HinesRealEstateAdvisory.comSmithSchnider.com Michael Hines Real Estate Advisory
MICHAEL HINES VICE PRESIDENT
With an unrivaled passion for real estate, Michael has built his expansive network with a focus not only on residential sales, but on development and multi family sales as well. His portfolio includes sales and marketing for the former Italian Embassy, Elysium 14, Lawrence House and Helicopter Factory, all of which are signature projects in the District. He continues to cultivate new relationships and business opportunities in the region and is highly engaged in community activism, including his involvement with Becky's Fund and serving as a Board Member of the Hoop Dreams Scholarship Fund.
Michael has worked closely with both current and former DC City Council members and mayors, and thus, he has a deep knowledge of real estate development activities in the city. Michael was also a Mayoral Appointee to the District's Board of Tax Assessments and Appeals. He also served as a board member of the DC Chamber of Commerce.
Michael has made Washington, DC his home for the past twelve years. Once voted by Washingtonian magazine as one of the area's "brightest young entrepreneurs" for his creation of One Media Space, an experiential marketing firm whose clients included Anheuser Busch, Altria, HBO, NBA, and Levi Strauss. He successfully parlayed that client base and entrepreneurial spirit into his career as one of DC's most successful realtors in the residential real estate market.
Previously with TT R Sotheby's International Realty where he served as Senior Vice President and sold more than 270 million dollars in residential real estate, Michael now joins Smith I Schnider and aims to even better serve his clients and the DC community. Licensed in DC, MD and VA, Michael also holds the ABR, GRI, CRS, ePro and BPOR designations.
KEVIN SWEENEY, DIRECTOR OF MARKET RESEARCH
JULIE ZELASKA, EXECUTIVE VICE PRESIDENT & PRINCIPAL
As one of the founding partners of Smith | Schnider, Julie plays an integral role in its business development and client strategies. Her award winning new home sales methodologies and expertise grew through working hands on with a varied mix of the Washington, DC region’s leading developers and builders, including JBG, EYA and Van Metre Homes. Her success has come from a varied product knowledge, extensive understanding of home construction and her unique lifestyle focused sales strategies.
THE SMITH | SCHNIDER TEAM
RON SMITH, PRESIDENT & PRINCIPAL
PATTY MANTILLA, SENIOR PROJECT MANAGER
Patty manages both internal and external projects, ensuring all vital details remain on track and key stakeholders are kept apprised of update and overall progress. Additionally, she advises on resources to improve productivity, project deliverability and internal technology support.
Kevin provides a breadth of market knowledge, and a deep understanding of data and statistics, ensuring an accurate assessment of market dynamics and value. Prior to joining Smith | Schnider, Kevin worked in a number of research capacities in the commercial real estate industry.
SUE MARTINEZ, VICE PRESIDENT OF MARKETING
Sue brings more than 25 years’ experience as a vice president of sales and marketing with both regional and national homebuilders. Her expertise has long focused on the high-end range of the market. She has developed award-winning corporate brand campaigns for multiple regional builders including Grayson Homes, Edgemoore Homes and Pillars Development Group.
Ron formed Smith | Schnider in 2014 with a vision of creating a comprehensive, end to end level of guidance to home builders and condominium developers in the DC Metro area. Prior to forming Smith | Schnider, Ron was the Senior Vice President of The Mayhood Company where he spent more than 17 years managing the sales and marketing of more than 6000 residential units, in more than 50 projects.
Most recently, he was Senior Research Analyst with Newmark, a leading commercial real estate advisory firm in Washington, DC.
• “44% of home buyers are conducting home searches before even contacting a Realtor.” National Association of Realtors (NAR)
• Finding a home that fits all of the buyer’s criteria is a challenge on its own, especially with the current market and its limited inventory. The listing brokerage would not dissuade them from moving forward with a home poised to be the right fit.
The success of iBuyer programs and discount brokerages have further shown how the significance of brokerage branding has diminished. Cost savings and speed at which a home can be turned around are leading priorities for many buyers and sellers. If a company can guarantee these things, then their brand name is irrelevant to iBuyerconsumers.sites
(Opendoor, Knock, OfferPad, and even Redfin and Zillow) are providing instant offers to home sellers, site unseen with the ability to close within days.
Smith | Schnider provides superior market intelligence for what is typically the largest financial transaction in a customer’s lifetime.
DISRUPTION | A NEW ERA OF REAL ESTATE
The syndication of listed homes from MLS to all major home search sites (Zillow, Trulia, Realtor.com, etc) provide enough of the preliminary details needed for consumers to make their own initial home buying considerations. Once buyers learn of the listing brokerage, they have already made the decision whether to make an appointment to see the property.
Discount brokers (Redfin) are only charging home sellers as little as 1% listing fees.
Through a new wave of industry disruptors, real estate consumers have limitless data available to them instantly through their smart phone devices. They have the power to conduct their own research and ultimately drive their own buying and selling decisions. Top of mind for a buyer is satisfying their own specific needs which is finding the envisioned style of home in the desirable neighborhood that fits the established price point and is available within the necessary timeline. Everything else is secondary.
• A professionally designed brochure that houses the floor plans, features and finishes, pricing and other key details of the community.
Floor Plans
MARKETING PLAN
Creating a logo and brand identity for the community that resonates with the buyer demographic.
Signage
• Direct mail (if applicable) to target nearby renters and residents that fit the demographic.
Print Collateral
• Professional photography of the homes and surrounding community.
• A comprehensive website where prospective buyers can view model floor plans, features, finishes and lending programs, as well as submit information to be contacted by a sales manager.
Visual Imagery
• Geo targeted advertising tailored to the buyer demographic through methods including, Google Adwords, retargeted advertising, social media and geo fencing.
Digital Marketing
Brand Development
• Exterior and interior renderings that capture every architectural detail, feature and finish in a nearly photographic quality.
• 3D virtual tours to capture prospective buyers online and give them a realistic feel of the homes’ layout.
Community Website
• Marketing floor plans capturing the various layouts and models of the community, created for both print and digital marketing.
• On site and directional signage that draws people to the community.
2022 R St NW Washington DC $2,695,000 211 Carrwood Rd Great Falls VA $2,199,000 11701 Centurion Way Potomac MD $2,199,000 2724 Chain Bridge Rd Washington DC $2,299,000 40573 Spectacular Bid Pl Leesburg VA $2,750,000 1043 Founders Ridge Ln McLean VA $5,500,000 OTHER SIGNIFICANT PROPERTIES THROUGHOUT THE REGION 2913 University Ter NW Washington DC 2424 18th St NW R2 Washington DC $1,799,000$2,995,000 MARYLAND | NORTHERN VIRGINIA | THE DISTRICT PREVIOUS LISTINGS
TEAM RESALE AND INDIVIDUAL NEW HOME LISTINGS 5133 Warren Pl NW, Washington, DC $1,845,000 120 N Columbus St, Alexandria, VA $1,269,000120 N Columbus St, Alexandria, VA $1,269,000 1630 1634 Argonne Pl NW, $2,550,00012606 Pleasant Prospect Rd. Bowie, MD $3,199,000 1931 12th St NW #B, Washington, DC $1,825,000
TEAM WASHINGTON DC MULTI FAMILY & DEVELOPMENT SALES OTHER SIGNIFICANT PROPERTIES THROUGHOUT THE REGION Atlas Lofts (20 unit building) 1629 L St NE Washington DC -$200,000 to $400,000
212 VARNUM STREET, Washington, DC 2 Unit Condominium Building THE BISHOP RESIDENCES, Washington, DC 4 Unit Condominium Building CURRENT 2021 TEAM NEW HOME SALES 146 S STREET NW, Washington, DC Community of 8 Single Family Homes 1128 SIXTH ST NW, Washington, DC 5 Unit Condominium Building MOTIF, Kennedy Street Corridor, Washington DC 30 Unit Condominium Building 1729T, Dupont Circle, Washington, DC 5 Unit Condominium Building
PUBLISHER’S HOUSE, Washington, DC Community of 3 Single Family Homes
CURRENT 2021-2022
HUDSON QUARTER, Falls Church, VA Community of 18 Single Family Homes
THE TOWNS OF ABINGDON PLACE, Alexandria, VA Community of 19 Townhomes
TRENTON SQUARE AT BALLSTON, Arlington, VA Community of 19 Townhomes TEAM NEW HOME SALES
CURRENT TEAM PIPELINE PROJECTS
THE TOWNES AT HERITAGE HARBOR, Annapolis, MD Community of 22 Single Family Townhomes
710 714 KENNEDY ST NW, Washington DC 30 Unit Condominium Building
MORVEN PARK ESTATES, Leesburg, VA Community of 13 Single Family Homes
1400 9TH ST NW, Washington, DC 7 Unit Condominium Building
MARKETINGDIGITAL
Samples of digital advertising created for 3 of our current projects: (1) Retargeted ad that displays on select websites visited by anyone who visited the community’s website. (2) Facebook post with virtual tour of the townhome. (3) Website pop up promoting the opening of the community’s model. (4) Sponsored social media ad appearing on the side of a Facebook newsfeed to targeted audience.
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WEBSITECOMMUNITY
any prospective buyer’s contact
size Links to Community Websites of Current Projects: • Trenton Square: https://www.trentonsquare.com/ • Portrait Square: https://portraitsquaredc.com/ • Motif: https://www.motifdc.com/
automatically
A website created for the sales of Trenton Square website integrates with dedicated CRM where information is captured when they submit it in website’s website is mobile responsive and adapts to screen
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EXTERIOR & INTERIOR RENDERINGS
Exterior and interior renderings for the Portrait Square at Brookland townhome community. We have renderings created to capture each feature and finish to complete accuracy and advise on the furnishings that will resonate with the target audience.
A 3 dimensional virtual tour of the homes provides buyers with a clearer vision of layout and space. We create virtual tours to the highest level of accuracy in features, finishes and décor that fits the target demographic.
3D TOURSVIRTUAL
(2) direct mailer sent to local renters
exclusive deals with local restaurants and shops near The
Jay Zelaska, Sales Manager Smith Schnider Jay.Zelaska@SmithSchnider.com703.732.7391 Open by Appointment 5024 9th Street, NW Washington, DC 20011TheGallatinDC.comBuiltforUrbanLiving. Designed with a Modern Edge. Priced between $434,900 $479,900. Become a VIP Receive Exclusive Local Deals TheGallatinDC.com 906 Gallatin Street, NW Washington, DC 20011
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PRINT COLLATERAL
A grouping of collateral for the Petworth condominium project, The Gallatin, designed in-house: (1) community brochure, in the surrounding community (3) VIP poster promoting Gallatin for pre-sale incentive.
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Assisting potential client in acquisition
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Identify need for model/ model type and coordinate furnishing or staging of model
Interface with legal counsel to draft project specific sales agreement packages
Develop and maintain a detailed sales & marketing budget
Advise in creating and designing marketable product
• Weekly traffic and prospect reports
Assist in selecting finishes that meet market trends/expectations and maximize potential sales price
• Provide weekly status reports on existing contract to development team
Establish a Master Sales & Marketing Plan for the project
• Weekly, bi weekly or monthly meeting with development team
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Interface with legal counsel to help create public offering statements
• Provide updates on competition/market change
Procurement of legal documents
• Customer follow up/satisfaction survey
Work alongside a marketing/PR agency (to be pre approved by developer in writing) to develop and release a strategic sales message to local and international broker/client communities
• Final closeout
Analyze zoning to confirm viability of deal
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Help identify and establish highest and best use Market research: Identify target market (demographics); Identify current competition and any future upcoming projects that would compete/impact; CMA to establish proposed pricing structure, and focus groups Assist in entitle work, permits, project compliance Assist client in obtaining financing for acquisition
• Contract/escrow management
Product design and implementation
• Coordinate walk thru and settlement scheduling
Assist in value engineering design, finishes
Provide guidance and recommendations to creative agencies with respect to the design and production of marketing tools necessary to promote development (e.g. brochures, website, floor plans, print & digital campaigns, on site sales signage, etc.)
DEVELOPER SERVICES
• Manage selection process
• Sale Management
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Unlike other teams, the agent will be a dedicated sales manager. This means the development will be the sales manager’s full time job and focus. The sales manager will not pitch other buildings to prospects or sell any other real estate during the D Street Townhouses Sales Cycle.
Michael Hines and Julie Zelaska will have a dedicated sales manager for the project. Michael Hines will oversee sales and the sales manager will be trained in the Jeff Shores 4:2 fundamental new home sales training course.
DEDICATED SALES FOCUS
Hines Real Estate Advisory Smith | Schnider 888 N. Quincy Street, Suite 101 Arlington, VA 22203 703.935.1218 | SmithSchnider.com