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This multi-day celebration blends creativity and innovation at the intersection of fine automobiles, high fashion, equestrian sport, art, music, and modern luxury. Set against the prestigious backdrop of the Highlands Cup and Major League Show Jumping, the event features a curated Bridlemont Concours and a vibrant cultural program uniting visionary brands and influential individuals who are shaping the future of their industries.
Guests will enjoy world-class live music and entertainment, five-star culinary hospitality, luxury fashion pop-ups, and cocktail hours overlooking the breathtaking Silo Ridge Field Club and Highlands Equestrian Club. For those eager to get behind the wheel, the weekend also includes dynamic driving experiences both on and off the track.
Highlands is more than an event—it’s an allencompassing luxury destination experience on a global stage.
20K+ Projected attendance over the 10day event.
5K+ Attendees expected on peak days
300+ Expected equine entries
175+ Competitors anticipated 15 Countries
OCTOBER 1 - 5
CSI3* + NATIONAL
OCTOBER 8 - 12
FEATURING MAJOR LEAGUE SHOW JUMPING
CSI5*/2* + NATIONAL
BRIDLEMONT CONCOURS
OCTOBER 12
30+ RARELY-SEEN CLASSIC, VINTAGE, HISTORIC AND ICONIC AUTOMOBILES NCLUDING AN ECLECTIC GROUP OF SPECIAL PRE-WAR, SPORTS, MUSCLE, AND RACE CARS.
“OUR VISION IS TO BRING TOP SHOW JUMPING BACK TO THE HUDSON VALLEY AND TO PROVIDE AN UNMATCHED EXPERIENCE FOR RIDERS, OWNERS, PARTNERS AND SPECTATORS.”
An exclusive sanctuary dedicated to elevating the equestrian lifestyle. Set on pristine, carefully preserved land, the club features world-class facilities, picturesque trails, impeccably appointed spaces, exquisite residences, and a close-knit community of like-minded individuals who share a passion for nature, wellness, and living life to the fullest.
A scenic members-only residential community from Discovery Land Co that radiates charm and intense natural beauty. Adjacent to the Highlands, Silo Ridge Field Club is home to fewer than 300 families and hosts an award-winning Tom Fazio 18-hole championship golf course, offers an array of sports, wellness, and recreational experiences It is perfect for taking your family on an endless adventure and creating memories that will last a lifetime.
Experience world-class show jumping from premium ringside seating at the Legacy Club Pavilion
Host in style with one of our exclusive Marquis Chalets, ideal for private gatherings and corporate hosting
Unwind on the Victory Terrace, where comfort meets elegance in thoughtfully designed social spaces
Enjoy automotive excellence, equestrian sport, and high fashion from the exclusive setting of The Paddock Club. The Velvet Saddle Lounge offers an elevated VIP experience with private bar and exclusive front-row views of the main stage where country meets exclusivity
Witness elite international riders compete in top-level show jumping
Explore The Market Row and Hilltop Shops vibrant retail destinations featuring luxury brands and curated lifestyle offerings
An immersive, one-of-a-kind experience at the intersection of automotive excellence, luxury lifestyle, and contemporary culture
Welcome Parties - Intimate gatherings set against the stunning backdrop of the Silo Ridge Field Club
Champions Affair Gala – A glamorous evening benefiting Local Charities
Champaign and Carriage Reception by Chopard - Cocktail event introducing car enthusiast and horse aficionados
Rally to Lime Rock for motorsport thrills or to Orvis for countryside sport and tradition
Bridlemont Concours - A showcase of rare vintage and luxury automobiles
Live Concert Experience - Dance under the stars to unforgettable performances
This distinctive celebration of luxury brings together rare automobiles, high fashion, equestrian sport, art, music, and cutting-edge design in an immersive and elevated setting. Taking place alongside the Highlands Cup and Major League Show Jumping, the event highlights the intersection of heritage, creativity, and innovation uniting visionary brands and individuals who are redefining excellence in their industries.
Event Highlights Include:
A curated art gallery featuring innovative collectibles reflecting current trends in luxury, design, and pop culture 30+ rarely-seen classic, vintage, historic and iconic automobiles including F1 and LeMans race cars
Live judging by a diverse panel of VIPs, collectors, students, and leaders from both the equestrian and automotive worlds Awards honoring excellence in craftsmanship and design: Best in Show People’s Choice
Preservation
Design Innovation
Luxury Lifestyle Programming:
Live concerts under the stars and music throughout the day
Exclusive fashion shows and immersive brand activations
The equestrian audience is unique to all other sporting audiences in the world because it represents many nationalities with one common interest: horses. Equestrians are incredibly loyal consumers and support brands that support the sport they love
72% WOMEN 39 - 59 AVE. AGE 48% $5M+ NET WORTH
Mostly affluent families in their 40s to 60s, often with young children
High net worth and ultra-high net worth families working in finance, tech, and media
Predominantly from New York City, Westchester, Greenwich (CT), and the broader Tri-State area
A mix of primary and secondary homeowners
Many are members of private clubs including the exclusive Silo Ridge
Field Club community
Show horses average $500K+
The Highlands marketing platforms put the spotlight on your brand and can help connect your business to equestrian fans around the world.
PR & media coverage
Wall-to-wall live stream coverage on ClipMyHorse TV, Horse & Country, Silo Ridge Masters YouTube Channel
Hello Magazine
Millerton News MainStreetMag.com
World of Show Jumping
Jumper News
The Plaid Horse
Horse Sport (#1)
Horse Sport (#2)
Creative social content and story telling Aggressive local promotion via radio, digital advertising and outdoor signage MEDIA LINKS:
3.8M PR & media coverage earned impressions
16,204 Wall-to-wall live stream coverage views
23,000+ Email Database
80K
Creative Social Content Reach on Instagram
30K Creative Social Content Reach on Facebook
204
Direct Mentions
The Highlands team understands that each partner is unique. With our tailor-made sponsorship options, we can design a program that connects you with your audience and brings your brand to life in a meaningful and impactful way.
Naming rights
Class and awards sponsorships
On-site branding & activations
Product placement
Branded jumps
Boutique retail spaces
Livestream & in-arena production
Digital and social media
VIP & corporate hospitality
Be a part of the competition and have your moment in the spotlight by sponsoring a class and participating in the prize giving ceremony
Recognition as the Title Sponsor in marketing & promotion of the class
The opportunity to participate in the prize giving ceremony; option to provide additional prize
Name/logo recognition on the order of go, cooler presented to the winner
Inclusion in competition recap email
Banners in the Grand Prix Ring
30-second video spot to air on the videoboard and live stream daily
Daily public address announcements
One (1) full-page ad in the Prize List
Logo recognition on the event website
Turning your brand into a jump or obstacle is a high visibility opportunity, unique to equestrian sport. Sponsor jumps receive extensive exposure via the live stream and are often photographed for event promotion, media and competitors’ personal photos.
Showcase your product throughout the event site, including the VIP area This strategic placement boosts brand visibility, targets key audiences, and offers opportunities for increased sales and customer engagement.
Our entertainers take center stage through the Legacy Cl distributing your products a delightful gifts during sessio This unique experience allow your brand to become an integral part of the entertainment, creating a memorable connection with the audience.
Ring wall banners and banners in high traffic areas a great way to increase brand awareness Banners in the competition ring offer exponential exposure with visibility via the wall-towall live stream throughout the event.
We invite you to make a bold statement through our exclusive Merchandise Collaboration opportunity. Partner with us to design a distinctive and visually striking product that seamlessly reflects your brand's identity.
We’re gearing up for an exciting year at the Highlands Event, and we’d love your input to make it even more successful, engaging, and fun! As a valued sponsor and collaborator, your ideas can play a pivotal role in enhancing the experience for all involved.
Let’s work together to create unforgettable moments, elevate the competition, and make this event the best yet. Whether it's through innovative activities, unique sponsorship opportunities, or creative event enhancements your ideas can help us take it to the next level
We’re excited to collaborate and build something special for everyone let’s make the Highlands Event a true celebration of excellence!
Our hospitality spaces offer an ideal environment to network, host clients or enjoy the event with friends and family.
Enjoy the best view of the show with a private table in the beautiful Legacy Club Pavilion overlooking the Grand Prix Ring includes breakfast, lunch, and drinks Thursday–Sunday.
Also available: exclusive seating and luxury hospitality at The Paddock Club and The Velvet Saddle Lounge.
Curate your own space with a private Marquis Chalet overlooking the Grand Prix Ring Our team will work with yours to design the space and create a menu that will please your guests all week.
The Legacy Club Pavilion blends equestrian tradition with bespoke branding, custom VIP seating, and elevated service an elegant setting for private viewings, intimate gatherings, and high-level networking. Tailored for luxury brands, premium financial firms, and bespoke service providers, it offers a distinctive platform to engage an elite audience with elegance.
Reserve your table by contacting our hospitality team at experience@highlands.com Your digital VIP ticket serves as both entry and parking pass just pick up your bracelet at the VIP entrance Our team will ensure a seamless, personalized experience at The Legacy Club Pavilion
Boost your brand’s impact with exclusive event-branded gift bags filled with premium products, creating lasting connections and reinforcing sponsor loyalty
Exclusive access to VIP parking
VIP entrance privileges for your guests during event sessions
A complimentary glass of champagne per guest
Premium viewing of the main arena
Fine dining and premium refreshments
WEEK 1
SILO MASTERS PER TABLE 5 SESSIONS | WEDNESDAY 8am-6pm THURSDAY 8am-6pm
Table for 8 FRIDAY 8am-6pm
Table for 6 SATURDAY 8am-6pm
Table for 4 SUNDAY 8am-6pm
BOOK YOUR SESSION
WEEK 2
HIGHLANDS CUP
PER TABLE
5 SESSIONS | WEDNESDAY 8am-6pm THURSDAY 8am-6pm
Table for 8 FRIDAY 8am-6pm
Table for 6 SATURDAY 8am-6pm
Table for 4 SUNDAY 8am-6pm
Experience unmatched hospitality in the heart of the Hudson Valley with premier seating, gourmet cuisine, and prime views of worldclass equestrian competition elevating your Highlands experience to unforgettable heights.
The Grand Tier 8 Guests per Table
Total Capacity 80
The Heritage Row 6 Guests per Table
Total Capacity
The Legacy Deck 4 Guests per Table Total Capacity
Marquis Chalet is a refined, stylish lounge where VIPs and guests enjoy the elegance of equestrian show jumping in comfort and luxury. With premium amenities and an inviting atmosphere, it offers the perfect blend of exclusivity and excitement. Ideal for brands in fashion, luxury lifestyle, and premium spirits.
The chalet experience is completely custom based on each sponsor’s needs and desires, and our team is here to help craft the most memorable and impactful experience possible.
BOOK YOUR SESSION
5 SESSIONS | WEDNESDAY 8am-6:00pm THURSDAY 8am-6:00pm
24*36 Chalet FRIDAY 8am-6:00pm
24*24 Chalet SATURDAY 8am-6:00pm SUNDAY 8am-6:00pm
To secure your reservation and ensure the best possible experience, please email us at experience@highlands.com
The chalet has a capacity of up to 30 guests per session VIP tickets are digital and serve as both your entry and parking pass You can collect your bracelet at the VIP entrance upon arrival
Enhance your brand’s presence with exclusive event-branded gift bags featuring premium products. This personalized touch leaves a lasting impression, helping sponsors engage their audience, build loyalty, and extend their impact well beyond the event.
Chalet SATURDAY 8am-6:00pm SUNDAY 8am-6:00pm
The Market Row and Hilltop Shops offer two distinct outdoor retail settings designed to showcase premium brands Guests can explore a curated mix of equestrian gear, artisanal products, and luxury lifestyle goods. Located alongside the arena and hospitality lounges, The Market Row invites a steady stream of traffic in a relaxed, open-air environment. Just above, The Hilltop Shops offer a prime vantage point overlooking the arena, nestled near the kid's activity and live entertainment areas. Both locations are crafted to draw a high-end, engaged audience making them ideal opportunities for vendors to elevate visibility, drive sales, and connect with an influential community in a vibrant and elegant countryside setting.
WEEK 1 SILO MASTERS PER TENT
5 SESSIONS | WEDNESDAY 10am-6:00pm THURSDAY 10am-6:00pm 10*20 Tent FRIDAY 10am-6:00pm 10*10 Tent SATURDAY 10am-6:00pm SUNDAY 10am-6:00pm WEEK 2
5 SESSIONS | WEDNESDAY 10am-6:00pm THURSDAY 10am-6:00pm 10*20 Tent FRIDAY 10am-6:00pm 10*10 Tent SATURDAY 10am-6:00pm SUNDAY 10am-6:00pm
Vendor Inquiries: Jessie Smith (914) 475-2445 vendors@highlandshorseshow.com
Sponsor Inquiries: Nicolle Meyer (440) 258-5099 hospitality@highlandshorseshow com
General Inquiries: info@highlandshorseshow.com