Breakout Session 3 - The Dollars and Sense of Using Bloggers Location: Azalea Room 110 This conversation will center on the nature and use of blogging as a PR tool. A presentation on the basics of business blogging and how people spend and make money through blogging will precede our discussion. Questions we will address include: How do I set-up and define the voice of a blog? Is blogging a viable tool for paid marketing? Who pays who and why? Kim E. Williams BEM Interactive Williams is Client Services Manager for BEM Group. He brings over 20 years of experience in sales, sales management and client services to the team. Williams works extensively with clients to determine goals, technologies and solutions for their Digital Marketing needs. He is an avid blogger and social media participant. Learn more at www.beminteractive.com.
Sponsored by Downtown Winston-Salem Partnership
Keynote #3 2:30 – 3:30 p.m. - Can They Trust Us? Location: Cone Ballroom A Nicole Ducouer will take you behind the scenes of a newsroom in this keynote session. You will learn how the newsroom really views social media, press releases, web traffic, news content and more. Find out the answers to all your questions about how to get your client on the air including where WXII-TV gets their news and the fastest way to a reporter’s heart. Plus, how you can relate the news of the day to your client so that we show up to do a story and get their business on the air. Nicole Ducouer WXII-TV Winston-Salem, N.C. Ducouer anchors the morning news show. A graduate of West Virginia University, Ducouer worked at WDTV-TV in Clarksburg, W. Va. before coming to Winston-Salem as a morning reporter at WXII. When she’s not covering her favorite feature stories, she spends time as a YWCA of Winston-Salem board member, Outreach Alliance for Babies, Inc board member, a member of the “Go Red for Women” board with the American Heart Association as well as volunteering with several charities around the Piedmont Triad. Learn more at www.wxii12.com. Sponsored by PR Newswire Door prize winners will be announced at the end of Nicole Decouer’s keynote session. You must be present to claim the prize.