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Marketing Mix Of Coca Cola
Coca Cola has the widest portfolio in the nonalcoholic industry, comprising of 3500 different beverages and about 500 brands. More specifically, apart from the classic Coke, Coca Cola has expanded into several other brands such as Sprite, Fuze and Fanta which have large market shares in their respective segments and generate huge profits for the company. Moreover, some of its products are available in several flavors and sizes. For example, Coke Diet is sold in 200ml, 500ml, 1 liter, 1.5 liter, 1.75 liter or 2 liter bottles in different versions such as Coke Diet caffeine free, cherry, lemon and Splenda. This means that the company does not just try to cover the consumers thrust but it also ... Show more content on Helpwriting.net ... Thus, the company is currently going at the last stage of product lifecycle (decline).
B) Price
Coca Cola is regarded an established well known company with a century of existence. Coca Cola s global brand awareness permits to position itself as a Premium brand and so, it can charge premium prices to its products. Coca Cola s products appear to have almost double the cost of no name products. But, it does not deter people from buying them. On the contrary, it creates positive perceptions and values about Coca Cola s products. When people buy Coca Cola, they do not only buy a soft drink but also the image that goes with it. Thus, having a higher price means that Coca Cola s products have better quality than the rest and so, people must pay more in order to savor them. This pricing strategy is known as value based pricing and is used by many companies in order to appeal customers.
Except for the strategy above, Coca Cola also uses some of the following pricing strategies occasionally:
1) Seasonal/ Promotional Pricing
Sometimes, Coca Cola uses seasonal pricing in order to increase the short term sales of a product. For example, mainly in India during Ramadan, the company can reduce all its products prices unto 5 Rupees. In this occasion, there is an increased consumer demand for soft drinks and so, Coca Cola tries to capitalize it, offering better prices than
Essay on ben franklin
Ben Franklin
Ben Franklin became famous for being a scientist, an inventor, a statesman, a printer, a philosopher, and a librarian. Today, we honor Ben Franklin as one of the men who founded America and as one of America s greatest citizens.
Benjamin Franklin was born in Boston on January 17, 1706. He was the tenth son of soap maker, Josiah Franklin. Though Ben only had one year of schooling he was educated and loved to read and write. He worked as an apprentice to his brother, James, who was a printer, when he was fifteen years old. At the age of seventeen, Ben ran away and started a new life in Philadelphia as a result of arguments with James. Franklin found work as an apprentice printer and did so well the provincial governor of ... Show more content on Helpwriting.net ...
In 1731 he established one of the first subscription libraries in America, the Library Company of Philadelphia., under the pen name Richard Saunders. He also helped to found the first firehouse, Philadelphia s Union Fire Company and an insurance company, the Philadelphia Contribution for Insurance Against Loss by Fire. In 1737, Ben was appointed deputy postmaster of Philadelphia. In 1749, Ben retired from his business career and concentrated on science, experiments, and inventions. He founded the American Philosophical Society, an organization to promote advancements in science. His studies oviously paid off because Ben Franklin was the inventor of several important inventions. He invented a heat efficient stove, swim fins, the glass armonica, and bifocals. Ben s observations, including his kite experiment which verified the nature of electricity and lightening, brought him international fame. Benjamin Franklin was not only a man of scientific accomplishments, but political accomplishemtns as well. . At first, he went back to England to represent Pennsylvania. He remained in England till 1775 as a Colonies representative for Pennsylvania, Georgia, New Jersey, and Massachusetts. When the British ratified the Stamp Act, Ben helped to persuade Parliament to repeal it. Benjamin Franklin began to support the idea of the Colonies separating from England. He returned home to find that his son William, now the governor of New
Essay on A. B. Facey’s Relation to The typical Australian
Australia has had many national identities in its existence; the most noticeable of these being the Bush discourse, the battler discourse, the Convict discourse and the Larrikin discourse. Russel Ward utilises these discourses in his book, The Australian Legend . He explains that the typical Australian is a practical man, tough who drinksheavily. A. B. Facey is a classic example of a typical Australian, although he does not fit in with all of the aspects of Ward s construction.
The convict discourse, Australia s first image, was christened by the first fleet, which consisted of incredibly hard hitting men, who came from Britain in 1788. Britain was no longer allowed to ship convicts from Britain to the American Colonies, forcing her... Show more content on Helpwriting.net ... During WWI, the images of the typical Australian began to change yet again. After WWI, the larrikin image dominated. This new image was due to the Australian soldiers, who did not welcome operating under the command of the British officers, and often disobeyed their orders.
Russel Ward, the author of The Australian Legend derives his idea of the typical Australian identity from both the convict and the bush discourses. From the convict discourse comes the larrikin image which is represented in Ward s discourse as the typical Australian being Tough and Normally feels no impulse to work hard without good cause (Ward, 1958 in Miller amp; Colwill, 1998, pg. 22 hereinafter referred to as Ward). The strong and willing to have a go aspects of his discourse come from the bush discourse, a discourse that represents personalities like A. B. Facey.
The autobiography, A Fortunate Life , describes A. B. Facey s life from beginning to end. From the beginning of the book, it is clear that Facey endures a lot of grief and pain in his life, yet Facey always manages to pull through and find the bright side of it, hence the ironic name, A Fortunate Life . Facey, in his autobiography, shifts from place to place all through his life from the age of two when his mother deserts him, to the age of 66, where he is cheated out of ownership of his farm and is a classic example of the rolling stone as stated by Ward.
Ward addresses many
Predicament of Climbers Simpson and Yates in Touching the...
Many members of the climbing community believe that Yates should not have cut the rope and that he should have held on for longer to give Simpson every chance to work out a solution to his predicament. However, I believe there is evidence that suggests Yates was justified by cutting the rope. This evidence is such as the fact that if Simpson had been left hangingany longer he would have died anyway, there was no line of contact between Yates and Simpson, and if Yates had of waited any longer he would have died as well.
If Simpson had been hanging any longer, he would have died anyway. In the film Touching the Void (2003) Simpson tells us I was just there, and this went on for maybe an hour and a half this suggests that Yates did give Simpson time to get out of his situation. An hour is a long time sit in melting snow. If Yates had of waited any longer Simpson would have died from the lack of fluids or hypothermia. In the film Simpson states there was nothing I could do, so I just hung on the rope and waited to die therefore he had enough time to try everything he could to get out of his predicament, he was waiting to die because there was not anything else he could do. In actual fact if Yates had not cut the rope Simpson would have died there, so in a way Yates saved Simpson s life. In the end if Yates had not cut the rope Simpson would have died hanging off that cliff, and Yates would have died waiting for Simpson s signal.
There was no line of contact
The Ultimate Hero s Quest
The Ultimate Hero s Quest The Hero s Quest is an archetypal journey a character embarks on, representing their quest of overcoming an obstacle and becoming a hero. The Hero s Quest follows a specific pattern of stages the hero goes through on their quest. Typically this hero goes through great physical, mental and lifestyle changes to transform from a normal person into a hero on one quest, attempting to overcome one obstacle. Beowulfis an epic poem written during the time of the Anglo Saxons; heroism is a motif commonly found in literature during this period. Beowulf tells the journey of a young man who transforms into a hero and accomplishes what was thought to be impossible. While Beowulf followed the archetypal qualities of the... Show more content on Helpwriting.net ... Grendel s mother kills Hrothgar s closest advisor and took Grendel s arm, which the Danes had hung on the wall as a symbol of victory. Beowulf takes this threat very personally and vows to defeat Grendel s mother or die trying. Finally, Beowulf answers the call one last time, many years later in Geatland. Fifty years after defeating Grendel and Grendel s mother, Beowulf had been king of Geatland for many years and happily rules over the Geats. A dragon destroys Beowulf s mead hall while seeking revenge on an escaped slave who has stolen treasure from the dragon. Beowulf was an extremely prideful person and would not let the dragon go unscathed for destroying his mead hall. This is the third and final time Beowulf answers the call to his Hero s Quest.
The next step of the Hero s Quest is the preparation. The preparation is a period of time in which a hero develops skill, builds strength, is mentored, gathers tools, and finds allies they will need for their quest. Similar to the call, Beowulf goes through this step on three occasions throughout Beowulf. During the preparation, there are also many obstacles the hero encounters such as difficult terrain, remote locations, and seemingly insurmountable destinations. The first period of preparation for Beowulf took place when he first meets Hrothgar. This meeting takes place immediately after Beowulf and his men arrive in Denmark. Hrothgar gives Beowulf advice and
Acute Coronary Syndrome ( A Group Of Conditions With...
Acute coronary syndrome (ACS) refers to a group of conditions with clinical symptoms similar to acute myocardial ischemia, including pressure like chest pain associated with nausea and sweating (1). It includes non ST segment elevation myocardial infarction (NSTEMI), ST segment elevation myocardial infarction (STEMI), and unstable angina (UA). ACS patients are at increased risk of myocardial infarction and death, therefore, the moderate to high risk patients with ACS are treated with early cardiac catheterization followed by prompt revascularization (1, 2). In order to prevent peri procedural thrombotic problems during the percutaneous coronary intervention (PCI) anticoagulation is required (3).
Anticoagulation remains the core of... Show more content on Helpwriting.net ... This review will aim to integrate our current understanding of the pharmacology of bivalirudin along with the clinical trials of bivalirudin reported to date. Pharmacokinetics and Pharmacodynamics
Bivalirudin is a short acting direct anti thrombin belonging to DTI class of compounds. DTIs are structurally related to hirudin molecule (3). Bivalirudin is a hirudin analog that is a 20 amino acid synthetic polypeptide (3). It displays linear pharmacokinetics with low oral bioavailability (13, 14). Due to the low oral bioavailability, bivalirudin is given as an intravenous infusion. There is little distribution of volume with a short half life of 25 minutes (13 15). Bivalirudin clearance is independent of gender and dose but renal function dependent (16). The drug is cleared mainly by intracellular proteolysis and 20% of the unchanged drug is cleared renally (17). Bivalirudin pharmacokinetics and pharmacodynamics have been studied in the setting of renal impairment (16). In mild renal impairment, plasma clearance of bivalirudin was not significantly decreased when compared with normal kidney function. However, in moderate and severe renal impairment, the plasma clearance of bivalirudin reduced 21% and 24%, respectively (16). Mechanism of Action Thrombin is generated from prothrombin after initiation of the
Thesis Statement chapters main emphasis Pentecostals are sticking together side by side to defend the endangered. Pentecostals are encouraging a new emphasis on prophecy and Second Coming. Churches were speaking of racism. The media started to change by new technology being able to listening on CD s, watching it on DVD s, and reading on social media. The Assemblies of God is the strongest leading denominations. Concise Synopsis what took place in this chapter? Aimee Semple McPherson forced a rule to have sheriffs, police, justice of the peace, state party leaders, a mayor, and a state legislator. COG added the first African American to its governing Council of Twelve. The Supreme Court shot down mandatory praying and reading the bible in
Question 1
Which is TRUE about infertility?
Assisted reproductive technology includes all fertility treatments in which both egg and sperm are handled.
Question 2
Population statistics reflect two important trends. These are: fertility rate; mortality rate
Question 3
The number of children born per 1,000 women aged 15 44 is called the: general fertility rate.
Question 4
Developed nations such as the United States, Canada, or in Western Europe tend to have __________fertility rates and __________ mortality rates. low; low
Question 5
Sophie just had a baby, and her government ensures that she has 16 weeks of paid maternity leave, with 3 additional years of unpaid leave if she wants it. Her husband also has 11 days of paid ... Show more content on Helpwriting.net ...
Question 15
A cultural value that encourages childbearing is called: pronatalism. Question 16
With respect to couples who are voluntarily childfree: childfree couples usually experience their decision as a process that is revisited several times.
Question 17
Every time you and your spouse go to see your Grandma, she starts up again with When are you two going to have children? What are you waiting for? Don t you know how great it is to be parents? This is an example of: pronatalism. Question 18
Which of the following is TRUE about childbirth? C sections are the most common form of surgery in the United States.
Question 19
People today find the transition to parenthood: surprisingly difficult.
Question 20
According to the USDA, the largest category of cost associated with raising children is:. housing Question 21 Ruth is experiencing infertility, which is defined as: the inability to get pregnant after one year of trying.
Question 22
Monika cannot carry a fetus to term; therefore, her egg was mixed with her husband s sperm and implanted into a surrogate to carry to term. This is called: gestational surrogacy.
Question 23
Jan is concerned about the opportunity costs associated with raising children. Opportunity costs include: part time work
Question 24
Which group has the highest fertility rate today?
Hispanics
Question 25
The world s population is about
Outpatient Clinic Case Summary
Case Presentation A 45 year old male presented to our Outpatient Clinic with history of a swelling involving the upper part of left leg. He had noticed this swelling 6 months back, which had gradually increased in size. There was no history of associated pain, limitation of movements of the knee, fever or swelling involving any other part of the body. On examination, there was a solitary, globular swelling involving the upper lateral part of left tibia measuring approximately 5cm by 6 cm. Local temperature was not raised. The surface was smooth, margins were well defined and consistency was bony. The skin overlying the swelling was normal and there were no visible veins, sinuses or scar marks. Examination of the knee and ankle joints was within normal limits and the distal neurovascular status was normal. Plain radiographs of the leg revealed a well defined, eccentric, expansile, multiloculated radiolucent swelling involving the whole of upper tibial epiphysis and metaphysis with extension into the... Show more content on Helpwriting.net ...
The cortex is expanded and thinned out. New bone formation is not seen. Joint extension is rare [ref]. On histopathology, the tumor is characterized by numerous giant cells, which vary in size from 10 µ to 100 µ and exhibit many centrally placed uniform nuclei. The other components of the tumor are the spindle cells. These are oval, elongated and contain large nuclei with a small amount of acidophilic cytoplasm. It is believed that the spindle cells are the malignant component of the tumor rather than the giant cells. Therefore, the tumor aggressiveness depends on the spindle cells and not the giant cells [ref]. Surgery is the mainstay of treatment of GCTs [ref]. It must be remembered that recurrences are very common following surgery, the most common reason being inadequate tumor tissue removal. The various treatment modalities are as follows