HFA Matchstick Trifold

We’re happy to introduce Matchstick, HFA’s concept design solution that brings storytelling to life through the built environment.

what we do poetic + pragmatic Developing the story is just the beginning of our project delivery

let’s talk.

Nicole Poole, aia, ncarb, leed ap Vice President of Hospitality + Entertainment nicole.poole@hfa-ae.com

www.hfa-ae.com

bringing storytelling to life through the built environment

An Innovative Approach to Concept Design Your brand deserves the best approach to design, from inception to scale.

Modernize your plans with the top tools + talent in the business.

who we are We’re passionate about good design but never above the customer experience. Our first goal is always to create an experience that makes sense for your patrons, and one that creates a natural flow through your space. Every interaction with your brand should be meaningful and straightforward.

client concepts Mineral Pools Concept Sports Entertainment Concept Entertainment Retail Concept

how we work We’ve had the opportunity to work with several of the most wellestablished brands in the market.

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II Learn how to spark a foundation for customer-centric design with Matchstick.

understand your identity Before we begin drafting, we want to take a deep dive into your culture and better understand your brand, so that we can create a narrative that matches your goals and resonates with your patrons.

know what your patrons value From entry to seating and circulation, the location of every element contributes to the operation of your space. A better understanding of your environment helps us create layouts focused on movement and flow through your building.

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create a narrative tailored to your interest When it comes to implementation, the further into a project, the more costly changes become.

We want to help identify and fix problems from the start, so that you can maximize operations and get the most out of your budget.

transform the story into the built environment Keeping your patrons at the center of our design process helps us build spaces that are not only functional but also create the most positive interactions between your space and your customers.