Beauly, Dingwall, Loch Ness and the Black Isle Inverness Newsletter 2013
A chance to update ourselves ready for the new season. Thank you to all the businesses for contributed articles.
March 2013
Explore Scotland Ltd 01796 473335 The newsletter • Gives you the latest Inverness tourist business news • Written by the businesses themselves
Inside this issue:
Article
page
Explore Scotland
1
Explore Scotland
2
New Era
3
Highland Souvenirs 3 The Waterfront
4
Major Events
5
The Castle Gallery
6
The Dores Inn
7
Culloden Battlefield 7 Cawdor Castle
Explore Inverness Start of the Season Newsletter
8
Explore Inverness
pics will be felt this year as there was so much positive coverage.
Good luck to us
Tourism
Indications’ - speaking all in the 2009 to one or two busi2012 by all accounts was a much tougher nesses, attractions and accommodation Tourist Season. year for the Scottish tourism industry, many providers is that their forward bookings are Ingood. the year of crossed for 2013. So fingers tourism businesses across Scotland told us looking The “gone are the days of opening the doors What makes Explore Inverness and visitors flocking in”. Homecoming The factors that most people mentioned was the poor weather and the Olympics having a negative effect. I always remember what businesses in and around St Andrews and East Fife say about the year the Open is played at St Andrews. I am told that the year after the Open is when they see the benefits, while the year of the Open is a tougher year. So hopefully the feel good effect from the Olym1
different?
“It is more than just a brochure!” We promote Inverness using four different forms of communications:1. Printed Explore Guides— the style is not graffiti adverting but short pieces of information supported by maps. (Graffiti advertising, is where the advertiser buys a space in a publication and do what ever they want with the space, colours fonts, size etc). I always say when you read a newspaper how often do you read the adverts, but you will read the editorial. We aim to make our publication a good guide to the area, so visitors get the most out of their stay.