GENERATION ALPHA

Who?

Born after 2010, Generation Alpha represents a whole new generation born into an era when digital devices are dominating. They will be the workforce of the future.

Career characteristics

Generation Alpha began being born in the same year the first iPad was released and Instagram launched. If the typical generation length is taken as 15 years, the last of this generation will be born in 2024.

Even the older members of Generation Alpha are currently still in school, but those born in the years after 2010 will begin entering the workforce in the next five years when they begin taking part-time jobs. They will represent a significant percentage of the workforce by 2030 across all sectors including tourism.

Generation Alpha is expected to be more culturally diverse than previous generations and their use of digital technology will make them the most globally connected generation ever. They will be social, global and mobile as they will work, study and travel between different countries and multiple careers.

Work-life wants

Work will remain a key feature of life for Generation Alpha, as it is today, however some 65% of this generation are predicted to end up working in entirely new job types that don’t yet exist.

Generation Alpha will be emerging into the workforce at a time when wellbeing will be at the top of the agenda. Among emerging generations, there is an expectation that all aspects of their life will provide the opportunity to thrive, and therefore they will have less tolerance for workplaces that hinder wellbeing.

Generation Alpha is already learning about fair work in schools and as the workforce of the future they will think differently about work than previous generations. Indeed, the principles of fair work will undoubtedly shape the decisions that this generation make about future work and future employers.