Chapter Two: Harnessing Big Data into Better Decisions
Solution Manual for Exploring Marketing Research 11th Edition by Babin Zikmund ISBN 1305263529 9781305263529 Full link download: Solution manual: https://testbankpack.com/p/solution-manual-for-exploring-marketing-research11th-edition-by-babin-zikmund-isbn-1305263529-9781305263529/ Test Bank: https://testbankpack.com/p/test-bank-for-exploring-marketing-research-11thedition-by-babin-zikmund-isbn-1305263529-9781305263529/
Chapter 2
Harnessing Big Data into Better Decisions AT-A-GLANCE I.
Introduction
II.
Data, Information, and Intelligence Equal Value
III.
The Characteristics of Valuable Information A. Relevance B. Completeness C. Quality D. Timeliness E. Global Marketplace
IV.
Decision Support Systems A. Databases and data warehousing B. Input management 1. Internal records 2. Proprietary marketing research 3. Salesperson input 4. Behavioral tracking 5. Web tracking C. Networks and Electronic Data Interchange
V. Database Sources and Vendors A. Data archives