Crafted to the highest standards, Srixon ional consistency and confidence for
strong brand recognition and tourls remain one of the market - delivering
Partners: As a TGI exclusive TriSpeed golf balls, margin.
r B2B platform fittings, making it easy to sales.
our victories and ake now the perfect ner.
esigns engineered for ef for tless eel. strong profitability for your store rs. full luxur y experience that drives action.
Shor t- game leaders :
Adele McLean
Hardware and Balls Buying Guide 2026
Our tour-proven wedges deliver exceptional spin and control, with options for ever y golfer - driving strong demand and reliable sellthrough.
Put ters that per form :
Engineered for feel, alignment, and consistency, Cleveland put ters are a high-turnover favourite in a key retail categor y.
Per formance and value :
From forgiving irons to easylaunch hybrids and drivers, our clubs deliver impressive results without premium price tags -
VIDEO
INTRODUCTION TIPS ON BUYING
• Analyse Historical Sales Reporting: Look at your previous years’ sales trends to understand which products sold best, which hardware categories were in demand, and in what quantities.
• Relook at your Ranging: It is important to have a close look at your “ranging” within key categories. Take for example, hardware – if you have 4 to 5 brands, do you really need this many? What do your sales reports tell you over the last 2/3 years. Is it time to revise this for the 2026 season?
• Don’t get tempted by deals: Sometimes trying to reach pre-book discount levels isn’t always the best for profit. Having to reduce the price of remaining stock in order to sell can make those minimal discounts pointless. Order little and often; sell through is key to cash flow!
Check your TGI terms: The Price Guide is on MyTGI for easy access to your group’s terms with Partner Suppliers. Often, you’ll find pre-book minimums are lower and settlements are better. Remember to have the Price Guide on hand when placing those pre-books.
Use a Budget Planner: Used correctly (it is a lot simpler than you may think) this is one of the most precise tools for analysing and managing your pre-book spending. It will show you how to allocate your pre-book spend per brand within each of the key categories. Your Retail Consultant has budget planner templates should you require one.
• Customer Survey/Feedback: Do you know your customers? Your Retail Consultant can set up a customer survey for you based around the brands you currently have in-store and potential newcomers. This will help identify your target customer groups. Remember the golden rule - these are the people you are buying products for, not yourself.
HARDWARE COBRA
We are COBRA Golf.
You know us as the brand that’s Doing Things Differently – but for us, different only matters when it’s better. COBRA was founded on a belief: there’s always a better way. A better material, a better shape, a better process. We chase what’s next, not what’s expected.
That mindset has led to industry firsts - from inventing the utility club, pioneering graphite shafts, and mass-producing ONE-length irons, to 3D Printing technology. We don’t follow trends—we set them.
In 2026, our commitment to innovation continues. Whether you’re stepping onto the course for the first time or competing at tour level, COBRA offers performance-driven products for every golfer, across every category.
Custom Fit
- Currently working to a 2-3 day lead time on custom orders and have the capacity to maintain lead times in peak season.
- 3 fitting kits to suit all levels of business.
- Daily build capacity over 1,000 custom clubs.
Product Innovation
- Best-in-market fitting solution with Future Fit33 system. Providing the most intuitive fitting to suit all golfers’ swings.
- 3D Printing - redefining multiple golf club categories utilising 3D Printing, improving performance and forgiveness in irons and putters.
In Store & Studio Presence
- Significant investment in store across COBRA brand, including lightbox displays.
- Best in class assets for COBRA to tell product and technology stories through online, in-store and social media channels.
Customer support
- Dedicated Golf Sales Support Team on hand to support you and your business.
- PUMA.biz – B2B platform solution.
HARDWARE & BALLS CALLAWAY
2025 has delivered some defining moments for Callaway, including Alex Noran’s 2nd win at the BMW PGA Championship, with a full bag of Callaway equipment that included new Opus SP Wedges, a new Apex UW, a Chrome Tour Golf Ball, and an Odyssey Putter. In addition to that, Minjee Lee captured her third career major at the KPMG Women’s PGA Championship. Her success was driven by the Elyte Driver, Chrome Tour X ball and Odyssey Putter.
Throughout 2025, we introduced a number of outstanding products, including the latest Apex UW and Apex UT, OPUS SP wedge and the Apex Ai150 irons. Looking ahead to 2026, our commitment is stronger than ever to deliver groundbreaking innovation, elevated performance and genuine value for you and your customers. From clubs to golf balls, we’re building strong momentum to help fuel one clear goal – to help golfers play better.
Achieving this means putting the right products in players hands. That’s why we’re dedicated to delivering exceptional service and support to all TGI Partners, perfectly complimenting our exciting product line up.
The team at Callaway are excited to work more closely with TGI Partners and the team at TGI HQ to explore how we can help grow their businesses in 2026 and beyond.
Key points:
• We have a new outside sales structure consisting of solely of ASMs to support their TGI Partners.
• Our ASMs are supported by their SQUADS of inside sales and fitting technicians to maximise focus and service for the Partners.
• For 2026 we are launching a new and improved OptiFit programme to help Partners maximise their Callaway custom fit business with enhanced incentives.
• Our 2026 terms have been curated with feedback from TGI Partners and the executive team at TGI HQ.
• Significant extended dating on Pre-books.
• Further investment in a National Product Training programme to help ensure Partners are confident explaining the technologies and features and benefits of our products.
• An improved Callaway Connect B2B platform where Partners can manage their orders, check stock availability, and view invoices, all at a time that suits them.
• Continued investment into delivering more best in class POP to accelerate sell through and drive profitability.
• We’re proud to continue our sponsorship of the TGI Partnership Trophy.
HARDWARE BETTINARDI
2025 marks a landmark year for Bettinardi Golf in the UK, with record sales and unprecedented demand across its premium putter range. Bettinardi’s brand’s reputation for precision milling and uncompromising craftsmanship has resonated strongly with UK retailers and golfers alike, solidifying Bettinardi’s position as a toptier choice in the performance putter category.
Driving this momentum is the launch of the all-new Antidote Series—Bettinardi’s first generation of Simply Balanced “zero torque” putters. Engineered for square-to-square balance throughout the stroke, the Antidote SB1 and SB2 models deliver unmatched consistency and feel, enhanced by the brand’s Tour-proven F.I.T. Face milling.
Alongside this, new models to the bestselling Queen B series helped drive retail appeal with its always unique and striking finish. Looking forwards to 2026 we are excited at what is to come with eventual extensions to the Antidote range and something that has been over 25 years in the making.
There truly has never been a better time to become a Bettinardi stockist.
HARDWARE ARETERA
Aretera Golf has made an immediate impact in its first year in the UK market, with the EC1 shaft line earning widespread acclaim from fitters and performance-focused players. Founded by industry veteran Alex Dee, the brand blends elite engineering with a bold new vision for shaft design. The EC1 series, featuring ControlCENTR technology, delivers a rare combination of explosive power and smooth feel, with both Blue and Grey profiles offering tailored launch and spin characteristics for a wide range of swing types.
Aretera are unique in that the EC1 features a coreless design meaning no mandrel is used, this is achieved by alternating many layers of ply that typically found that effect bending and torsional stiffness creating a shaft that has a unique feel and compliant mid-section without sacrificing on consistency. The EC1’s standout aesthetics and consistent performance have helped establish Aretera as a serious player in the aftermarket shaft category.
Looking ahead, Aretera is set to expand its lineup this winter with new models designed to push the boundaries of feel, stability, and speed—ensuring the brand’s momentum continues into 2026 and beyond.
Aretera is distributed by JS Golf Brands.
HARDWARE & BALLS
Premium qualit y :
Lightweight, high-per formance designs engineered for ef for tless distance, control, and a refined feel.
High-margin oppor tunit y :
This TGI-exclusive range delivers strong profitability for your store while appealing to high-end golfers.
A complete experience :
From clubs to balls, XXIO of fers a full luxur y experience that drives sell-through and customer satisfaction.
HARDWARE PING
For over 30 years, TGI and PING have shared a strong partnership, united by a commitment to supporting you, the PGA Professional, in delivering exceptional customer service and industry-leading custom fittings.
Nearly a decade ago, the PING TGI Golf Custom Fitter of the Year Award was introduced to honour TGI Partners who demonstrate outstanding dedication to custom fitting, PING, TGI Golf and overall retail excellence. The award is based on the following key criteria:
Commitment to fitting
• Quality of facilities and equipment
• Investment in launch monitor technology
• Fitting all clubs
• Fitting Knowledge
Retail
Commitment to PING
• Supporter of the brand
• Passionate about selling and fitting PING
• Excellent PING product knowledge
• Stock and sell every product category
• Shop quality and appearance Standard of merchandising for PING product and the brand TGI
• Engaging and supportive partner User of TGI marketing platforms to promote the latest PING products
Each year, three TGI Golf Partners are selected and rewarded with a once-in-alifetime trip to Phoenix, Arizona. This includes three rounds of golf, a VIP tour of PING USA and the crowning of the overall winner of the award in the prestigious Gold Putter Vault.
TGI Partner and the TGI-PING Custom Fitter of the Year, Martin Sutliff (middle) in the PING Gold Putter Vault with John K. Solheim (left) and John A. Solheim (right)
HARDWARE CLEVELAND GOLF
Shor t- game leaders :
Our tour-proven wedges deliver exceptional spin and control, with options for ever y golfer - driving strong demand and reliable sellthrough.
Put ters that per form :
Engineered for feel, alignment, and consistency, Cleveland put ters are a high-turnover favourite in a key retail categor y.
Per formance and value : From forgiving irons to easylaunch hybrids and drivers, our clubs deliver impressive results without premium price tagsmaking them a smar t, profitable choice.
High consumer demand : With Cleveland’s trusted reputation, record Tour success and surging popularity, now is the best time to become a Cleveland Golf par tner.
HARDWARE TAYLORMADE
TaylorMade’s unrelenting pursuit of excellence doesn’t just relate to product innovation. Green grass retail is hugely important to us and we’re dedicated to servicing the TGI Partners from every department in our business.
We’re passionate golfers too and understand what you and your consumers expect from the TaylorMade brand. We aim to be easy and profitable to do business with so please reach out to your Area Sales Manager as we’d love to discuss how we can be a trusted partner in 2026 and beyond.
Qi35 has performed well this year and the new P790 has been very successful. Spider ZT has flown off the shelves since launch, so we hope you’re enjoying the buzz around this product. The newly launched MG5 wedge not only looks great, but the forged feel and grind options deliver a compelling wedge line up.
There is a wedge demo program to support MG5 including in store POS, so please speak to your ASM for more details.
In Q4 there will be 2026 hardware prebook stock rooms hosted by our sales team so please contact your ASM to book an appointment where you can view the product range and learn more about our generous terms packages.
BALLS TAYLORMADE
TaylorMade’s 2025 golf ball range has made an impact in the marketplace with healthy margins and colourful visual technology that’s injected energy into the category. Our illuminated ball POS fixtures have delivered great results and is driving 4 times the rate of sale vs stockists without POS (Source: Datatech).
Tour Response magnetic dart boards were provided to stores this year to provide opportunities for you to engage with your customers and bring some fun into the retail space.
Your ASM is currently prebooking 2026 golf ball, so please contact them for details of the pre book packs and POS support.
BALLS
TITLEIST
Building upon decades of golf ball excellence, Titleist continues to design and produce golf balls that embody superior performance, innovative design and unmatched quality for the dedicated golfer.
As the golf ball category leader, the Titleist brand continues to enjoy success at the very top of the game. So far this season on the DP World Tour (November 2024 – July 2025), Pro V1 has been the model of choice for 76% of players, contributing to 24 tournament victories –the nearest competitor has three.
This dominant position on Tour continues to filter down the pyramid of influence to every level of the game, reinforcing our #1 status at retail in the UK and Ireland.
2025 saw the launch of Titleist’s golf ball fitting app - a tool for TGI Partners to help golfers dial into the best performing ball for their game which can be completed in as little as 15 minutes. Being a Titleist ball partner will also give you access to our dedicated team of golf ball specialists who fit and educate golfers through a variety of ball fitting events. They can also support you by offering additional staff training and merchandising support.
2026 will see the Titleist brand continue record levels of merchandising investment with the completion of the roll out of our premium, illuminated ball plinths together with other innovative merchandising solutions. Next year will also see an exciting, new promotional calendar aimed to optimise consumer demand and enhance sell through which can be incorporated into your 2026 planning.
We continue to offer TGI Partners a choice of partnerships options which your local Titleist ASM will discuss with you to help you run an efficient and successful golf ball business.
HARDWARE TITLEIST
Titleist is committed to creating the best performing, highest quality golf clubs for dedicated golfers. 2025 once again saw Titleist as the most played driver, iron and wedge on both the DP World and PGA Tours.
Across all hardware categories, our product R&D team deliver significant advancements with every launch. This transcends at retail, where dedicated golfers of all skill levels benefit from the unrivalled performance of Titleist clubs.
For 2026, we will continue to support TGI Partners through a range of tailored programmes. Our revised Replenishment Club Partnership offers enhanced up-front terms with a smaller stockholding, moving away from annual pre-book commitment, enabling TGI Partners to replenish stock once sold, improving cash flow with the added security of transitional support. For TGI Partners who prefer to focus on one specific club category, such as Vokey wedges, Titleist will still offer Partnership discount as well as providing fitting tools.
Custom fitting remains a key focus for the brand and we continue to invest in this area. This was showcased with the launch of new T-Series irons this year, where TGI Partners received an extensive
range of fitting tools to equip them to get dedicated golfers dialled into the right product so they can shoot lower scores.
Alongside supporting with merchandising solutions in-store, we are committed to developing our customer service levels which was highlighted in the Spring with the launch of our new B2B ordering platform. Designed to improve the experience for TGI Partners in placing custom club orders, Acushnet Hub offers real-time stock availability, quicker order entry, automated order confirmation and easy-to-access order tracking, all to make it simpler to conduct business with the Titleist brand.
To find out more information about Titleist golf clubs for 2026 please speak to your local Titleist ASM.
HARDWARE & BALLS WILSON
Wilson Golf would like to extend a thank you to all TGI Golf Partners for your continued support during 2025. We appreciate all your hard work which is helping to grow the Wilson Golf brand.
With the launch of the second generation Dynapwr range we have continued to make great inroads on market share in both woods and irons, we have had a successful year with MyGolfSpy #MostWanted wins for both our Dynapwr Max irons in the super game improvement category and the Infinite Buckingham Putter in the #MostWanted mallet putter category – we continue to make strides in research and development and look forward to presenting to you our exciting new product to compliment the Dynapwr range.
Wilson aims to be at the forefront of fitting technology with continued development of the Fit-AI system which now includes a ‘build your bag’ and ‘ball fitting guide’ for sales add-ons and introduction this year of a new driver optimiser making it easier and quicker to get the driver fitting dialled in.
HARDWARE & BALLS WILSON
We have seen a significant margin improvement for TGI Partners with our golf ball franchise, with the successful launch of new DUO and TRIAD along with the introduction of TRK360 alignment technology has seen market share increase as well – in 2026 we will launch a new version of our Tour Proven Staff Model and Staff Model X balls to complete the range.
With an extended sales team for 2026 – we look forward to presenting our latest range along with all support functions available – including B2B online ordering and tracking, online custom fit ordering, instore point of sale, demo days, brand experience days.
Retailer margin, world class product, service excellence and sales support are key pillars for us at Wilson Golf and we would love to have you on board to continue this exciting journey.
Please contact your local ASM today for further information.
Chris Taylor
RETAIL TEAM MANAGER, MIDLANDS
07921 924719 ctaylor@tgigolf.com
Simon Keeling
RETAIL CONSULTANT, SOUTH OF ENGLAND & WALES 07515 984929 skeeling@tgigolf.com
Emma Fletcher
RETAIL CONSULTANT, NORTH OF ENGLAND & WALES 07483 461286 efletcher@tgigolf.com
We hope you have found this hardware and balls buying guide useful, as well as the key suppliers we have highlighted, the TGI Golf Price Guide has key information, price lists and company contacts of all TGI Partner Suppliers. Follow the link below to view the price guide:
