CASE STUDY

PUTTING FAIR WORK TO WORK SWIMWILD, NEWTONMORE

SwimWild based in Newtonmore was set up in 2018 by Alice Goodridge as a way to share her passion for adventure and open water swimming. Although SwimWild has no employees yet, Alice wanted to use the Action Plan to ensure she had the right fair work foundations in place to help her business to grow, develop and reach its full potential.

As such, the SwimWild Action Plan is focused on creating the right structure to build upon. At its heart is an emphasis on developing an ‘Employee Life Cycle’ to inform all the polices and processes that will be required as the business grows. Alice is working on an ‘Employee Value Proposition’ (EVP) for her unique business that will help her to attract and retain the talent required, and which will inform a shared culture and values. She is also reviewing the best methods of recruiting team members and what onboarding and induction tools she will need to have in place to ensure that new starts can do their job well. As the team grows, Alice plans to set up structured team meetings and effective ways of communicating along with a clear process for reviewing performance and training and development planning.