Hidnander Lookbook - fw23

“STILLNESS IS AWARENESS” CALL TO ACTION FW 23

THE HIDNANDER MANIFESTO PUB. 190719

For truth, look deeper.

The Hidnander project reclaims tactile, dependable values for the fashion industry. We reject digital dehumanization and mute the squeals of social media. We rejoice in quality products and quality relationships: truth, substance and knowledge, communicated directly.

Hidnander is fashion with soul, fashion without fiction, and worn by individuals, real people, who see image as precious, worth taking care of – as we do. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business. The collection of sneakers, T-shirts, sweats and outerwear plays with perception and convention. Each piece is a twisted classic, and hand-made in Italy.

“Anti Icon” defines Hidnander’s creative approach. To conceal what other brands show. Layers are obscured or disguised, a secret between makers and wearer. No branding. No logos. No stars or stripes. The wearer is hero. Design employs mix-and-mismatch. Icon products are stripped down and remade. With every Hidnander item there is a jarring recognition, comfort and discord.

Hidnander sells only via bricks-and-mortar stores: real stores not petting zoos for online shopping. Distribution is entrusted to select wholesalers with unique knowledge of their markets and genuine connection with their communities. Hidnander decries shameless waste and meaningless transit – the collateral damage of modern consumerism.

The internet is a mall. In every city people dress the same, homogenised by algorithm. Hidnander is for the customer who wants something pure; who wants authenticity. For real, not faux real. We are for the curious and the outliers, the disaffected and the individuals, for people who ask questions and lust for meaning. Limited products for the dedicated and discerning. Zero compromise on quality!

Hidnander comprises a collaboration of artists, designers, craftspeople and wholesalers – specialists & visionaries who challenge the hegemony of fast fashion, low standards and digital domination.

Fashion is a pretender, a lie to make you buy. Only quality endures.

Hidnander: No False Idols.

One

COZY

There are moments when comfort is king.

WESTERN Eyes to the horizon, the hope for a better life over the next hill.

PUNK attitude is necessary today, more than ever.

LGBT

One Earth.

people. Many colours. Our differences are our strength.

COZY

There are moments when comfort is king. Daily life can be brisk and bruising. Sometimes we require a hug for the soul. Cozy is the act of self-healing, a deliberate embrace of wellness and contentment. We lose ourselves in wool and loved ones,and adopt a mood of comfortable conviviality. These cozy moments are deceptively dynamic. This stillness, this collective peace, allows our minds to wander and wonder, to reconsider, to imagine the world anew.

Step away. Into innovation.

SOOTHE THE PLANET.

A sweet breath of cool air.

LGBT

Rainbows are the children of sunlight and rainfall. They are emblematic of mankind in all its variety. Human beings are restless travellers, and rainbows inscribe a journey across the sky, the climb and fall; the call to adventure, rising action and the descent to some mysterious horizon. Like the great journey of life, some rainbows are faint and secretive, while others blaze like the banners of a mythical god.

The rainbow peace flag originatd in Italy in the early 1960s. The range of colours, red through to violet, declare diversity. Collected together, they cry out unity. One Earth. One people. Many colours. Our differences are our strength. For the hippie movement in the United States, the rainbow became symbolic of openmindedness and world peace: every race under the sun. “She’s a rainbow,” sang the Rolling Stones.

The rainbow flag of the LGBT movement was first flown in San Francisco, California in the late 1970s. Peace and understanding are global wishes for all nations and peoples, but the kaleidoscope of sexual identities is more inter-personal, more local, more individual. A community and a fellowship: lesbian, gay, bisexual, transgender, and queer. Tolderance is the greatest ally on our universal quest. Empathy is the pot of gold at the end of the rainbow.

The rainbow flag is an icon, perhaps the most powerful icon of the modern era. Beset by war and greed, by political and cultural division, by reckless hate, the rainbow flag recalls us to brotherhood and sisterhood. The ultimate triumphs of humanity are love and togetherness.

IL MANIFESTO DI HIDNANDER PUB. 190719

La verità è nel profondo

Il progetto Hidnander rivendica valori concreti e affidabili nel mondo del fashion. Ripudiamo la disumanizzazione digitale e siamo sordi alle grida dei social media. Apprezziamo la qualità nei prodotti e nei rapporti: verità, sostanza e sapienza, comunicati in maniera diretta.

Hidnander è una moda con l’anima, una moda senza finzione, indossata da persone reali, persone vere che valorizzano l’immagine, considerandola come un elemento prezioso di cui prendersi cura – proprio come facciamo noi. prodotti Hidnander reinterpretano gli archetipi di stile, riportano la qualità e riaccendono la fiducia in questo settore ormai in decadimento. La collezione di sneaker, T-shirt, felpe e outerwear gioca con le percezioni e le convenzioni. Ogni capo è un classico rivisitato, frutto dell’artigianalità “Made in Italy”.

Il termine “Anti Icon” definisce l’approccio creativo di Hidnander: celare ciò che gli altri brand mettono in mostra. I layer sono nascosti o camuffati, un segreto tra chi crea e chi indossa. Niente marca. Niente logo. Niente stelle o strisce. L’eroe è chi indossa il capo. Il design si basa sul mix & mismatch. I prodotti iconici sono spogliati di ogni eccesso e ricreati. Ogni capo Hidnander porta con sé uno stridente riconoscimento, comfort e dissonanza.

Hidnander vende i propri prodotti esclusivamente in negozi fisici: veri negozi, e non zoo per lo shopping online. La distribuzione è affidata a distributori selezionati con una grande conoscenza del proprio mercato ed un legame genuino con la propria comunità. Hidnander condanna gli sprechi inutili e trasporti insensati – danni collaterali del consumismo moderno.

Internet è un centro commerciale. In ogni città le persone si vestono tutte uguali, omologate da un algoritmo. Hidnander si rivolge al consumatore in cerca di purezza; di autenticità. Per davvero, non per finto vero.

Ci rivolgiamo ai curiosi e agli outsider, ai disillusi e agli individualisti, alle persone che fanno domande e vanno alla ricerca di significati. Prodotti in edizione limitata per i più devoti ed i più esigenti. Zero compromessi sulla qualità!

Hidnander nasce da una collaborazione tra artisti, designer, artigiani e distributori – specialisti e visionari che sfidano l’egemonia del fast fashion, degli standard bassi e del dominio digitale.

La moda è ipocrita, una menzogna per farti comprare. Solo la qualità dura.

Hidnander: Niente Falsi Idoli.

DAS HIDNANDER MANIFESTO AM 190719 VERÖFFENTLICHT

Für die Wahrheit genauer hinschauen.

Das Projekt Hidnander gewinnt taktile und zuverlässige Werte für die Modebranche zurück. Wir lehnen die digitale Entmenschlichung ab und dämpfen den Schrei der sozialen Medien. Wir erfreuen uns an Qualitätsprodukten und Qualitätsbeziehungen: Wahrheit, Substanz und Wissen, direkt kommuniziert.

Hidnander heißt Mode mit Seele, Mode ohne Fiktion und wird von Individuen getragen, von echten Menschen, die das Image als kostbar betrachten, welches gepflegt werden sollte - wie wir es tun. HidnanderProdukte bearbeiten Prototypen des Stils, bringen wieder Qualität zurück und lassen in diesem miesen Geschäft wieder das Vertrauen aufleben. Die Kollektion an Sneakers, T-Shirts, Stricken und Oberbekleidung spielt mit Wahrnehmung und Kleiderordnung. Jedes Stück ist ein verdrehter Klassiker und wird in Italien von Hand gefertigt.

“Anti-Ikone” definiert den kreativen Ansatz von Hidnander. Um zu verbergen, was andere Marken zeigen. Lagen sind verdeckt oder verstellt, ein Geheimnis zwischen Herstellern und Trägern. Keine Markenzeichnungen. Keine Logos. Keine Sterne oder Streifen. Der Träger ist ein Held. Das Design besteht aus einem kombinierten Einsatzund Versatz. Ikone-Stücke werden zerlegt und neu zusammengestellt. Jeder Hidnander-Artikel beinhaltet eine widerstreitende Erkennung,

Komfort und Zerwürfnis.

Hidnander verkauft nur über Ladengeschäfte: echte Geschäfte, die keinen Streichelzoo für Online-Shopping betreiben. Der Vertrieb wird den ausgewählten Großhändlern anvertraut, die über einzigartige Kenntnisse ihrer Märkte und eine echte Verbindung zu ihrer Gesellschaftsgruppe verfügen. Hidnander verurteilt die schamlose Verschwendung und den sinnlosen Transit – das Begleitschaden des modernen Konsumismus.

Das Internet ist ein Einkaufszentrum. In jeder Stadt kleiden sich die Menschen gleich, homogenisiert durch Algorithmen. Hidnander ist für den Kunden, der etwas Unverfälschtes will - der Authentizität will. For real, not faux real. (Echtes, nichts Verfälschtes.) Wir sind für Neugierige und Ausreißer, Enttäuschte und Individuen, für Menschen, die Fragen stellen und Lust auf Sinn haben. Limitierte Produkte für Engagierte und Anspruchsvolle. Keine Kompromisse bei der Qualität!

Hidnander umfasst eine Zusammenarbeit von Künstlern, Designern, Kunsthandwerkern und Großhändlern - Spezialisten und Visionären, welche die Vorherrschaft kurzlebiger Mode, niedriger Standards und digitaler Dominanz hinterfragen.

Mode ist ein Heuchler, eine Lüge, die zum Kaufen anregt. Nur Qualität hat Bestand.

Hidnander: Keine falschen Idole.

EL MANIFIESTO HIDNANDER PUB. 190719

Para llegar a la verdad, mira con más profundidad.

El proyecto Hidnander recupera los valores tangibles y fiables de la industria de la moda. Rechazamos la deshumanización digital y acallamos la verdulería en las redes sociales. Nos regocijamos en la calidad de los productos y de las relaciones sociales: verdad, sustancia y conocimiento es lo que transmitimos, sin rodeos.

Hidnander es moda con alma, moda sin ficción y vestida por individuos, personas reales que conciben la imagen como algo precioso y que cuidan, al igual que hacemos nosotros. Los productos de Hidnander repasan los arquetipos del estilo, restauran la calidad y persisten en la fe dentro de esta abominable industria. La colección de zapatillas, camisetas, sudaderas y ropa de abrigo juega con la percepción y con la convención. Cada prenda es una transformación de lo clásico y está realizado en Italia.

«Anti-icono» es el enfoque creativo de Hidnander. Esconder lo que otras marcas lucen. Las prendas son desconocidas o no se dejan ver; es un secreto entre quien las crea y quien las viste. Sin marca. Sin logo. Sin estrellas ni rayas. Quien lo viste es el héroe. El diseño se vale de mezclas y discordancias. Los productos icónicos se destripan y se recomponen. Con cada artículo de Hidnander se obtiene una sensación disonante, cómoda y discordante.

Hidnander se compra únicamente a través de tiendas físicas: tiendas reales, no usa zoológicos interactivos para comprar en internet. La distribución se confía a empresas mayoristas seleccionadas por su conocimiento exhaustivo sobre los mercados y por su conexión genuina con la comunidad. Hidnander condena el descarado malgasto y la distribución sin sentido, efectos colaterales del consumismo actual.

Internet es un centro comercial. En todas las ciudades la gente viste igual, homogeneizados por un algoritmo. Hidnander es para los clientes que buscan algo puro, para aquellos que buscan ser auténticos. Lo auténtico y autentificado. Servimos a los inquietos y a los atípicos, a los individualistas y a los inconformistas, a aquellos que hacen preguntas y ansían encontrar el sentido. Productos limitados para los comprometidos y los exigentes. ¡No cedemos ante la calidad!

Hidnander se compone de un grupo de artistas, diseñadores, artesanos y mayoristas, especialistas y visionarios que retan a la hegemonía de la moda rápida, a los estándares bajos y a la dominación digital.

La moda es una farsa, una mentira para hacerte comprar. Solo la calidad resiste.

Hidnander: Ídolos auténticos.

PUNK

Punk remains the ultimate youth culture revolution. Music unleashed on politics. Clothing as social weapon. In the 1970s, to be anti-social made only kind of sense.

Punk called out the bloated, corrupt Establishment, and tore up the rules with fearless, furious, pointed disobedience. Punk, a direct assault on the status quo, is a lesson and an inspiration. Punk attitude is necessary today, more than ever.

GIULIA GROSSI

Giulia has been practicing combat sport for seven years, and has been a competitive athlete for three years: “Italian MMA champion” in the amateur category and bronze medalist at the “European BJJ championships 2022”.

HOLD STILL

Take a moment. Take five. Be still. Stillness can be active: conscious and considerate, questioning and inspired. Alert. Engaged. Thinking deeply we generate respect, for ourselves and for the little blue planet we call home. Looking closely we find a genuine appreciation for the millions of tiny things that make our lives extraordinary. See the machine. See the maker. See the process behind everything we view and touch. The world is in pieces, each fragment an opportunity. Beauty emerges through the purity of possibility.

WESTERN

The Western myth is bound to the idea of the indomitable hero, the lone voice in the wilderness who fights corruption. This ideal finds man in sync with nature. Here is the quest for new territory, eyes to the horizon, the hope for a better life over the next hill. Western is optimistic and hard-wearing and honest, a journey of personal growth that tests the spirit. One person can make a difference. One person can be the force of change.

An agent of positivity.

are the family we choose FRIENDS

PHYSICAL, GENUINE.

RETROCONSCOIUS

Conscious is the power of the present. Retro is love for the past. RetroConscious is self-awareness: who are you? where are you? what got you here?

Hidnander explores the creative process. Build better. Live better. Feel better.

The past is a tool to clarify the now. Choose from the past. Take what is great, good and necessary. Travel light. Informed and empowered by the past, obstacles evaporate. The future is simply the next step.

Hidnander looks backwards to look forwards. The two-faced attitude is suggestive of beginnings. At once, the sun sets and the sun rises. An open doorway invites transformation, a fresh start.

Embrace your legacy. Own your truth. Approach the world with respect. Now is the only moment.

FOR TRUTH LOOK DEEPER