PERMANENT FURNITURE Break room unit Oiled oak veneer, high pressure laminate, leather, wool Resting bench Powder-coated steel, leather Permanent bench Leather, wool, high pressure laminate Community table Linoleum, dark stained ash
Shop Fibre concrete, Corian, stainless steel, high pressure laminate Lectern High pressure laminate Wardrobe High pressure laminate, stainless steel
Movable ticket stand Fibre concrete, Corian Reception Fibre concrete, Corian, glass, high pressure laminate, stainless steel
As part of the visual identity, Henning Larsen Architects’ Design Department created a set of primary and secondary logotypes, colour palette, photo style, fixed elements, as well as indoor and outdoor signage. As a whole, all components of the visual identity play a role in supporting the museum atmosphere, experience and its lasting impression on visitors. Furthermore, in order to distinctively rebrand Moesgaard Museum, the name MOMU was coined: “MOMU is a world-class museum. With MOMU in focus, Moesgaard Museum speaks to both national and international guests and can easily be pronounced, tagged and referred to,” Christian Andresen notes. The new visual identity conveys a museum of authentic stories, focusing on the past, present and future.
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