Hillsgreen AI Guide

THE AI PLAYBOOK FOR MARKETING TO FARMERS: YOUR CHEAT SHEET or you f attend in nk a h

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Thank you for attending! This guide is your quick-reference “playbook” to put what you learned into action.

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THE CORE CONCEPTS THE “NO- JARGON” BIT

AI

LLM

GENERATIVE AI

THE TRACTOR

THE ENGINE

THE TOOL

The broad concept of a machine doing a smart task (e.g., GPS auto-steer).

The specific part that understands and generates language (e.g., Gemini, ChatGPT).

YOUR MOST IMPORTANT JOB: THE “HUMAN-IN-THE-LOOP” STRATEGY YOU

The “chat” (ChatGPT) or “image” (Adobe Firefly) tool you use.

AI is your very fast, very eager intern.

It is not the expert. Your job is to be the expert strategist who provides the brief and the final editor who adds the brand voice and fact-checks the output.

FIRST DRAFT AI

FINAL EDIT YOU

YOUR STARTER TOOL KIT THE “CHAT” INTERFACE

THE “IMAGE” GENERATOR

THE “EMBEDDED” TOOL

*Gemini, ChatGPT, Copilot

*Adobe Firefly, DALL-E 3

*Your CRM, Google Ads, etc.

USE FOR

USE FOR

USE FOR

The broad concept of a machine doing a smart task (e.g., GPS auto-steer).

TASK

Drafting blogs, social posts, video scripts, and personas.

The AI Playbook Cheat Sheet

Your in-house graphic designer or creative partner.

Your efficiency assistant, marketing and social partner.

TASK

TASK

Creating custom, commercially safe blog headers or social media images.

Helping you write emails, create ad variations, or segment lists faster.

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THE AGRI-PROMPT ENGINEERING FORMULA THE FORMULA: R.A.T.F.

The quality of your output depends entirely on the quality of your input. Don’t be vague.

Use this four-part formula for every prompt.

1

ROLE

Tell the AI who it should be. e.g., “Act as an expert agricultural copywriter for a UK audience...”

2

AUDIENCE

Define your target farmer in detail. e.g., “...my target audience is a 500-acre arable farmer in Lincolnshire who is skeptical of new tech and focused on profitability.”

3

TASK

Give it a specific, clear job to do. e.g., “...create a 5-point outline for a blog post...”

FORMAT & TONE

Tell it what to deliver and how it should sound. e.g., “...the title is ‘5 Ways Variable-Rate Application Can Cut Input Costs.’ The tone should be practical, data-driven, and respectful.”

4

BAD PROMPT VS. GOOD PROMPT

TRY THIS PROMPT!

BAD

GOOD

“Write a blog about tractors.”

“Act as an expert agri-marketer. Write a 600-word blog post outline for a UK machinery dealer. The target audience is a 500+ acre arable farmer focused on fuel efficiency.

The topic is ‘How the new [Tractor Model] reduces running costs.’ The tone must be expert, data-rich, and practical.”

YOUR COPY-PASTE STARTER PROMPTS

Persona Builder: “Based on UK agri-market research, create a detailed buyer persona for ‘David,’ a 58-year-old, 500-acre arable farmer. Include his key business challenges (profitability), his information sources (Farmers Guardian, YouTube for machinery repairs), and his online habits (active after 8 pm).”

The AI Playbook Cheat Sheet

Content Repurposing: “I am pasting a 5-minute transcript from my podcast with an agronomist.

Pull out 3 key quotes for Instagram, write a 1-page summary for the show notes, and generate 5 social media post ideas based on the content.”

SEO Keywords: “Act as an SEO expert for an agricultural supplier.

Give me 10 high-intent, longtail keywords for a UK farmer searching for ‘no-till drills for heavy clay soil’ or ‘robotic milking system running costs’.”

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CHANNEL CHECKLIST & YOUR ETHICAL GUARDRAILS YOUR “TRY THIS TOMORROW” CHECKLIST FOR EMAIL:

“Write 5 different subject lines for my monthly newsletter to dairy farmers. Make 3 benefit-driven and 2 urgency-driven.”

FOR SOCIAL:

“Take the blog post outline from Page 2 and turn it into a 3-part Facebook post series. Include a practical tip in each post. Frame it to be posted at 8:30 pm.”

FOR ADS:

“Write 3 Google Ad headlines (30 chars) and 2 descriptions (90 chars) for a landing page offering a free demo of our new farm management software.”

FOR CONTENT:

“Summarise this 1,000-word Farmers Weekly article into 5 bullet points for my internal team briefing.”

CRITICAL: YOUR ETHICAL GUARDRAILS TO PROTECT TRUST This is the most important section. The farming community is built on relationships and trust.

Misusing AI will break it instantly.

1

DO NOT paste sensitive data NEVER, EVER paste private client lists, farm management data, or any confidential business strategy into a public AI tool. This is a massive breach of trust and data privacy. Assume anything you paste can be seen.

YOUR FINAL TAKEAWAY

2

ALWAYS fact-check output AI “hallucinates.” It will invent agronomy data, veterinary advice, and technical specs with total confidence. You are the expert. Your credibility is on the line. You are responsible for 100% of what you publish.

3

1

Your audience uses technology for precision in the field.

2

You will now use AI for precision in your marketing.

ALWAYS edit for authenticity Farmers will spot a robot a mile away. Do not use AI images that misrepresent UK farming (e.g., showing US-style barns). Always edit AI text to sound human, authentic, and empathetic, and to match your brand’s voice.

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