THE AI PLAYBOOK FOR MARKETING TO FARMERS: YOUR CHEAT SHEET
Thank you for attending! This guide is your quick-reference “playbook” to put what you learned into action.
Thankyou for attending!
THE CORE CONCEPTS
THE “NO- JARGON” BIT
AI LLM GENERATIVE AI
THE TRACTOR
The broad concept of a machine doing a smart task (e.g., GPS auto-steer).
THE ENGINE
The specific part that understands and generates language (e.g., Gemini, ChatGPT).
YOUR MOST IMPORTANT JOB: THE “HUMAN-IN-THE-LOOP”
STRATEGY
FIRST DRAFT
YOUR STARTER TOOL KIT
*Gemini, ChatGPT, Copilot
The broad concept of a machine doing a smart task (e.g., GPS auto-steer).
TASK
Drafting blogs, social posts, video scripts, and personas.
*Adobe Firefly, DALL-E 3
Your in-house graphic designer or creative partner.
TASK
Creating custom, commercially safe blog headers or social media images.
THE TOOL
The “chat” (ChatGPT) or “image” (Adobe Firefly) tool you use.
AI is your very fast, very eager intern. It is not the expert. Your job is to be the expert strategist who provides the brief and the final editor who adds the brand voice and fact-checks the output.
YOU
FINAL EDIT
*Your CRM, Google Ads, etc.
Your efficiency assistant, marketing and social partner.
TASK
Helping you write emails, create ad variations, or segment lists faster.
THE AGRI-PROMPT
ENGINEERING FORMULA
THE FORMULA: R.A.T.F.
1 ROLE
2 AUDIENCE
3 TASK
4 FORMAT & TONE
The quality of your output depends entirely on the quality of your input. Don’t be vague. Use this four-part formula for every prompt.
Tell the AI who it should be.
e.g., “Act as an expert agricultural copywriter for a UK audience...”
Define your target farmer in detail.
e.g., “...my target audience is a 500-acre arable farmer in Lincolnshire who is skeptical of new tech and focused on profitability.”
Give it a specific, clear job to do. e.g., “...create a 5-point outline for a blog post...”
Tell it what to deliver and how it should sound.
BAD PROMPT VS. GOOD PROMPT
BAD GOOD
“Write a blog about tractors.”
e.g., “...the title is ‘5 Ways Variable-Rate Application Can Cut Input Costs.’ The tone should be practical, data-driven, and respectful.” TRY THIS PROMPT!
“Act as an expert agri-marketer. Write a 600-word blog post outline for a UK machinery dealer. The target audience is a 500+ acre arable farmer focused on fuel efficiency. The topic is ‘How the new [Tractor Model] reduces running costs.’ The tone must be expert, data-rich, and practical.”
YOUR COPY-PASTE STARTER PROMPTS
Persona Builder:
“Based on UK agri-market research, create a detailed buyer persona for ‘David,’ a 58-year-old, 500-acre arable farmer. Include his key business challenges (profitability), his information sources (Farmers Guardian, YouTube for machinery repairs), and his online habits (active after 8 pm).”
Content Repurposing:
“I am pasting a 5-minute transcript from my podcast with an agronomist. Pull out 3 key quotes for Instagram, write a 1-page summary for the show notes, and generate 5 social media post ideas based on the content.”
SEO Keywords:
“Act as an SEO expert for an agricultural supplier. Give me 10 high-intent, longtail keywords for a UK farmer searching for ‘no-till drills for heavy clay soil’ or ‘robotic milking system running costs’.”
CHANNEL CHECKLIST & YOUR ETHICAL GUARDRAILS
YOUR “TRY THIS TOMORROW” CHECKLIST
FOR EMAIL:
“Write 5 different subject lines for my monthly newsletter to dairy farmers. Make 3 benefit-driven and 2 urgency-driven.”
FOR SOCIAL:
“Take the blog post outline from Page 2 and turn it into a 3-part Facebook post series. Include a practical tip in each post. Frame it to be posted at 8:30 pm.”
FOR ADS:
“Write 3 Google Ad headlines (30 chars) and 2 descriptions (90 chars) for a landing page offering a free demo of our new farm management software.”
FOR CONTENT:
“Summarise this 1,000-word Farmers Weekly article into 5 bullet points for my internal team briefing.”
YOUR ETHICAL GUARDRAILS TO PROTECT TRUST CRITICAL:
DO NOT paste sensitive data NEVER, EVER paste private client lists, farm management data, or any confidential business strategy into a public AI tool. This is a massive breach of trust and data privacy. Assume anything you paste can be seen.
ALWAYS fact-check output
AI “hallucinates.” It will invent agronomy data, veterinary advice, and technical specs with total confidence. You are the expert. Your credibility is on the line. You are responsible for 100% of what you publish.
ALWAYS edit for authenticity
Farmers will spot a robot a mile away. Do not use AI images that misrepresent UK farming (e.g., showing US-style barns). Always edit AI text to sound human, authentic, and empathetic, and to match your brand’s voice.