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SENIORS Out n About

Directory for active people in

MEDIA GUIDE

TM

“Newspaper readership is dying, niche magazine readership is up”

SENIORS Out n About -printingnews.com

The 55+ age group controls more than three-fourths of America’s wealth.

NOVEMBER 2014

-ICSC

By 2015, those aged 50 and older will represent 45% of the U.S. population. -AARP

SENIORS Out n About April 2014

TM

Imagine Your Ad Here! www.SeniorsNevada.com


to

SENIORSOut n About

Seniors Out n About™ is a FREE full color resource guide for resident and visiting baby boomers. Our directory is designed to provide information about products and services for active seniors. In addition, our directory provides high returns for our advertisers! Seniors Out n About™ takes a highly targeted and cost effective approach to helping you reach new customers on a regular basis!

Pinpoint Target Marketing!

We target this formidable age group, who use our directory to give them information about products and services to enhance their lifestyle. We work every day to bring you customers!

Targeted Distribution! to your...

FREE Monthly Publication Full Color Ads High Quality Gloss Print Affordable Ad Rates Targeted Distribution Directory! 2

Our directories are strategically placed in venues and businesses where mature adults and seniors are likely to be! This means that your message will be put in the hands of consumers who have a need for your products or services!

Portable Size!

The Convenient size of Seniors Out n About™ fits perfectly into a purse or glove box allowing easy access to the resources they seek anytime and anyplace! It’s easy to use and easy to keep so your ad will always be working for you 24/7!

YOU are the Content!

We keep it simple and focus completely on YOU! Because Seniors Out n About™ is advertisement driven, there are NO editorial features to distract the reader away from your message! This allows for a quick read, cover to cover!

Impressive Full Color!

Never pay extra for full color in Seniors Out n About™! Your message will be displayed in full color on high quality glossy magazine stock, providing a great look to promote your business. Studies prove color works better!

SENIORSOut n About!


YOUR BUSINESS DESERVES... ...BETTER RESULTS! We truly are the perfect, affordable, full-color advertising medium to reach the 55+ age group.

It’s a fact: “Advertising plants seeds!” “A man who stops advertising to save money, is like a man who stops a clock to save time”

~Henry Ford

Advertising You Can Afford!

We believe you will find advertising in Seniors Out n About™ to be the most cost effective way to reach your target audience! An ad in Seniors Out n About™ is likely to cost less than a one time ad in the daily newspaper. And, as always, our publication is FREE!

Better Response!

Ask our advertisers - most will tell you they get their best results from Seniors Out n About™.

It Works!

Our publication is backed by a proven track record. We have more than 70 Sister Publications throughout the nation. Our national publisher, Hidden Values Inc., has more than 25 years experience in the target marketing industry. For more information go to www.SeniorsOutnAbout.com.

Targeted Advertising...GETS RESULTS!

We reach active consumers each month by strategic placement of our Directories in 250+ select locations! Our goal is to have 100% picked up and used! In order to reach this goal, we carefully monitor our distribution and alter it as needed.

“Many a small thing has been made large by the right kind of advertising.” ~Mark Twain

“Advertising moves people toward goods; merchandising moves goods toward people.” ~Morris Hite

“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”

~Leo Burnett

You can find us in... · · · · · · · · · · ·

Our Advertisers Businesses Country Clubs Shopping Centers Health Clubs Waiting Rooms Travel Destinations Area Churches Doctors’ Offices Bed and Breakfasts Premiere Area Resorts And many other locations that seniors frequent...

Directory for active people! MEDIA GUIDE

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AD SIZES

WIDTH

HEIGHT

TRIM SIZE

5.25” 5.75” 4.75” 4.75” 4.75” 2.31”

8.25” 8.75” 7.375” 1.5” 3.625” 7.375”

Full Page Back Cover & Inside Front/Back FULL BLEED Full Page Inside -Live Area COVER STRIP AD 1/2 Page Horizontal 1/2 Page Vertical

AD SIZES VISUAL EXAMPLES FULL BLEED

4/6 months

8/12 months

Full Page- Back Cover (1 available) Full Page- Inside Cover (2 available) Full Page- Inside (3-5 available) COVER STRIP AD 1/2 Page (Horizontal or Vertical) 1/4 Page (Horizontal or Vertical) 1/8 Page Horizontal ONLY LISTING ADS: (per word: 10 word minimum) HIGHLIGHTED LISTING:

$799 $699 $599 $499 $399 $299 $199

$699 $599 $499 $399 $299 $199 $99

$1.29 $19.99

$.99 $9.99

Want to See Your Business on the Front Cover?

Out n About

Ask us how your business can be featured on our Front Cover for added exposure!

No Ad? No Problem!

While professionally created ads are acceptable, camera-ready artwork is not required. In fact, we would prefer to create an ad for you that will attract customers. You may provide logos, pictures (digital) and a copy of what your ad should feature. We will custom design a “business building” ad just for you! A production fee of $45 includes an hour of design time and up to two changes on proofs. Additional work and extensive creation will be quoted prior to production. All copy is subject to approval of Seniors Out n About™. All ads remain the property of Seniors Out n About™ and may not be reproduced without permission from Seniors Out n About™.

Out n About Out n About

However, if you decide to submit your own ad, please adhere to the following guidelines...

• Quark, Illustrator, InDesign, & Photoshop • Acceptable materials can be submitted via email to our graphic designers – Creative@SeniorsNevada.com • Acceptable File Types: EPS, Tiff, jpeg, or PDF. All images should be CMYK and at least 300dpi. • Use Post Script fonts (not true type) and use the correct version of the font - do not apply attributes in Quark. Convert all type in Illustrator to outlines. • Please provide all support art and fonts with your document and a color printout of the ad. • All copy is subject to approval by Seniors Out n About™. Advertising deemed not in the best interest of the publication shall be rejected.

BEST VALUE!

COMMAND THE PAGE!

(Live Area)

Inside Pages* LIMITED AVAILABILITY

COVER STRIP AD* HIGH EXPOSURE!

www.SeniorsNevada.com | Directory for active people.

1/2 PAGE HORIZONTAL*

1/4

PAGE

VERT

1/4 PAGE HORIZONTAL

page 3 Please tell our advertisers you saw them in SENIORSOut n About!

1/2

PAGE

VERT*

1/8

PAGE

Directory for active people!

APRIL 2014

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AREA LISTINGS

CALL FOR PRICING CALL FOR PRICING

FULL PAGE

BACK COVER* inside FRONT cover* inside BACK cover*

1/4 Page Horizontal 4.75” 1.75” 1/4 Page Vertical 2.31” 3.625” 1/8 Page Horizontal 2.31” 1.75” LISTING ADS: We use 9PT.-11PT. font with various attributes. (sample available upon request) HIGHLIGHTED LISTING: A distinction that makes your listing stand out.

AD RATES

FULL PAGE

– ON LY 3 ––

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*Monthly AD change available for full & half page

CONTACT

For questions, comments or to schedule a run date for your advertisement, please contact:

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SENIORSOut n About

775-223-3352 Publisher@SeniorsNevada.com facebook.com/SeniorsNevada pintrest.com/SeniorsNevada PRINTING SCHEDULE DEADLINES ISSUES AD* APPROVED BY JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

DECEMBER 10th FEBRUARY 10th APRIL 10th JUNE 14th AUGUST 12th OCTOBER 12th

*AD Material Deadline 5-7 Business Days PRIOR to the Approval Date Listed. FIRST 2 changes are ON-US!

Thank you for choosing your local Seniors’ preferred publication.

S

Sierra Nevada Seniors Out n About  

Media Guide

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