Overkill Film Festival Brand Book

over kill

over kill film festival

film festival b ra n d g u i de

overki

ill

Imagine a world that is, in essence, one giant landfill.

Sound familiar?

table of

6...................

9...................

10 . . . . . . . . . . . . . . . . . .

11 . . . . . . . . . . . . . . . . . . .

12 . . . . . . . . . . . . . . . . . .

14 . . . . . . . . . . . . . . . . . .

16 . . . . . . . . . . . . . . . . . .

17 . . . . . . . . . . . . . . . . . .

18 . . . . . . . . . . . . . . . . . .

19 . . . . . . . . . . . . . . . . . .

co

. . . . . . . . . . . . . . . . Brand Overview . . . . . . . . . . . . . . . . . . FAQs . . . . . . . . . . . . . . . . . . . . . Logos

. . . . . . . . . . . . . . . . . . . . . . . Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . Patterns & Textures . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Collateral . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Collateral . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Color Pallettes

ontents

overk The Overkill Film Festival is designed to address the social issue of ineffective waste management in developed countries. More specifically, Overkill addresses the ways in which hyper consumption and production of trash is ruining the earth and crowding ourliving space through the use of landfills. Improper waste management leads to pollution of the Earth’s ecosystems, climate change and toxic emissions for surrounding communities andecosystems. To combat this social issue, all proceeds f rom Overkill Film Festival are donated to research towards zero waste solutions and further steps toward waste sustainability.

i

k

ill

page seven page seven page s

Why Us?: We feel driven to lead the charge in creating awareness and sustainability one movie at a time.

Primary Target Audience: Film-makers Secondary: Climate change advocates Tertiary: Movie lovers

Our Promise:

The Question?

To create a branding

How to make viewers

identity for a film festival

aware of their own trash

that encourages sustain-

consumption and encour-

ability and discourages

age them to consume

wasteful habits.

more sustainably?

FAQs

Our Vision: To create a future without landfills and excessive waste.

Brand Archetypes: The Creator, the Magician, The Sage

page nine page nine page nine

Alternate Logotype

Primary Logo

Logotype

Alternate Logo

type faces Montserrat Light (Regular & Italic) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

.

/?!@#$%&*

Montserrat Medium (Regular & Italic) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

.

/?!@#$%&*

page eleven page eleven page

es tur

pa

tte

rns

tex

age twelve page twelve

s

icon

p

The poster designs for the overkill f ilm festival are one of the most important parts of the brand design.

These posters advertise the mood, purpose, date, time and location of

poster designs the f ilm festival to raise awareness

and encourage attendance.

collat

age sixteen page sixteen

e

t

The following is a collection of collateral developed in the design aesthetics of overkill f ilm festival.

On the left page is the popcorn container, the schedule and one additional brand graphic. On the right is three different business card designs.

eral

The overkill brand collateral collection is continued on these pages. On the left is the letterhead design, ticket design and another additional brand graphic. On the right is the back of the schedule, color palettes and letterhead.

page nineteen page nine

Presented here are elements of printed Overkill f ilm festival collateral to display how all elements work together.

age f ifteen page f ifteen

over kill film festiv