NYU Student Resource Center Brand Style Guide

Contents

01 SRC BRAND INTRODUCTION 7 Identity 9 Verbiage 11 Mission Statement 14 Goals 15 Communities & Programs LOGO 17 19 23 25 27

Logo Construction Logo Usage Incorrect Usage Logo Placement Other Logos

COLOR 29 Primary Colors 30 Secondary Colors

p. 1

TYPOGRAPHY 32

Primary Typeface

PHOTOGRAPHY 34 35 36 37

Community & Leadership Student Life Programming City Campus

B R A N D A P P L I C AT I O N 39 Square Cards 41 Flyers 42 Stationery 43 Pen 45 SRC Graphics

NYU Student Resource Center Brand Style Guide

02 DESIGN GUIDE

03 MARKETING

GRAPHICS

M A R K E T I N G S T R AT E G Y

49 51 52 53 55 56 57

Graphic Guidelines Designing for Print Designing for Web Typography Guidelines Font Resources Photo Guidelines Graphic Examples

61 Best Practices 63 Branding Examples 67 Dimensions Examples PROMOTION 69 Timeline 71 Distribution Options 73 Application Options SOCIAL MEDIA 75 Timeline 76 Creative Ideas 77 Platforms 79 Guidelines

p. 2

The NYU Student Resource Center is here to enhance your experience.

We specialize in helping students navigate NYU and NYC. We also promote and help create ways to get connected at NYU.

3

4

SRC BRAND 7

Introduction

17

Logo

29

Color

31

Typography

33

Photography

39

Brand Applications

01

SRC Brand Introduction

INTRODUCTION IDENTITY The NYU Student Resource Center Brand Style Guide uses university graphic elements to set the standards for the identity of the SRC and its communities and programs. The design guidelines described in this book outline the visual and verbal elements that represent the SRC’s mission and values. Our goal is to send a consistent and recognizable message of who we are to elevate awareness of our office to the university population.

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NYU Student Resource Center Brand Style Guide

OFFICIAL NAMES

NYU Student Resource Center Student Resource Center SRC @NYUSRC

TA G L I N E

“Go ahead, ask us!”

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SRC Brand Introduction

VERBIAGE These are the official descriptions of the SRC that capture our goals and values that should be used on any platform.

Shortened:

The NYU Student Resource Center is here to enhance your experience.

We specialize in helping students navigate NYU and NYC. We also promote and help create ways to get connected at NYU.

p. 9

NYU Student Resource Center Brand Style Guide

Full: The NYU Student Resource Center is here to enhance your experience.

We specialize in helping students navigate NYU and NYC. We also promote and help create ways to get connected at NYU. The mission of the SRC is to assist the university community in navigating resources and information, as well as to provide programs and services that are helpful, timely, collaborative and intentional.

The SRC produces several NYU traditions such as Welcome Week, Breakfast for Dinner, Welcome {Back} Week, Spring Welcome, Commuter Appreciation Week, Transfer Recognition Week, NYU at Veteran’s Day Parade, Senior Week, and Parents Day. Connect with us to find out more on how to get involved! Visit our office in Kimmel 210. Got questions? Go ahead, ask us!

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SRC Brand Introduction

M I S S I O N S TAT E M E N T The mission of the Student Resource Center is to assist the university community in navigating resources and information, as well as to provide programs and services that are helpful, timely, collaborative and intentional.

Through quality service in a student-centered environment, the Student Resource Center will support students in:

Navigating information and resources available at NYU and in NYC Identifying opportunities to engage in community at NYU Developing critical skills for their time at NYU and beyond

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NYU Student Resource Center Brand Style Guide

p. 12

SRC Brand Introduction

p. 13

NYU Student Resource Center Brand Style Guide

GOALS

1.

Students will be able to identify the Student Resource Center as the centralized hub to acquire information and resources regarding NYU and NYC

2.

Students will be able to identify marquee traditions and leadership programs implemented through the SRC

3.

The SRC will work collaboratively with university partners to welcome and transition new, returning and visiting students and their families to the university

4.

The SRC will serve as a partner with other university and college administrators to support commuter, transfer, veteran, year-specific, and graduate students

5.

The SRC will actively communicate university updates and announcements

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SRC Brand Introduction

COMMUNITIES AND PROGRAMS The SRC is home to a number of communities and programs. We provide a variety of events that help students get connected, involved, and feel a sense of community. Find out more about the communities we serve and programs offered.

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NYU Welcome Week

Commuter Student Programs

Transfer Student Programs

Graduate Student Life

Military Veteran Life

Class Activities Board

Off-Campus Living

Parent Resources

Go ahead, ask us!

8

SRC Brand Logo

LOGO CONSTRUCTION

Our logo is the clearest way to identify our presence and represent our brand, so it is extremely important to place the logo on all SRC communications and graphics, and to do so as specified in the following logo guidelines. The official SRC logo is composed of our name and the NYU short logo, separated by a vertical line. This is the only version of our logo.

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NYU Student Resource Center Brand Style Guide

LOGO

p. 18

SRC Brand Logo

LOGO USAGE

p. 19

Minimum Sizes

To maintain full legibility, never reproduce the logo at heights smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.

Clearspace

Allow the logo room to breathe and maintain an appropriate amount of clear space around the logo. “X� represents one-half the size of the torch in the box and is used as a measuring tool to help maintain clearance.

NYU Student Resource Center Brand Style Guide

Print

Digital

.25 in

30 px

1/2x

x

1/2x

1/2x

1/2x

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SRC Brand Logo

p. 21

Color

The logo is to typically to be used in purple and black as pictured, white, or black. The logo can also be in another color that matches the color palette of a design.

Make sure the logo is visible against background colors or images.

Collaborations

Departments within NYU use the same structure for their various logos. When the SRC collaborates with another NYU department, the NYU logo should be used with typography to avoid redundancy.

NYU Student Resource Center Brand Style Guide

Student Resource Center Residential Life & Housing Services

p. 22

SRC Brand Logo

INCORRECT USAGE

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.

To illustrate this point, some of the more likely mistakes are shown on this page.

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NYU Student Resource Center

Brand Style Guide

DO NOT put

the logo on a similarly colored background where there is little contrast and the logo is hard to see.

NYUStudentResourceCenter

DO NOT use

the old variation of the SRC logo. We no longer use this logo.

DO NOT place

the logo on a busy background image where it blends in.

Student Resource Center

DO NOT alter

the logo in any way.

DO NOT stretch

or distort the logo.

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SRC Brand Logo

LOGO PLACEMENT

Regardless of communication size or dimension, the logo is generally placed in one of seven places. This keeps logo placement simple and consistent, while allowing enough flexibility to accommodate our dynamic graphic system. Please keep in mind the logo clearspace guidelines when placing the logo. The logo should not be the most dominant image on the page.

1

In no particular order, the placement options are: 1.

Top left corner 2. Top right corner 3. Centered 4. Centered top 5. Centered bottom 6. Bottom left corner 7. Bottom right corner

6 p. 25

NYU Student Resource Center Brand Style Guide

4

2

4

3

5

5

7

1

2

6

7 p. 26

SRC Brand Logo

OTHER LOGOS

CAB17 SENIORCLASSACTIVITIESBOARD

GAB GRADACTIVITIESBOARD

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NYU Student Resource Center

Brand Style Guide

p. 28

SRC Brand Color

COLOR

PRIMARY COLORS

SKY BLUE R 129 G 209 B 224 C 46 M 0 Y 11 K 0 PMS 636 HEX #81d1e0

TEAL R 70 G 148 B 185 C 72 M 30 Y 16 K 0 PMS 7459 HEX #4694b9

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NYU Student Resource Center Brand Style Guide

S E CO N DA RY CO LO R S

LIME

WHITE

R 180 G 195 B 48 C 35 M 9 Y 100 K 0 PMS 7744 HEX #b4c330

R 255 G 255 B 255 C 0 M 0 Y 11 K 0 PMS White HEX #FFFFFF

WINTERGREEN

WHITE

R 61 G 202 B 134 C 67 M 0 Y 66 K 0 PMS 7465 HEX #3dca86

R 238 G 240 B 240 C5M3Y3 K0 PMS 663 HEX #eef0f0

NYU VIOLET

CHARCOAL

R 87 G 6 B 140 C 85 M 100 Y 0 K 0 PMS 2597 HEX #57068c

R 67 G 78 B 76 C 71 M 55 Y 59 K 37 PMS 7540 HEX #434e4c

BLACK R0 G0B0 C 0 M 0 Y 11 K 100 PMS Black HEX #000000

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SRC Brand Typography

TYPOGRAPHY Gotham Thin Gotham Extra Light Gotham Light Gotham Book Gotham Medium Gotham Bold Gotham Black Gotham Ultra

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NYU Student Resource Center Brand Style Guide

P R I M A R Y T Y P E FA C E

Gotham is the primary font used by NYU and is part of the SRC identity and logo. It is used in all official brand applications (business cards, website, social media, etc.) Although it is a reliable font choice, it is not necessary to always use Gotham in all our communications. Other fonts can be used to match the style and tone of the design.

We use all weights and styles (i.e. italics) of Gotham.

Consider the placement and meaning of the message when choosing a weight. Black would be suitable for a heading, while Book and Medium would probably be used in body text.

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SRC Brand

PHOTOGRAPHY Images speak louder than words. Our photo approach aims to promote our mission through a student-focused lens.

Our photos highlight community, leadership, and student life outside of the classroom. They document events and programming that we host.

COMMUNITY & LEADERSHIP Aligned with our goal of building community and student engagement within NYU, our imagery reflects connections and relationships and real people doing real things. We often feature student leaders and staff members dedicated to the SRC, through both group and individual subjects.

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SRC Brand

STUDENT LIFE Students are our number one priority. Both posed and candid, our photos capture students having fun in the moment, documenting their unique experiences at NYU.

PROGRAMMING Photos are always taken at SRC- hosted and sponsored events, especially ones that highlight students enjoying the event.

p. 36

SRC Brand Photography

CITY CAMPUS NYU is a pretty special place, with a campus in the heart of New York City, in both Manhattan and Brooklyn. Our photos celebrate the NYC neighborhoods and landmarks that compose our campuses.

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NYU Student Resource Center Brand Style Guide

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SRC Brand

SQUARE CARDS

BRAND APPL

NYU Student Resource Center Brand Style Guide

LICATIONS

SRC Brand Brand Applications

F LY E R S

WHAT CAN THE STUDENT RESOURCE CENTER DO FOR YOU? GO AHEAD, ASK US!

Commuter/Off-Campus Programs Off-Campus Resources Transfer Student Programs Military/Veteran Resources Welcome Week Class Activities Boards Parent Resources Graduate Student Life NYU and NYC Information

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NYU Student Resource Center

Brand Style Guide

p. 42

SRC Brand Brand Applications

PEN

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NYU Student Resource Center Brand Style Guide

p. 44

SRC Brand Brand Applications

SRC GRAPHICS

Subway Map

Student Spotlights

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NYU Student Resource Center

Brand Style Guide

Student/Staff Photo Collages

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DESIGN GUIDE 49

Graphics

57

Examples

02

Design Guide Graphics

GRAPHICS GUIDELINES

You have freedom to come up with your own look for the design of your event/program, but here are some good design practices to follow:

p. 49

Focal Point

Use a single element as a focal point.

Emphasize essential information.

Whitespace

Utilize whitespace. Empty space is just as important as the space used.

Branding

Use the same design for different dimensions and applications. Keep branding consistent throughout all designs and applications.

Organization

Organize information for readability. An underlying grid is a good tool for organizing graphical elements. Use guides, alignment, and grid tools on Adobe programs.

Proofread

Proofread text. Make sure there are no spelling or grammatical errors and all information is correct.

NYU Student Resource Center Brand Style Guide

GRAPHICS

Logos

Always put the SRC and other relevant logos (sponsors, CAB, etc.) on the graphic. See logo placement (page 25).

Approval

Have your design approved by a SRC staff member before posting or sending.

Originality

Create an original design. Just like you wouldn’t plagiarise in a research paper, never steal or copy another design! There is a fine line between inspiration and imitation.

Software

Use either Adobe Photoshop or Illustrator to make your graphic. If you do not have or know how to use these programs, Canva.com is a good, easy-to-use online design tool.

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Design Guide Graphics

DESIGNING FOR PRINT

When designing for print, there are some important guidelines you must adhere to: 1. Print resolution.

Set resolution to 300 DPI. 2. Dimensions.

Set dimensions to the size of the paper your graphic will be printed on (usually 8.5” by 11” or 11” by 17”). If you are ordering prints from a third-party service such as PS Print, Moo, etc. be sure to check their website for templates and file format.

PsPrint www.psprint.com Username: dv1@nyu.edu PW: dav6427 *Only advisors are authorized to put in printing orders, students are not permitted Unique Copy Center 252 Greene Street Email adam@uniquecopycenter.com, charge under “NYU Student Resource Center” and specify in-store pickup *More costly, use for approved next day or last-minute only

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3. Use CMYK color mode.

This is the color model used in printers.

This ensures that colors print out as close as possible to your design. However, due to the variations of colors on different screens and printers, there will be slight variations in color when you print any graphic.

4. Prepare for printing.

Print requests should include: # of copies/quantity Double or single-sided Size (i.e. 11x17 in) Full color or b&w Paper type (i.e. cardstock) Date needed by

NYU Student Resource Center Brand Style Guide

DESIGNING FOR WEB

When designing for web or social media, the guidelines differ: 1. Web resolution.

Set resolution to 72 DPI.

2. Dimensions.

For social media posts, you may opt for a flyer size or a square.

Facebook covers are 851 x 315 pixels. If designing for the TV screens on campus, the dimensions are 1920 x 985 pixels.

Make sure to Google any other dimensions you might be required to use on certain platforms.

3. Use RGB color mode.

This is the color model used in digital screens.

4. Save as .png file.

Use a descriptive file name and organize your files into folders for easy access in the future. PNG files are lossless and achieve the best quality, compared to JPG which is a compressed file.

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Design Guide Graphics

TYPOGRAPHY GUIDELINES

Legibility

Make sure your chosen font is legible and your audience can read your message comfortably.

Also make sure you choose an appropriate font size. Some fonts maintain legibility at smaller sizes than others.

Number of Fonts

Don’t use too many fonts. Typically, just 1 font will suffice and 3 is the maximum. Some designs will call for a certain aesthetic or look that could benefit from a wider range of fonts, but only when executed well.

Font Pairings

When pairing fonts, make sure the fonts complement each other. They shouldn’t be too similar that they’re indistinct or too different that they clash.

Font Choice

It is important when choosing a typeface to consider legibility, appropriateness, audience, content, medium (print vs. digital), message, and theme. Avoid fonts widely regarded as poor design choices like Comic Sans MS, Papyrus, and Times New Roman. Most system fonts are disliked, so downloading fonts is probably the better option. There are plenty of free good fonts to choose from (see page 55).

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NYU

Student Resource Center Brand Style Guide

Hierarchy

Establish a hierarchy. Use different fonts or font weights for headers, sub-headers, and body text.

Leading

Leading is the spacing in between lines of text.

Leading that is too loose creates too much of a pause between

Leading that is too tight, leaves too little pause and makes the text hard to read.

lines.

Leading that is just right makes the text easy to follow.

Tracking

Tracking is the spacing in between characters.

*Tracking choices may be made for stylistic reasons. For example, more or less tracking can be a good choice for headers.

Tracking that is too loose puts too mu ch spa ce inbetween lette rs.

Kerning

Kerning is the spacing between two characters or letters of text. It is sometimes necessary to kern due to the uneven spacing when certain characters are next to each other.

Sizing

When changing the size of a font, use your design software’s text tool or hold down shift while dragging the text. A font should almost never be stretched, enlongated, or otherwise distorted, except for certain stylistic reasons.

Tracking that is too tight doesn’t give enough room inbetween letters and makes the text cramped.

Tracking that is just right looks better and reads easier.

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Design Guide Graphics

FONT SUGGESTIONS AND RESOURCES

Here are some other suggested fonts to use:

League Gothic Helvetica Brandon Grotesque Franchise Futura Playfair Display Bukhari Script

Bebas neue Wisdom Script Avenir Cubano Intro Bonjour Proxima Nova

Good fonts don’t have to cost a leg and arm! Here are some resources to download free fonts and find inspiration for font pairings and more. typ.io fontsquirrel.com losttype.com fontsinuse.com boxfonts.com behance.net (search for free fonts, also a great place for inspiration)

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NYU Student Resource Center Brand Style Guide

PHOTO GUIDELINES

Use photos that are high resolution.

Preferably taken on a professional camera. Never scretch or scale up a photo, for this leads to pixellated, low quality pictures. You will need a higher quality photo when designing for print (300 dpi).

Avoid using awkward stock photos.

The SRC photo approach aims to capture “real people doing real things.”

We love images that feature actual NYU students.

Don’t let the photo distract from important information.

Make sure any text on top of the photo is still readable. You could change the text color (i.e. white text over a darker photo) or darken the photo (i.e. adding a black overlay).

Don’t distort the photo.

Just like with text, avoid distorting the picture by holding down shift when resizing it. Remember, never scale up - only scale down!

Having trouble finding a good photo to use?

The SRC has photos of past events, campus, and New York City on our server. Contact SRC staff to use these for your design. You can also find photos online by searching for images that are free for noncommercial use on Google.

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MARKETING & PROMOTION 61

Marketing Strategy

69

Promotional Checklist

75

Social Media

03

Marketing & Promotion Marketing Strategy

MARKETING ST How do you market an event or program under the Student Resource Center’s various organizations? Here are strategic tips and tricks to follow to maximize the chances of a successful event.

Create your strategy.

Plan ahead of time & be intentional in timing.

Follow the timeline.

Make a marketing plan for engagement in all three parts of the timeline; before, during, and after.

Design a brand and stick to it.

Have one look & feel per event that is consistent and recognizable across different platforms (establish iconic image, color scheme, fonts, etc).

Advertise on multiple platforms.

Display your marketing on multiple platforms such as Kimmel Screens, printed flyers, Facebook Event, etc.

(For dimensions, refer to 02. Design Guide) p. 61

NYU Student Resource Center Brand Style Guide

TRATEGY Be creative.

Students are constantly bombarded with marketing. Have elements to make your work stand out.

Be aesthetically pleasing.

Marketing needs to look professional so that our audience takes the message seriously.

Connect with your audience.

The more students feel connected with your material, the more likely they will pay attention.

Frequency.

It’s not enough to post on social media one time or send one email, make your event noticeable and relevant through frequent marketing.

Use your resources.

Send your promos directly to other groups & campus partners to promote through their own channels.

Use Inclusive messages.

Think critically and be inclusive in your messaging. Ask yourself, “Does my imagery take into account the diversity of student experiences and identities?�

File management.

Be organized in saving and archiving your files so that they can be used for future reference.

Watch your language.

Your tone should be different when marketing as an official NYU entity or organization than an individual voice if promoting through personal social media.

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BRANDING Example of a branding design for Spring Welcome 2016.

BRANDING Example of a branding design for Commuter Appreciation Week.

Facebook Cover Photo

Business Card

Kimmel TV Screen

DIMENSIONS Example of one flyer applied in various dimensions.

Business Card

Instagram/Square Flyer

Marketing & Promotion Promotional Checklist

TIMELINE

PRO

Before 1.

Email to list serv.

Reach out to everyone in your targeted audience.

2.

Promote through multiple platforms.

The more your image is seen, the more recognizable it will be.

3.

4.

p. 69

Reach out for advertising.

Contact others for advertising, such as Kimmel Operations to post your Kimmel TV screen graphic.

Social media blast.

Take time in a meeting for every member to post about event from their personal social media account.

Make hype posts every day the week leading up to the event.

NYU Student Resource Center Brand Style Guide

OMOTIONAL CHECKLIST After

During 1.

2.

Take photos.

Arrange in advance to borrow the SRC camera.

Post event updates on social media.

Create content for various social media platforms in real time. Use any relevant hashtags. Tag the location and people or organizations involved in the post.

1.

2.

Upload Recap Video on SRC’s YouTube channel.

Share the video on Facebook.

Create a Facebook Photo Album with photo tags.

Post event photos within 24 hours after the event.

3.

Show your gratitude.

Say thanks to any special performers, presenters, participants, or guests that were a part of your event.

4.

Debrief.

Review the success of your marketing implementations for the event. Discuss what was done will and what can be improved upon.

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Marketing & Promotion Promotional Checklist

DISTRIBUTION OPTIONS

The more outlets you use to advertise your event or program the wider reach you have for increased attendance and recognition of your event.

When planning your promotion pursue all relevant outlets, make a timeline, be creative.

Type

Notes/Description

Kimmel/SRC TV Screens

1920x985px

Lipton and Commuter Lounges TV Screens

1920x985px

Facebook Event

Host as SRC and/or organization

SRC Facebook Post

Graphic+caption+FB event

Class Email Listserv

Graphic+description+links

Commuter Listserv

Graphic+description+links

Transfer Listserv

Graphic+description+links

Graduate Students Listserv

Graphic+description+links

Military Veterans Listserv

Graphic+description+links

NYU Class of ___ Facebook Pages

Graphic+caption

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NYU Student Resource Center Brand Style Guide

Type

Notes/Description

Unofficial NYU Class of ___ Facebook Groups

Graphic+caption

NYU Administrators Listserv

Use lists.nyu.edu

Flyers in Residence Halls

Print & deliver to ORLHS office

Flyers around campus

Print & take down after event

NYU Events Calendar

For events.nyu.edu

Kimmel Lobby Tabling

Reserve w/ Kimmel Operations

SRC Tabling

On kitchen counter or in lounge

Printed swag

Order in advance

Guidebook

Submit to administrator

Social Media Blast

Using individual personal platforms

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Marketing & Promotion

Promotional Checklist

A P P L I C AT I O N O P T I O N S

GIF However you pronounce it, .gifs offer a cool way to promote multiple events at once. They can be made on Photoshop or giphy.com. Facebook, Twitter, and e-mail supports gifs.

Blog Post Perfect for writing lengthy, but important bodies of text. They can be posted on Tumblr (Welcome Week’s) or Facebook.

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NYU Student Resource Center

Brand Style Guide

Video Videos offer an ideal way to give information, tell stories, engage with audiences, and generate excitement.

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Marketing & Promotion Social Media

SOCIAL MEDIA TIMELINE

Before

1.

2.

3.

4.

5.

6.

Post as Student Group Facebook Page Post as NYU Student Resource Center Facebook Create Facebook Event: Hosted from Student Group Facebook Page & SRC Facebook Page.

Avoid hosting from personal Facebook Page.

Ask other relevant Student Group Facebook Pages to post Create social media contest campaigns: Prizes for comments, VIP tickets, teaser videos, post every day the week of the event, photo submissions to make Flipagram or album Use insights to schedule posts at times when fans are online

During

1.

Take photos (arrange to borrow the SRC camera ahead of time)

After

p. 75

1.

2.

Upload photo album on Facebook Page Upload recap video on SRC YouTube

NYU Student Resource Center Brand Style Guide

C R E AT I V E I D E A S

Utilize your own social media accounts.

Have all organization members change their profile picture or cover photo to event graphic.

Social media blast.

Take the time during a meeting to have everyone post on their individual social media about event.

Create an iconic character. that makes cameos in your marketing throughout the year.

(Ethel the Senior Mascot, Kim/Kanye, etc.)

#hashtag.

Establish a consistent hashtag.

Use what’s trending.

Play off relevant current pop culture for events, promotional flyers and teaser flyers.

Start a conversation, ask questions, or host a contest.

The more people comment on your posts, the more people it reaches. Partner with local vendors for donations to use as prizes for comment contests.

Generate excitement.

Make a hype and/or recap video.

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Marketing & Promotion

Social Media

P L AT F O R M S

Facebook is the central hub for all things related to the SRC, including events, student leader spotlights, campaigns, etc. Facebook has our highest reach thanks to the large number of likes and allows for the most engagement with students through comments and messages. Content from other platforms can be posted on here too.

Twitter is an easy way to share quick updates about SRC ongoings with 140 characters, photos, or retweets. Students or organizations can engage with us through mentions and direct messages.

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/srcnyu

@nyusrc

NYU Student Resource Center

Brand Style Guide

Instagram is all about photography, sharing a special few photos from our events and programs, and #aesthetic. The feed should look cohesive. @nyusrc

YouTube is for our promotional videos and animations, video recaps, program highlights, video campaigns like FACES and more. /nyusrc

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Marketing & Promotion Social Media

GUIDELINES

Use customized shortened URLs. No one likes long URLs with random letters and numbers. Shorten them using bitly.com for a link that will be easy to share, remember, and understand.

What happens on Instagram stays on Instagram.

Instagram photos not be used to post flyers. Only iconic photos of event should be posted on Instagram. Use filters (VSCO app) or Photoshop for #aesthetic and try to match the look of the SRC’s overall feed. If you are posting multiple photos at once, only choose one to push to Facebook. For higher quality images, try posting photos from a professional camera by sending them to your phone.

Stylize events with their respective categories.

Start Facebook posts with labels like [FREE FOOD] or [DISCOUNT] (Example -- [FREE FOOD] Come to Breakfast for Dinner or [DISCOUNT] Lyft Promo Code NYU16) Ask yourself these questions: Why am I posting this? Will this matter to them? Did you minimize? Is this fun and professional? Am I representing NYU and SRC well? Am I interested?

What is the overall user experience of the audience?

Is this a good time to post?

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NYU Student Resource Center Brand Style Guide

p. 80

CREDITS Design Hillary Chin Editors Isabella Villacampa, Ian Beckman Reagan, Amber Lodman Writers Isabella Villacampa, Hillary Chin Contributing Photographers Hillary Chin, Jackson Tisi, SRC Staff & Students Contributing Designers Hillary Chin, Jaimie Kim, Teresa Yang

This brand style guide was developed in 2015-2016. Its guidelines are subject to change as the needs of the SRC evolve throughout time. Please see the digital edition for updates.

VISIT

Kimmel Center, Suite 210 60 Washington Square So. New York, NY 10012

H O U R S Mon - Thurs: 9am-9pm Fri: 9am-5pm C A L L 212.998.4411 E M A I L ask.src@nyu.edu