Let's Make a Move YOUR COMPLETE GUIDE TO SELLING YOUR HOME
Our Competitive Edge
PROVEN RESULTS & EXPERT NEGOTIATION
With a 5.0 rating from 2,000+ online reviews, clients praise our professionalism, responsiveness, and results-driven approach. Our skilled agents are highly trained in contract negotiations to help you sell for top dollar in the shortest time possible.
GUARANTEED CASH OFFER OPTION
Looking for a fast, hassle-free sale? We offer a guaranteed cash offer option, allowing you to skip showings, avoid contingencies, and close on your timeline—giving you flexibility and peace of mind.
PROFESSIONAL PHOTOGRAPHY & DRONE FOOTAGE
We invest in high-quality professional photos and aerial drone imagery to make your home stand out in a competitive market.
DEDICATED LISTING & MARKETING TEAM
Our in-house listing and marketing department ensures a seamless, stress-free experience, handling everything from strategic advertising to transaction coordination.
EXCLUSIVE VENDOR NETWORK
Need help getting your home market-ready? We provide access to top-tier vendors, from stagers and painters to landscapers and contractors, to make sure your home shines.
MORE COVERAGE & PERSONALIZED SERVICE
With a large team of highly trained REALTORS, we provide unmatched coverage across metro Atlanta, ensuring your home gets the attention it deserves. Our structure allows us to deliver better customer service in more areas, faster responses, and expert handling of every detail in your transaction.
EXCLUSIVE ZILLOW SHOWCASE LISTING OPTION
As a Zillow Premier Agent partner, your home will be a Zillow Showcase listing, one of only 10% with this exclusive status. This means interactive floor plans, a virtual tour, and prioritized placement in search results. Showcase listings receive 75% more views, 68% more saves, and 75% more shares, maximizing exposure.
A Unique Listing Plan For You
Our team collaborates with sellers to develop personalized listing strategies tailored to market trends, property features, and local attributes. Our dedicated agents ensure every aspect is covered and strive for a successful home sale.
CUSTOM MARKETING & PRICING
Developing a custom marketing plan - taking into account the most actively searched prices and home values in your area - will help us pinpoint the right price. A home priced right will generate competing offers, driving up the final sale price.
HOME UPDATES
We can help you to identify the small changes that will make the biggest difference.
PROFESSIONAL STAGING
We specialize in staging homes to attract a wide range of buyers. We will help you showcase your home in the best possible light.
ONLINE EXPOSURE
Utilizing our nationwide network of professional real estate contacts, our Zillow partnership and our multiple social media platforms, means more buyers will have the opportunity to view your listing.
WORLD CLASS SIGNAGE
Our high quality signs convey class and communicate the level of excellence buyers are searching for when looking for their next home.
Prepare for the Market
The process of selling a home is the most significant transaction for many individuals. Throughout this process, I will ensure that you are well informed and prepared by outlining the key steps involved in the home selling process, allowing you to know what to anticipate at each stage.
Buyers gravitate towards a turnkey home that's ready for them to move in Overlooking necessary repairs and maintenance can be a major turn-off and potentially stall your sale
Consider high-level repairs and upgrades like decluttering and depersonalizing, adding a fresh coat of paint, pressure washing, or sprucing up the curb appeal.
Putting in the leg work now will not only boost the sale price of your home, it will also keep the sales process moving quickly once a buyer shows interest. UNDERSTAND THE PROCESS CONSIDER HOME REPAIRS
Showing Your Home
Together we’ll set parameters on the hours and days we plan to host showings. Homes show best when the homeowner is not present. If this is not possible, we will work together to create the best experience for the buyer that also fits your lifestyle.
I will provide you with an electronic lockbox to store a set of house keys. Any time this lockbox is opened, I am notified That means no one is accessing your home without my knowledge
After each showing I will share any feedback I received from the potential buyers Before each showing, follow the checklist below to create the best atmosphere possible for potential buyers
✓ Create a welcoming entrance by sweeping the porch, cleaning the door, and adding a mat or wreath
✓ Remove personal items, documents, excess furniture, and clutter to create an inviting atmosphere.
✓ Ensure there are no unpleasant odors; however, don’t overdo it with air fresheners. Open the windows for fresh air ahead of time.
✓ Turn on lights and open curtains to invite natural light
✓ Close toilet seats and shower curtains. Put out fresh, crisp linens.
✓ Arrange furniture to create a sense of space and flow in each room.
✓ Arrange for pets to be taken out of the home during showings, and tidy up any pet-related messes.
The Closing Process
Once we receive an offer and present it to you, you have three options:
Decline: Thank you, but this offer is just too far off.
Counter: The offer is workable. Here is our counteroffer.
Accept: The offer is almost exactly what we were hoping to receive!
There are so many factors at play when selling your home. Having an agent with experience on your side to facilitate negotiations is imperative in the sale of your home. While price is a big factor, there is much more to consider when replying to an offer.
Financing: Different types of loans require different things. For example, VA loans typically require a termite inspection We don’t ‘dislike’ any particular loan, but it is important to understand the differences that come with each type
Due Diligence: The buyer has an agreed upon number of days to have your home inspected and request any repairs A buyer may terminate the contract during this period Once Due Diligence is over, there is typically no wiggle-room to further negotiate item (outside of any contingencies that may continue past the end of DD).
Financing Contingency: This is a set number of days in the contract for the buyer to apply, prove, and finalize all financing needed by the lender to complete the purchase.
Appraisal Contingency: The buyer/lender has a right to send out a professional appraiser to determine the final value of your home and exactly how much financing the buyer will need.
Special Stipulations: We will talk through all of the “Special Stips” that are written into the contract so you understand all timelines, expectations, and obligations. Closing Attorney: This is typically at the choice of the buyer The Closing Attorney will request a lot of your personal and mortgage information Please provide this to them as quickly as possible to prevent any delays
With Hester Group, REALTORS®, you not only get a great REALTOR®, but an entire team that cares about real estate, your family, and your home.
THE CLOSING PROCESS BEGINS
ONCE WE ACCEPT AN OFFER ON THE HOME. HERE ARE THE MAJOR MILESTONES TO EXPECT:
Escrow: The buyer typically places an earnest money deposit into an escrow account as a sign of good faith. Escrow is a neutral third-party account that holds funds until the transaction is completed.
Buyer's Due Diligence: The buyer conducts inspections, appraisals, and any other necessary investigations to ensure the property's condition and value align with their expectations.
Loan Approval and Appraisal:
The buyer's lender evaluates the property's value to determine if the buyer qualifies for a mortgage. An appraisal ensures the property's value matches or exceeds the agreed-upon purchase price. Depending on the contract, meeting these approvals may be contingencies of the sale.
Final
Walkthrough:
Just before closing, the buyer usually conducts a final walkthrough to ensure the property is in the agreed-upon condition
Closing Day: The buyer signs the mortgage documents, pays closing costs, receives keys and takes possession of the property. You receive the proceeds from the sale.
Why O er Buyer Agent Compensation?
EXPANDS YOUR PROPERTY'S VISIBILITY
Offering a compensation makes your listing more appealing to real estate agents, leading to increased showings and opportunities for offers
ENCOURAGES SMOOTH TRANSACTIONS
Offering compensation fosters cooperation between agents, leading to smoother negotiations and a more efficient sale process.
POSITIVELY IMPACTS SALE OUTCOMES
Properties offering agent compensation often sell quicker and at better prices due to heightened exposure and agent motivation.
SIGNALS A PROFESSIONAL APPROACH
This strategy demonstrates a commitment to a fair and efficient selling process, setting a positive tone for the transaction
Strategic Pricing
Properties that are priced right from the beginning typically sell for more in the end
If you price your home too high, the home stay on the market longer. The longer a ho stays on the market, the less it will be show
A property attracts the most interest whe it is first listed, so it is crucial to price it correctly initially.
It's important to thoroughly evaluate the market to determine the market value of your home
Pros & Cons of Pricing
