A BRANDED EXPERIENCE: The Visual Identity Of
THE 2024 THEME
Growing Together, Thriving As One
Together’24 was the first time we hosted the event as an employee-owned company. This significant milestone empowers each of us to take an active role in shaping our collective success. Furthermore, T24 is an enterprise-wide event, welcoming our sister company, ECS, into the fold. This inclusion represents our unified mission and the synergy between our organizations. We decided to evoke “Growing Together” through plant life and insects as a metaphor for the thriving ecosystem of our multi-disciplined enterprise.
MORE THAN AN EVENT
The Meaning & Mission of TOGETHER’24
Since its debut in 2022, TOGETHER has been more than just a conference — it has been a celebration of our core values and an embodiment of our commitment to excellence and collaboration.
T24 enabled team-building, provided valuable industry insights, and created opportunities for in-person collaboration. Many team members who have worked closely yet only met virtually now had the chance to connect face-to-face. This event strengthened our ONE HFA culture, showcasing our diversity and bringing together colleagues from various backgrounds and experiences.
BRINGING TOGETHER’24 TO LIFE
The Identity Behind the Event
Logos
Icons
Color Palette
#f9f5db #049468 #08493f
Typography Poppins Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
#febe10 #f4793e #ef3e2d
WEARING THE BRAND The TOGETHER’24 Swag Collection
Re-usable Water Bottles
We designed custom recyclable water bottles to help reduce our carbon footprint. Not only did this support our sustainability efforts, but it also became an additional branded touchpoint, reinforcing the immersive experience of the conference.
Screen-Printed Tote Bags + T-Shirts
Working with a local screen-printing company, we created a custom t-shirt and tote bag for the event. The t-shirts were printed on-site and attendees could choose between two color options, creating a more unique and customized experience.
T-Shirt Tickets
WEARING THE BRAND
The TOGETHER’24 Swag Collection
Notebook + Pen
Tontitown, AR
Badge + Lanyard
There were 4 versions of the badges made, each with a different bug, as well as additional designs for board members and event staff. The entire company was split into different teams (letters A-Z) for a companywide competition during the event.
Tanya CastellaBarajas Brand + Marketing
Passport Booklet
To help guide the attendees throughout the event we created a “passport” that details the conference activities, event locations, and even included some fun pages like BINGO and a coloring page.
GUIDING THE EXPERIENCE
The TOGETHER’24 Signage + Wayfinding
Throughout the event spaces we had lots of signage detailing the conference events as well as wayfinding. With over 400 people coming into the office we needed a way to keep the space organized and ensure that everyone had access to a working space.
Wifi Options
MOBILE DEVICES ONLY
Name | T24-Mobile
Password | Together24Mob!
COMPANY LAPTOPS*
Name | T24-Laptop
Password | Together24Lap!
@ The Deuce
Head
Hi_Fin Studio Live
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COMMUNITY SERVICE
Throughout the week, we'll be assembling kits and boxes for
QUESTIONS?
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GUIDING THE EXPERIENCE
The
TOGETHER’24 Signage + Wayfinding
To celebrate the conference, we threw a Together BASH filled with live music, dancing, and food! We used the initial Together’24 branding and altered it to match the high-energy and fun atmosphere of the BASH party.
Late Night
COCKTAIL
COCKTAILS
C O ME TO
2, 2024
INSIDE
PHOTOBOOTH TATTOO BOOTH
360 PHOTOBOOTH FOOD TABLES KARAOKE ROOM
OUTSIDE
KOMBI KEG YARD GAMES
DJ PARTY
EVERYWHERE Drinks + A Fun Time!
DESIGNED TO INSPIRE
The Look + Impact of TOGETHER’24 Talks
A major part of the conference were the “Together Talks”, a series of keynote speakers that presented on a variety of topics that were meant to inspire and connect with our attendees. The design of these presentations was crucial in delivering impactful messages and maintaining the Together’24 branding carried throughout the rest of the conference.
ROOTED IN RESPONSIBILITY
Sustainability at TOGETHER’24
FoodLoops is a Northwest Arkansas–based organization focused on food waste recycling, compostable supplies, and zero-waste event solutions. We partnered with FoodLoops for Together24 to support our sustainability efforts and help ensure that as much waste as possible was diverted from landfills.
5 lbs of plastic waste
20 lbs of cardboard waste
62 lbs of aluminum waste
135 lbs of food waste
“One of the lowest plastic waste events we’ve likely ever had.”
- Food Loops
LET THE FUN BEGIN
GROWING TOGETHER, THRIVING IN ACTION
A Look Back At Our Journey
“I loved that it felt like such a friendly environment, with everyone having the mindset of making friends and building relationships. I liked the merch, and I was really impressed by the office (it was my first time visiting).”
“(I enjoyed) meeting people in person that I had only interacted with virtually. I also liked the team building activities and the boat race. Getting to know the people I work with. It was nice to get to know them on a personal level instead of just what we do at work.”
GROWING TOGETHER, THRIVING IN ACTION
A Look Back At Our Journey
“Getting to meet everyone I work with on a daily basis in person. Getting to meet all of my department team members and bonding with them. The group challenge; I got to meet people I never would have talked to.”
“Being Together. It was excellent to see everyone in one place. I enjoyed the times between scheduled events because it was non stop genuine enjoyment and being together.”
An HFA Event
