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GENERATION X
Who?
Born between 1965 and 1980, Generation X can often be overshadowed by the more dominant Baby Boomer and Millennial generations.
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Career characteristics
Generation X are seen as independent, so it’s no surprise that they’re embracing a more self-directed approach to their working lives, with 48% of freelancers aged 40 – 59. In line with their independent nature, Generation X tend to value autonomy and the giving and receiving of constructive feedback. They respond well to receiving recognition for their efforts and respect intelligent leaders. Generation X tends to be results driven, appreciating clear targets and deadlines and the freedom to decide for themselves how those goals should be met.
Generation X broadly tend to recognise the benefits of a diverse workplace, and champion flexibility and less prescriptive approaches.
Work-life wants
Despite stereotypical assumptions that technology is the domain of younger workers, Generation X are often comfortable with new developments, and frequently use apps while job hunting.
Generation X appreciate direct performance feedback and the opportunity to learn from colleagues they respect. With many facing caring responsibilities for aging parents, their own growing families and even young grandchildren, many members of Generation X value the work-life balance benefits of flexible working.
Who?
Born between 1981 and 1995, Millennials came of age with digital technology and are less likely to consider a ‘job for life’.
Career characteristics
As more Baby Boomers enter retirement, Millennials now represent the largest generational group in the workforce and are expected to account for 75% of the global workforce by 2030.
Having become accustomed to having a platform on social media, Millennials are more likely to challenge practices and priorities at work which conflict with their own values. Millennials tend to be resilient and determined to make a difference. Their focus on fairness means they often prefer appraisal and promotion policies based on results rather than length of service.
