English edition | Beauty by Alma magazine 23

Perhaps for many, the world of beauty is trivial and shallow, but it is built with a lot of effort and perseverance, and constantly growing. According to the Bureau of Labor Statistics in the United States, there was a 1.1% growth in hairdressing businesses this 2023 compared to last year, that is, there are 984,521 formally registered.

We will share a testimony from a mother of four children who left the stability of her salary to bet on her dream of being a hairdresser. We show you before, during, and after starting her venture focusing on the world of beauty, and how you can find spiritual help and strength amid difficulties. It seems simple but it requires a lot of perseverance. We invite you to read along so that you can learn more.

beauty business

How to open a in the USA?

The beauty industry occupies an important place in the United States and offers exciting opportunities to do business. Various niches exist such as salons, spas, and manufacturing or selling products, among others.

By Hispanos Emprendedores

What is needed?

Starting a beauty business in the US can be an exciting and rewarding experience. It requires hard work, dedication, and planning. You will need to consider all aspects of the business, such as location, marketing, licenses, insurance, equipment, and staff.

In addition, you will need to decide on the services you will offer and the pricing structure. With careful planning and research, you can establish a successful beauty salon.

Decide the services it will offer and obtain the licenses

If you are looking to open a beauty salon it is important to know what services it will offer and what licenses are required. Depending on the state and city you are in, you may need to meet different requirements such as obtaining a cosmetology or esthetician license if you plan to provide services such as facials or makeup applications.

Here you will get details about what you need to open a beauty salon in USA.

It’s also important to create a list of the services you’ll offer so customers know what to expect from your business. This list must include descriptions of each service and any additional information answering any questions clients might have.

How to open a beauty business in the USA?

If you already work in this industry or are just starting out, you should know that it requires work and patience. The following are basic aspects that you must consider to be successful.

Decide the type of business you want

Here we are referring to your business niche. Within this industry, there are many areas in which you can specialize. Choose according to your experience and public demand. Ideally, you should find a niche where you have opportunities to grow.

Some beauty business ideas in the USA are:

• Beauty salon. Perhaps it is the most obvious and, in turn, the one that requires the most work. If you have experience in this sector, it may be the best path for you.

• Specialize as a technician in a specific area. It can be as a nail artist, eyebrow, or eyelash technician. This will make you more competitive in that area and you can work independently or in a salon.

• Work as a freelance. If you have your cosmetologist license you can start working by yourself and get your own customers.

• Make beauty products. It is an area that requires deeper knowledge; in addition, it is very competitive. But it is possible to start your own brand of cosmetics. To do this, make sure you comply with FDA regulations.

• Sale of cosmetics. In this case, we refer to selling products of other

brands. You can open a physical store or online.

The type of business you choose will help define what the next steps will be.

Obtain professional and business licenses

To get started in the beauty business you need to have a cosmetology diploma and then get a cosmetology license. This requires passing a course and then passing the assessment where you demonstrate your knowledge. Specific requirements vary from location to location.

Additionally, to start the business you must register it and obtain the necessary permits, such as a health permit or a sales tax permit. Which ones you need and how to get them will also depend on the location.

Find the perfect location

Opening your own salon can be a daunting task, but with the right guidance, it doesn’t have to be. Finding the perfect location for your salon is essential to success. You want to make sure that you are in an area that attracts customers and gives them a pleasant experience.

Choose a place that has a lot of traffic and is visible to potential customers. If you are going to work on your own, you can adapt an area in your house to receive clients. Make sure you comply

with the zoning regulations so that you do not have any problems in this regard.

Market your beauty business and attract clients

Finally, you must attract new clients to your beauty business, for this, you need to start marketing it. Advertising your business is a great way to reach potential customers and let them know about the services you offer.

From creating eye-catching content for social media to running search engine campaigns, there are many ways to market your beauty business and attract new customers. By implementing the right strategies, you can reach the right target audience and build a loyal customer base.

If you already work in this industry or are just starting out, you should know that it requires work and patience.

Beauty by Alma

is on a mission to make working moms happy

Alma Vences Montes decided to set up her business, and she managed to achieve her dreams and direct her life to where she wanted: to change the lives of her clients.

By Hispanos Emprendedores

Being a worker, a housewife, and a mother can be limiting to achieving some of the goals we dream of, but Alma Bences Montes showed that with determination you can change your life and direct it where you want.

This mother of 4 children managed to start her business in Clarksville, Tennessee under the name of Beauty by Alma and even though she had to overcome some obstacles, today she feels that her efforts paid off.

This was a dream she had since she was a child, “when I went to school sometimes, I saw that the girls had their hair curly or with products, and I was very ignorant, but in High School, I started doing things to my hair, I said I can also and I think that from there my interest was born.”

She started her small business at Lee’s Salon, where she received her clients as an independent hairstylist.

Alma confessed, with the tranquility that characterizes her, that the step to be an entrepreneur was slow, “we were all affected by the time of the Covid, we were in a situation in which we did not know what was going to happen, everything happened so suddenly. During Covid I was working in an accounting office, it was a small

company, and these were the most affected.”

During the pandemic, she had been playing with her hair, “every few weeks I had a different color, then we returned to the office and in the middle of the year I said I am going to find out how to get certified, I sent an email and after five minutes

they called me and said when do you want to start? All this I did in half an hour. I called my husband out of the blue and told him I need your support; it was all super-fast.”

Despite the fear she felt of entering the world of entrepreneurship because she did not know what was going to happen and nothing was certain, she felt the support of the people close to her, “I have a good friend who motivated me, she told me that it is never too late to start, she gave me so much encouragement.”

Alma did not want her children to think that she was abandoning them, “you feel selfish, but in the end, you do it for them. I worked in the office, and in the afternoons, I would go to school,” she also had the support of her husband, Joel, who took care of the children during her absence, “he has always been there,” she affirmed with the face of satisfaction.

Even though she had to overcome some obstacles, today she feels that her efforts paid off.

“I decided that if I wa s going to do this, I couldn’t turn back, I give it my all every day.”

Her preparation was relatively extensive, she had to complete 1,500 hours of training while working full-time, “I had no social life,” she said with a laugh. After passing the 2 exams she obtained her cosmetology license last June with which she can perform hair treatments, waxing, manicures, pedicures, facials, etc.

She admitted that the course was easy and recommends people take it if they intend to go into this area. In August she took a tour to get her business up and running and found what she needed to get started at Lee’s Salon. The owner of the salon, April, “has been my guide” and for this, she is very grateful for helping her overcome the challenges of her start-up as an entrepreneur.

She broke down her own barriers Alma, who takes her time to answer, indicated that in the process of

having her business, she had no obstacles, rather she put on the brakes herself, “I was making a good salary and it was difficult to let go of that, to think if I was doing the right thing, if I was selfish for leaving my job, for changing my children’s lives a bit, in addition to the economic burden for my husband, is what has weighed on me the most.”

With absolute conviction, she said that it was worth going through all this transformation, “I decided that if I was going to do this, I couldn’t turn back, I give it my all every day. After arriving home from the salon, I feel satisfied with my work and my clients. I love that they arrive and are just like me, someone who is a mother and doesn’t even have time to comb her hair, they get there, they get away from it all for a bit, and leave beautiful, I love that, changing their lives, even a little.”

When talking about her role as a mother and as an entrepreneur, with a grimace, she expressed how complicated it is and answered, laughing, “I don’t know,” but she explained that now she works 4 or 5 days a week and on days off she does housework, besides her older children are 14 and 12, “they are very responsible, they help me with

“I love that they arrive and are just like me, someone who is a mother and doesn’t even have time to comb her hair, they get there, they get away from it all for a bit and leave beautiful, I love that, changing their lives, even a little.”

“I was making a good salary and it was difficult to let go of that, to think if I was doing the right thing, if I was selfish for leaving my job, for changing my children’s lives a bit”

the children and the house. We are a team; without them, I could not continue in this.” Likewise, she has had the support of her environment, as well as people in the company where she worked, such as María Jiménez who was her boss, “I have my sister-in-law and my friend Gabi who have helped me with the children, I am grateful for them so much.”

Although it was difficult for Alma to list the awards she has for being an entrepreneur, she commented that it satisfies her to work on something she loves, it gives her a lot of pride and satisfaction.

Everything in cosmetology

Although Alma works at Lee’s Salon, she has her own clients and the money generated she keeps. Amid the interruption of one of her youngest children, she asserted, while hugging him, that she offers haircuts for women, men, and children, application of dye (highlights), perms, etc., on Mondays, Thursdays, Fridays, and Saturdays. The salon is located at 2201 Fort Campbell Blvd Suite 200, Clarksville, Tennessee.

ENTREPRENEUR’S LOG

Daring is the key

She recommends that all mothers who want to be independent and generate their own money that they dare to open their business, “everything will turn out well and your children will be proud. Support comes from everywhere. Don’t think about it too much because sometimes you think about it and it is fear that speaks.”

She believes that entrepreneurial moms must have a lot of discipline, know how to prioritize activities, be patient and “be kind to yourself” for the project to run successfully.

The plan for the future is to have her own salon to continue doing what she likes, but with her personal touch. She affirmed with a smile that she would give other mothers, the opportunity to work, whom like her, have taken the steps to be entrepreneurs.

Contact them

Instagram: @BeautybyAlma

Facebook: Beauty by Alma (931)802-1456.

2201 Fort Campbell Blvd Suite 200, Clarksville.

Online beauty business: How to start one

By Hispanos Emprendedores

Are you an entrepreneur who wants to enter the online beauty sector?

In today’s world, it’s easier than ever to build a successful business, even in this high-demand industry. There are many different ways to do this, and with careful planning, almost any ambitious venture can be carried out efficiently and profitably.

Although there may be some uncertainty, if you take the time to properly research and prepare to launch your digital business, you will have a solid foundation for

success. In this article, we will look at how entrepreneurs can start their own online beauty business from scratch. Keep reading to find out more:

1 Research the market: Before launching your business, it is important to research the current market for makeup products. Analyze what types of products are available, which brands are the most popular, and how much customers are willing to pay for them. This will help you choose the right products to stock in your store, and set competitive prices that attract customers.

of ways to communicate these values through different marketing channels, such as social media or email campaigns.

3 Find suppliers:

Before launching your business, it is important to research the current market for makeup products.

2 Develop your brand: Creating a strong brand identity is essential when launching any type of business. Work on developing a logo and other visual elements that reflect your idea or concept, as well as determine what values you want your brand to represent. Think

The next step is to find reliable suppliers who can provide you with quality products at competitive prices. You should look for specialized suppliers of makeup products so that you can stock a wide variety of items of different brands and prices. It is also important to take into account the shipping costs of each supplier and the conditions of their return policies, in order to offer an excellent customer service experience once your store is up and running.

4 Create an online store:

After you have selected the suppliers and chosen the type of cosmetics you want to sell; it is time to create an online store where

customers can buy them from anywhere in the world and at any time of the day or night. You should look for e-commerce platforms that offer customizable templates, so you don’t need any technical or programming knowledge to create your store quickly and easily.

5 Promote your store: Now is the time to publicize your new online store. Investing in paid advertising can be useful, but there are also many profitable ways to promote your business, such as using influencers, collaborating with bloggers, or offering discounts on social platforms or social networks like Instagram or Twitter. Also, make sure your website contains information on how customers can contact you if they have any questions or concerns about their orders, so they feel confident buying from your store.

Starting an online beauty business is definitely not a walk in the park. It requires planning, hard work, and dedication, but it can be an enjoyable and profitable experience if done correctly. It is estimated that global e-commerce sales will reach more than $4.5 trillion annually, so now is the time to break into the industry if you are determined to follow this adventure.

That being said, it is paramount that new entrepreneurs are wellinformed about all aspects of their business before taking the plunge; from taxes to online

marketing, some details cannot be overlooked when starting a business. If you want to build your success story, step by step, and get tips and advice from seasoned professionals, be sure to visit www. hispanosemprendedores.com, where you’ll find a wide variety of helpful resources that can guide you along the way. Who knows? Maybe one day you will have an international beauty empire named after you.

LEGAL ASPECT

You can legalize your business by opening an LLC

To open an LLC to sell beauty supplies online, the first thing you need is to decide what will be the geographic location for your business. If you plan to operate from a specific location, you can begin the registration process with the appropriate state or local authorities. For example, if you plan to operate out of Tennessee, you can visit the Tennessee Secretary of

State’s website, https://sos.tn.gov/ businesses, and get information on starting an LLC there.

Once you have completed the legal paperwork required to start a business, you need to ensure that you obtain the necessary permits to operate your business safely and legally, as well as all business licenses required by your state and/ or municipality. This can include things like tax and accounting permits, licenses to use trademarks to sell products online, etc.

Another important thing to consider when opening your business is getting adequate insurance. Business insurance will protect you against lawsuits related to your business or claims filed by third parties. You will also need specialized insurance such as professional liability coverage if you offer professional services. servicios profesionales.

Starting an online beauty business is definitely not a walk in the park. It requires planning, hard work, and dedication

God and business.

You may be surprised to learn that the Bible touches a lot on business. We see examples of successful entrepreneurs, such as Abraham, who prospered in his ranching business, or Solomon, who grew in his international trade business. Over and over again, the Bible shows examples of people who were successful in their ventures. God knows the value of work. In fact, He blesses those who strive to achieve their goals. For example, Proverbs 13:4 says - The soul of the lazy desires, and nothing reaches. Still, the soul of the diligent will be prosperous.

Jesus also used many parables that give examples of working and striving. In particular, Jesus used many examples of agriculture since it was one of the most critical industries. Time and time again, Jesus paints us a picture of someone who sows, cultivates, and reaps.

But by the time of Jesus, there were many difficulties in business: the economy, the weather, workers, diseases, and even wars. All these things happened too regularly.

I show you all this because you will face difficulties in achieving your goals as an entrepreneur, business owner, or leader. But don’t be discouraged. Don’t be discouraged when hard times come, when you face opposition, run into financial difficulties, or when employees leave. Don’t get discouraged when it seems like nothing is going right. There is a verse that is used a lot in the church: “be strong and be courageous” - Joshua 1:6. This verse was a word of encouragement from God for Joshua to strive and be courageous when difficult times come. Although I am a pastor, I am also a marketing coordinator at a Publishing House in Nashville, TN. I know that business is a place where

effort and strategy can yield good results. I also know that strategies are “only for the brave”. That’s why I encourage you to make an effort and be brave. The Bible says in Psalm 128:2 - You will eat the fruit of your work, you will be happy, and everything will go well for you. My prayer for you on this day is that God gives you health and strength, that you can achieve what you have undertaken, and that God is your strength and refuge. But, when you get discouraged and have difficult times, you can know that there is a God who is interested in hearing your prayers. Get closer to Him, through Jesus.

Pastor Jose Vazquez - Iglesia Mateo 28

Pastor Jose Iglesia Mateo 28