. “Before, we had some people dropping out, but now those who are coming into apprenticeships are more committed. They know the intentions right from the start and they commit to being here long term.” “It makes me so proud to work with a team who are passionate about what they do.”
THE BLUE CACTUS TEAM
FORMA MAGAZINE | ISSUE 8 | 21
Posture, health & wellbeing T
he Department of Labour (DoL) has produced an evaluation of health and safety management practices in the hairdressing industry. They have identified that in hairdressing there is the risk of Musculoskeletal Disorders (MSD), pain, injury or harm from exposure to chemicals. Take a look at some of the areas identified as having risks for your health and wellbeing and see how you can make sure youâ€™re practicing safe hairdressing for a long lasting career.
Basin tasks - This involves shampooing and colour work. Apprentices can work on this task for long periods of time.
Side access to the basin is difficult. Awkward positioning of the body and twisting of the back can result in discomfort, pain and possible MSD injury.
Standing behind a free standing basin is the best position for basin tasks as it involves no twisting. For comfortable use, the top of the basin should be below the elbow when the arm is in a vertical position.
Working on the hair with scissors and comb.
Salon operators spoken to agreed that this (along with cutting and blow waving) is a main contributor of discomfort, pain and MSD. The way the comb and scissors are held comes with a risk of discomfort and pain in the finger muscles, along with the chance of cuts to the skin between the fingers.
The â€˜spoon gripâ€™ is the recommended way to hold the comb as this allows it to be rotated in the fingers, reduces the movement of the wrist and assists in positioning the elbow below the shoulder, closer to the side of the body.
Cutting - includes cutting with scissors or a razor.
As mentioned above, many salon owners agree that this is a main cause of discomfort, pain and MSD. Movements such as having a bent or twisted back and having the head bent forward can result in injury.
Good movements to practice include: having the back upright and in a neutral position with no twisting, adjusting the chair height and using a stool to enable good arm positions and movements, and having the elbows between the side of the body and out to 45 degrees.
A key cause of discomfort and pain. Movements such as having the elbows above the shoulders, the dryer arm being held at a constant height for a long period of time and bending and twisting the back can all result in pain and injury.
Good hairdressing practice includes using a stool to enable good arm and wrists positions, holding static arm positions for less than ten seconds at a time, maintaining an erect back posture and alternating dryer hands.
Applying colours - including using foils.
The following undesired positions and movements can cause pain and injury: bending forward and twisting the back, having the elbows above the shoulders, uncomfortable wrist angles, bending the knees and not adjusting the height of the chair.
Good movements to practice: having the client's head at the optimum height for the top half of the hair, and using a stool for the lower half of the head to enable good arm and wrists positions. Elbows should be below the 45 degree angle, shoulders down, standing erect and keeping the back in a neutral position with no twisting.
Perming - this can take up to an hour and requires precision finger work and concentration.
The hairdresser can carry out this whole task without a break. Movements such as bending over, twisting and having the wrists bent beyond the mid-range of movement can bring on fatigue, discomfort, pain and possible MSD in the fingers, wrists and back.
DoL recommends the use of a stool that you can adjust frequently, alternating standing with sitting to reduce standing time and finding a reason to walk away from the task for 10 seconds every 10 minutes. Doing exercises will also help - stretch and flex the shoulders, arms, wrists and fingers.
Straightening hair - some straightening methods can take up to four and a half hours.
Undesirable movements in this task include having the elbows and arms above the shoulders, the tongs being held at right angles to the line of movement and putting strain on the wrists.
Some things that can be done to improve this practice are sharing the work with another hairdresser, alternating the hands holding the straightening tongs, frequently lowering the arms, and stretching and relaxing the shoulders, arms, wrists and fingers. Have the client sitting as low as possible - note that a chair that allowed the client to lie back might make this task easier as well.
Keeping your spine healthy
airdressing, barbering and beauty therapy are careers where you are constantly on your feet. Working in these industries you are often using muscles in ways that, over time, can cause injuries and strains if not managed correctly.
DR THOMAS DISCUSSING SPINAL FUNSCTION
KEEPING FIT & HEALTHY In a career where caring for the client is important, being fit and healthy and caring for yourself is just as important. A good level of fitness is needed for a hairdresser, barber or beauty therapist to do their job in an environment where the work is physically demanding and dealing with clients can be stressful. Being fit and healthy enables you to ward off the effects of fatigue as the day progresses, and it can help you to be more resistant to harm. A healthy diet also contributes to looking good and feeling good. When The Department of Labour conducted this research, they found that of the hairdressers interviewed who were experiencing pains, none of them had a regular exercise programme. Having a fitness programme can be as simple as going for a walk several times a week to raise your heart rate. It’s recommended that people in the industry should also make sure they follow good practice in the workplace when it comes to taking lunch and dinner breaks, having short breaks during the day, and using the correct techniques. It’s best to prevent discomfort and pain from happening instead of waiting for it to arrive and then dealing with it. Once pain sets in, it takes longer to cure. The sooner a pain disorder is identified, the better the outcome!
MUSCULOSKELETAL DISORDERS Musculoskeletal Disorders (MSD) result in discomfort and pain in the muscles, tendons and joints. If not treated, these can result in injury.
The causes of MSD can come from a range of tasks performed at work and away from work. Muscles, tendons and joints are not designed for repetitive work, especially for those tasks that require fast repetitive movements for many hours in a day. One hairdressing task may not be the sole cause of discomfort and pain, but it is more often the collective workload that causes it. Working outside the mid-range of movement of a joint causes an unequal load on the joint and the muscles that flex it. This is particularly relevant in hairdressing for the shoulders, elbows, wrists and fingers. The symptoms usually take a period of time to appear. To prevent MSD you should: • Take breaks to reduce fatigue. • Exercise your calf muscles by lifting the heels off the ground when moving around the chair from the beginning of every day. • Wear low heeled shoes from the beginning of the day. • Take action immediately if discomfort occurs to ensure pain does not develop. • Check your work techniques and correct any undesirable movements (see table) • Allow for muscle recovery time with micro pauses and breaks. • If discomfort continues, consult your doctor. They can advise you on the best course of action.
The information in this article is from the Department of Labour website. The full study can be found at www.Dol.Govt.Nz/publications/ research/hairdressing/hairdressing_06. Asp#fig14
Dr. Hayden Thomas, chiropractor and spokesperson for the New Zealand Chiropractors’ Association, says hairdressers are an over represented group that he personally sees in his practice. “This is mainly a result of poor working postures and/or repetitive stresses and awkward positioning for extended times,” he says, “and, perhaps, standing in high heels for hours?” Dr. Thomas explains that altered posture and dysfunction arises from the body adjusting to repeated tasks and positions. This results in certain muscle groups shortening, strain in the muscles that are counterbalancing, joint restriction and altered position sense feedback to the brain and output back to the postural muscles. “Good posture means there is neuromusculo-skeletal [NMS] balance,” he explains. “This balance helps to protect the joints in the spine and surrounding tissues from excessive loads, tension or stress. It also guards against injury and possible deformity. Good posture is a great ‘tool’ to possess to help prevent pain and ensure optimum function.” Dr. Thomas recommends exercising regularly and keeping the abdominal muscles strong as these help support the spine. “An active spine is a healthy spine,” he says. A simple way to start strengthening your muscles and keeping your spine healthy is by trying the Straighten Up New Zealand (SUNZ) daily posture exercises. Take a look at the exercise chart which has been put together by SUNZ. It can also be found at www.straightenup.org.nz. “I highly recommend hairdressers and other professionals that constantly stress their spine get checked regularly by a chiropractor because we can help the spine and nervous system to function at an optimal level,” Dr. Thomas adds.
FORMA MAGAZINE | ISSUE 8 | 23
DIANA BEAUFORT OF REDS HAIRDRESSING
It also maintains consistency in the salon as each person is learning to do tasks in the same way. The team at Reds has had a mentor programme in place for about five years. Diana has some great success stories to tell. “When one of our top stylists left to travel we were able to progress a newly qualified stylist into her position,” she says. “The stylist who was leaving was responsible for her training and mentoring and made sure she was ready for the challenge. She now has a full column with an average retention rate of 80%, which is excellent.” THE REDS HAIRDRESSING TEAM
Mentoring in top New Zealand Salons
Diana has seen the team at Reds really engage with mentoring and start taking their own initiative with it. While she helps and oversees their training plans, her apprentices and stylists also come up with lots of ideas on their own.
Salon owners all around New Zealand are discovering first-hand the benefits of mentoring.
“They come up with things I wouldn’t even think of,” Diana says. “They create quizzes and competitions, making it fun. There’s friendly competition around the salon about who can be the best mentor.”
At HQ Hair by Design in New Plymouth, mentoring is also an important part of an apprentices learning.
iana Beaufort, owner and training manager at Reds Hairdressing in Pukerua Bay, has seen great results from a mentoring system she put in place. Reds have a reputation for great training, winning HITO Training Salon of the Year in 2010 and Kitomba/NZARH Salon of the Year 2011. At Reds, apprentices are mentored by someone who is one step ahead of them in the salon. “As our apprentices progress to the next level, they mentor the person moving into their position” she explains. “They oversee not only their induction process, but also train them to be ready for their new role.” If someone is progressing from basin duties to a colourist role, for example, they will mentor the person coming into the shampooing role on how to do the best job possible. At Reds, this mentoring/buddy system is ongoing with a minimum of 3 visits to hand over a client to a new stylist or colourist. The mentor helps ease the newbie into their new role and make the transition as seamless as possible for both clients and stylists. This mentoring system allows apprentices to have a clear and structured career path.
As someone moves into a new role and eventually takes over, clients are able to feel comfortable with them and feel that they are a part of the stylist’s journey, celebrating the team’s progress and acheivement. At Reds, a mentor is viewed as a ‘go-to’ person, passing on advice and skills as they progress. They are always ready to answer questions and give more informal training. “It makes every day in the salon a learning environment,” Diana says. “It builds a good culture where everyone is clear on expectations.” Mentoring at Reds includes more than passing on technical skills. Mentors cover communication, customer service, consultation skills and more. This is a key area where mentoring differs from formal, vocational training.
Founded by Lyndsay Loveridge, HQ Hair by Design has been around for more than 20 years. The salon is renowned for excellence in training, winning HITO Training Salon of the Year at last year’s industry awards. In April this year Lyndsay Loveridge retired as owner and handed the reins over to husband and wife team Cheryl and Jason Findlay. Cheryl, who has been a part of the HQ family for the past 13 years, says they have been practicing mentoring at the salon for as far back as she can remember. “Over the years, I’ve been a mentor to many and loved every minute of it,” she says.
Diana has seen that mentoring benefits not only the person being mentored, but the person in the role of mentor too. When someone is mentoring a colleague into their position, it helps them to be responsible and accountable. It gives them a sense of empowerment.
Every apprentice at HQ Hair by Design is taken under the wing of a mentor or buddy who helps them with their training. The focus of the mentoring programme at HQ is to encourage personal learning and growth for each individual apprentice. Like at Reds, this includes not just on the job skills but life skills.
“When you are training you need to be precise with your techniques and instructions. I find that this benefits the skill level for both trainer and trainee.” Diana elaborates.
“When putting an apprentice with a mentor we try to get the match right with similar tastes and personalities - like attracts like, as the saying goes,” Cheryl explains.
FORMA MAGAZINE | ISSUE 8 | 25
Mentoring apprentices into stylists Salon owners and trainers will know how satisfying and effective it is to guide young people through their apprenticeship, see them fit into the culture of their salon and succeed as fully qualified stylists.
he same owners and trainers will also know that a lot of support is needed from the team as an apprentice settles into their role and starts gaining skills. At HITO, we know that apprentices often need more than just skill-related training to help them through their apprenticeship.
APPRENTICES AT WORK
One of the areas where mentors assist apprentices at HQ is to help them get their training schedule set for the year. They’ll help them record what training is on, explain to them what they need and when, and plan for off job training and assessment dates to keep the apprentice organised. “The mentor has a great responsibility to lead by example,” Cheryl says. “It keeps them right up with the play and gives the apprentice someone to aspire to.”
Salon owners have said that young apprentices often need personal and social support as they cope with adult social and work relationships, financial responsibilities, study and (for some) living away from home for the first time. They need well rounded guidance if they are to get the most out of their apprenticeship. In other words, they need mentoring. Many people have recognised this need and are already doing mentoring in their salons, seeing benefits like: • An improved rate of qualification completions among apprentices,
Over the years, Cheryl says she has seen many benefits come out of the mentoring programme.
• A stronger learning culture in the salon,
“It’s a great way to see growth in skill and to track results for all,” Cheryl says.
• Helping the mentor to grow their leadership and training skills.
“It also gives the apprentice a voice. Mentors and apprentices have weekly one on one meetings. The apprentices really enjoy these as the mentor can focus solely on them and task at hand. Mentoring also creates a forum for constructive criticism through praise.” Mentoring has positive affects not only on the apprentices but on the salon environment as a whole too.
• Staff loyalty and retention improved, • Giving the salon a competitive advantage,
SO WHAT IS MENTORING? The key difference between mentoring and other training is the emphasis. Mentoring focuses on the development of the whole person while training is focused just on jobrelated skills. In mentoring, a person shares his or her knowledge, experience and wisdom with someone else who is ready and willing to benefit from it.
“A great salon culture is formed as bonds are made between the apprentice and the mentor,” she says.
Mentoring an apprentice can mean helping them in many different areas, including:
“I thoroughly recommend mentoring. It’s a great investment for all.”
- Cultural support such as coping in a new and unfamiliar environment
- Their wellbeing, relationships and safety
- Helping them to access more resources, training and support if they need it - Helping them to achieve their learning goals in the salon and at off-job training - Literacy/numeracy support such as helping with unclear documents and numeracy tasks - Support with time management, for example helping them make a study plan - Encouraging and motivating them in those times when it all feels too much - Support with employment issues like their rights and duties in the workplace Doctor Chris Holland of Work & Education prepared a study for HITO called ‘Mentoring Tips for Trainers and Salon Owners’. In this study, salon owners said that pastoral care is a key area provide support for. For example, many mentors find that they can support apprentices through life issues like relationships and pregnancy. This study also highlights some areas where many apprentices find that they need help in their first year. These included confidence, managing their workbook, time management for study and understanding the qualifications - all things that a mentor can help guide them through.
PRACTICAL KEYS TO SUCCESSFUL MENTORING To mentor someone successfully you need: Mutual respect For mentoring to be successful, there needs to be mutual respect between the apprentice and the mentor. Power and authority should not be used in mentoring. For this reason, it’s often best to have someone who is just a couple of steps above the apprentice mentoring them, rather than the salon owner. Accessibility & structure Apprentices need face to face meetings with their mentor that are regular and scheduled. It works well if sessions are structured in some way.
BETHANY-PAIGE WOODS (LEFT) & KIRSTY HONEYFIELD (CENTRE) AT THE 2012 SCHWARZKOPF ESSENTIAL LOOKS COMPETITION
As our apprentices progress to the next level, they mentor the person moving into their position.”
Clear goals Apprentices will have long term goals such a getting qualified or owning their own salon, but within these mentors can help them create medium term goals. These might be things like successfully completing their first year of off-job training. Within these, short term objectives can be created that are specific, measurable, achievable, realistic and time-bound (SMART). These can include things like attending all off job training sessions, completing all course assignments and keeping their training log book up to date. * Information in this article is from the study Mentoring Tips for Trainers and Salon Owners, prepared for HITO by Dr. Chris Holland from Work & Education.
JASON FINDLAY (LEFT) & CHERYL FINDLAY (CENTRE) AND THE HQ TEAM
FORMA MAGAZINE | ISSUE 8 | 27
Shape future hairdressing skills and professionalism
Are you are interested in supporting apprentices and industry training? HITO is looking for skilled, professional and inspiring mentors. You will be running and delivering skill and fashion based training sessions, writing articles on industry related trends and bringing your topics to life. If you have qualified as a hairdresser for 2 years or more, have worked continuously as a stylist, excel in and are passionate about training? We want you to apply for these 12 month fixed term positions in: Northland Auckland Bay Of Plenty/Poverty Bay Waikato Taranaki/Wanganui Hawkes Bay Manawatu Wellington Nelson Marlborough Canterbury/ South Canterbury/Westland Otago/ Southland
In return you will receive a fee for your service, professional development and be provided with the opportunity to take part in an advanced qualification. To register your interest, email your CV and a letter explaining why HITO needs you. You should include proof of your professional development over the last 2 years. You may include any supporting evidence. Email Renee Heatherwick at: firstname.lastname@example.org
Price your services right – stay in business To have the salon you dream of, you need to have a plan in place for your finances.
any salon owners struggle to know how to price their goods and services to make their business operate successfully. “It’s a fact - most salon owners are not charging the amount of money to make their business viable,” says Malcolm Gibbons of Shock Consult. As a High Performance Hair & Beauty Salon Coach, Malcolm’s mission is to assist salon owners in achieving the dream they had when they first went into business.
THE SIMPLE TRUTH OF IT IS... “The easiest way to improve your margin is to raise your prices.” In his day-to-day work with salon owners, Malcolm says he is shocked to find that at least 50% say they haven’t increased their prices in over 12 months, with many saying it has been more than two years. These salon owners have effectively taken a wage reduction of at least 10% over the last two years, he explains, when you take into account increases in supplier prices, rent and rates, and GST.
To start off with, Malcolm says it is important for salon owners to spend time calculating how much it costs to open the salon every week. This is a key step in working out how to price goods and services.
Reducing your prices can seem the best way to get more clients, but Malcolm has seen major effects on businesses when prices are lowered.
“You need to know how much it’s costing you to run the salon. This includes rent, power, wages, stock, insurance, bank fees, other fees (such as those associated with hiring an apprentice) and projected cost of repairs and maintenance,” he explains.
“If your gross profit (margin) is 20% and you reduce your prices by just 10%, you need to increase your turnover by 100% just to make the same gross profit. Conversely, if you raise your prices by 10%, you could afford to lose 33% of your sales before you lose any gross profit!”
It’s a good idea to work it out down to the week or hour so you know how much profit you need to be making to cover these costs of keeping the salon open. You don’t want your salon to break-even though, so you also need to add in the profit margin you want to make on top of this. The profit margin is the amount of money left over from the sale of a good or service after the cost has been taken away from the retail price. In other words, it’s the amount of gross profit being made. With these figures, you can see how much you need to be making every week or hour and how much you should be charging in order to make this. It’s important to take into account your productivity as well, for example you will need to charge more for a woman’s cut if you’re doing one every two hours, as opposed to every hour. “If you are not making enough margin on your services and retail products, you will continue to struggle to pay your bills and earn enough money to justify you being in business in the first place,” Malcolm says.
If you are worried that upping your prices will mean losing clients, keep in mind that people pay for value. If you are providing value for money, your clients will stay loyal to you. “What if I ask you, do you provide value? Do you help your clients to look and feel great? Are you a ‘client centred’ salon? Are your clients happy with your work, do you provide great service and build relationships with your clients? These things are what really matter to clients. People buy on value and experience.”
of value for clients, and start charging accordingly. If you are struggling to provide value to your clients then get some assistance from a business mentor and be prepared to put in some hard work to build value into your salon. Then you’ll be able to charge a fair price that is more than justifiable.” If you are increasing your prices, remember to keep it simple and low key. For example, you can let clients know that, in six weeks, your prices will be increasing with just a small message on each mirror and on your reception desk. For more information and insight from Malcolm, visit www.shockconsult.co.nz to download his free eBook: ‘7 Mistakes Salon Owners Make That Chop Away at Profits (and sleek techniques to solving them).’ Malcolm’s top 5 tips to price your services effectively: 1. Have a pricing plan. 2. Establish your costs and see how much per-hour you need to make. Malcolm recommends adding in a 35-40% profit margin. 3. Create a value proposition around your pricing. What will your clients get for their money? 4. Have regular price increases – at least once a year along with the rate of inflation. 5. Control your costs – create a budget and keep to it.
“If you are providing both value and experience, and satisfying your client’s needs then you should not be afraid to charge for it.” If you are struggling to justify raising your prices, Malcolm says you probably doubt that you are providing value for money. It is this belief that will limit your ability to grow your business and your pay packet. “My advice,” he says, “is to start believing in yourself and what you offer in the way
FORMA MAGAZINE | ISSUE 8 | 29
Qualifications aren’t just bits of paper They bring new opportunities and experiences for employers.
f you have been working in the hairdressing industry for a while but you haven’t got a qualification then Qualification by Experience (QbyE) is for you. This allows people with at least eight years hairdressing or barbering experience to have this experience count towards gaining a nationally recognised qualification. Not everyone does QbyE because they are unqualified though. There are many different reasons why someone might want to go through the QbyE process. 1. Reduce insurance premiums. 2. A point of difference when competing against new salons opening. 3. Reassuring clients of salon professionalism. 4. Explaining reasons for increasing prices. 5. Able to hire apprentices. 6. Bringing salon skills up to date and encourage staff to up their game. 7. Take part in higher level programmes like Advanced Cutting, Advanced Colouring, and Management. For Leslie Treadaway from Abstraxt on Auckland’s Hibiscus Coast, doing QbyE was about refreshing her skills and finding out what it’s like for apprentices today. “I sat my Trade Certificate back in 1985. Things have changed since then, and I’d find young people saying that I couldn’t relate to them. I wanted to put myself in their shoes and see what it’s like for an apprentice now and how they feel,” she says. “When I sat my trade we didn’t do foils, the straightening was different and there wasn’t a fashion focus like there is now,” she continues, outlining some of the changes. With the team at Abstraxt and her clients supporting the decision, Leslie went ahead and signed up to do her QbyE. She was able to go right back to basics and even enlisted her apprentice to take her through some tasks, something Leslie really enjoyed. Leslie sat her final assessment (Unit 2757) on July 22nd, something she describes as a nerve wracking but exciting experience.
“I felt like I had a lot more to lose,” she explains. “As someone who is an industry assessor, I was thinking, what happens if I incomplete my 2757? But it’s a good challenge, and what a thrill it was to be told I’d succeeded.” At Abstraxt, when an apprentice completes their finals they get a graduation dinner and a gift, so now it’s Leslie’s turn to be on the receiving end of this. She thinks the fear of putting it all on the line and the thought of not passing is something that holds others back from doing their QbyE. To that, she encourages, “don’t underestimate yourself!” Leslie has already noticed the benefits of doing her QbyE. Not only has it improved her self-confidence but she’s relating better to young apprentices too. “The younger ones know my level is the same as theirs – that I haven’t ‘expired,’” she says. “I did a 2757 guidelines meeting before I sat my finals and I was able to tell the apprentices what I was doing and that I was nervous too! It really helped me relate to what they were feeling.” Sitting the Advanced Cutting Qualification is next on the agenda for Leslie who wants to continue to improve and develop her skills. “I think we need to keep evolving in our skills all the time, and this encourages our staff to up keep their own skills too.” Pene Burns is the owner of Forever Young salon in Wellington. Like Leslie, Pene wanted to be able to offer her apprentices the most support possible and doing her QbyE has helped her to do this. Through the QbyE process she has been able to gain a better understanding of what apprentices go through and what is required of them. “I think as salon owners we truly want to support our apprentices, but we don’t always know what support is needed if we haven’t been through it ourselves,” she says. “Doing my QbyE challenged me to see if I am current.”
As someone who sat her Trade Certificate a number of years ago, Pene says the older qualification was more about assessing your basic skill level. The National Certificate that apprentices sit today is an extension of the basic with a fashion focus. Pene has a third year apprentice in her salon who will soon be sitting her finals. Pene has found she can now relate to her much better as she has an understanding of what it’s like to sit your finals, what the time limits are, and what it’s like to feel nervous about it. When Pene sat her finals she says she definitely felt some nerves and some pressure to do well. “Just because you have been in the industry for a long time, it doesn’t mean you’ve kept up with everything,” she says. Needless to say she was very relieved when she found out she has passed. “It’s such a rewarding thing once you’ve done it,” Pene says. “For a lot of people there’s that fear of failure, but at the end of the day it’s about challenging yourself.” Pene enjoyed the whole QbyE process and felt she had plenty of support from the HITO team. “I would highly recommend every salon owner who has their Trade Certificate to do their QbyE, especially those who don’t do competitions,” Pene advises. If you’re interested in doing your Qualification by Experience for any reason, give Sara a call at the HITO National Office on (04) 499 1180.
I’m very proud to be a part of it.”
Erin takes her skills abroad with Goldwell
ERIN BLACK’S GOLDWELL ENTRY
Erin Black travelled to Melbourne in August as the only finalist from the South Island in her category at this year’s Goldwell Colour Zoom competition.
rin, from Raw Blond salon in Invercargill, was honoured to head to Melbourne alongside only four others from New Zealand with her entry in the New Talent category. “I’m very proud to be a part of it,” she says.
Over in Melbourne Erin attended an exciting awards night where the finalists from Australia and New Zealand received trophies and the overall winners were announced. Although she didn’t take out the overall competition, Erin enjoyed being at the awards and meeting people from all over Australasia.
The annual competition for Goldwell salons has a different theme every year with the focus for 2012 being ‘Fashion Nature’. Competing stylists come up with their own take on this theme and submit a collection of photos of their look to Australia to be judged. After submitting her images, Erin was chosen as a finalist to head to Melbourne.
“I really enjoyed seeing everyone else’s work over in Melbourne, and I met some really cool people,” she says.
Her entry, she says, is inspired by autumn leaves and looks at the different gold and copper colours that are seen in this particular season.
“At Raw Blond we do a lot of photographic work with the help of the very talented Sharon. She inspires me in an environment that allows me to express my creativity.”
“It was a big process to enter the competition, from coming up with her concept to putting it into action, but the result is well worth it,” Erin says.
Erin has also been able to draw inspiration from workmate Rochelle Finlay who represented New Zealand in Miami in the 2011 Goldwell competition. Rochelle also
Raw Blond is a Goldwell salon and Erin says her creative side has been able to flourish here under the eye of salon owner Sharon Sutherland.
went to Melbourne with Erin as a finalist in another category. Amidst the busyness and excitement of the competition, Erin has also committed to seeing through her apprenticeship and becoming a qualified stylist. She completed unit 2759 in June, and though she still has some elements to finish, she’s almost there. Erin encourages everyone to commit to qualifying. “After putting three years of hard work in,” she says, “I think everyone should go on to qualify. You can take your national qualification anywhere, and you’ll be seen as a more trustworthy and credible stylist.” For Erin, competing in competitions such as Colour Zoom has helped her to develop her skills and become a more confident stylist. She would advise anyone wanting to have a go at competing to “give it all you’ve got”.
FORMA MAGAZINE | ISSUE 8 | 31
ARE YOU READY FOR YOUR NEXT CHALLENGE? Ask your HITO Sales and Liaison Manager about Advanced Cutting today or go to the HITO website www.hito.org.nz/qualifications/ hairdressing/advanced-cutting/
Advanced cutting our first graduate Heidi Christian from Waikato School of Hairdressing is the first person to officially graduate from the Advanced Cutting programme.
eidi, who features in a recent video promoting the programme, would “absolutely recommend” Advanced Cutting. “It feels really good to be finished! I’m really proud to have been part of the first intake.” “It’s challenging, exciting and rewarding,” she says. “In our industry it’s always good to progress, to have that next step forward and a new challenge. Anything that gives you more confidence in your career and helps you to be up to date and current is going to be beneficial.”
Advanced Cutting is the first opportunity to gain a post graduate qualification in the hairdressing industry. You can be recognised for an advanced skill level which will make you stand out from the rest and show your commitment to continual development. A 6-month online learning programme, Advanced Cutting involves participating in discussion forums with hairdressers across New Zealand, conducting research into current fashion trends, putting together a portfolio and doing a presentation in front of your peers.
I’m really proud to have been part of the first intake.”
“I was nervous at first about the online aspect of the programme as I’m not that techno savvy,” Heidi says, “but I found the process was great. I was surprised at how easy the website was to access and to find your way around.” Heidi says she enjoyed the whole process and received excellent support from the team at HITO. She is now looking forward to taking part in the upcoming Advanced Colouring programme when it becomes available. “I’m really looking forward to seeing how this programme will work. I’m more of a colour person, so I’m excited about this.” Having come through the other side of Advanced Cutting, Heidi has some advice for other learners. “Don’t be afraid to ask questions, even if they seem silly,” she says, “and don’t be afraid to just send your work in and get feedback.”
“We can be our own hardest critics sometimes, but be proud of the work you have put in,” she encourages. Heidi also recommends that you surround yourself with people who will give you good feedback to help you bring out your best. “If you’re asking for honest feedback though, be prepared for the answer!” Lastly Heidi advises to set deadlines for yourself so that you get the work done. When working online and motivating yourself, she found it’s helpful to have your own due dates in place to keep you working hard. There are three units in Advanced Cutting and the programme will require about two hours of your time per week in research and online work. By the end of the programme, you will have developed your research, oral presentation, critical analysis and portfolio skills to the next level.
National Certificate in Hairdressing
Stand out from the rest Do you want to... Increase & extend your cutting skills? Take your work to the next level? Gain platform presentation experience? Create an amazing portfolio?
Improve your competing skills? Profile you and your salon? Get recognised for advanced skills? Impress clients?
This programme will help you form your ideas about future fashion trends, create style guides to use when developing portfolio work and demonstrate your ideas to colleagues. By the end, you will have developed your oral presentation, research, critical analysis and portfolio skills to the next level.
6 Month Programme Online learning $750 to sign-up
You can download an application form from the HITO website at www.hito.org.nz/documents-forms/training-agreements/ or email email@example.com
Real skills. Real support. Real career.
Beauty Gateway is an exciting development for those wanting to find out what it’s like to work in the beauty industry while still at school.
he Gateway programme (which is also offered in hairdressing and barbering through HITO) allows high school students to see what it’s like in the beauty industry by working in a clinic for ten days. Students also sit units and gain level two credits to go towards their NCEA. This is a fantastic opportunity, for school students, to stay in school while trying out what they want to do for a career. By spending time in a clinic, students will gain real life experience of what it’s like working in beauty therapy. The units are designed with both the clinic and student in mind, ensuring the student’s experience is a great learning opportunity while also making sure the clinic is operated safely. Students who do Beauty Gateway normally spend one day a week at the clinic for ten weeks, to fit into their school timetable.
The focus of the ten days in the clinic are: - Learning about the things you will be doing in the clinic from the day you start. - Finding out how a therapist likes to work and what’s important to them so you are able to help them in their daily work. When appropriate, students will observe treatments and give a hand and/or foot moisturising treatment. - Having a look at how to apply makeup and how to dress for work in the beauty industry. Students will also learn about: - How fashion influences makeup, skin and nail care services and products. - What the benefits are when receiving facials and massage treatments from a beauty therapist. This study aspect of Gateway does not have to happen within the clinic, but having the advice of a therapist would certainly be helpful.
We have found secondary schools to be extremely receptive to the Gateway Beauty Programme as the student demand for it is high. The resources for this programme are currently being trialled by two schools. If any clinic owners would like to contribute to the ongoing development of these resources we welcome all feedback.
TANIA BERRYMAN HITO Beauty Development and Moderation firstname.lastname@example.org
This is a fantastic opportunity, for school students, to stay in school while trying out what they want to do for a career.”
Employers guide to Gateway Thinking about taking on a Gateway student? This is what you need to know.
he aim is that the entire experience should be a win/win for everyone involved.
Gateway is a programme where senior high school students can gain workplace experience while they’re still at school. Learning on the job is a great way for students to see if they want to pursue a career in hairdressing, barbering or beauty. But it has advantages for the employer too. Taking on a Gateway student gives employers the opportunity to help support and train a local young person who is interested in a career. Many employers often go on to hire their Gateway student as an apprentice, and there is evidence that Gateway students who move into employment achieve more and turn into great employees. Employers who train a Gateway student will: - Have the services of a young assistant keen to learn their trade. - Get the chance to be involved in training from the earliest stage. - Support the local secondary school. - Be able to work with a student before looking to employ new staff. - Share knowledge and passion for the industry. - Impart good work ethics for the future. Training is an investment. The only way for any employer to get the most out of their
Gateway experience is to invest time and energy into the training and support of the student. If you have the time and resources, taking on a Gateway student can bring new ideas, energy and support to your business. As an employer, there are a few things you should know about your role and responsibilities in the Gateway programme.
IT’S ALL ABOUT TRAINING You must ensure that valuable training is taking place for the student in the workplace. Ensure that you’re spending time with the student, helping them to gain an understanding of what happens in the workplace, introducing them to the other employees, and so on. The Gateway student is there to learn certain skills and not just to clean-up.
STUDENT SUPPORT The workplace can be a dangerous place, so employers are responsible for the health and safety of the student while they’re in your workplace. You are able to report back to the school if there are any other problems. There is support available from the school as well as HITO, so any concerns can be dealt with immediately.
ARRANGING ASSESSMENT You’re also in charge of making sure that the student gets their evidence signed off to show they are completing the necessary
work. There are certain unit standards that students compete while doing Gateway, some of which are sent to HITO for assessment while others involve on-thejob practical assessment in the salon.
LEGAL The student must not receive a wage from the business while they are still at school. When the employer, school, student and HITO all work together, the Gateway experience is positive for everyone. If you have the time and resources to take on a Gateway student and you want to see the benefits in your workplace, speak to your local high school today and let them know you want to be involved! HITO currently offers Gateway programmes in hairdressing and barbering, while Gateway in beauty is launching in January 2013. If you want to know what schools in your area are currently involved in Gateway, email email@example.com or call Amanda on (04) 499 1180 for more information.
FORMA MAGAZINE | ISSUE 8 | 35
Great apprentices come from...
Salons can grow their own apprentices and improve productivity with a HITO Gateway Student. Contact your local school careers advisor now to find out how to support a young person and help your business grow. Visit www.hito.org.nz/gateway to see how one gateway student has grown and developed into a truly valuable employee.
The importance of finger waves in 2012 Cathy Davys, owner of Cathy Davys Hair Design in Wellington, shares some background information about finger waves and some tips on how to do the style well. A SHORT HISTORY
inger waving or water waving as it was called is the art of setting natural wavy hair with the aid of a comb and your fingers. Every decade has seen the skill of finger waving. You see its influence in the C and S shapes of styles like Marie Antoinette (1774 -1793) and on Princess de Lamballe – La frégate la Junon Coiffure Louis the XVI. In the 1920s, 30s and 40s movie stars made finger waves popular. Grace Kelly wore them to perfection, while Dita von Tease has her own version. Learning this skill is an asset to your hairdressing career. I have been asked many times to style the hair for themed parties and shows. The C and S shapes form the basis for many forms of dressing the hair and can assist you in competition work such as WorldSkills. My thoughts are that a beautifully coiffured head of hair is your master piece - it should flow from side, to back, to crown, every angle should flatter your guest or model. Finger waving as it is known today is the manipulation of the hair to form waves. In today’s salon environment, it is a skill that is taught or should be, from the beginning, as it forms the foundation of control. Finger waves help with understanding hair growth patterns and help you understand how your desired result will work best.
I often see young and not so young stylists pick up the brush and start blow waving setting or dressing a guest’s hair. How can you determine the finished look if you don’t move and manipulate the hair to get the feeling of where the hair falls best, what side the parting is on, where do you need the most lift or brush work in an area that is weak in volume? By moulding and scaling the guest’s hair, you breakdown the barrier of hairdresser and guest. As you are touching the guest and giving them confidence and trust in your ability. You get to understand the shape of the head and how the balance of the finished style will look.
THE PROCESS STEP 1 Your model or mannequin must be thoroughly washed and conditioned. Keeping a water spray of warm water helps to manipulate the hair easier if it dries out. I can’t stress enough of the importance of preparation in dressing hair. A quote I often hear is “it is easier to style long hair if it is dirty”. Now who wants to go to their wedding with dirty hair, I ask. I believe this is an urban myth for a lazy hairdresser. Preparation is everything, like building a house a strong foundation must be there. STEP 2 A good moulding cream is also essential to assist in the manipulation of the waves. This also assists in the drying of the hair.
Application of a styling cream must be distributed evenly through the hair so there is consistency in the longevity of the style. STEP 3 Using the middle finger of the left hand, press on to the scalp and with the comb (a long cutting comb is best) at a slight angle – with its back towards the operator – make a movement, and imagine that a semicircle is being drawn, with the hair to the right or the left, according to the way the wave is to run first. Now a semicircle, the size slightly larger than a 50c piece, is starting to form. In this instance, the wave is running to the right side, and the first finger is placed in the centre of the wave. Care should be taken not to lift the finger until one wave is finished. STEP 4 Now place the middle finger on the centre of the already completed wave and mould the hair again into a semicircle. Great care must be taken to see that the comb has penetrated right through the entire thickness of the hair – the teeth of the comb should touch either the scalp or your mannequin. Unless this strictly adhered to, the underneath part of the hair, when dry will remain straight, and in combing the hair out, it will not give that depth of wave or the lasting result that is desired. This is the one secret of finger waving, ensuring the foundation is there.
FORMA MAGAZINE | ISSUE 8 | 37
Become a finger waves queen (or king)
lamorous and glitzy, finger waves are a style that have been around since the roaring 1920s. This year there has been a resurgence of the trend with a modern twist. From subtle waves to styled, “flapperesque” bends, finger waves have been seen on celebrities such as Katy Perry, Heidi Klum and Kim Kardashian on the red carpet this year, as well as on the fashion runways. There are lots of possibilities with this style. Finger waves can be achieved on all lengths of hair. The curls can be tight or loose, depending on the style you want, and you can choose to finger wave only the fringe or only the lengths of the hair for different takes on the look. As a style that came about before the time of modern styling tools like curling tongs, finger waves were fittingly named as the look is achieved by using the fingers. Over time finger waves have gained a reputation for being difficult to learn. But, with the style making a comeback, it’s important for apprentices to be well versed in how to achieve them. Kim Cottam, a third year apprentice at Synergy Northlands in Christchurch, has earned herself the reputation of “finger waves queen.” Kim perfected her finger
wave technique by practicing in her free time in the salon and working hard on the style. Kim has been enlisted to help others in her salon learn to do finger waves too and has even led a training session in the salon. “I’ve been teaching some of the stylists who never learnt finger waves how to do them,” she says.
The 2012 Industry Awards in November are Art Deco themed making this the perfect opportunity to try finger waves on yourself or your friends for the evening!
Top Tips Check out Kim’s tips on how to achieve glamorous finger waves
Kim says she loves the glamorous look of finger waves, and she has noticed their comeback on the fashion scene this year.
“Finger waves are definitely coming back in,” she says. “I’ve been seeing the style in fashion magazines, on celebrities and on trend setting lists like Schwarzkopf’s ‘Essential Looks’ too.”
Although Kim really enjoys doing finger waves now, this hasn’t always been the case. “I was actually really reluctant to learn them,” she admits. “I caused a bit of trouble for my trainer by trying to avoid learning them!”
Keep a lot of pressure on the hair to get a firm crease. Use a nice, soft gel when you’re learning instead of anything with a strong hold. These can dry really quickly and make it harder for you. Keep the hair really wet – have your spray bottle on you at all times. Don’t try to do the whole row all at once. Take it a bit at a time. Use the top of your cutting comb, not the whole length.
Now, Kim encourages others to keep trying with finger waves. “Don’t stress out and don’t shy away from them,” she recommends. “Finger waves are so on trend, and I think you should try and use them as much as you can. Once you get it, you get it – it’s like riding a bike.”
Kim is more than happy to assist anyone with questions they have about finger waves. You can contact Synergy Northlands on (03) 354-4494 or email firstname.lastname@example.org
Tips to conquer finger waves
’m going to be honest, it took me a number of years to build up the courage to attempt my finger waves unit. Once I completed it, I thought “yes, I will never do those again!!” It is funny how things work out. At 19 years old, I had no idea that one day I would have to teach other apprentices how to do finger waves. Just as well I love doing them now. It’s a fantastic skill to have and can be incorporated into a variety of different styling options. When I am teaching finger waves the key points I emphasise are:
CHOOSE THE RIGHT MODEL Choose a model that has naturally wavy or curly hair, fine to medium in texture and lightly layered (a collar length uniform layer works well). Straight, resistant hair will not mould effectively, while highly porous or damaged hair will take forever to dry and the wave will drop significantly.
APPLY THE PRODUCT CORRECTLY Choose a quick drying, non-sticky gel and apply it generously and thoroughly throughout the hair. Because there is no tool used to support the finger waves while
they are drying, you need a strong hold gel to help hold the waves in place.
KEEP THE HAIR WET WHILE MOULDING The wetter the better (but not so wet that you drown your client!).
APPLY THE RIGHT PRESSURE Finger waves are not a relaxing service to have done in your hair. You need to be firm when squeezing the crests and firm when distributing/moulding the hair into the waves. Make sure you practice on the model you plan to use for assessment so that they are aware of what is involved prior to assessment day.
WATCH YOUR TIMING When you’re doing your finger waves assessment keep a timer in front of you. While you are creating your finger waves you must keep track of how long you have left to complete it. Remember, drying is not included in the timeframe.
DRYING TIME IS IMPORTANT Be prepared that it can take up to an hour to dry the finger waves thoroughly. You don’t want to go through all that work just to brush
them out and find that one side is still damp. If you’re not sure, unwind a couple of pincurls from different parts of the head and see if they spring back. If they don’t, they will need longer under the drier.
PRACTICE, PRACTICE, PRACTICE. Finger waves are a skill that require more than half an hour a week to master. If possible, dedicate an hour a day whether in the salon or at home in front of the TV, and don’t give up. You are in control of the hair; it is not in control of you.
CLAIRE ALLEN Off Job Training Manager at Seville’s Academy
Practice, practice, practice.” FORMA MAGAZINE | ISSUE 8 | 39
got a job vacancy in your salon, spa or barbershop?
free job advertising on the HITO website If you’re looking for your next team member, then increase your chances of finding the right person by advertsing the vacancy on the HITO website.
4 good reasons to use HITO to advertise 1. 2. 3. 4.
It’s easy and simple You don’t have to register your details It costs nothing – nada, nil, zilch – which is as cheap as you can get! You will reach each of HITO’s friends on Facebook (over 3000 people)
Still not convinced? Read the article opposite, Gae Keng should be able to convince you. This offer is only available until 31 December 2012.
Advertise now at http://www.hito.org.nz/vacancies/list-a-job/
Real skills. Real support. Real career.
GAE KENG & THE TEAM AT GAVICHIS HAIR STUDIO
Advertise free with HITO Looking to hire a new apprentice for your salon? Looking for a new team member? Listing your vacancy on the HITO website is a great way to find the right person and it’s FREE to register for the rest of 2012.
ae Keng, owner and employer at Gavichis Hair Studio in Christchurch, had an excellent response to an advertisement she listed on the HITO website.
“The difference was huge – the people who responded on the HITO website were dedicated to the industry, and they all sent through great CVs and cover letters,” she explains.
“Thanks to the HITO website I found a great young, enthusiastic person,” she explains.
When Gae got an email from the enthusiastic Mikaela she knew she had found someone with potential, and she ended up taking her on. Mikaela, who came to the salon straight from high school, is about to start her Salon Support qualification through HITO.
When Gae had a vacancy come up at her salon she first advertised on a different website, but when Aine (HITO Northern South Sales and Liaison Manager) recommended advertising on the HITO website, she gave it a try. “Aine had said advertising on here was a great way to attract the right people, and she was right,” says Gae. She found a big difference between the responses she received on the HITO website and those from the other website she had advertised with.
With many excellent responses coming through, Gae was able to keep three of the other CVs on hand for the future. The responses that came through the other website were “not as flash,” she says. “I like to respond to every person who applies, and it can be a huge, time consuming process. I’m not going to bother with the hassle of advertising with any other websites
next time – next time we’re looking, I’ll only advertise with HITO.” Along with the great responses, Gae also enjoyed using the HITO website as it was fast, easy and free. “I was pleasantly surprised to find that it was free to list my advertisement, and the website was very user friendly,” she says. This service usually costs $50, so save time and money by listing positions on our Vacancies page now. Advertising with other job seeker sites such as Seek and Trademe can cost $175 (GST inclusive) or more! HITO will also post all job advertisements on our Facebook page (www.facebook. com/HITO.news) so that even more people will be able to see your vacancy. This offer ends on 31 December 2012.
FORMA MAGAZINE | ISSUE 8 | 41
Employee update There have been many changes within HITO over the past few months and as an employee it’s important to be aware of what’s happening in our industry. HITO’s new constitution was unanimously voted on in March this year. This has opened HITO up for employees to become members. “Now all employees can be a part of HITO,” says Christa Rowling, Employee Representative on the HITO Board.
New staff at HITO AMY LYON Finance and National Sales and Liaison Manager (SLM) Assistant Amy is enjoying the challenge of her new role as Finance and National SLM Assistant at HITO’s National office. Hailing from Wellington, Amy did her schooling here in the capital. She then completed a year of a design degree at Victoria University before choosing to focus on work instead of study. Amy was offered a role in accounts and manufacturing at Fin Clothing where she worked for three years. She then took up the position of Accounts Manager at AV Services before coming to HITO. “I’m enjoying the variety that my new role involves, as well as being part of the HITO team,” she says, adding that the HITO environment is quite different to her previous job where she worked with a majority of men! Amy is looking forward to starting some accounting papers soon and developing her skills even further.
SARA LUEY Quality Assurance Assistant Sara has recently joined the HITO team in Wellington, taking over the role of Quality Assurance Administrator. A native to the capital, Sara spent her school years between Wellington and Brisbane, Australia. After finishing high school, she moved to Palmerston North to pursue a Bachelor of Science at Massey University before returning to Brisbane. Sara spent two years here finishing her degree extramurally and working, gaining experience in administration support and event organisation. “I came back to Wellington for my graduation and fell in love with the city again, so I decided to stay,” she says. Sara is currently living in Wellington city and enjoying being part of the HITO team. “I’m looking forward to learning more about the hairdressing, beauty and barbering industries,” she says.
Other changes We have also had Chris Fromont join our team in the Auckland office as the Regional Administrator for the Northern, Auckland and Midland regions. Chris is covering maternity leave for Kristin Leigh who will be returning to HITO next year. Chris comes to the team with much experience in management as well as business and professional image coaching. She is enjoying her role in HITO, learning more about the hairdressing industry and being part of a focused team.
“Someone who is working, someone who’s training or just anyone who has a reason to care about HITO can be involved and can have a say if they want to,” she explains. Christa thinks these changes have been really beneficial for the industry. “The opportunity to become a member has really allowed people to know that they can have a say if they want to. People feel that they can be part of it all now.” There’s now the opportunity to take your involvement to a higher level as employees are now able to apply for a place on the Board too. Christa definitely encourages all employees to become a member of HITO. “It doesn’t cost much. You’re not obliged to come to all the meetings if it doesn’t concern you, but if you do want to come and have a say then you’re able to do that,” she says. Being a member of HITO also means that you’ll be kept up to date with everything that’s happening in the organisation. You’ll receive regular updates about current events, competitions, and information on processes such as the TROQ (Targeted Review of Qualifications). “We want your opinions and feedback now and in the future. If you’re a member, you can be part of that.” “It’s so important that employees speak up. If you don’t do it, no one else will do it for you.” FOR MORE INFORMATION ABOUT HOW TO BECOME A MEMBER OF HITO, CHECK THE HITO WEBSITE AT WWW.HITO.ORG.NZ/MEMBERS OR CALL RACHEL AT NATIONAL OFFICE ON (04) 499 1180.
HITO Membership We welcome anyone to become a member of HITO. You will be interested in the training and development of people who work in the industry. In 2012, HITO adopted a new constitution that encourages broad membership from the barbering, beauty and hairdressing industries. Whether an employer, an employee, a supplier to the industry, a training provider, a student, a trainee, or a customer â€“ if you are interested in supporting HITO, we warmly invite you to join at a very reasonable cost.
TO FIND OUT MORE... If you want to know more about HITO and becoming a member, or to download a membership form you can go to:
www.hito.org.nz/members Alternatively, please contact: HITO Membership PO Box 11764 Wellington Phone: (04) 499 1180 Email: email@example.com
A new Board is coming With HITOâ€™s new constitution in place, there are some changes taking place.
n the last issue of Forma we were calling for applications for Board members. The new Board is made up of three positions which are appointed by the Board Appointments Panel and three which are voted on at a Special General Meeting in Auckland on 15th October. Board Member applications have since closed, and the Board Appointments Panel met and interviewed applicants in September.
The Panel are now happy to announce the three Appointed Members of the new Board: Independent Board Chair: Flora Gilkison Appointed Board Members: Jaye Clark and Sharon van Gulik The following people are standing for the remaining three Elected Board Member positions. The Board Appointments Panel have ranked these candidates with a view to the overall composition of the board inclusive of appointed and elected directors. 1.
8. Sharee Cawley
2. Belinda Watson
9. Claire Allen
3. Malcolm Gibbons
10. Allie Rutherford
4. Angeline Thornley
11. Carla Thompson
5. Ian Elliott
12. Sharyn Hensman
6. Paul Larson
13. Carmen Houlahan
7. Mariana Van da Walts
WHAT IS THE BOARD APPOINTMENTS PANEL?
This meeting has been set for the sole purpose of electing those three members.
The Board Appointment Panel is made up of three people:
WHO CAN VOTE AT THE SPECIAL GENERAL MEETING?
1. Allison Murray, the current HITO Board Chair who is not seeking re-election.
Only Employer members of HITO can vote, and each member has one vote.
2. Lisa Docherty from the Institute of Directors, an organisation independent of HITO which deals with governance.
They can attend and cast their vote, post a proxy vote or provide their proxy vote to another employer member who will be in attendance. If they are members of the Association (who has to be a member of HITO too) then the Association representative can cast the vote on behalf of the employer member.
3. David Shields, currently the President of the Auckland Association of Registered Hairdressers and industry representative. This panel are responsible for reviewing the applications for Board members, interviewing any applicants they think necessary and appointing the independent chair and two appointed positions. The panel will also provide a summary and recommendations of all those who are standing for election based on the review of the applications and what skills would complement those who have been appointed.
WHEN DOES VOTING FOR THE NEW BOARD TAKE PLACE? There will only be three places on the board that are voted for as three are appointed. The election of those three positions will occur at the HITO Special General Meeting on 15th October at the Pullman Hotel, Corner Waterloo Quadrant & Princes Street in Auckland.
Associations can only cast votes for people who are members of both, and with direction from the employer member.
HOW DO I BECOME & EMPLOYER MEMBER? If you are and employer who has an apprentice in a HITO training agreement, your membership is free, but you must legally OPT-IN to be a member. HITO sent all engaged employers a form with a selfaddressed and paid envelope in July. If you didnâ€™t use the form, you can download the form from the HITO website at http://www.hito.org.nz/members/ downloads/ and download the MEMBERSHIP OPT IN FORM.
From these 13 people, Employer Members of HITO will be asked to vote for a maximum of three Board Members. Going forward, HITO CEO Erica Cumming has answered some key questions about the new board and how voting for the three elected members will take place.
If you have not completed the OPT-IN form, then you are not a member of HITO and have no vote. If you do not have an apprentice with a HITO training agreement, you can apply on a standard membership application form which you can download from the HITO website at http://www.hito.org.nz/ members/downloads/ an download the PAID MEMEBRSHIP APPLICATION FORM. The cost for membership is $100 per year.
WHY IS IT IMPORTANT FOR PEOPLE TO BE INVOLVED IN THE APPOINTMENT OF THE NEW BOARD? The new Board will be responsible for the future direction of HITO, so industry training and qualifications for the barbering, beauty and hairdressing industries are in the hands of these Board members.
ONCE THE NEW BOARD IS ELECTED, WHAT WILL HAPPEN? The new Board will then work together to determine the strategic plan for HITO and arrange the schedule of board meetings. They will also be looking to engage with industry, so will be seeking feedback from industry on a wide range of topics.
SPECIAL GENERAL MEETING NOTIFICATION
board selection voting by employer members On Monday 15 October, HITO will be holding a special general meeting where employer members will be asked to vote to fill 3 vacant board positions. We are holding this event just before a similar NZARH special general meeting.
You can view the nominee profiles on the HITO website...
SPECIAL GENERAL MEETING MONDAY 15 OCTOBER 2012 HOTEL PULLMAN, AUCKLAND HITO SGM – 10.30 to 11.00am NZARH SGM – 11.00 to 11.30am Only employer members or their delegates with voting documents will be allowed to vote.
Real skills. Real support. Real career.