Social Media How to Guide
Platforms to use Facebook Instagram TikTok
Why social media
Awareness & Engagement
Time & Money
Brand Guides
Managing Our Brand
Do’s Don'ts
(SPAR /EUROSPAR / ViVOXTRA/ ViVO)
Content must be relevant and current to the brand
(Spar /eurospar / Vivoxtra/ Vivo)
Adding personal content
Check comments and messages 2 to 3 times daily
A response to queries and comments are essential, the quicker the better
Ignoring comments
Not asking for advice on how to respond
Being rude - once you comment, it’s out there
Tone of voice should be friendly, helpful and fun
Security
Two Factor Authentication
Two-factor authentication is a protect your Facebook account i When you set it up, you’ll be as code or confirm your login attem accessing Facebook from a bro Facebook doesn
Setting up Two Factor Authentication
On your personal account
Go to Settings > Password and Security.
Choose Use two-factor authentication.
Select whether you want to use an Authentication App, Text Message (SMS), or Security key.
Follow the on-screen instructions to set up your choice Two-factor authentication adds an extra layer of security by sending a unique code to your mobile device or a third-party authentication app
Fake Messages
Content creation
Content Creation Tools
InShotisaversatilevideo editingappdesignedfor creatingsocialmediacontent.It offersfeaturesliketrimming, transitions,filters,textoverlays, andmusicintegration.Witha user-friendlyinterface,InShot supportsphotoediting,collage creation,andhigh-quality exports,makingitpopularfor bothbeginnersandcontent creators.
Content Creation Tools
CapCut is a popular video editing app known for its user-friendly interface and powerful features. It offers tools like trimming, transitions, filters, text overlays, and music integration. Suitable for beginners and professionals, CapCut supports high-quality exports and seamless sharing, making it ideal for creating engaging videos for social media platforms.
Content Creation Tools
https://www.canva.com/designschool/tutorials/?
msockid=3c7d9560f7236158328e863bf636605f
Canva is a user-friendly graphic design platform for creating social media posts, presentations, posters, and videos. It offers customizable templates, a drag-and-drop editor, and a vast library of images and fonts. With collaboration tools and brand kits, Canva suits beginners and professionals, providing free and Pro plans for stunning designs.
Content options
Get ahead!
ChatGPTisanAIpoweredlanguage modeldevelopedby OpenAI,capableof generatinghuman-like textbasedoncontext andpast conversations.
AI Tools
Content Sizes
Available Resources
Marketing Update
HORIS
Retailer Digest
Each promotion the digital team create assets that you can download and use on your social media.
The Digital Assets are available to download on HORIS a week before each promotion begins - These will include Facebook & Instagram social posts, stories and cover photos.
Scheduling
Scheduling your content: How to
Examples - community posts
Examples - In-store displays & services
Examples - Shop events
Examples - Recipes/Deli
Examples - Competition engagement -
Competition Terms & Conditions
Look to include the below:
Entry mechanism i.e To enter, you must like, comment on and share the post
Opening and closing dates for entries
Include the store name within the accompanying text
Include prize details e.g x1 Mother’s Day Hamper or £20 Store Voucher to be redeemed at ‘store name’.
Regularly check your competition posts and monitor comments as scammers may try to impersonate your account to trick people entering the competition.
Seasonal
Engaging with your shoppers
Don’t post too frequently, followers can get frustrated with too many posts.
They should be valuable to your audience and include content that they’re intereste in.
