Healthcare Digital Marketing in india | Company Profile – Hiimpact

Introducing

Hi Impact India‘s Largest Recruiter of Doctors

© 2017 Hi Impact Consultants All rights reserved

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Recruits only doctors & medical faculties, Partners with reputed hospitals & medical colleges across the nation.

Who We Are Inception : Established in 2011, we have seen tremendous growth both in terms of turnover and client satisfaction.

Initially, Hi Impact was recruiting across the industries like Media, Engineering, BPO, Pharma etc. apart from Healthcare

Evolution : Got an opportunity to work with Fortis Noida as its First Healthcare Client, when no Hospital used to hire through Consultants and mostly hiring was done through Medical Superintendent Turning Point : In 2013 we completely shifted our focus from all other industries to Healthcare only as we realized that, it is a Recession Free Industry and demand for doctors was far outstripping the supply of doctors in Market And The Race for ACE : Now we are India’s Largest Recruiter of Doctors funded by a reputed Venture Capitalist

Back Ground : Led by a management team with cumulative industry experience of around 100 plus years and Founders of Hi lmpact are from Top 10 B Schools We specialize in Healthcare Sector hiring with strong recruitment ability in the area of hiring of Doctors, (clinical/nonclinical/para/academia) .

Over 2,500 doctors placed successfully (since inception) serving around 250+ hospitals and 50+ Medical Colleges across the nation & Recognized by various healthcare providers

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Healthcare Digital Marketing Initiative

by Hi Impact to facilitate Providers

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We are a highly respected doctors recruitment company, driven to deliver results Who We Are more quickly and efficiently than our competitors on every assignment we undertake, giving our clients total confidence in us.

What is Digital Marketing and Why is it Important to Hospitals/Medical Colleges/Doctors In order to understand why Providers need to consider digital marketing, Traditional Marketing: A series of off-line marketing campaigns (1) that typically are not integrated, (2) the success of which are difficult or impossible to quantifiably measure.

Digital Marketing: A marketing strategy that integrates highly segmented, targeted online and offline campaigns and tactics that are (1) designed to communicate, nurture, and encourage interaction with patients/consumers (2) the success can be measured with key performance indicators, and/or the return on marketing investment (ROMI).

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in 10 physicians/doctors useissmartphones daily practice. College/Doctors What is8 Digital Marketing and Why it Importantin totheir Hospitals/Medical The top use of smartphone is for accessing drug information, medical research & Professional updates/info. Viz. Jobs ,CME, etc.

In order to understand why you need to consider digital marketing, Traditional Marketing: A series of off-line marketing campaigns (1) that typically are not integrated, (2) the success of which are difficult or impossible to quantifiably measure.

236 million Internet users in India: the third largest user base in the world

*as per IAMAI

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Digital Marketing: A marketing strategy that integrates highly segmented, targeted online and offline campaigns and tactics that are (1) designed to communicate, nurture, and encourage interaction with patients/consumers (2) the success can be measured with key performance indicators, and/or the return on marketing investment (ROMI).

Key Insights •Search engines are used by 77% of the patients before booking appointments.

•Search drives nearly 3 times as many visitors to hospital sites as compared to the number of visitors from other affiliate/referral sites.

•44% of patients schedule an appointment who research hospitals on a mobile device.

•The decision process is empowered by digital content.

Before booking an appointment – •77% of patients use search.

•26% used reviews generated by consumers.

•50% used health information sites.

•54% of the patients used health insurance company sites.

•83% used hospital sites.

What’s happening on internet No. of People Searching for Health care on Google (India Stats)

(Monthly Average)

Source: Google Adwords(Keyword Planner)

No. of People Searching for Hospital on Google (India)

(Monthly Average)

What’s happening on internet No. of People Searching for Health care on Google (India Stats) Location Hyderabad Mumbai

Delhi Noida Ghaziabad Gurgaon

Chennai Lucknow Banglore

Keywords

Avg. Monthly Searches (Exact Match Only)

Competition

Hospitals In Hyderabad Best Hospitals In Hyderabad Top Hospitals In Hyderabad Hospitals In Mumbai Best Hospitals In Mumbai Top Hospitals In Mumbai Hospitals In Delhi Best Hospitals In Delhi Top Hospitals In Delhi Hospitals In Noida Best Hospitals In Noida Top Hospitals In Noida Hospitals In Ghaziabad Best Hospitals In Ghaziabad Top Hospitals In Ghaziabad Hospitals In Gurgaon Best Hospitals In Gurgaon Top Hospitals In Gurgaon Hospitals In Chennai Best Hospitals In Chennai Top Hospitals In Chennai Hospitals In Lucknow Best Hospitals In Lucknow Top Hospitals In Lucknow Hospitals In Banglore Best Hospitals In Banglore Top Hospitals In Banglore

1K – 10K 1K – 10K 100 – 1K 1K – 10K 1K – 10K 100 – 1K 1K – 10K 1K – 10K 100 – 1K 1K – 10K 1K – 10K 10 – 100 100 – 1K 10 – 100 0 1K – 10K 100 – 1K 10 – 100 1K – 10K 1K – 10K 100 – 1K 100 – 1K 100 – 1K 10 – 100 100 – 1K 10 – 100 10 – 100

7,33,000 1,04,00,000 43,00,000 10,10,000 69,10,000 9,00,000 18,10,000 67,70,000 10,20,000 5,29,000 1,27,00,000 8,14,000 5,14,000 58,60,000 11,50,000 6,65,000 1,24,00,000 17,20,000 8,57,000 96,20,000 33,80,000 5,92,000 1,26,00,000 9,16,000 4,36,000 1,98,000 1,83,000

Source: Google Adwords(Keyword Planner)

What’s happening on internet Alexa Ranking for Hospital Websites & Health Score Hospital Name

Keywords

Alexa Alexa Rank(Global) Rank(India)

Site Link

Health Score

Apollo Hospital

www.apollohospitals.com/

80,976

6,567

1,687

78/100

Fortis Hospital

www.fortishealthcare.com/

100,580

8,380

914

68/100

Jaslok Hospital

www.jaslokhospital.net/

1,244,697

88,596

110

65/100

Park Hospital

www.parkhospital.in/

1,829,371

129,041

27

65/100

Max Hospital

www.maxhealthcare.in/

164,217

13,873

404

72/100

Jaypee Hospital

www.jaypeehealthcare.com/

566,831

54,111

53

68/100

Medanta Hospital

www.medanta.org/

321,915

28,734

204

65/100

Pearless Hospital

www.peerlesshospital.com/

1,047,482

81,821

50

65/100

Sahyadri Hospital Aster Prime Hospital

www.sahyadrihospital.com/

1,293,960

118,590

49

66/100

www.asterprime.com/

1,511,062

307,386

2

55/100

Source: Study conducted by Hi Impact on 22/01/2017

Stop! & Review!! findings •We have considered all the major hospitals in India having websites.

•The Search Volume for Keyword viz; Health Care, Hospitals, Hospitals in Metro(s), and Best Hospital in Metro cities are very high.

•Except Apollo Hospital, No Hospital is having Alexa Ranking Less than 1,00,000.

•The websites of Major Hospitals are having further opportunity to optimize and to get traffic and improve ranking.

Source: Study conducted by Hi Impact on 22/01/2017

What’s happening on Internet (Social Media)

Twitter

Apollo Hospital Fortis Hospital Jaslok Hospital Sahyadri Hospital Park Hospital Max Hospital Jaypee Hospital

Twitter Official Handle

Twitter No. of Followers

No. of Following

DOJ

No. of Tweets

https://twitter.com/HospitalsApollo

150K

542

Oct-10

34.2K

https://twitter.com/fortis_hospital

99K

744

May-09

9,500

https://twitter.com/jaslokhospital

27

2

Feb-13

3

Not Found

Not Found

Not Found

Not Found

Not Found

https://twitter.com/parkgroupofhos

18

41

Feb-16

494

https://twitter.com/MaxHealthcare

11K

621

May-09

4,712

https://twitter.com/Jaypee_Hospital

131

19

Nov-14

954

5,035

207

Nov-09

2,684

Medanta Hospital https://twitter.com/medanta Source: Study conducted by Hi Impact on 22/01/2017

What’s happening on Internet (Social Media)

Linkedin

Official Linkedin Page

No. of Followers

Recent Updates

No. of Tweets

Apollo Hospital

www.linkedin.com/company/apollo-hospitals

34,452

21-Oct

34.2K

Fortis Hospital

www.linkedin.com/company/fortis-healthcare

22,451

Not Found

9,500

www.linkedin.com/company/jaslok-hospital www.linkedin.com/company/sahyadri-hospitalsltd

1,131

Not Found

3

3,208

Not Found

Not Found

Not Found

Not Found

Not Found

494

www.linkedin.com/company/max-healthcare

10,134

24-Jan

4,712

www.linkedin.com/company/jaypee-hospital www.linkedin.com/company/medanta-themedicity-hospital

2,143

23-Jan

954

9,547

19-Jan

2,684

Jaslok Hospital Sahyadri Hospital

Park Hospital Max Hospital

Jaypee Hospital Medanta Hospital

Source: Study conducted by Hi Impact on 22/01/2017

What’s happening on Internet (Social Media)

YouTube

YouTube Channel

No. of Official Videos Category of Subscrib Channel Name Posted Videos er(s apollohospitalsindi a

449

People & Blogs/News & Politics/Entertain ment News

1,899

5,095

Apollo Hospital

https://www.youtube.com/user/apollohospitalsindia

Fortis Hospital

https://www.youtube.com/channel/UCn0ShMNqXI3k QP-Eoaf7olg Fortis Healthcare

763

People & Blogs/Nonprofits & Activism

Jaslok Hospital

Jaslok Hospital India

17

People & Blogs

46

15

People & Blogs

9

Not Found

Not Found

Not Found

Not Found

https://www.youtube.com/user/maxhcvideos

Max Healthcare

337

People & Blogs

340

https://www.youtube.com/user/jaypeehospital

Jaypee Hospital Medanta - The Medicity

10

People & Blogs

78

200

People & Blogs

513

https://www.youtube.com/user/JaslokHospitalIndia https://www.youtube.com/channel/UCWrOSeTgUkvsJ Sahyadri Hospital n5GtS57o5A Sahyadri Hospitals

Park Hospital Max Hospital Jaypee Hospital

Not Found

Medanta Hospital https://www.youtube.com/user/MedantaTheMedicity Source: Study conducted by Hi Impact on 22/01/2017

What’s happening on Internet (Social Media)

Facebook Apollo Hospital

Fortis Hospital Jaslok Hospital Sahyadri Hospital Park Hospital Max Hospital Jaypee Hospital Medanta Hospital

Facebook Page

No. of Likes

Last Activity Activity Status

Activity Focus

Subject Focus

Branding / Advertising

Bariatric Surgery / PR Heart / Generic/ Surgery / PR Diabetic / Heart

www.facebook.com/TheApolloHospitals

2,212,131

24-Jan

High

www.facebook.com/fortishealth

1,061,165

27-Jan

High

Branding / Advertising

https://www.facebook.com/jaslokhospital

8,401

May-16

Low

Branding / Promotion /Advertising

Health/ PR

www.facebook.com/sahyadrihospitals

5,881

23-Jan

Medium

Branding / Public Relations/Sales Promotion /Advertising

Generic/ PR

www.facebook.com/parkgroupofhospitals

3,020

24-Jan

High

Branding / Public Relations/Sales Promotion /Advertising

Generic/ PR

www.facebook.com/MaxHealthcareHospitals

252,821

24-Jan

High

Branding / Public Relations/Sales Promotion /Advertising

health/ PR

www.facebook.com/noidajaypeehospital

11,499

23-Jan

Medium

Branding / Public Relations/Sales Promotion /Advertising

Generic/ PR/Health

www.facebook.com/medanta/

22,125

22-Jan

Medium

Branding / Public Relations/Sales Promotion /Advertising

PR/Health

Source: Study conducted by Hi Impact on 22/01/2017

Stop! & Review!! findings

•Apollo Hospitals are utilizing the opportunities exist in all social media platforms. Their presence is high in

every media.

•Max and Fortis Hospitals are utilizing the underlying opportunity in YouTube and Facebook.

•All the Hospitals are highly active on Facebook and Loosing the big opportunity underlined in YouTube, Linkedin & Twitter.

•All the hospitals have ignored the POWER OF Professional Networking site, LinkedIn.. Where money earners

live.

Source: Study conducted by Hi Impact on 22/01/2017

Delivering value through integrated digital marketing services Adoption of integrated digital marketing services can help Providers to:

Increase cost efficiencies and maximize return on investment Enhance customer experience across all digital communication channels

Build brand loyalty by delivering valueadds to all stakeholders

Improve customer behavioral analysis and segmentation that correlate to future sales

Enhance ‘digital marketing decisionmaking’ through better analytics

Ensure faster and effective customer reach for promotions and campaigns

Facilitate mapping of right channels across right geographies for the right products and services

Offerings: We offer digital services to equip the medical fraternity

Digital marketing strategy

Design & development

Email and SMS Marketing Social media Search engine optimization Content writing

Social media marketing

Online reputation management

Source: Study conducted by Hi Impact on 22/01/2017

Search engine optimization

Why Hi Impact •We use a research-based Digital Marketing Mix Approach •We have a healthcare specialized, dedicated team •We are experts in promoting services specific for the healthcare industry •We utilize a structured process and you will have total visibility every step of the way.

•We update our clients on a regular basis in prescribed format •Hi Impact believes that “transparency breeds trust, and trust is the foundation of great teamwork” .

Source: Study conducted by Hi Impact on 22/01/2017

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Building a Successful Brand: Hi Impact Strategy

DEVELOP BRAND IDENTITY

EXPRESS BRAND

PROTECT BRAND

Inspired by

  

A Target market A Superiority Claim A Reason Why

  

Engage Interact Involve

  

Scandals and Criticism Associations with undesirable corporations Misuse of funds

Brands can easily be destroyed and brands in Healthcare which rely heavily on trust are particularly vulnerable

We give Meaning to the conversations and Enhance them With meaningful Insights

We Bridge the Gap Between Brands and Customers.

Through our engagement console we let you connect and talk to the Customers thereby improving

Dialogue & Participation

Social Media engagement strategy Establish Thought Leadership

Know what you want to accomplish Identify the most valuable knowledge you have, and develop a 90-day messaging plan around sharing that knowledge.

Create brand presence and awareness

Build Happy customer community

Make your brand searchable on all social platforms; enhance discovery through SEO, Make people come to you through their searches and generate leads.

Interaction with customers on social channels is important as Happy customers will generate +WOM(word of mouth) for your brand on review sites.

Create top of mind recall

Create interesting videos and let people spend time watching them on your channel.

Videos create strong brand recall.

THANK YOU Contact :email: digital@hiimpact.in ; +91-7503036666 Hi Impact Consultants Pvt. Ltd.2nd Floor,D-67,Sector-2, Near sector-15 metro station, Noida, Uttar Pradesh, India – 201301

© 2017 Hi Impact Consultants All rights reserved

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