Hidnander_Fall_Winter 2022

FW 2022 CALL TO ACTION

Cònscio agg. e s. m. [dal lat. conscius, comp. di con- e del tema di scire «sapere»] (pl. f. -sce o -scie).

– 1. agg. Consapevole, che ha conoscenza di una cosa: Compagna del suo gemito, Conscia de’ suoi misteri (Manzoni); spesso all’ore tarde, assiso Sul c. letto, dolorosamente.

“RETRO-CONSCIOUS”

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Alla fioca lucerna poetando, Lamentai ...

(Leopardi); in partic., di persona che ha coscienza dei proprî atti, delle proprie qualità e sim.: è conscia della propria debolezza, della propria forza morale; sono c. del male che ho fatto.

2. s. m. In psicanalisi, zona della psiche nella quale si esplica l’attività razionale e consapevole dell’individuo (spesso direttamente contrapp. all’inconscio). ◆ Avv. consciaménte, consapevolmente, con coscienza: ha fatto consciamente le sue scelte.

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“ BORN YESTERDAY ” NACIDO AYER GESTERN GEBOREN NÉ HIER 昨日生まれた人 35

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“ HIDNANDER REMEMBERS ” HIDNANDER RECUERDA - HIDNANDER ERINNERT SICH HIDNANDER SE SOUVIENT - ヒドナンダーは覚えている

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“ WISDOM TAKES TIME ” LA SABIDURÍA LLEVA SU TIEMPO WEISHEIT BRAUCHT ZEIT LA SAGESSE EXIGE DU TEMPS 知恵は時間を要する

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“ADVOCATE ICONS ADVOCATE TRADITION ADVOCATE CRAFTSMANSHIP” ICONOS DE ADVOCATE - DEFENDER LA TRADICIÓN - ABOGAR POR LA ARTESANÍA ADVOKATEN-IKONEN - BEFÜRWORTENDE TRADITION - FÜR HANDWERKSKUNST PLÄDIEREN ICÔNES DE L’AVOCAT - PLAIDOYER POUR LA TRADITION - PROMOUVOIR L’ARTISANAT アドボケート・アイコン - アドボケイトの伝統 - クラフツマンシップを提唱 19

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“HISTORY IS MADE TO LAST” LA HISTORIA ESTÁ HECHA PARA DURAR GESCHICHTE IST FÜR DIE EWIGKEIT GEMACHT L‘HISTOIRE EST FAITE POUR DURER 歴史は続くもの

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“IF IT AIN’T BROKE IT’S UNBREAKABLE”

“IF IT AIN’T BROKE IT’S UNBREAKABLE”

“RESPECT

RESPETA A LOS M RESPEKTIERE DIE RESPECTEZ LES 年長者を敬う

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T YOUR ELDERS”

MAYORES E ÄLTESTEN AÎNÉS

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“YESTERDAY IS THE FATHER OF TOMORROW” EL AYER ES EL PADRE DEL MAÑANA HIER EST LE PÈRE DE LA FUTURE DAS GESTERN IST DER VATER DES MORGEN 昨日は明日の父

“PROGRESS IS OVERRATED” E L PR OGR E SO E STÁ SOB R E STI M A DO FOR TSC H R I TT W I R D Ü B E R B E W E R TE T L E PR OGR È S E ST SU R FA I T 進 歩 は 過 大 評 価される

THE HIDNANDER MANIFESTO Pub. 190719 For truth, look deeper.

The Hidnander project reclaims tactile, dependable values for the fashion industry. We reject digital dehumanization and mute the squeals of social media. We rejoice in quality products and quality relationships: truth, substance and knowledge, communicated directly.

Hidnander is fashion with soul, fashion without fiction, and worn by individuals, real people, who see image as precious, worth taking care of – as we do. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business. The collection of sneakers, T-shirts, sweats and outerwear plays with perception and convention. Each piece is a twisted classic, and hand-made in Italy.

“Anti Icon” defines Hidnander’s creative approach. To conceal what other brands show.

Layers are obscured or disguised, a secret between makers and wearer. No branding.

No logos. No stars or stripes. The wearer is hero. Design employs mix-and-mismatch.

Icon products are stripped down and remade. With every Hidnander item there is a jarring recognition, comfort and discord.

Hidnander sells only via bricks-and-mortar stores: real stores not petting zoos for online shopping. Distribution is entrusted to select wholesalers with unique knowledge of their markets and genuine connection with their communities. Hidnander decries shameless waste and meaningless transit – the collateral damage of modern consumerism.

The internet is a mall. In every city people dress the same, homogenised by algorithm.

Hidnander is for the customer who wants something pure; who wants authenticity. For real, not faux real. We are for the curious and the outliers, the disaffected and the individuals, for people who ask questions and lust for meaning. Limited products for the dedicated and discerning. Zero compromise on quality!

Hidnander comprises a collaboration of artists, designers, craftspeople and wholesalers – specialists & visionaries who challenge the hegemony of fast fashion, low standards and digital domination.

Fashion is a pretender, a lie to make you buy. Only quality endures.

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“RETRO-CONSCIOUS”

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FW 2022 CALL TO ACTION