Writing for PR-Mid Exam

Page 1

2023 / 2024 COMPANY PROFILE
TABLE OF CONTENT 05 06 09 02 HistoryofFlashCoffee 03 MessagefromFounder 04 VissionandMission Company’sValue OrganizationStructure ConsumerProducts 10 Stores 13 15 11 Services 12 MarketPositioning Achievement FuturePlans 18 CorporateSocial Responsibility

HISTORY OF

Flash Coffee is a fast-paced coffee shop chain based in Southeast Asia. It was founded in 2019 by David Bruneir and Sebastian Hannecker And officially launched in 2020 with a concept that emphasizes quality, speed, and affordability.

Flash Coffee is a coffee chain with a technological edge, offering a selection of top-notch drinks at budget-friendly prices Distinguished by its exceptional menu crafted by champions in the world of latte art and barista skills, it stands out from traditional cafes andfast-foodbrands.

The idea for Flash Coffee came from a desire to address the gap between premium coffee quality and fast and efficient product availability It is committed to providing a high-quality coffee experienceatanaffordableprice.

Flash Coffee provides a diverse menu of options, ranging from traditional coffee to innovative coffee-based drinks. Flash Coffee also consistently uses 100 percent PremiumArabicacoffeebeanswith amenucuratedby2017WorldLatte Art Champion Arnon Thitiprasert and 2018 Indonesian Latte Art ChampionRobbyFirlian.

"Iseemyselfasanenabler,notasaCEO.Icareaboutgettingmy team and the people around me at Flash Coffee to where they wanttobeinlife.Iftheywanttobuildtheirowncompanyinthe future, I’ll give them the tools to do that. In business, there are always ups and downs As long as we share the same vision, I’ll dowhateverittakestosupportthem"

DAVID BRUNIER

VISSION MISSION

“To be the leading fast coffee provider in Southeast Asia, known for quality, affordability andinnovation.”

Serving high quality coffee at an affordableprice

Creating a great customer experience through fast and friendlyservice.

Inspiring innovation in the coffee industry with creative menus and advancedtechnology.

Building a sustainable community by contributing to coffee farmers andtheenvironment

COMPANY’S VALUE

QUALITY

Committed to serving high-qualitycoffee

AFFORDABILITY

Providing affordable prices with high quality

SPEED AND EFFICIENCY

Prioritizing customer satisfaction with satisfactoryservice

INNOVATION

Fully dedicated to enhancing innovation to meet customer needs and wants

ORGANIZATIONAL STRUCTURE

DAVID BRUNIER

FounderandCEO

SEBASTIAN HANNECKER

Co-Founderand CEO

Co-FounderandCEO

VincentHosman ManagingDirector-TH

Panpaiboon.L

DavidRaymon

TonyChang ManagingDirectorTaiwan

LeslieLoh

Logistic,Projects& AnalysticsRegionalHead

GrzegorzSagan

HeadofOperations

HendraWang HeadofFinance(APAC)

SigitSaputra

HeadofQualityAssuranceand ControlID HeadofLogistics(APAC)

AndreaMasciandaro

KaisenWang ManagingDirectorIndonesia

Director,Product&Design

asonTan adofProducts

orisChong entureDevelopment

NoviaNg

HeadofCorporate evelopment(APAC)

panjanPatra od&BeverageHead (APAC)

JasvindSingh

HeadofPerformance Marketing(APAC)

PaulinaDudek OperationsHeadofRetail

CONSUMER PRODUCTS

The Brew Crew

NutellaColdBrew,MelakaColdBrew, ColdBrewWhite,ColdBrewBlack

Non-Coffee Signatures

MiloDinosaurShake,ChocoBananaProtein

Shake,NutellaShake,NutellaHotChocolate, Matcha-DamiaShake,MatchaLatte

Snack

Dalgona Biscuit, Lemon Strawberry Tart, Chocolate Tart, Nutella S’mores Waffles, Lotus Biscuit Waffles, Honey Almond Waffles,Ham&CheeseCroissant,Choco

Banana Oats, Butter Croissant, Blueberry AlmondOats

Essentials

Espresso,Mocha,CaramelLatte, Cappuccino,Latte,Americano

Signatures

Macadamia Latte, Milo Espresso

Shake, Espresso Tonic, Espresso

Soda,NutellaLatte,

I c e T e a

Ice Tea, Fig & Cinnamon Ice

Tea, Milk Tea, Lychee Ice

Tea,LemonIceTea

OUR STORES FlashCoffeehasmorethan200+storesspreadacrossAsia
Indonesia Thailand Japan Taiwan HongKong SouthKorea

OUR SERVICES

We provide a specialty grade coffee with really top ingredients, with an affordable and competitive price you can enjoy

You can skip the queue and track orders with use our app

Get Flash points in every purchase and redeem free drinks !

We provide a self pick-up coffee

We provide a home delivery service

MARKET

POSITIONING

Flash Coffee is a technologically advanced coffee shop chain that serves a menu of high-quality beverages at affordable prices Flash Coffee has been recognized for its innovative business strategy and commitment to providing premium coffee products to Asia's growing middle class. The company has received significant funding, including a $15 million Series A round in 2021, and has expanded its operations to various countries in Asia, including Korea, Thailand, Indonesia, and Taiwan

FlashCoffeemarksone millioncupssold milestonewithaspecial bonusforallbaristas RobinhoodDelivery's 'PopularCoffee MerchantoftheYear 2022Award'
FlashCoffeehasachievedseveralpropertiesandmilestonesfromthestartofitsoperationsto2024,including: FlashCoffeeExtends seriesBRoundtoUS$50 Million August30,2021 11May2023 FlashCoffeeExpandsto 10Countries,RaisesRp 218BillioninFunding /ACHIEVEMENTS
MILESTONES
US$15millionSeriesA fundingin2021tosupport expansioninAsiaand launch300newstores FlashCoffeehasreceived fundingfromseveralwellknowninvestors. *(WhiteStarCapital DXVenturesbackedDelveryHero,Global FoundersCapital andConny&Co) FlashCoffeehasdevelopeda varietyofdifferent promotionsanddiscounts suchasfreeshippingforeveryorderuntilMarch31 90% cashbackupto10000OVOpoints andrewardpontsupto 15000points

Technology and Innovation

Flash Coffee has been focusing on developing technology to enhance the quality and innovation of the products and services.

From mobile app integration to automated brewing systems, technology is deeply embedded in every aspect of our operations, ensuring consistency and efficiency.

We want to continually enhance technological innovations and deliver the perfect combination of coffee quality and userfriendlytechnology.

collaboration partnership

Flash Coffee is proud to be associated with all of these brands. Flashcoffee also plans to engage in more collaborationsandpartnershipsinthefuture.

FlashCoffeeXArummi FlashCoffeeXIqoo FlashCoffeeXAglxy FlashCoffeeXOatside FlashCoffeeXToblerone FlashCoffeeXKallula

CORPORATE SOCIAL RESPONSIBILiTY

Our Commitment to Environmental Care with Cleanhub

In the journey towards sustainability, Flash Coffee is committed to implementing innovative strategies to reduce our environmental footprint. This includes utilizing eco-friendly packaging and actively participatinginrecyclinginitiatives.

Asapioneeringforceinthecoffeeindustry,weprideourselvesonour dedication to environmental stewardship, aiming not only to maintain but also to enhance sustainability both now and in the future.

Through our partnership with Cleanhub, we are working towards becoming "plastic neutral and beyond," ensuring that our impact on theplanetremainspositiveandenduring.

flashcoffee id serviceid@flash-coffeecom +62811-1903-9932

flashcoffeecom

WeWorkRevenueTower23thFloor Jl Jenderal Sudirman No52-53, RT5/RW3, Senayan,Jakarta,KotaJakartaSelatan,Daerah KhususIbukotaJakarta12190

member of the group & Task division AliciaSymphonyHasea-22110260666 FuturePlans CollaborationandPartnership CorporateSocialResponsibility HersaCaeciliaPangkey-22110260330 OrganizationsStructure&ExecutiveCommittees ConsumerProducts Store/OperationsArea FlashCoffeeService BenaiyaZoevancaHasian-22110260571 MarketPositioning Milestones/achievements/ track record Flash Coffee MeylisaNurTsaniaSanti-22110260687 HistoryandBackground Vission,Mission,andGoal's Company'sValue

REFErences

Anestia,C.(2021,April13).FlashCoffeeMembidikPertumbuhan18KaliLipat denganEkspansi75GeraidiIndonesia.©2024Dailysocial.id. https://dailysocial.id/post/flash-coffee-membidik-pertumbuhan-18-kali-lipatdengan-ekspansi-75-gerai-di-indonesia

FlashCoffee.(2021,December21).FlashCoffeemarksonemillioncupssold milestonewithaspecialbonusforallbaristas.https://flash-coffee.com/flashcoffee-marks-one-million-cups-sold-milestone-with-a-special-bonus-for-allbaristas/

FlashCoffeeasalSingapuraRaihPendanaanSeriASenilaiUS$15Jutauntuk MendukungEkspansidiAsiadanMeluncurkan300GeraiBaru-PRNewswireAsiaNewswire.(2021,April7).https://id.prnasia.com/story/57478-5.shtml

FlashCoffeeIndonesia.(2023a,May20).FlashCoffeeIndonesia-affordable specialtycoffeeinSEA.https://flash-coffee.com/id/

Irawan,A.(2023,June15).FLASHCOFFEEEXTENDSSERIESBROUNDTOUS$50 MILLION.FlashCoffee.https://flash-coffee.com/flash-coffee-extends-series-bround-to-us50-million/

Laoli,N.(2022a,March7).UpayaFlashCoffeeMenjangkauKonsumenHinggake Rumah.kontan.co.id.https://peluangusaha.kontan.co.id/news/upaya-flash-coffeemenjangkau-konsumen-hingga-ke-rumah

Librianty,A.(2021,April7).Ekspansike10Negara,FlashCoffeeRaihPendanaanRp 218Miliar.liputan6.com.https://www.liputan6.com/bisnis/read/4525998/ekspansike-10-negara-flash-coffee-raih-pendanaan-rp-218-miliar

Sabran,A.(2023a,May11).GeraikopiFlashCoffeekembangkanpendanaan50juta dolarAS.Wartakotalive.com.https://wartakota.tribunnews.com/2023/05/11/geraikopi-flash-coffee-kembangkan-pendanaan-50-juta-dolar-as

MultimediaNusantaraUniversity.(2022).MetodelogiPenelitian. https://kc.umn.ac.id/id/eprint/22480/5/BAB III.pdf

Datanyze.(n.d.).https://www.datanyze.com/companies/flash-coffee/482702341

REFErences

Chaury,M.(2024,Mei4).AChatwithMaximeChauryabouttheFutureofHi-Tech Coffee.PrestigeOnline.https://www.prestigeonline.com/id/peopleevents/people/a-chat-with-maxime-chaury-about-the-future-of-hi-tech-coffee/.

FlashCoffee.(2024,Maret31).GRABANDGO.FlashCoffee.https://flashcoffee.com/id/.

StartFriday.(2023).FlashCoffee:PemainBaruPerkopianyangLangsungDilirik BanyakInvestor,SepertiApaStrateginya?. https://www.startfriday.asia/ideas/flash-coffee-pemain-baru-perkopian-yanglangsung-dilirik-banyak-investor-seperti-apa-strateginya-2023.

FlashCoffee.(2022,Mei28).FlashCoffeeAimsforPlasticNeutralandBeyondin PartnershipwithCleanhub.https://flash-coffee.com/flash-coffee-aims-for-plasticneutral-and-beyond-in-partnership-with-cleanhub/.

CNBCIndonesia.(2023,Oktober16).BaruRaihRp738Miliar,FlashCoffeeTutupdi Singapura.https://www.cnbcindonesia.com/tech/20231016104604-37-480845/baruraih-rp-738-miliar-flash-coffee-tutup-di-singapura.

SpecialtyCoffee.(n.d.).FlashCoffeeWiki:BrewingUpInnovationintheCoffee Industry.https://specialtycoffee.id/flash-coffee-wiki-brewing-up-innovation-inthe-coffee-industry/#mobile-app-innovation.

RIGARAMADHAN.(2022,MEI2028).AchatwithMaximeChauryaboutthefutureof hi-techcoffee. https://www.prestigeonline.com/id/people-events/people/a-chat-with-maximechaury-about-the-future-of-hi-tech-coffee/.

FLASHCOFFEE.(2023).https://id.linkedin.com/posts/flash-coffee flash-coffee-is-atthe-heart-of-a-coffee-activity-6973836616511488000-LFir? trk=public profile like view

FlashCoffeeContact.(n.d.).https://flash-coffee.com/id/

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.