Collateral and Fulfillment
In addition to working with a digital and print publisher, our in-house marketing staff provides the business directory, local photography and editorial content management, editorial review and proofreading for this asset.
The Official Bluffton Vacation Planner, our comprehensive guide to what to see and do, is our primary print fulfillment piece for the destination. We receive many online, as well as media and phone inquiries, and distribute the planner to state and local welcome centers, airports, along with trade shows and promotional events with media.
Quantity: 25,000 printed
In today’s more visual world, telling a story through pictures and graphics appeals more to our target demographic. To further entice these target markets, we have designed the Vacation Planner for visitors to better visualize their vacations and discover what the Town of Bluffton has to offer. This is an important element to the “Travel Planning Journey.” Bluffton's natural beauty is what sets the destination apart from other communities. By tapping into our portfolio of stunning photography and combining it with updated content, we have transformed the Vacation Planner into a “look book” destination discovery piece so visitors can imagine themselves experiencing all things Lowcountry.
38 Fiscal Year 2022-2023 Town of Bluffton Destination Marketing Plan
