Hilton & Hyland 2020 Annual Report

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2020 ANNUAL REPORT

“ As we look towards a brighter future, we must celebrate our collective achievements in what was perhaps the most important year in our firm’s entire history. ” -

R I C K H I LT O N , C H A I R M A N

-

JEFF HYLAND, PRESIDENT

-


FO U N D E R S ’ L E T T E R 4

YEAR IN REVIEW 6

SALES FIGURES 24

MARKET SHARE 44

MARKETING FIGURES 54

PHIL ANTHROPY 60

2020 ANNUAL REPORT


FOUNDERS’ LETTER T H E Y E A R T H AT A L M O S T WA S N ’ T . . .


2020 ANNUAL REPORT

2020

was meant to bring us clarity of

In 2020, we grew our family as we proudly welcomed

vision, and it has truly been an

Marc Noah, Kyle Dordick, Jon Brown, Lisa Optican,

eye-opening experience for us all.

Alexandra Allen, Michael LaMontagna, and Gigi Gharai to our firm.

In January, Hilton & Hyland launched into the new year in a big way representing five of the top six residential sales

In December, we expanded our international reach

in the city. Nothing, however, could have prepared us for

by co-founding, and becoming the exclusive Los

what came next.

Angeles

affiliate

of,

Forbes

Global

Properties,

a Forbes company. We saw our world turn upside down seemingly overnight after the first “stay at home” orders were issued in early

Offering unrivaled exposure to a diverse and expansive

March. Our staff and agents quickly transitioned to

affluent

working remotely as we proceeded with caution into this

visitors, Forbes Global Properties provides us access

new era of our business.

to an innovative suite of marketing tools and exclusive

audience

of

132

million

unique

monthly

advertising opportunities within Forbes, the world’s With mortgage rates at historic lows and Angelenos

largest business media brand.

staying safer at home, the demand for quality properties increased nearly 20% as the year continued.

From Vail to Valencia, Hong Kong to Honolulu, Los Angeles to Lake Tahoe ... exclusive members from across

Our single office achieved 31 sales priced $10 million and

the globe collaborate and transact in an environment

above within the first half of the year, and in August alone,

guided by the founding principles of transparency,

we closed $419 million in sales. By the year’s end, Hilton

information, and trust.

& Hyland achieved a company milestone with 77 sales priced $10 million and above with an annual sales volume

No business media brand, across any platform, is more

of over $3.5 billion.

adept at cultivating communities than Forbes.

We also maintained a dominant 45% market share of

As we look towards a brighter future, we hope you will join

local residential sales priced $20 million and above, a

us as we celebrate our achievements in what was perhaps

29% market share of sales priced $10 million and above,

the most important year in our firm’s entire history.

and a 23% market share of sales priced $5 million and above respectively. All of this was made possible by not only maintaining an elite roster of the highest caliber agents in the world, but by continuing to set the standard for luxury real estate marketing and branding.

Rick Hilton

Jeff Hyland

CO-FOUNDER, CHAIRMAN

CO-FOUNDER, PRESIDENT

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2020 AN N UAL R EP O RT

JAN The L.A. Times reported that Hilton & Hyland represented five of the month’s top six residential sales.

JAN Vin Diesel joined us at the legendary Owlwood Estate in Holmby Hills for his Icon El País cover shoot.

Q1 2020

YEAR IN REVIEW Despite the loss of a beloved sports icon and widespread lockdowns due to the novel coronavirus, Q1 still saw record sales hit the books and new members join our firm.

MAR The L.A. Times reported that Hilton & Hyland represented three of the month’s top five residential sales.

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JAN Los Angeles mourned the loss of an icon, as news broke of

FEB Nine Hilton & Hyland agents were profiled in Variety’s

MAR Hilton & Hyland proudly welcomed Marc Noah and

MAR The unusually quiet streets of Rodeo Drive in Beverly Hills

Kobe Bryant’s tragic death along with his daughter Gianna.

Kyle Dordick to our firm.

annual Showbiz Real Estate Elite feature.

after the first “Stay at Home” orders were issued.

Photos courtesy of Unsplash

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2020 AN N UAL R EP O RT

APR Hilton & Hyland represented both sides of the $19.5 Million Lee Iacocca Estate in Bel-Air.

APR We saw a major 346% increase in social media engagement which contributed to a 65% increase in our web traffic.

Q2 2020

YEAR IN REVIEW Q2 saw widespread organized demonstrations against racial injustice in Los Angeles as businesses continued to try and adapt to new modes of operation. Despite the numerous challenges our city faced, a weak housing market was luckily not one of them as Hilton & Hyland closed 31 sales priced $10 million and above by the quarter’s end.

JUN As part of our Midyear Report, we highlighted some of our favorite local black-owned businesses such as Azla Vegan.

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APR This re-imagined Paul Williams FAIA estate in Bel-Air sold

JUN We joined users across the world on social media and went

JUN Jeff Hyland talked selling the historic homes of Los Angeles

JUN Hilton & Hyland launched The Huntley in West Hollywood, a

for $43.3 Million. Hilton & Hyland represented the seller.

and the added value they bring with Mansion Global.

dark as a show of solidarity against all forms of racial injustice.

collection of five newly developed modern luxury residences.

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2020 AN N UAL R EP O RT

JUL

The Van Griffith Estate sold for $8.29 million, making it 2020’s highest residential sale in Los Feliz.

AUG ELLE interviewed Lisa Optican about her extensive knowledge of, and diverse career in, luxury real estate.

Q3 2020

YEAR IN REVIEW We continued to see an increase in demand for quality properties as the year progressed, in August alone our single office closed $419 million in sales.

SEP

10

O’Gara Collective held a photoshoot at UNICA Bel-Air to show off each of their core automotive brands.


AUG We repped both sides of this $25.8 million new- construction

SEP

Variety held a one-on-one interview with our very own Linda May for The Dirt Questionnaire.

SEP

SEP

Hilton & Hyland represented half of the top sales in L.A. as ranked by the Los Angeles Business Journal.

on Fordyce Rd, 2020’s highest sale in Brentwood.

BBC News chatted with Jonathan Nash of the top-producing team Resnick & Nash about selling the L.A. lifestyle.

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2020 AN N UAL R EP O RT

OCT Drew Fenton gave Architectural Digest an exclusive tour of the immaculate 330 S Mapleton Estate in Holmby Hills.

OCT L.A. rejoiced as the Lakers won their 17th NBA Championship and the Dodgers won their first World Series since 1988.

Q4 2020

YEAR IN REVIEW As the city of Los Angeles celebrated historic victories in the world of sports, Hilton & Hyland celebrated records our own in the world of real estate. By December’s end, we achieved a record $3.5 billion in sales with 77 sales priced $10 million and above.

DEC Priscilla Presley’s long-time Spanish-style Beverly Hills residence sold for $13 million.

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NOV The Brooklawn Estate in Holmby Hills, which was designed

NOV We profiled some of our favorite historic venues in support of

DEC Co-founded by our own Jeff Hyland, Forbes Global

DEC The Owlwood Estate sold for $88 million making it the

by Paul Williams FAIA, hit the market for $75 million.

Properties was introduced to the world.

the NIVA organization’s #SaveOurStages movement.

highest sale in Holmby Hills in 2020.

Photos courtesy of Unsplash

13


Sol de Oriente Costa Careyes, MX $7,500,000 Represented by Hilton & Hyland


Introducing

Forbes Global Properties The world’s top-producing single office brokerage partnered with the world’s largest business media brand for a new luxury real estate marketing platform.

15


2020 AN N UAL R EP O RT

“ Forbes is known and respected throughout the world and engages the world’s leaders and change-makers. I see boundless opportunities for us to cooperate, resulting in enhanced business opportunities. ” J EFF H Y L AN D, CO - FO U N D ER FO R B E S G LO BAL PRO PERTI E S

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Casa Enmar | Cancún, MX $6,900,000 Represented by Hilton & Hyland

The Peninsula | Denarau Island, Fiji $11,000,000 Represented by Hilton & Hyland

Established in 2020 as a showcase for luxury homes and

Offering unique exposure to a diverse, expansive and

an invitation-only association of international real estate

affluent audience of 132 million unique international monthly

experts, Forbes Global Properties is a natural extension of

visitors, Forbes Global Properties presents the world’s finest

the time-honored Forbes brand.

properties paired with trusted market coverage and insights from recognized industry leaders.

Luxury real estate’s foremost authorities spearhead the firm, including renowned authority Jeff Hyland, co-founder and

From Vail to Valencia, Hong Kong to Honolulu, Los Angeles

president of Hilton & Hyland, and Bonnie Stone Sellers, an

to Lake Tahoe ... exclusive members from across the globe

accomplished industry veteran.

collaborate and transact in an environment guided by the founding principles of transparency, information, and trust.

Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies

Forbes Global Properties provides members with a forum

for the last 100 years, to engage, inform, and delight buyers

to collaborate without the imposition of referral fees, while

and sellers of high-end properties. No other luxury real estate

granting access to an innovative suite of marketing tools and

platform has the same global reach or media power as Forbes.

exclusive advertising opportunities. 17


2020 AN N UAL R EP O RT

Forbes Global Properties offers an unparalleled suite of marketing services via Forbes, the platform that helps business leaders, brands and audiences throughout the world innovate for a greater future. DIGITAL + SOCIAL

PRINT

E VENTS

132M

6M

100+

78M

3M

50K+

50M+

#1

188

Global Unique Monthly Users

Monthly U.S. Visitors

Social Footprint

18

Readership

Noted Audience

For Readers, Millennials + ROI vs. Competitive Business Media Set

Events

Global Attendees

Countries Represented

Sources: GA Jan 2021, Comscore Jan 2021, Sprinklr Jan 2021 (Digital), MRI Doublebase 2020, GfK MRI Starch Jan-Nov 2020 Avg (Print)


WORLDWIDE EDITIONS

NE WSLET TERS

40

29

100+

70

27

58

27

8

10

Global Editions

Countries

Languages

Free Newsletters

Paid Newsletters

Launched in 2020

** Moz Top 500 websites by domain authority, August 2020

MILE S TONE S

Years in Business

Most Popular Websites in 2020**

Celebrating a Decade of 30 Under 30

19


2020 AN N UAL R EP O RT

Opportunity to join in and leverage Forbes’ industry leading events to connect with our core communities... Forbes is committed to creating unforgettable events that unite the most influential business leaders and industry icons with our most valuable audiences. With Forbes Virtual, we have built a custom, premium platform that brings the power of our live experiences online. Forbes events provide meaningful peer-to-peer conversations that address today’s critical issues and propel business forward.

20

Photos courtesy of Forbes


Photos courtesy of Forbes

21


2020 AN N UAL R EP O RT

No business media brand, across any platform, is more adept at cultivating communities than Forbes. Our strength lies in consistently growing our audiences and redefining deep relationships with key segments, including CEOs, CMOs, CFOs and CIOs, as well as entrepreneurs and leaders through the industry-defining Under 30, ForbesWomen and For(bes) the Culture platforms.

Under 30

ForbesWomen

For(bes) the Culture

10

24K+

2,000+

$1B+

7,600+

30

6,000+

1.4M+

25K+

A Decade of Under 30 and Growing...

$1 Billion+ in Venture Funding

Total Under 30 Listers

22

Registrants for the Virtual 2020 Power Women’s Summit

Press Impressions for World’s Most Powerful Women List

ForbesWomen Social Footprint

Community Members and Growing...

Countries Represented

Instagram Followers

The Nex t 1000

50 > 50

The Just 100

2020 New Initiative

2020 New Initiative

2020 New Initiative


Photos courtesy of Forbes

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SALES FIGURES 2 0 2 0 S AW R E C O R D S A L E S H I T O U R B O O K S

1500 Gilcrest Dr | Beverly Hills P.O. $37,000,000 Represented the Seller


2020 AN N UAL R EP O RT

$22M

$5.9M

ANNUAL SALES VOLUME PER AGENT

AVERAGE PRICE PER TRANSACTION

In 2020, Hilton & Hyland

We maintained our average

enjoyed a record-breaking

price per transaction proving

sales volume as demand

once again that our expertise

rose to a historic level.

lies in the high-end arena.

$3.5B AN N UAL SALE S VO LU M E

77

27%

SALES PRICED $10 MILLION AND ABOVE

TRANSACTIONS CONDUCTED IN-HOUSE ANNUALLY

We closed a record 77 sales priced $10 million and above in 2020. A staggering achievement for our boutique firm.

Our agents have access to an intra-office network of exclusive off-market listings before anyone else allowing for many of our top deals to be handled in-house.

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

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77 SALES PRICED $10M+ H I LT O N & H Y L A N D ’ S H I G H E S T S A L E S O F 2 0 2 0


2020 AN N UAL R EP O RT

10410 Bellagio Rd | Bel-Air $43,300,000 Represented the Seller


909 N Bedford Dr | Beverly Hills $23,500,000 Represented the Seller


Q1+Q 2 2020 TO P SALE S

OFF-MARKET BEL-AIR ESTATE $60,000,000 Represented the Buyer

10410 BELLAGIO RD, BEL-AIR $43,300,000 Represented the Seller

9272 ROBIN DR, SUNSET STRIP $42,508,888 Represented the Seller

1500 GILCREST DR, BEVERLY HILLS P.O. $37,000,000 Represented the Seller

9268 ROBIN DR, SUNSET STRIP $33,000,000 Represented the Seller

10778 CHALON RD, BEL-AIR $28,000,000 Represented the Seller

909 N BEDFORD DR, BEVERLY HILLS $23,500,000 Represented the Seller

24910 PACIFIC COAST HWY, MALIBU $21,500,000 Represented the Buyer

167 S ROCKINGHAM AVE, BRENTWOOD $20,833,500 Represented the Buyer

10614 CHALON RD, BEL-AIR $19,500,000 Represented the Buyer and Seller

OFF-MARKET HANCOCK PARK ESTATE $19,000,000 Represented the Seller

23330 MALIBU COLONY RD, MALIBU $18,500,000 Represented the Buyer and Seller

OFF-MARKET BEL-AIR ESTATE $18,000,000 Represented the Buyer

9719 HEATHER, BEVERLY HILLS P.O. $17,000,000 Represented the Seller

1011 N ROXBURY DR, BEVERLY HILLS $17,000,000 Represented the Seller

1335 CARLA LN, BEVERLY HILLS $16,800,000 Represented the Buyer

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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9719 Heather Rd | Beverly Hills P.O. $17,000,000 Represented the Seller


Q1+Q 2 2020 TO P SALE S

13151 RIVERS RD, BRENTWOOD $15,895,000 Represented the Seller

701 N ELM DR, BEVERLY HILLS $14,500,000 Represented the Buyer

BEVERLY WEST #1600 $12,151,000* Represented the Buyer and Seller

OFF-MARKET BRENTWOOD ESTATE $12,150,000 Represented the Seller

30966 BROAD BEACH RD, MALIBU $11,498,000* Represented the Seller

31360 BROAD BEACH RD, MALIBU $11,425,000 Represented the Buyer

807 N CAMDEN DR, BEVERLY HILLS $11,200,000 Represented the Seller

1041 N HILLCREST RD, BEVERLY HILLS $11,200,000 Represented the Seller

1870 MANGO WAY, BRENTWOOD $10,715,000 Represented the Buyer and Seller

1241 LOMA VISTA DR, BEVERLY HILLS $10,000,000 Represented the Buyer

OFF-MARKET BRENTWOOD ESTATE $10,000,000 Represented the Buyer

OFF-MARKET BRENTWOOD ESTATE $10,000,000 Represented the Buyer

21500 CALLE DEL BARCO, MALIBU $10,000,000 Represented the Buyer and Seller

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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Ridgedale Estate | Beverly Hills Represented the Buyer and Seller


Q3 2020 TO P SALE S

9955 BEVERLY GROVE DR, BHPO $36,750,000 Represented the Seller

RIDGEDALE ESTATE, BEVERLY HILLS CONFIDENTIAL Represented the Buyer and Seller

OFF-MARKET BEL-AIR ESTATE $28,000,000 Represented the Seller

375 FORDYCE RD, BRENTWOOD $25,800,000 Represented the Buyer and Seller

9265 ROBIN DR, SUNSET STRIP $23,600,000 Represented the Seller

320 DELFERN DR, HOLMBY HILLS $22,500,000 Represented the Buyer and Seller

0 POINT DUME RD, MALIBU $21,758,000 Represented the Buyer and Seller

OFF-MARKET BEL-AIR ESTATE $21,700,000 Represented the Seller

OFF-MARKET BEL-AIR ESTATE $21,659,385 Represented the Buyer

OFF-MARKET BEL-AIR ESTATE $21,500,000 Represented the Buyer

144 MONOVALE DR, HOLMBY HILLS $20,000,000 Represented the Seller

70 MALIBU COLONY RD, MALIBU $18,275,000 Represented the Seller

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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Off-Market Bird Streets Estate | $14,500,000 Represented the Buyer


Q3 2020 TO P SALE S

580 N BEVERLY GLEN BLVD, BEL-AIR $16,500,000 Represented the Buyer

OFF-MARKET BIRD STREETS ESTATE $14,500,000 Represented the Buyer

809 NIMES PL, BEL-AIR $14,075,000 Represented the Buyer

1580 STONE CANYON RD, BEL-AIR $13,630,000 Represented the Buyer

215 N SALTAIR AVE, BRENTWOOD $13,100,000 Represented the Seller

707 N PALM DR, BEVERLY HILLS $11,830,000 Represented the Seller

14148 RUSTIC LN, PACIFIC PALISADES $11,750,000* Represented the Seller

22834 BECKLEDGE TERR, MALIBU $11,050,000 Represented the Buyer

201 N CARMELINA AVE, BRENTWOOD $11,000,000 Represented the Seller

910 N WHITTIER DR, BEVERLY HILLS $10,780,000 Represented the Seller

OFF-MARKET PALISADES ESTATE $10,500,000 Represented the Seller

OFF-MARKET BEVERLY HILLS ESTATE $10,000,000 Represented the Seller

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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Owlwood | Holmby Hills $88,000,000 Represented the Seller


Q 4 2020 TO P SALE S

OWLWOOD, HOLMBY HILLS $88,000,000 Represented the Seller

OFF-MARKET BEVERLY HILLS ESTATE $33,750,000 Represented the Buyer

OFF-MARKET BEVERLY HILLS ESTATE $31,400,000 Represented the Buyer and Seller

833 STRADELLA RD, BEL-AIR $27,500,000 Represented the Buyer and Seller

219 S MAPLETON DR, HOLMBY HILLS $26,150,000 Represented the Buyer

OFF-MARKET BRENTWOOD ESTATE $25,132,000 Represented the Buyer and Seller

2911 ANTELO VIEW DR, BEL-AIR $18,000,000 Represented the Buyer and Seller

OFF-MARKET SANTA BARBARA ESTATE $18,000,000 Represented the Buyer

OFF-MARKET BEVERLY HILLS ESTATE $18,000,000 Represented the Seller

2627 BENEDICT CANYON DR, BHPO $14,695,000 Represented the Buyer

11782 SOUTHAMPTON CT, BEL-AIR $14,010,000 Represented the Buyer

1167 SUMMIT DR, BEVERLY HILLS $13,000,000 Represented the Seller

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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950 Kenfield Ave | Brentwood $11,675,000 Represented the Buyer and Seller


Q 4 2020 TO P SALE S

14967 CAMAROSA DR, PACIFIC PALISADES $12,775,310 Represented the Buyer

2500 WHITE STALLION, WESTLAKE VILLAGE

23664 MALIBU COLONY RD, MALIBU $11,980,000 Represented the Buyer

619 N CANON DR, BEVERLY HILLS $11,750,000 Represented the Seller

950 KENFIELD AVE, BRENTWOOD $11,675,000 Represented the Buyer and Seller

1435 TANAGER WAY, SUNSET STRIP $11,500,000* Represented the Seller

1027 CORSICA DR, PACIFIC PALISADES $11,000,000 Represented the Seller

23350 MALIBU COLONY #109, MALIBU $10,726,088 Represented the Buyer and Seller

1140 SHADOW HILL WAY, BEVERLY HILLS $10,540,000 Represented the Buyer

OFF-MARKET BEVERLY HILLS ESTATE $10,526,000 Represented the Seller

1141 NAPOLI DR, PACIFIC PALISADES $10,500,000 Represented the Buyer

1115 MORAGA DR, BEL-AIR $10,245,000 Represented the Seller

$12,600,000 Represented the Seller

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy. *Indicates list price is represented.

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2020

RECORD SALES

HIGHEST SALE IN HOLMBY HILLS Owlwood | $88,000,000 Represented the Seller

40

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.


2020 AN N UAL R EP O RT

LEFT HIGHEST SALE IN BRENTWOOD 375 Fordyce Rd | $25,800,000 Represented the Buyer and Seller

ABOVE HIGHEST SALE IN BEVERLY HILLS P.O. 1500 Gilcrest Dr | $37,000,000 Represented the Seller LEFT HIGHEST SALE IN WESTLAKE VILLAGE 2500 White Stallion Rd | $12,600,000 Represented the Seller

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2020

RECORD SALES

HIGHEST SALE IN THE BEVERLY HILLS FLATS 806-808 N Rexford Dr | $31,400,000 Represented the Buyer and Seller

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Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.


2020 AN N UAL R EP O RT

LEFT HIGHEST SALE IN CENTURY CITY Beverly West #1600 | $12,151,000 Represented the Buyer and Seller

ABOVE HIGHEST SALE IN LOS FELIZ Van Griffith Estate | $8,290,000 Represented the Seller LEFT 2ND HIGHEST SALE IN CENTURY CITY The Century #28A | $9,650,000 Represented the Seller

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MARKET SHARE 2020 COMBINED AREA MARKET SHARE

CURRENT LISTING

30 Beverly Park | $110,000,000 Represented by Rick Hilton, Jeff Hyland, Barron N. Hilton + Tessa Hilton


2020 AN N UAL R EP O RT

$20M+

RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P H O L LY W O O D H I L L S | B R E N T W O O D | P A C I F I C P A L I S A D E S | M A L I B U

Sotheby’s International Real Estate 3.5%

Berkshire Hathaway 2.5%

Beverly Hills Estates 2.5%

Newmark Residential 2.5%

Nicholas Group 2.5%

Hilton & Hyland 45%

Coldwell Banker 4%

Douglas Elliman 5%

The Agency 8.5%

Compass 9%

Westside Estate Agency 15%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and land sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

45


2020 AN N UAL R EP O RT

$10M+

RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P | H O L LY W O O D H I L L S M A L I B U | B R E N T W O O D | P A C I F I C P A L I S A D E S | S A N TA M O N I C A | C E N T U R Y C I T Y H A N C O C K PA R K | W E S T L A K E V I L L AG E

Pinnacle Properties 3%

Berkshire Hathaway 3%

Keller Williams 3%

Rodeo Realty 2%

Hilton & Hyland 29%

Douglas Elliman 5%

Sotheby’s International Real Estate 5%

Westside Estate Agency 8%

Coldwell Banker 8%

Compass 20%

The Agency 14%

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Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.


2020 AN N UAL R EP O RT

$5M+

RESIDENTIAL MARKET SHARE B E V E R LY H I L L S | B H P O | B E L- A I R | H O L M B Y H I L L S | S U N S E T S T R I P | H O L LY W O O D H I L L S W E S T W O O D | C E N T U R Y C I T Y | B R E N T W O O D | B E V E R LY G R O V E | M I R A C L E M I L E W E S T H O L LY W O O D | H A N C O C K P A R K | L O S F E L I Z

Westside Estate Agency 4%

Keller Williams 3%

Nourmand & Associates 2%

Hilton & Hyland 23%

Berkshire Hathaway 5%

Sotheby’s International Real Estate 6%

Rodeo Realty 6%

Douglas Elliman 7%

Compass 20%

The Agency 11%

Coldwell Banker 13%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences, land, and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

47


MARKET SHARE 2020 REGION SPECIFIC MARKET SHARE

124 Udine Way, Bel-Air | $32,000,000 Represented the Seller


2020 AN N UAL R EP O RT

Nourmand & Associates 3%

Keller Williams 3%

Nelson Shelton 2%

Douglas Elliman 5%

Hilton & Hyland 21%

Westside Estate Agency 7%

Rodeo Realty 8.5%

+ B E V E R LY HIL L S P O S T O F F I C E In 2020, Hilton & Hyland enjoyed a dominant 21% share of the $5 million+ luxury residential market.

Sotheby’s International Real Estate 8.5%

Coldwell Banker 19%

The Agency 10% Compass 13%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and land sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

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2020 AN N UAL R EP O RT

Douglas Elliman 3%

Berkshire Hathaway 2.5%

Amalfi Estates 2.5%

Sotheby’s International Real Estate 2%

Westside Estate Agency 3.5%

Hilton & Hyland 36%

Keller Williams 4%

The Agency 5%

Rodeo Realty 6%

H o l m by Hil l s In 2020, Hilton & Hyland enjoyed a dominant 36% share of the $5 million+ luxury residential market.

Coldwell Banker 16%

Compass 20%

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Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.


2020 AN N UAL R EP O RT

The Oppenheim Group 5%

Keller Williams 5%

Nicholas Group 2%

Hilton & Hyland 23%

Revel Real Estate 5%

Douglas Elliman 6%

In 2020, Hilton & Hyland enjoyed a dominant 23% share of the $10 million+ luxury residential market.

Sotheby’s International Real Estate 11%

Compass 21%

The Agency 11%

Westside Estate Agency 11%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

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2020 AN N UAL R EP O RT

Nourmand & Assoc. 3%

Next Century Realty 3%

Amalfi Estates 3%

Coldwell Banker 4%

Hilton & Hyland 26%

Sotheby’s International Real Estate 6%

Berkshire Hathaway 9%

In 2020, Hilton & Hyland enjoyed a dominant 26% share of the $5 million+ luxury residential market.

Douglas Elliman 9%

Compass 14%

The Agency 11%

52

Rodeo Realty 12%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences and condominiums sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.


2020 AN N UAL R EP O RT

Newmark Residential Keller 2% Williams 2% Westside Estate Agency 2.5%

Amalfi Estates 2%

Rodeo Realty 3%

Hilton & Hyland 22%

Douglas Elliman 4.5%

Coldwell Banker 7%

In 2020, Hilton & Hyland enjoyed a dominant 22% share of the $8 million+ luxury residential market.

Berkshire Hathaway 15.5%

Compass 21%

The Agency 18.5%

Market statistics are based on sales reported in TheMLS.com and other sources, consisting of single family residences sold from January 1st to December 31st, 2020. All information should be independently reviewed and verified for accuracy.

53


MARKETING FIGURES IN 2020, WE SAW A 65% INCRE ASE OVER ALL IN ONLINE TR AFFIC


2020 AN N UAL R EP O RT

15M+

8.9M+

3.8M+

I N S TAG R A M U S E R S R E AC H E D

V I E WS O N YO U T U B E CO N T E N T

LU X U RY P O R T FO L I O.CO M

As the lockdowns began

As summer progressed,

Our listings were syndicated

in early Spring, we saw a

we saw a 100% increase in

globally across 70 countries

346% increase in our social media engagement overall.

views on our video content via YouTube analytics.

and in 9 languages via Luxury Portfolio International.

3.6M+ P A G E V I E W S H I LT O N H Y L A N D . C O M

1.7M+

540K+

200+

A DW E R X R E -TA R G E TI N G

TOTA L S O C I A L N E T WO R K

CO U N T R I E S R E AC H E D

Utilizing Luxury Portfolio’s custom re-targeting tools, we reached over 1.7 million potential new clients.

Our social network continued to grow as we received more online interest than ever before.

We reached over 200 countries via a combination of global listing portals and international press coverage.

55


NOTABLE PRESS F E AT U R E D I N 1 1 5 + I N T E R N AT I O N A L M E D I A O U T L E T S


2020 AN N UAL R EP O RT

57


2020 AN N UAL R EP O RT

58


59


Philanthropy. Hilton & Hyland Helping Hands is a program in which we volunteer time, expertise and financial assistance to organizations that help empower people and causes in need. Together Hilton & Hyland’s staff and associates work hand-in-hand to benefit our local communities. We’d like to highlight some of our favorite causes, ones we continue to support, and a pair of platforms that helped facilitate meaningful change in 2020.

Since 1996, Food on Foot is a non-profit organization dedicated to providing the poor and homeless of Los Angeles with nutritious meals, clothing, job opportunities, and assistance in the transition to employment and life off the streets. Unimpeded by traditional funding models, Food on Foot invests the tremendous amount of time needed to build our workers’ confidence and help them overcome their fear of success – at the same time building partnerships with potential employers who will give our graduates the opportunities they need.

The Los Angeles Ronald McDonald House provides families with a safe and supportive place to stay while their child undergoes treatment for critical illness or injuries at local hospitals. For over 30 years more than 30,000 families have stayed at the Los Angeles Ronald McDonald House during their time of need.

The American Red Cross Los Angeles region serves nearly 10 million people in 88 cities within Los Angeles County, dedicated to helping victims of disaster and providing programs and services that help our community prevent, prepare for, and respond to emergencies. Part of a nationwide network of locally supported chapters, the L.A. Region is comprised of the following six Red Cross Chapters: Antelope Valley, Glendale-Crescenta Valley, Greater Long Beach, Los Angeles, San Gabriel Pomona Valley and Santa Monica.

As one of the most effective grassroots nonprofit agencies in the nation, Project Angel Food cooks and delivers over 500,000 nutritious meals each year, free of charge, to the homes of men, women, and children affected by life-threatening illnesses. vital food and nutrition services, including medically tailored meals and nutritional counseling, help under-served people throughout LA County who are too sick to shop or cook for themselves. Created in response to the HIV/AIDS epidemic, Project Angel Food expanded their mission to help those who are struggling with any life-threatening illness burdened by hunger and malnutrition. They deliver more than 10,000 meals every week to people in need…for Life, for Love, for as long as it takes. 60


2020 AN N UAL R EP O RT

The Village Family Services is Southern California’s leading bilingual family wellness agency providing a comprehensive range of services to achieve permanency and safety for neglected and abused children and youth. Their approach centers on family wellness amid client-centered, strength-focused, trauma-informed, evidence-based and culturally competent care delivered by a compassionate, bilingual staff. The Village Family Services envisions a day where all children and youth are free of social, emotional, verbal and physical harm.

For over 60 years, the Los Angeles Boys & Girls Club has accomplished its goals of opening doors and transforming lives by providing a safe place where young people can be themselves, be proud, and experience opportunities never thought possible. Through programs that expand horizons, the Club challenges youth to experience the world outside their doorsteps and gives them the tools to succeed.

In November, Hilton & Hyland highlighted our favorite local venues that were in need of assistance as part of the #SaveOurStages movement. NIVA thanked those across the country who sent 2.1 million emails to their elected officials expressing their support for the Save Our Stages Act. All 535 Congresspeople heard from their constituents through SaveOurStages.com. Even with the Save Our Stages Act passed, it could take many weeks, even months for the funding to flow. The NIVA Emergency Relief Fund continues to raise money to assist the venues at greatest risk of permanently going under as the wait continues for the grants to be issued.

In the past 10 years, GoFundMe has become a household name synonymous with generosity, kindness, and compassion. While not a charitable organization on its own, GoFundMe served a key role in 2020 by facilitating individual donations to keep businesses afloat across the nation. Our staff and agents utilized the platform to give to the businesses they held most dear. Throughout the hardships of 2020, GoFundMe saw an extraordinary outpour of generosity from a global community that was united by a desire to take action and help others. More than $625 million was raised for relief by the platform in total in 2020.

61


2020 AN N UAL R EP O RT

“Hilton & Hyland remains optimistic, and we thank you for your trust in us.” - R I C K H I LTO N , C H A I R M A N - JEFF HYLAND, PRESIDENT

Billy Jack Carter

Executive Vice President

Rosemary Pearson

Office Administrator

Marilea Peacock

Company Controller

Ashley Getchman

Executive Assistant

Andrew Lester

Executive Assistant

Martha Chinchilla Natalie Ponce

Ed Leyson

Accounting Reception

Marketing Director

Andrew Ledwedge

Creative Director

Glorioso T. Fajardo

Senior Brand Designer

Richard Carrillo

Senior Digital Designer

Judith Parker

Senior Designer + Marketing

Joel Delgado

Junior Designer

Jacob Fajardo

Junior Designer

Noah Weinberg

Copywriter

Sam Loyola

Secured Escrow - Escrow Officer

Billie Goins

Secured Escrow - Escrow Officer


Our Associates Adeena Karsseboom-Fitterman

Donovan Healey

Matthew Chavez

Adi Werthman

Drew Fenton

Matthew Perrye

Albert Hughes

Elena Danielson

Matthew Schwartz

Alex Cabrera

Elizabeth Gershman

Mayu Shiroishi

Alexander Ali

Eric Hassan

Megan Gallivan

Alexandra Allen

Felix Pena

Mia Trudeau

Alla Furman

Florence Caraco

Michael LaMontagna

Allison Giannini

Gary Gold

Michelle Saniei Lally

Alphonso Lascano

Gigi Gharai

Mick Partridge

Amber Cohen

Gordon MacGeachy

Monty Beisel

Andrew Buss

Guy Levy

Neil McDermott

Andrew Cohen

Heather Boyd

Nichelle Robinson

Aneela Zaman

Helena Deeds

Owen Pochman

Anna Marie Simpliciano

Jack Friedkin

Patrick Fogarty

Aren Afsharian

James Davis

Paul Salazar

Austin Barthel

Jamie Nugent

Preston Ukra

Avrille Krom

Jay Brener Harris

Rebecca Edwardson

Barbara Duskin

Jen Baker

Richard Maslan

Barbara Robinson

Jennifer Levine

Richard Mejia

Barbara Tenenbaum

Jerome Kerr-Jarrett

Rodrigo Iglesias

Barron N. Hilton

Jesse Lally

Rona Passman

Beate Kessler-McDermott

Joseph Goodhue

Rory Dorsey

Ben Malka

Jon Brown

Roxane Almeida

Benjamin Kruger

Jonah Wilson

Roya Sklar

Bill Simpson

Jonathan Nash

Ruben Perez

Billy Dolan

Joshua T. Greer

Rudy Serrato

Bjorn Farrugia

Judy Feder

Sally Shim

Blake Blivas

June Davies

Skylar Saca

Brenda Chandler Cooke

Justin Friedlander

Stephen Resnick

Brett Lawyer

Justin P. Huchel

Steve Levine

Brooke Kaufman Halsband

Keeley Smith

Steven Medina

Camille Anderson

Kevin Anderson

Stuart Vetterick

Carol Whitley

Kyle Dordick

Susan Pekich

Chad Rogers

Ladae Bond

Susan Perryman

Chaya Van Essen

Ladd Jackson

Susan Simmons

Chris Evangelatos

Laura Kalb

Susan Smith

Chris Mara

Lauren Mara

Tenny Kilmore

Christina Collins

Laurent Mamann Slater

Tessa Hilton

Davannah Linkon-Fryzer

Lawrence Fitz-Simon

Thomas Glabman

David Konheim

Leonard Rabinowitz

Tiffany Hu

David Kramer

Linda May

Todd Simons

David Yocum

Lisa Optican

Trista Rullan

Debra Dresner

Lynne Langdon

Vania Stepani

Delaram Rivani

Manuela Villa

Wayne Pridgen

Denise Moreno

Marc Noah

Whitney Davis

Dimitri Velis

Marcie Hartley

Zach Goldsmith


H I LT O N H Y L A N D . C O M

+1 3 1 0. 278 . 3 3 1 1

©2021 Hilton & Hyland Real Estate, Inc. If your property is currently listed, please disregard this notice. It is not our intention to solicit the offerings of other Brokers. Market statistics are based on sales reported in TheMLS.com, public records and other sources, consisting of properties sold from January 1st to December 31st, 2020. All data is obtained from various sources and has not been, and will not be, verified by broker. Properties may or may not be listed by the office/agent presenting the information. All Prices reflect actual sold price, per the Multiple Listing Service, unless the property was sold off-market, in which the list price is represented due to confidentiality requirements. The accuracy of all information, regardless of source, is deemed reliable but is not guaranteed. Hilton & Hyland fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. DRE 01160681