Lubbock Kids' Directory

F R E E!

®

D

®

IN EVERY ISSUE: e8&9 Fun Events pag & 13 page 12 e im D a ine on

connects Parents to Your Business…

Don’t miss out on Your Target Market! ®

Invest In Your Business

offers:

Pinpoint Target Marketing

Most of our readers are busy moms with children 0-15 years of age who depend on the Kids’ Directory to provide them with products and services for their growing families. We work every day to bring you these customers.

Targeted Distribution

Our directories are strategically placed in venues and businesses where busy parents are likely to be. This means that your message will be put in the hands of consumers who have a need for your products or services!

Effective Distribution

Our “pick it up” distribution system is the most effective method to reach new customers. Your money is invested—not wasted!

Portable Size

The Convenient size of the Kids’ Directory fits perfectly into a purse, diaper bag, or glove box allowing busy parents to easily access the resources they seek anytime and anyplace. It’s easy to use and easy to keep so your ad will always be working for you!

YOU are the Content

We keep it simple and focus completely on YOU! Because the Kids’ Directory is advertisement driven, there are NO editorial features to distract the reader away from your message. This allows for an easy read, cover to cover!

Impressive Full Color

Never pay extra for full color in the Kids’ Directory! Your message will be displayed in full color on high quality glossy magazine stock, providing a great look to promote your business. Studies prove color works better!

Advertising You Can Afford

We believe you will find advertising in the Kids’ Directory to be the most cost effective way to reach your target audience. An ad in the Kids’ Directory is likely to cost less than even the smallest ad in the daily newspaper. And, as always, our publication is FREE, and picked up on purpose!

Targeted Advertising...GETS RESULTS!

We reach active consumers each month by strategic placement of our Kids’ Directories in 250+ select locations. Our goal is to have 100% picked up and used! In order to reach this goal, we carefully monitor our distribution and alter it as needed.

You can find us in…

• All of our advertisers • Pediatrician offices • Family doctors’ offices • OB/GYN offices • Hospitals • Dance, gymnastics and karate studios • Pediatric dental offices and orthodontists • Children’s hair salons • Schools and preschools • Sports and recreation centers • Indoor play centers • Daycare, childcare and learning centers • Libraries • Family friendly restaurants • Maternity, infant and children’s retail stores • and more

LUBBOCK

1/4 page horizontal

4.75"x1.75"

AD SIZE MATTERS

FIND YOUR RIGHT FIT:

®

1/2 page horizontal

4.75"x3.75"

1/4 page vertical

FULL PAGE

1/2 page vertical

4.75"x7.75"

2.25"x 7.75"

2.25"x 3.75"

Our Readers are Active & Educated Parents of Growing Families The majority of readers of regional family magazines are collegeeducated women age 30-40, with buying power for themselves and their families.

55%

ARE BETWEEN THE AGES OF 25 AND 44

55%

ARE COLLEGE GRADUATE OR POST- GRADUATE

89% FEMALE

24%

HAVE SOME COLLEGE

44%

41%

77%

74%

HAVE CHILDREN BETWEEN AGES 5 AND 9 YEARS OLD

ARE THE PRIMARY SHOPPERS FOR THEIR CHILDREN

43%

ARE EMPLOYED OUTSIDE OF THEIR HOME

HAVE CHILDREN UNDER 5 YEARS OF AGE

ARE THE PRIMARY SHOPPERS FOR THEIR HOME

34%

USE CHILD CARE

Ready to Grow Your Business?

Please contact Brooke Perkins, Publisher (806) 789-2341 or lubbock@kidsdirectory.com National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.

TESTIMONIALS “We have been using the Austin Kids Directory for over 10 years. we love the response we receive from it with our business. Because we track our advertising dollars we know for a fact it has increased our business year end and year out. this is advertising that works!”

Once Upon A Child Austin, Owners

“As a new advertiser in the Kids Directory, what comes to mind first is 100% SATISFIED! We are now getting close to 100 kids per week, which in turn is close to 50 new families. The best part is they are becoming regulars and our sales have seen a direct increase from our ad in the Kids’ Directory. There is no doubt in my mind we made the right choice to advertise with the Kids Directory!”

Neighborhood Grill Norm Randall, Owner / Operator Charlotte

“We love the Kids’ Directory.

Our business has grown tremendously in the short time we have been advertising in the KD. Our dancers and friends say they see the KD everywhere, and that means other parents are seeing us too!”

Zeal for Life Dance Company Danielle Terrell, owner Charlotte

“We have enjoyed being part of the Phoenix Kids’ Directory and have watched it grow! We have had several families enroll because they have seen us listed in the directory and appreciate you putting it in all the doctor’s offices, the stores and other places around town. I love the content of the information for my own children and get excited looking in it each month. It has been a pleasure working with you for 8 years now.”

Primrose School of Fletcher Heights Heather Legeza, Owner Phoenix

“In 2011 we dropped all our print ads EXCEPT for the Kids’ Directory. After seeing the publication fly off the shelf at our stores I knew this was the resource parents were truly using. We ran our Birthday ad in the directory for 6 months and we have already met our yearly goal only half way through the season! I know there are many combinations to marketing a successful business but the Kids’ Directory, for us, will always be part of that equation.”

The Little GYM Pete Kusiak, Owner, Charlotte “Before Kid’s Directory came to our area, this region did not have any consistent free publications related to the growing family population. With Kids’ Directory professional, glossy, fullcolor ads, The Discovery Center can inform everyone about our programs, services and exhibits. The directories are distributed in areas where locals and visitors can pick them up free. What a great way to reach all audiences. The Discovery Center is proud to be part of The Kids’ Directory.”

The Discovery Center of Springfield Charlotte McCoy, Director “We have had fantastic results from advertising in OKC Kids’ Directory. 90% of our enrollments have mentioned they learned of our services from our ads there. Such positive feedback with colorful, eye-catching ads. We are very pleased and will continue to use OKC Kids’ Directory!”

Kidzone Hourly Play Care Jennifer Stair, Director, Oklahoma “I have been advertising in the Kids’ Directory for almost three years. It has been the best advertising investment I have made. Most of my birthday party inquiries are the result of advertising in the Kid’s Directory. I will continue to advertise in the Kids’ Directory because the investment is small and the return is huge.”

Fun Bus Karen, Franchise Owner, Hampton Roads

LUBBOCK

We Work With All Budgets...

We Work With All Budgets...

Ad Size

6 Issues (1 Year)

4 Issues (8 Months)

2 Issues (4 Months)

Full Page

$330/month

$360/month

$380/month

Half Page

$182.50/month

Quarter Page

$100/month

®

$207.50/month (Contact$195/month us for Pricing) $117.50/month

$127.50/month

Contact: For questions, comments, or to schedule a run date for your advertisement, please contact: Brooke Perkins, Publisher (806) 789-2341 or lubbock@kidsdirectory.com Front Cover Feature Ask us how your business can be featured on our Front Cover.

No Ad? No Problem!

While professionally created ads are acceptable, cameraready artwork is not required. In fact, we would prefer to create an ad for you that will attract customers. You may provide logos, pictures (digital) and a copy of what your ad should feature. We will custom design a “business building” ad just for you! A production fee of $45 includes an hour of design time. Additional work and extensive creation will be quoted prior to production. All copy is subject to approval of Kids’ Directory. All ads remain the property of Kids’ Directory and may not be reproduced without permission from Kids’ Directory.

All ads are FULL color and run for a minimum of 4 months, after which your ad will continue to run until you contact us to cancel it. You will be notified by email of upcoming deadlines for ad changes and cancellations.

Kids’ Directory® is a bimonthly publication, distributed over a two month period, The six print deadlines occur on the 5th day of every other month: ads, ad changes and cancellations are due by the 5th of the month directories are printed.

Kids’ Directory® uses a convenient automatic credit card processing system for your payments. All payments will be processed on the 10th of the month prior to the month printed.

Contact Information:

Date _________________________

Company ________________________________________________ Contact _______________________________ Address _________________________________________________________________________________________ City ________________________________________________ State ______________ Zip____________________ Telephone _______________________________________ Mobile ________________________________________ Email _______________________________________________ Website ___________________________________

Advertising Requirements: ____ Page Ad @ $_______________ per month ____ Month Rate starting ___________________ ____ Placement ____________________ Location ____ One time Graphic Design fee $45 for creation of new ad Placement 15% additional charge Ads created remain the property of Kids’ Directory®.

Payment Information:

Please fill in the appropriate information for automatic payments. First month’s ad and design fees are due upon ad approval. Payments are processed on the 10th of every month prior to the month the ad will run. If there are changes in your advertising that affect your payments, you must notify us by the 5th of the month to ensure proper processing. ☐ MasterCard

☐ Visa

☐ American Express

☐ Discover

Card # ________________________________________________ Exp. Date __________________ Code ________

Brooke Perkins, Publisher (806) 789-2341 or lubbock@kidsdirectory.com

Name as it appears on the card _______________________________________________________________________ Billing address for the card __________________________________________________________________________ Signature _______________________________________________________________ Date ___________________ Title ___________________________________________________________________________________________