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The internet has opened up huge money-making possibilities that never existed previously or never existed on the same scale before. Even before the internet it was possible to make money as an intermediary or commission agent, without owning or physically handling goods. A commission agent would simply introduce buyers and sellers and earn a commission for making the deal happen. However, this often required specialized knowledge and contacts with the right people. The internet however, has put this income opportunity within reach of anyone with even basic computing skills. Today, Affiliate Programs abound throughout the internet covering every imaginable type of product and most of them are open to anyone online who can generate sufficient, legitimate and qualified traffic in an ethical and legal manner. In it's simplest form an online affiliate program involves a merchant with a product or service available for sale via a website. The merchant provides each affiliate a specially coded link which identifies visitors sent by that affiliate. If the website visitor makes a purchase then the affiliate is paid an agreed commission. Of course there could be many variations of this model. For instance some merchants may pay for every click regardless of whether the visitor makes a purchase or per lead where the affiliate earns income for simply delivering a prospect to the website such has a subscriber to a newsletter or request for a quote. Obviously the affiliate business model benefits both merchant and affiliate. The affiliate earns a commission while the merchant makes a sale that he would otherwise not have made or which he'd have had to work a lot harder to generate. The main downside for the affiliate is that his income is entirely dependent on the merchant continuing in business and continuing to operate an affiliate program. However, this risk can be easily mitigated by signing up to promote multiple products, reducing reliance on any single merchant. Given the thousands of affiliate programs available on the internet this is easily achievable. In fact there are many sites such as Commission Junction that bring together hundreds of affiliate programs on one site. These sites not only provide the convenience of accessing multiple affiliate programs they also provide other features such as independent affiliate tracking and many other benefits. From an affiliate perspective there are many positives: