Hendrix Corporate Profile 2016

Company Profile 2016

Contents President’s Message . . . . . . . . . . . 3 Contract Division . . . . . . . . . . . . . . 4 Franchise Accounts . . . . . . . . . . . . 8 National Accounts and Street Sales . . . . . . . . . . . . . . 10 Corporate Capabilities . . . . . . . 12

Ethics At Hendrix, our company Code of Ethics guides us in our daily interactions.

It is expected that all employees and managers conduct themselves in accordance with this Code. This includes: acting with fairness, objectivity and loyalty toward co-workers, business associates and customers, maintaining the confidentiality of customer and company information, supplying customers with competent knowledge, taking ownership of one’s actions and decisions and working together toward a common goal.

Our Team, Our Future . . . . . . . . . 14

Empowered Employees Our Mission To be Canada’s leading foodservice equipment dealer in customer service and innovation, while

Without the strength and loyalty of our employees, Hendrix could not have realized the successes that we have had to date. As an organization, we pride ourselves on being a positive and rewarding place to work. Employees are encouraged to take ownership of their positions and are given the tools and training they need to provide customers with the highest quality of value added service.

Charity

delivering maximum value to our primary stakeholders and achieving the highest standards in employee satisfaction.

Hendrix understands how important it is to give back to the community and sponsors various charities each year. In addition, our employees coordinate their own fundraising efforts through raffles, pay-day pools, BBQs, and so on. At the end of each year, the company generously matches the amount employees raised during the year. Proceeds are donated to a variety of charities including; food banks, Family & Children’s Services, Boys and Girls Clubs, Rogers House as well as employees’ personal sponsorship requests.

Relationships Strong vendor relationships enable Hendrix to offer high-quality products at competitive prices to our customers. We are a member of ESI, the largest foodservice equipment buying group in Canada. As an organization, we value the relationship we have with our vendors and believe in honest reporting of goods received and timely payment.

Hendrix also has connections with stainless steel fabricators and millwork shops across the country and regularly relies on them for their expertise.

2

Hendrix Company Profile

President’s Message

Hendrix is the largest selling foodservice equipment dealer in Canada. Since our inception in 1981, our goal has always been, and always will be, to provide outstanding, industry-best customer service at competitive prices. Our success is directly attributable to sticking to that philosophy.

We are one of only a few Canadian dealers who can effectively supply kitchen equipment and supplies to clients from coast-to-coast. We ship from three distribution warehouses and provide customer service from our nine showroom branches located across Canada.

Through strong customer and vendor partnerships we continue to grow. Thank you for your support.

In our business, as in yours, we build and improve often based on the feedback we receive from our customers. Please feel free to contact me with any comments, good or bad, about your experience in dealing with our company.

Larry Vander Baaren President

3

Contract Division

“We found you to be most proactive in pursuing solutions and making things happen on a very tight schedule for meeting the opening event. I can personally say that I would recommend Hendrix as a preferred source of food service equipment.�

Frank Sutton Ellisdon Corporation Kingston Sports and Entertainment Centre

Ottawa Convention Centre

Managing Projects From The Ground Up

Recent Projects Ottawa Convention Centre (7M) Tim Horton’s Field, Hamilton (4M) Suncor Firebag (3.5M) TD Bank Field, Ottawa (3.5M)

Knowledge is the solid foundation of the Hendrix Contract Division Team. Our fi rm consists of a multitalented team of project managers and equipment

Toronto Ritz Carlton (3M) St. John’s Long Term Care (3M)

installation personnel, backed with an impressive

Suncor Millennium (2.2M)

track record of delivering food and beverage facilities in all facets of the hospitality sector.

Delta Hotel, Toronto Southcore (2M)

Along with our respected industry design partners,

QHC Belleville General Hospital (1.8M)

our experience provides an invaluable resource, offering clients a wealth of insight into all areas of food service planning and design.

We endeavour to be innovative in an era where providing a long term quality product within strict

Edmonton Northlands (1.4M) Suncor Borealis (1.3M) StatoilHydro Leismure Lodge (1.2M)

budget guidelines is of the utmost importance to

Rogers K-Rock Centre, Kingston (1M)

our clients.

Grey Eagle Casino (800K)

Hendrix, along with our industry partners, has taken

Montfort Hospital (800K)

a leading role in delivering our services to the highest

Inuvik Hospital (750K)

standards of ‘sustainable’ practices. Energy Star, ondemand cooking and ventilation (where possible)

Dell Canada Corporate Cafeteria (700K)

and implementing state-of-the-art technology all

Albian Sands (500K)

help facilities meet the highest standards when it comes to sustainability.

Red Deer Extendicare (500K) HBC Corporate Cafeteria (450K)

Continuing Support With the installation and setup complete, our

Matrix Hotel (450K) Ottawa Hunt G & C.C. (425K) High Level Health Centre (400K)

commitment to you and your business does not end.

ING Corporate Cafeteria (400K)

Hendrix provides continued support through training

Springdale North Secondary (365K)

materials, smallwares management, connection to warranty contacts, and keeping you up to date on the latest technology to improve your operation and profitability. We believe continued support is crucial

Sensplex Ottawa Canadian Tire Centre, Ottawa

to success, and like the equipment we supply, we are in it for the long run.

Contract Division

5

Simplify with Hendrix and have one source for design, equipment, and installation.

MEG Energy Corporation, Alberta

Hendrix offers a complete range of design services for projects of new construction, renovation or tenant fit-up.

As a national, full service dealer, Hendrix is able to offer a complete range of products and services at competitive prices with effi ciency and experience.

Hendrix has the resources necessary to manage your project from initial evaluation, through construction and implementation. Our complete product offering, in both equipment and smallwares, with the combination of our design, sales & installation departments allow us to handle all of your food service needs, streamlining the process and simplifying your life.

• design consultation

• existing equipment evaluation

• sustainable design solutions

• equipment specifications

• interior space planning with

• custom commercial millwork

schematic layout options

6

• custom stainless steel fabrication

• electrical connection plans

• professional installation

• plumbing connection plans

• sales in food service equipment

• ventilation plan

• sales in smallwares

• elevations & detail drawings

• sales in furnishings

• construction documentation

• detailed pricing & cost estimates

Hendrix Company Profile

Custom Fabrication Hendrix is one of the largest providers of custom stainless fabrication and millwork in the hospitality industry. Using highly skilled and trained professionals, Hendrix can provide superior installations made from quality materials that are built to last.

By partnering with millwork and fabrication shops across Canada, Hendrix is able to design a space that will set your establishment apart from the others. Our millwork includes custom cabinets, wine rooms, custom bars, tables and custom furniture that can fit into any space, large or small.

Contract Division

7

Franchise Accounts

Our Franchise Accounts Division has attracted over 100 active chains across Canada to partner with Hendrix. Deadlines are of the utmost importance when opening a new location and Hendrix ensures that orders are delivered on time and complete. Whether large or small, we are well-equipped to handle any volume of franchise business. Each account has a specialized account manager with support staff, ready and able to respond quickly to franchisee and head offi ce needs.

8

Hendrix Company Profile

“We have worked exclusively with Hendrix Foodservice Equipment over the last 20 years. Hendrix is an integral part of our construction team and handles all of our service support after the stores open. Hendrix continues to expand their systems and procedures to consistently exceed our expectations and is critical to our ability to build our system and secure new franchisees.”

Nelson Lang, Founder, Pita Pit

Maintenance & Training

Dedicated Support

• Hendrix provides detailed product

• Each franchise has a dedicated support

specification books for each piece of equipment purchased • Franchise-specific maintenance manuals outline usage and care instructions • We can arrange for training sessions from factory-trained service technicians

person who is trained to handle inquiries and orders from specific chains • When possible, these individuals spend time on location with a franchisee in order to gain hands-on experience with the products specific to that chain

Effective Reporting

Dedicated Webstore

• With each shipment, a report is sent to the

• For each franchise Hendrix creates a

customer that includes specific shipping

dedicated webstore with online pricing,

information, the date the goods left, when

catalogues, order sheets, service contacts,

they are anticipated to arrive, and any

warranty information, equipment guides,

special delivery requirements • Monthly velocity reports are available to

equipment manuals, and training videos • Each franchisee receives a unique account

head office in order to understand what

on the Hendrix website. From this account

franchisees are purchasing

they can place their orders online. Each

• Reports help us to monitor inventory levels

franchisee also has access to all the manuals,

and ensure that each franchise has the

order sheets, catalogues, training videos, etc.

optimal level of stock for their usage

specific to their franchise

Franchise Accounts

9

National Accounts and Street Sales From chip wagons to hotels and everything in between, Hendrix is a complete foodservice equipment supplier.

Dedicated Sales Force

Online Browsing

Regardless of the size of the establishment, each

Customers who are not near one of our

customer has a dedicated sales professional who

many

is committed to meeting their needs. Our sales

to

people are familiar with the industry, as most of

hendrixequip.com. This allows any customer,

them have had experience as chefs, restaurant

regardless of proximity, to see what we carry

owners or managers. Sales people are easily

and fi nd detailed product information.

our

showrooms suppliers

can

easily

through

our

access website

links at

accessible while in the office or on the road.

Toll-Free Customer Service

Extensive Inventory

Our toll-free numbers are accessible anywhere

With over $12 million worth of inventory on hand,

in North America and there is always a customer

there is plenty to choose from to fi ll our customers’

service representative standing by to address

immediate needs. For more specialized items,

any questions you may have.

we have access to thousands of suppliers and can easily order any of their products.

10

Hendrix Company Profile

“We are excited about this opportunity, which wouldn’t be possible without Hendrix. They have been with us from day one; from the ground up, providing everything we need to offer commercial kitchens that in many cases, are better equipped and don’t offer the added feature of wheels!”

David Craig President, Mobile Kitchens Canada

Since its inception, Mobile Kitchens Canada Inc. has provided mobile kitchens at venues across North America and the Caribbean.

Units have been used for healthcare renovation projects, major sporting events in Canada, the 2008 Super Bowl, movie shoots, and even the television show Survivor.

At least 20 units were utilized at various Olympic venues in Vancouver and Whistler, BC in 2010.

National Accounts and Street Sales

11

Corporate Capabilities Whether you need a single range, are building a new food service facility, or retrofitting for a successful future, we look forward to exceeding your expectations.

Our new 97,000 sq. ft. distribution centre in Brockville, Ontario

Warehousing & Logistics

Inventory Management

With over 100,000 square feet of warehouse

Controlling

space

well-

component to any company’s success. At

equipped to store and stage orders of any size.

Hendrix, we work with a min/max inventory

Major distribution points in Eastern and Western

control system that features an automated

Canada allow for ease of shipment to any

reorder

location. When shipping, our primary focus is

Inventory Controller to monitor our stock levels

on timely delivery, order accuracy, reducing

and ensure the accuracy of quantities on hand.

backorders, and minimizing freight costs. If

Communication

necessary, we have a network of storage space

department and shipping department is an

available throughout the US and Canada to

essential component to the success of this

stage orders at satellite locations.

function. They meet regularly to ensure that

across

the

country,

we

are

inventory

function.

We

levels

is

employ

between

the

a

a

Hendrix Company Profile

full-time

purchasing

orders are filled and delivered on time.

12

critical

Sectors we serve

Hendrix is one of Canada’s premier food service equipment specialists, providing clients with all major lines of food service cooking equipment since 1981. From its inception, Hendrix has expanded to include ten locations nationwide, each founded on a commitment to quality and personal service.

Casinos Hotels and Resorts Restaurants Employee Dining Education Health Care Long Term/Nursing Care Cultural & Religious

• 9 fully stocked locations across Canada to better service your business

Military

• More than 200 experienced employees and

Corrections Facilities

professional sales representatives to service all

Sports & Entertainment

of your equipment and supply needs • 15 well-connected project managers and administrators to realize the vision of your large-scale projects • 17 attentive franchise experts to work exclusively for your franchise • 500 supplier partners to give you more options • 100,000+ sq ft of distribution warehouse space filled with the items you need—we’re ready to ship your goods to you on time • 1,200 years of combined industry experience

Technology

Sustainable Growth

Hendrix is the industry leader in systems and

Through

technology,

continuous

empowerment, and a commitment to providing

advancements in this area. Our remote server

value added service, Hendrix has been able

ensures that our employees and agents are

to maintain annual growth rates exceeding

always connected, even from their homes and

20% year-over-year. Since 2002, sales have

while travelling. We understand how essential

quadrupled, allowing us to maximize volume

accessibility is for our customers, so each sales

discounts to get products in the hands of our

agent and account manager is only a text,

customers at the best price possible. To keep

e-mail or phone call away. The technology we

pace with this growth, we have also added new

employ is results-oriented and aims to improve

employees at all levels.

effi ciencies

and

and

we

strive

ultimately

for

the

sound

management,

employee

customer’s

experience with Hendrix.

Corporate Capabilities

13

Our Future

Raising the Bar “Innovation, an uncompromising focus on quality and a dedication to industry leadership are the hallmarks of truly great organizations.

Hendrix is committed to continuing to grow its ability to service its customers across Canada.

Going forward, our focus continues to be raising the bar for our customers’ experience.

Hendrix and Garland Canada are partners in the realization of signifi cant growth through the pursuit of these virtues.

We value our relationship and together, look forward to serving discerning and progressive consumers in the commercial foodservice and hospitality industries.�

Mary Chiarot Vice President & General Manager Garland Canada

With multiple branch locations in both eastern and western Canada, we are able to supply top quality service to our national multi-unit clients, and with our ability to buy in volume, we are able to provide competitive pricing on all product lines and in all markets.

With growth come efficiencies and economies of scale that enable us to invest even more in the latest technologies that now let us provide innovative, web-based services such as video training and online ordering.

1976 Longo London, ON Established

1979 CondonBarr Edmonton, AB Established

1981 Hendrix Brockville, ON Established

14

Hendrix Company Profile

1986 Hendrix Kingston, ON Location Opens

2000 Hendrix Ottawa, ON Location Opens

Open since early 2015, our modern new showroom in Toronto has introduced Hendrix customer service to Canada’s largest foodservice market.

Hendrix Toronto

2002 CondonBarr

Abbotsford, BC Purchases Valley Center Food Equipment

2005 Hendrix Calgary, AB Location Opens

2008 Hendrix Merge with CondonBarr

2011 Hendrix Merge with Longo

77 Samor Road Toronto, ON M6A 1J2 Phone 416-238-7850

2013 Hendrix Vancouver, BC Location Opens

2013 Hendrix

Awarded, Canada’s Best Managed Companies

2015 Hendrix Toronto, ON Location Opens

2014 Hendrix

Brockville, ON Distribution Centre Opens

Our Team, Our Future

15

Hendrix Brockville

Hendrix Calgary

3011 Highway 29 North Brockville, ON K6V 5V2 Phone 613-342-0616 TF 1-800-267-8182 Fax 613-342-1921

457 42 Avenue SE Calgary, AB T2G 1Y3 Phone 403-243-5539 TF 1-877-661-3374 Fax 403-243-7395

Hendrix Kingston

Hendrix Edmonton

775 Midpark Drive Kingston, ON K7M 7G3 Phone 613-542-1255 TF 1-888-275-5546 Fax 613-634-1777

14515 118 Avenue Edmonton, AB T5L 2M7 Phone 780-454-0432 TF 1-800-661-3378 Fax 780-455-9229

Hendrix Ottawa

Hendrix Abbotsford

1050 Baxter Rd, Unit 11 Ottawa, ON K2C 3P1 Phone 613-228-7252 TF 1-877-728-7252 Fax 613-688-2931

301-31414 Peardonville Rd Abbotsford, BC V2T 6L1 Phone 604-852-9030 TF 1-866-852-9030 Fax 866-247-3289

Hendrix London

Hendrix Vancouver

812 Dundas Street London, ON N5W 2Z7 Phone 519-679-9350 TF 1-888-655-5514 Fax 519-679-0622

1995 Boundary Road Vancouver, BC V5M 3Y7 Phone 778-588-6510 Fax 866-247-3289

Hendrix Toronto 77 Samor Road Toronto, ON M6A 1J2 Phone 416-238-7850

hendrixequip.com

COVER PHOTO

Calgary, AB Nov 2014

Version 150217 2eii

Double Zero