Urban Music Association Canada (UMAC) by Hi Profile

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ABOUT UMAC Established in 1996, the Urban Music Association of Canada (UMAC) is the voice of Canada's urban entertainment scene. It is a member-driven, non-profit organization dedicated to building the domestic and international profile of Canadian urban music. UMAC offers professional development workshops, artist showcases, networking events and resource information to its members and stakeholders. By utilizing its relationships with industry and government decisionmakers, UMAC is also a strong and active advocate for positive and beneficial policies for Canada's music industry. Toronto-based UMAC's national scope is facilitated via partnerships with like-minded organizations across Canada, which allows it to serve as a national resource and central point of contact for members of the entertainment industry and other stakeholders who wish to tap into the urban music community. UMAC's initiatives and services include: ! Canadian Urban Music Awards - a celebration of the best in Canada's urban music industry; ! The Music Lab - UMAC's series of hands-on professional development workshops for artists, producers, managers and other stakeholders within the urban music community; ! Urban X-Posure touring showcase series featuring performances by Canada's top urban talent; ! Panels and special member rates at industry conferences (such as Canadian Music Week and North By North East); ! Private industry premieres for movies and other entertainment events; ! Urban Music Minute (bi-weekly email newsletter); and ! Resource information on the urban music industry. *Definition of Urban Music: Urban is a diverse musical format rooted in the rich traditions of African musical forms. Urban music encompasses Africaninfluenced genres including Soul, R&B, Hip- Hop, Dance, Reggae, Continental African, Latin, Soca, Jazz, Blues and Gospel.

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AWARD CATEGORIES The Canadian Urban Music Awards is the premiere event in Canada's urban music industry. The event takes place in late November 2005, which includes a Gala Awards Dinner, a workshop series, and a taped for television Awards Show. Since 1999, the Urban Music Association of Canada has produced and hosted the Canadian Urban Music Awards. This gala show is an opportunity to celebrate the artists and behind-the-scene personnel who drive the urban music scene in Canada. The Canadian Urban Music Awards (CUMAs), UMAC's flagship event, is a significant entertainment brand for industry stakeholders, artists, fans and sponsors. The awards attract major media attention, which is a testament to the growing international profile of Canadian urban music and its stars. Previous winners include a “who's who” of stars in Canada's urban music industry, including Oscar Peterson, Michie Mee, K-Os, Shawn Desman, Molly Johnson, Keshia Chanté, Rascalz, Jully Black, Maestro, Carl Henry and many more. The 2003 and 2004 awards were broadcast nationally by CBCTelevision. This fall, the CUMAs will be televised for the third straight year by Sun TV. 2005 Canadian Urban Music Awards Categories: 1. R&B/Soul Recording of the Year Award(Sponsored Award) 2. Hip-Hop Recording of the Year Award (Sponsored Award) 3. Dance/Electronic Recording of the Year Award 4. Reggae Recording of the Year Award 5. Jazz Recording of the Year Award 6. Blues Recording of the Year Award 7. Soca Recording of the Year Award 8. Gospel Recording of the Year Award 9. Global Rhythms/World Recording of the Year Award 10. Francophone Recording of the Year Award 11. Spoken Word Recording of the Year Award 12. International Artist of the Year Award 13. New Artist of the Year Award (Sponsored Award) 14. Songwriter of the Year Award 15. Producer of the Year Award 16. Record Label of the Year Award 17. Music Video of the Year Award 18. DJ/DJ Crew of the Year Award 19. Media Personality of the Year Award 20. Publication of the Year Award 21. Website/Online Publication of the Year Award 22. Concert Promoter/Booking Agent of the Year Award 23. Manager/Management Company of the Year Award 24. Special Achievement Award 25. Lifetime Achievement Award 26. Fan's Choice Award (FLOW935 - Sponsored Award)

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ABOUT SUN TV In December 2004, the station formerly known as Toronto 1 became part of the Quebecor Media family and it has been re-branded as Sun TV. This purchase was part of a convergence of Sun Media properties. The convergence of the Toronto Sun, SUN TV, 24 hours and Canoe.ca into a cross-pollination of news, entertainment, sports and community will be an exciting meeting of styles and formats. Quebecor Inc. pledges major financial and resource commitment for long-term growth in this market with an investment of $110 million in Ontario for their Sun Media properties to converge. Leveraging a strong knowledge base from the #1 network in French Canada, TVA and strong promotional and content ties with the Toronto Sun, Canoe.ca and 24 hours, Sun TV is poised for growth and increasing influence in the Toronto market. Sun TV will have a new focus on entertainment and sports and the 2005 Canadian Urban Music Awards fits this new focus. The 2005 Canadian Urban Music Awards will be broadcast on Sun TV tentatively during the week of December 19th - 23rd, 2005. The 2005 CUMAs will benefit from this new convergence by carrying out a new cross platform media campaign to promote this years awards show. Sun TV carries a variety of programs for all ages and tastes. Noteworthy for the upcoming season and exclusive to SUN TV are: 24 (the first two seasons), Charmed, George Lopez, Freddie, Girlfriends, Kathy Griffin: My Life on the D-List, Cold Turkey and The Jerry Springer Show. Based on Quebecor’s successful convergence model, the Ontario format, while utilizing Quebecor’s strength and expertise, is incorporating a mix of news and community interests creating a larger content pool with increased opportunities. The result will be a convergence format that provides a strong sense of community onair, online, and in the newspaper. To that goal plans call for Sun TV to join their colleagues at the King Street local in the near future. Quebecor strongly believes that convergence in the Ontario market will create: !A sustainable competitive edge, in the country’s most competitive media market; !A higher quality of content; !An increase in advertising sales; !A more effective marketing of services; !Increased power for events and promotions. CANADIAN

The strategy is to position the Quebecor’s media properties as the epicenter of multimedia convergence while simultaneously raising the awareness, relevance, necessity and immediacy of Sun TV, Toronto Sun, 24 hours and Canoe.ca.

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AUDIENCE Urban is much more than the music…it is a culture. It is a culture that is as prevalent among teens in metropolitan and rural communities as it is among young professionals. Urban culture encompasses music, film, sports, fashion, technology, vehicles, food and beverage, media. The urban audience consists of today's tastemakers who set lifestyle trends. They are a youthful and active demographic. They like to have fun, and they invest in the music and entertainment value that will enable them to enjoy life to the fullest. When it comes to urban music and culture, the key is authenticity and integrity. Fans of urban culture are drawn to the genuineness of the product and/or service. The buying decisions of this audience are largely driven by the urban artists and connoisseurs who represent the lifestyle that they admire and wish to emulate. As the voice of Canada's urban music industry, UMAC's authenticity will help you connect directly with this highly coveted audience. “Urban is the music of a generation - just as Rock 'n Roll once was.” - Farley Flex, UMAC Member & Canadian Idol Judge

Over the last five years, Canada has experienced a mainstream urban music explosion as evidenced by the launch of a 24-hour urban music video channel (MuchVIBE), and several urban radio stations including: FLOW 93.5 (Toronto), The Beat 94.5 (Vancouver), VIBE 98.5 (Calgary), Hot 89.9 (Ottawa), The Beat 91.5 (Kitchener) and VIBE 91.7 (Edmonton launch in early 2005). There has also been a proliferation of Canadian publications and websites dedicated to urban music and culture. Urban artists are increasingly becoming the face and voice of many leading mainstream brands (ie. Beyonce Pepsi; Queen Latifah Cover Girl; 50-Cent and Jay-Z Reebok). The Reebok example is a success story on both sides of the border. In the U.S., Jay-Z's “S. Carter Collection by RBK” became the fastest selling non-athletic shoe in Reebok's history. In Canada, urban star Shawn Desman's “Amaze” line moved 500 units per week in 2003 (volume that is impressive for the Canadian market).* There are countless other examples of mainstream brands that have used urban music as method of connecting with what is undeniably the most popular culture and lifestyle today (including Honda's “Civic Nation” campaign and McDonald's “I'm Lovin' It” campaign). Companies that take advantage of this valuable opportunity now will build a long-term brand loyalty relationship with the youthful urban audience. UMAC wants to help you make that connection!

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SPONSORSHIP By becoming a UMAC sponsor, your organization will demonstrate the leadership and authenticity that will enable you to connect with the highly coveted youthful and diverse urban audience. Below is a listing of press coverage that UMAC and the Canadian Urban Music Awards has received in the past. In 2005 we expect to continue to build on our prominent multi-media presence. To review the press coverage for the 2005 CUMAs go to www.umacmembership.com ! ! ! ! ! !

TELEVISION CBC News City TV News / CP24 CFTO TV News Nightlife (Global) Omni 1 Omni 2

! ! ! ! ! ! ! ! ! ! ! ! !

PRINT The Toronto Star The Toronto Sun The National Post The Globe and Mail The Sun Times Eye Weekly Word Magazine Macleans Magazine Star Week Magazine Share News Caribbean Camera Canadian Music Network Pride Newspaper

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RADIO CHRY 105.5 (York Univ) CKLN 88.1 (U of T) CIUT 89.5 (Ryerson) CJAM 91.5 (U of Windsor) Flow 93.5 (FM Radio)

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WEB CTV Online CBC News Online Canoe.com Toronto Star Online canadianmusicnetwork chartattack.com andpop.com mybindi.com Eurweb.com HipHopCanada.com MyUrbanProfile.com Flow935.com Sympatico.ca star-tv.com blackgospelnetwork.com

UMAC sponsorship opportunities are available at the following levels:

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PINNACLE SPONSOR $70,000 FANâ&#x20AC;&#x2122;S CHOICE SPONSOR UNAVAILABLE $35,000 MAJOR SPONSOR ELITE SPONSOR $20,000 $10,000 INDUSTRY SPONSOR $ 5,000 EVENT SPONSOR PRODUCT PLACEMENT SPONSOR - GIFT BAGS CANADIAN

SPONSORSHIP LEVELS PINNACLE SPONSOR $70,000 $70,000 - 1 available As the Pinnacle Sponsor of the 2005 Canadian Urban Music Awards, your company will receive top priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will receive logo inclusion in all pre-show promotion and advertising (print, radio and web), on-site exposure during CUMA weekend and exposure during the CUMA telecast. This unique sponsorship level is available to only one corporate partner only.

Radio & Television Exposure:

! Company name and logo inclusion on signage at all UMAC events

Naming rights for CUMA Best New Artist, to be presented on-air during the showâ&#x20AC;&#x2122;s taping. This includes name inclusion in all national preawards promotion of this award category. Inclusion in a minimum of 100 national radio spots promoting CUMA weekend (markets will include Toronto, Montreal, Winnipeg, Edmonton and Vancouver).

Electronic & Print Media Recognition:

! Inclusion of company brand logo on the CUMA promotional trailer (I.E. Brought to you or Sponsored by) -Trailer will be on UMAC's web site.

! Name mention and company description in all UMAC press releases regarding the 2005 CUMAs.

! Inclusion of company brochure in UMAC's media kits issued at the CUMA nominee announcement reception.

! Logo inclusion in all CUMA print ads. ! Logo inclusion CUMA flyers and posters for street promotion (minimum run of 10,000).

! Banner ad (with link) on UMAC website home page from date of agreement through to awards show date.

! Logo inclusion (with link) at top of CUMA sponsor's page on UMAC website.

! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly ! !

e-newsletter (circulated to +1,200 UMAC members) from date of agreement through to awards show date. Logo inclusion on sponsor's page in the CUMA Magazine Program. Full-page, colour advertisement on outside back cover of the CUMA Magazine Program.

On-Site Exposure & Access (CUMA Weekend):

! On-stage mention at CUMA gala dinner and awards.

! Inclusion of company brochure/product sample in Music Lab workshop package. ! Ability to showcase product during Music Lab workshop. ! Logo inclusion on rotating sponsor screen at Music Lab workshop. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! Opportunity to give away product to our members through the Urban Music Minute, UMAC's bi-weekly e-newsletter ! 15 all-inclusive VIP passes to the CUMAs (which includes the Music Lab workshop, A.G.M., gala awards dinner, and awards show).

Other: ! 20 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 25 complimentary copies of the CUMA Magazine Program Copyright 2005 Canadian Urban Music Association of Canada

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SPONSORSHIP LEVELS FANâ&#x20AC;&#x2122;S CHOICE SPONSOR - UNAVAILABLE As Fan's Choice Award Sponsor of the 2005 Canadian Urban Music Awards, your company will receive priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will receive logo inclusion in all pre-show promotion and advertising (print, radio and web), on-site exposure during CUMA weekend and exposure during the CUMA telecast. This unique sponsorship level is available to one corporate partner only.

Radio Exposure:

! Naming rights for CUMA Fan's Choice Award, to be presented on-air

during the national telecast. This includes name inclusion in all national pre-awards promotion of this award category. The Fan's Choice Award is the only category open to voting by the general public (all other categories are voted on by UMAC members). Inclusion in a minimum of 30 national radio spots promoting CUMA weekend (markets will include Toronto, Montreal, Winnipeg, Edmonton and Vancouver).

Electronic & Print Media Recognition:

! Name mention and company description in all UMAC press releases regarding the 2005 CUMAs.

! Logo inclusion in all CUMA print ads. ! Logo inclusion CUMA flyers and posters for street promotion (minimum run of 10,000).

! Banner ad (with link) on UMAC website home page from date of agreement through to awards show date.

! Logo inclusion (with link) in CUMA sponsor's page on UMAC website. ! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly ! !

On-Site Exposure & Access (CUMA Weekend): ! On-stage mention at CUMA awards. ! Inclusion of company brochure/product sample in Music Lab workshop package. ! Ability to showcase product during Music Lab workshop. ! Logo inclusion on rotating sponsor screen at Music Lab workshop. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! Opportunity to give away product to our members through the Urban Music Minute, UMAC's bi-weekly e-newsletter ! 10 all-inclusive passes to the CUMAs (which includes the Music Lab workshop, UMAC annual general meeting, gala awards dinner and awards show). CANADIAN

Other: ! 15 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 15 complimentary copies of the CUMA Magazine Program

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SPONSORSHIP LEVELS MAJOR SPONSOR $35,000 $35,000 - 3 available As a Major Sponsor of the 2005 Canadian Urban Music Awards, your company will receive priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will receive logo inclusion in all pre-show promotion and advertising (print, radio and web), on-site exposure during CUMA weekend and exposure during the CUMA telecast.This unique sponsorship level is available to one corporate partner only.

Radio & Television Exposure:

! Company name and logo inclusion on signage at all UMAC events

Naming sponsor for CUMA Best R&B/ Hip-Hop Artist, to be presented on-air during the showâ&#x20AC;&#x2122;s taping. This includes name inclusion in all national pre-awards promotion of this award category. Inclusion in a minimum of 50 national radio spots promoting CUMA weekend (markets will include Toronto, Montreal, Winnipeg, Edmonton and Vancouver).

Electronic & Print Media Recognition:

! Inclusion of company brand logo on the CUMA promotional trailer (I.E. Brought to you or Sponsored by) -Trailer will be on UMAC's web site.

! Name mention and company description in all UMAC press releases regarding the 2005 CUMAs.

! Inclusion of company brochure in UMAC's media kits issued at the CUMA nominee announcement reception.

! Logo inclusion in all CUMA print ads. ! Logo inclusion CUMA flyers and posters for street promotion (minimum run of 10,000).

! Banner ad (with link) on UMAC website home page from date of agreement through to awards show date.

! Logo inclusion (with link) at top of CUMA sponsor's page on UMAC website.

! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly ! !

On-Site Exposure & Access (CUMA Weekend):

! On-stage mention at CUMA gala dinner and awards.

! Inclusion of company brochure/product sample in Music Lab workshop package. ! Ability to showcase product during Music Lab workshop. ! Logo inclusion on rotating sponsor screen at Music Lab workshop. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! Opportunity to give away product to our members through the Urban Music Minute, UMAC's bi-weekly e-newsletter ! 15 all-inclusive passes to the CUMAs (which includes the Music Lab workshop, A.G.M., gala awards dinner, and awards show).

Other: ! 20 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 20 complimentary copies of the CUMA Magazine Program Copyright 2005 Canadian Urban Music Association of Canada

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SPONSORSHIP LEVELS ELITE SPONSOR $20,000 cash investment As an Elite Sponsor of the 2005 Canadian Urban Music Awards, your company will receive priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will gain access to many cross-marketing opportunities including:

Electronic & Print Media Recognition:

! Logo inclusion in all CUMA print ads. ! Logo inclusion CUMA flyers and posters for street promotion (minimum run of 10,000).

! Banner ad (with link) on UMAC website from date of agreement through to awards show date.

! Logo inclusion (with link ) in CUMA sponsor's page on UMAC website. ! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly ! !

On-Site Exposure & Access (CUMA Weekend): ! On-stage mention at CUMA gala dinner. ! Inclusion of company brochure/product sample in Music Lab workshop package. ! Ability to showcase product during Music Lab workshop. ! Logo inclusion on rotating sponsor screen at Music Lab workshop. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! Opportunity to give away product to our members through the Urban Music Minute, UMAC's bi-weekly e-newsletter ! 6 all-inclusive passes to the CUMAs (which includes the Music Lab workshop, UMAC annual general meeting, gala awards dinner and awards show). ! 4 passes to the CUMA's televised awards show only.

Other: ! 6 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 10 complimentary copies of the CUMA Magazine Program

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SPONSORSHIP LEVELS INDUSTRY SPONSOR $10,000 cash investment As an Industry Sponsor of the 2005 Canadian Urban Music Awards, your company will receive priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will gain access to many cross-marketing opportunities including:

Electronic & Print Media Recognition ! Logo inclusion CUMA flyers and posters for street promotion (minimum run of 10,000). ! Banner ad (with link) on UMAC website from date of agreement through to awards show date. ! Logo inclusion (with link) in CUMA sponsor's page on UMAC website. ! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly e-newsletter (circulated to +1,200 UMAC members) from date of agreement through to awards show date. ! Logo inclusion on sponsor's page in the official CUMA Magazine Program. ! Half-page, colour advertisement in the CUMA Magazine Program..

On-Site Exposure & Access (CUMA Weekend): ! Inclusion of company brochure/product sample in Music Lab workshop package. ! Ability to showcase product during Music Lab workshop. ! Logo inclusion on rotating sponsor screen at Music Lab workshop. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! Opportunity to give away product to our members through the Urban Music Minute, UMAC's bi-weekly e-newsletter ! 4 all-inclusive passes to the CUMAs (which includes the Music Lab workshop, UMAC annual general meeting, gala awards dinner and awards show). ! 2 passes to the CUMA's televised awards show only.

Other ! 4 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 5 complimentary copies of the CUMA Magazine Program

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SPONSORSHIP LEVELS EVENT SPONSOR $5,000 cash investment As an Event Sponsor of the 2005 Canadian Urban Music Awards, your company will receive priority visibility and exposure during the national CUMA promotion and throughout the CUMA weekend (which includes a Music Lab workshop, UMAC annual general meeting, gala awards dinner and televised awards show). Your company will gain access to many cross-marketing opportunities including:

Electronic & Print Media Recognition ! Logo inclusion (with link) in CUMA sponsor's page on UMAC website. ! Logo inclusion in each issue of Urban Music Minute, UMAC's bi-weekly e-newsletter (circulated to +1,200 UMAC members) from date of agreement through to awards show date. ! Logo inclusion on sponsor's page in the CUMA Magazine Program. ! Quarter-page, colour advertisement in the CUMA Magazine Program.

On-Site Exposure & Access (CUMA Weekend): ! Inclusion of company brochure/product sample in Music Lab workshop package. ! Logo inclusion on rotating sponsor screen at CUMA gala dinner and awards. ! 2 all-inclusive passes to the CUMAs (which includes the Music Lab workshop, UMAC annual general meeting, gala awards dinner and awards show).

Other ! 2 individual (non-transferable) 1-year memberships for company employees. (See Join Us section for a summary of member benefits) ! 5 complimentary copies of the CUMA Magazine Program

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JOIN US We want to welcome you into the UMAC family! In addition to the benefits outlined in the various sponsorship levels above, UMAC members receive the following benefits:

! ! ! ! !

participate in voting for Canadian Urban Music Awards; receipt of The Urban Music Minute, UMAC's bi-weekly e-newsletter; special discount pricing for The Music Lab, our series of professional development workshops, and other UMAC-sponsored seminars and conferences; passes for special UMAC movie premieres and other entertainment events; ability to participate in our Urban X-Posure Series, a touring showcase featuring some of Canada's top urban talent in an effort to build their stage presence, grow a fan base and establish a national and international profile; and opportunity to network with key members of the entertainment industry through UMAC special events.

CONTACT US Urban Music Association of Canada (UMAC) 675 King Street West Suite 210 Toronto, Ontario Canada, M5V 1M9 Tel: Web: Email:

416.704.4776 www.umac.ca paulm@umac.ca

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