social media
Employers look for honesty and consistency and utilize numerous methods to examine the reputation of potential employees that they are considering for employment. This includes performing basic web searches through search engines (Google, Bing, Yahoo), conducting background checks, and also monitoring social media websites. It is important to understand how social media can influence your job application or impact your career. A negative social image can cause employers to think twice about extending an offer of employment to you, particularly if they find inappropriate information posted on one of your accounts. Although a negative social media presence can cost you a potential job opportunity, an outstanding personal brand can help you get noticed by an employer and potentially help you to land your dream job! In fact, organizations frequently use social media to recruit potential candidates, research candidates, and hire new employees.
Creating your Personal Brand Social media tools have the ability to put you in contact with thousands of people. By establishing professional social media 12 | SOCIAL MEDIA
profiles, you will stand out to hiring managers and expand your reach within your industries of interest. Below are some tips to help you build a positive, personal brand online.
Facebook: Even if you are not friends with
someone, people can usually see your profile photos, things that you “like,� and your personal information. Therefore, it is important to make sure you keep your account professional. You can use your cover photo to show off your personality, add milestones and experiences to enhance your positive image, and keep your work and education history relevant and up to date. Facebook will also let you customize your settings to hide past content that may appear to be unfavorable on your timeline.
LinkedIn: LinkedIn is a business-oriented
social networking site that allows you to connect with employers and follow groups and organizations that interest you. This will also help educate you about the organization and notify you when jobs have been posted. When setting your profile picture, make sure to use the most professional photo you own. Your profile allows you to connect with other people in your network and contributes to your personal brand so make sure to keep your information updated and current.