GUESTBOOK AND CATALOG
THINGS TO KNOW No Smoking
No Pets
Quiet Hours
10PM - 8AM
Wim
TUESDAY- FRIDAY
SATURDAY + SUNDAY 7AM - 3PM 8AM - 3PM
Shoppable Stay
Many small items in your suite are available in our shop downstairs (Think: books, ceramics). Stop by our Shop Open Tues - Sun 10am - 6pm Shop online 24/7
Other Important Info
We’re just a call or text away! (215) 346-6337
Our Address:
226 South St
Philadelphia, PA 19147
Hotel entrance is on South American Street
In Case of Emergency :
Closest Hospital: Pennsylvania Hospital 800 Spruce St (215) 316-5151
Closest Urgent Care: Jefferson Washington Square Urgent Care 700 Walnut St
Floor 1 · Open 7 days, Call for hours (215) 503-7300
In Case of Fire:
Please follow signs on your suite door and in the hallway to exit the building
I’ve always been a curious person and a collector of objects. It started during the early days of eBay, sitting in my bedroom and searching for vintage film posters, toys that had long been sold out or forgotten, and concert tees of shows that I had been too young to attend. The years of 1997 through 2000 were full of these deep dives and I’d spend nights loading fashion shows on dial up internet and buying vintage European magazines online. My bedroom walls were covered in the glossy worlds created by Marc Jacobs, Alexander Mcqueen, i-D Magazine, W and more. Looking back almost everything I love most was something I discovered during this time. When I started designing this hotel this time period of creativity felt like a good place to look for inspiration.
In my previous career working in Fashion I was fortunate enough to travel overseas, collecting small magnets, ceramics, and souvenirs that would become personal mementos of my experiences. This was the original inspiration for YOWIE: a modern gift shop with an ever changing collection of handmade objects from near and far. Like our shop before it, each room at YOWIE’s hotel is designed to tell a story, from the warm hues that greet you in the entrance to the vibrant furniture and dynamic objects. I invite you to explore our space with the same curiosity and hope the things you see linger with you long after your stay.
Shannon Maldonado, Founder & Creative Director, YOWIE
Still from The Chemical Brothers’ Setting Sun video, 1998
Hussein Chalayan, Spring 1998
Runway Show
Airwalk advertisement, 1997
This hue ended up in Suite 306
Assemblage by Louise Nevelson, 1984, discovered
“Teachers” Is still one of Shannon’s favorite songs
Cover of Homework by Daft Punk, 1997
discovered by Shannon in 1998
Cover of i-D Magazine, April 1999
Still from Welcome to the Dollhouse
ALL SUITES
While each suite here at YOWIE is uniquely designed there are some elements that anchor each space through color and texture
Suite walls are Bauhaus Buff by Sherwin Williams
“For the suite walls I wanted a warmer tone to soften the spaces angles and vivid palette. This reminded me of the color of milk after a bowl of Frosted Flakes”
Ceilings, trim, interior doors are Greek Villa by Sherwin Williams “...A softer, less optic shade of white felt refreshing.” - Shannon, YOWIE
Our hotel hallways feature Venetian Yellow by Sherwin Williams
Our hotel hallways and doors also feature Denim by Sherwin Williams
“When I discovered these roman shades they brought back memories of one of our first apartments growing up. I chose this treatment very early in the project to let our building’s many windows speak for themselves.” Ours are Classic Roman Shades from Select Blinds in White Linen
Visit selectblinds.com
Our kitchens feature sleek cabinets that are locally made and counter tops by Daltile in Rushmore. Each drawer pull is one of a kind by Chen Chen & Kai Williams, one of our very first artist partners at YOWIE
Plants bring life into spaces and with our abundance of windows we wanted our guests to be greeted by greenery in each suite. All of our plants are sourced from Chloris & Prase, our favorite local family owned plant shop
Select knobs available in our shop downstairs!
Bedroom Details: Murphy bed by Lori Beds, loribeds.com, bedside table, Hay, $295, available at shopyowie.com, floor lamp by Opalhouse for Target, $250, Target.com, Damas runner rug by Revival, $199, Revivalrugs.com
Shop Books
Cobalt wool lounge chair, Normann Copenhagen, starting at $3,500, available to order via hello@shopyowie.com, Glyph side table, Hem, $679, hello@shopyowie.com, Untitled 01 by Joshua Itiola, framed print version $250, available at shopyowie.com, Original Painting “Tiptoeing”, acrylic on panel, 11” x 14”, $650, Available to purchase via hello@shopyowie.com
Dining area details: dining table, Article, $1299, article.com, result chair by Hay, $325, available to order via hello@shopyowie.com ceramic bowls by Frunzi, $45, shopyowie.com, speckled everyday mug by Recreation Center, $45, shopyowie.com
Charlotte Perriand
This Suite uses Daltile Keystones Tile in Black/ Ebony D311and a custom mosaic by YOWIE on the floor. Metal towel basket by Yamazaki Home.
Grab a coffee, a seasonal bite, or enjoy flipping through a book from our Phaidon library
MONDAY - FRIDAY 7AM - 3PM, SATURDAY + SUNDAY 8AM - 3PM
I chose these pendants lights from Berlin based Llot Lov as they reminded me of Mcdonald’s Fry Kids. Fran Light starts at $378 and available to order via hello@shopyowie.com
The first monograph of the work
One of our favorite sofas in the space is the Swell, shown here is a warm cocoa shade of wool. Customize with the help of YOWIE’s design studio (hello@shopyowie.com)
Artwork by Garrett Morrin $1,000, theseldomreader@gmail.com, Outline pillow by HAY $65, available at YOWIE, Coffee Table by Breck Brunson $2,550 contact Breckbuilt@pm.me and Wool 5’ x 8’ rug by Bi-Rite $950, biritestudio.com, All books available at shopyowie.com
“This red oak coffee table is a playful balancing act. There is a familiarity of its form until the blocky slanted supports are juxtaposed with its more perpendicular surroundings. It is finished in an eco satin that brings out the woods luster and highlights the edge”
- Breck Brunson, Artist & Woodworker
of Amoako Boafo
Shop Books
Bedroom details - Framed print by Bailey Dodds, Wood Artwork by April Pascua $1000, made to order via YOWIE, plant and pot from Chloris & Prase Up Down Sconce In Common With, from $375
Ceramics were YOWIE’s first love and the foundation of our brand since 2016. We love these works by locals Cloud 9 Clay and Frunzi Ceramics. Slit Side Table by HAY $295 Available at YOWIE Solano
Bed
Accent Wall Balmy by Sherwin Williams
Shop Ceramics
After working with Domenic Frunzi on tabletop works for years we wanted to challenge him to create this coffee table. from $1,200, see more of Dom’s work and inquire at frunziceramics.com
Accent Wall Venetian Yellow by Sherwin Williams
Grove Table by Parachute Home $349, parachutehome.com
Afteroom Sofa by Audo, starting at $3,600 to customize contact YOWIE Studio, hello@shopyowie.com
Bedroom details: Beaded artwork by Jeff Rubio, starting at $550 each, jeffrubio@gmail.com, Large hoist sconce in Chalk Pink by rbw, hello@shopyowie.com, Grove bedside table by Parachute Home, $495, parachutehome.com, Marcel bed by EQ3, from $1,399, hello@shopyowie.com, Large terracotta hued venetian plaster wall treatment by Plaster Xo, price upon request, see more helloxoxo.com. W-127 Mattress by Wright, hello@shopyowie.com
Living room and Kitchen details: Coffee Table by Frunzi (see above), Hart rug in olive by Revival, from $139, Ceramic artwork on wall by Isabella Arkhantas, starting at $600, isa.akh215@gmail.com Mugs by Chinelo and bowls by Ekua available at shopyowie.com
We commissioned this ceramic beaded work inspired by photos of a young Venus and Serena Williams. Beaded braids are such a symbol of Black culture and this felt a unique interpretation.
to order, instagram.com/without_us
“Early in YOWIE’s journey I participated in a ceramics residency in Maine where I learned how to work with clay. It was incredibly humbling and inspiring! It also taught me how to communicate better with artists. This wall was inspired by my time there and my love for terracotta clay!”
- Shannon, YOWIE
Mirror by Kelton Bumgarner, $1,800 Made
Black is Beautiful Book by Kwame Brathwaite
Shop Books
Accent Wall Awesome Violet by Sherwin Williams
Pickford bench in 79”, West Elm $749, hello@shopyowie.com
Bedroom details: (not pictured) Artwork print by Alexei Mansour, starting at $750, alexeimansour.com, Textile Artwork by Mimi Gallagher, $1,100, contact mimigallagher@gmail.com, Lamp, west elm, hello@shopyowie.com, bedside tables, Crate & Barrel, hello@shopyowie.com, Pickford dining bench in window bay by West Elm, $749, hello@shopyowie.com. Plants by Chloris & Prase, @chloriseandprase, W-127 Mattress by Wright, hello@shopyowie.com
Red Kitchen Island by Carl Durkow, carldurkow.com, Pink ceramic bowls by Ekua, black bowl by Utility Objects, wine glasses by HAY, yellow mug by Hotel Ceramics, all are available at shopyowie.com and in shop downstairs!
Batia Suter : Parallel Encyclopedia No. 1
Shop Ceramics
Shop Books
The one-of-a-kind coffee table by artist Billy Dufala is made of 100% found materials from RAIR, a local non-profit and artist in-residency space situated inside a construction and demolition waste recycling company in northeast Philadelphia. RAIR offers artists studio space and access to more than 500 tons of materials per day.
Surprise! This sofa has a back shelf for your books and objects.!
Living room details: Souvenir sofa in Landa Stone by Blu Dot, $3,695, hello@shopyowie.com, Wool 5’ x 8’ rug by Bi-Rite $950, biritestudio.com, Custom table by Billy Dufala, NFS, see more dufalabrothers.com, Buddy chair by Blu Dot, $550, hello@shopyowie.com, Custom orange table by from $1,200, Paradise Gray, paradisegray.com
Kitchen details: Red Kitchen Island by Carl Durkow, carldurkow.com
Read about RAIR’s mission
One of our favorite tangerine hues inspired by PaRappa Rapper
Heating up leftovers from date night? Making a little dish for movie night in? Try Caraway! We’re on a mission to craft well-designed home goods that thoughtfully raise the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier.
YOWIE’s gift shop is open Tuesday through Sunday from 10am - 6pm. Appointments to customize furniture can be made through the shop or by calling (267) 534-5977 or emailing the team at hello@shopyowie.com
This coffee table took a village to design and build! That’s the idea behind Tiny WPA, a local non-profit who enlisted their team of “building heros” to make our dream table come to life. Coffee Table, $1,050, made to order at tinywpa.org
Learn more about Tiny WPA and learn how you can become a building hero
Gala pendant in long globe by RBW, hello@shopyowie.com
Dining Table by HAY, from $1,295, hello@shopyowie.com, Blueprint chair by Form & Refine, connox.com, Artwork by Corinna Cowles, corinnacowles.com Shop Books
Living room details: Custom eave sofa by Audo, customize and order at hello@shopyowie.com, Martina side table by West Elm, $399, hello@shopyowie.com, Purple side table by Ekua, contact at hello@shopyowie.com, Saachi wallpaper in Crocodile by Drop It Modern, hello@shopyowie.com to order
Lisa Yuskavage Book
“I
love that this table almost resembles a stack of pancakes”
- Shannon, YOWIE
All of our suite bathrooms feature Keystones tile on our floor and walls from our partner Daltile. This Suite uses Waterfall 169 and a custom mosaic by YOWIE on the floor. The custom soap dispenser is by Cloud 9 Clay and available at shopyowie.com
Our bathrooms feature the Tromso 1 Shelf by Shelfology in various juicy shades. This suite features Oranjelo shop at https://glnk.io/qz45w/helloyowie
Custom side table by Paradise Gray in Porch Ceiling by Sherwin Williams
Blueprint Chair by Form & Refine connox.com
RBW is an award-winning, independent design and manufacturing studio that believes in the ability of light to shape and enhance our sense of wellbeing. RBW is an official partner of YOWIE hotel, bringing iconic fixtures into our space. In this project we used the Hoist Sconce (Large in Pink Chalk shown here in Suite 202), Mori Pendants (Gourd in Suite 201/301) and Mori Sconce (Seed in 205/305), Pastille Flushmount (Breccia finish in Suite 204/304), Gala Pendant (Suite 204), Hoist Sconce (Medium in Breccia in Wim), and Latis (Black Zig-Zag in Wim Cafe).
Shannon stands inside of the YOWIE Shop space while under demolition and construction.
Daltile keystones in Brownberry D118, Tromso 1 shelf in banana by Shelfology, hello@shopyowie.com
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Our coziest suite features some of our favorite pieces! Framed artwork by Meredith Sellers, similar works from $500, meredithsellers.com, Stock Table by Normann Copenhagen, $750, contact hello@shopyowie.com, Marcel bed by EQ3, from $1,399, hello@shopyowie.com, Runner by Target, Mori sconce by RBW, $590, hello@shopyowie.com
Wooden hanging clothing rack by Kroft Studio, Starting at $79 (various lengths), kroftstudio.co, Mirror by IKEA, shop clothing at shopyowie.com
Shop Books
Accent Wall Lime Rickey by Sherwin Williams
CHECK
INTHE
Forget your contact solution? A hair tie? need a band-aid? We’ve got you covered! Check the drawer at the end of each hallway if you forgot that little something :)
“In a nearby Suite there is a similar but more intense shade of this green. I love playing with weights of colors in my projects!”
- Shannon, YOWIE
Accent Wall Dancing Green by Sherwin Williams
Kitchen details: Painting by Francesca Reyes, see Francesca-reyes.com, Mirror by IKEA, Blueprint dining chair by Form & Refine, $400, connox.com, Antibes dining table, Isemar, from $400, customize hello@shopyowie.com, Painted mugs, Ashley Hardy, $65, shopyowie.com, Blue bowls by Frunzi, $45, shopyowie.com. All books available at shopyowie.
Print by Scott Vradelis, from $400, see below Custom dining chair by Trnk, from $2,000, hello@shopyowie.com, Plaster stone look side table by Elizabeth Loux, $600, buy at YOWIE
“Being a small business owner, I find myself at UPS nearly everyday. In the past seven years I have had the pleasure of working with Scott Vradelis who operates our local outlet. Through our conversations I learned Scott is also an artist and painter. I’m very proud to have the work of my neighbor who is also a fellow small business owner in this suite!”
These prints are made to order and can be commissioned at YOWIE, hello@shopyowie.com
Dieter Rams: The Complete Works
Shop Ceramics
Shop Books
Faydra bed by Article, $999, Article.com, Bedside table by West Elm, (discontinued), Hart rug in sienna by Revival, Starting at $139, revivalrugs.com, Matin bedside lamp (wall mounted by can be a table lamp as shown above) by HAY, $199, Available at YOWIE, W-127 Mattress by Wright, hello@shopyowie.com
Original artwork by local artist Kim Altomare. Similar works from $500, see more at KimAltomoare.com
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All of our suite bathrooms feature Keystones tile on our floor and walls from our partner Daltile. This Suite uses Black/Ebony D311 and a custom mosaic by YOWIE on the floor. The custom soap dispenser is by Cloud 9 Clay and available at shopyowie.com, shelf from Shelfology, Need help customizing your shelves? hello@shopyowie.com
Living room details: Sofa is vintage and one of a kind, Good times coffee table by Blu Dot, $1,295, contact hello@shopyowie.com, Olive rug by CB2, cb2.com, Soft edge 60 dining chair by HAY, $445, hello@shopyowie.com, Custom bistro table by Paradise Gray, paradisegray.com, Wood/Metal TV wall shelf by Shelfology, hello@shopyowie.com “When re-imagining this
Color inspiration from David Hockney’s pool series. Artwork by Emily Burtner, see more at emilyburtner.com
Kitchen details: Flower shaped mug by Recreation Center, $45, shopyowie.com, Terracotta bowls by Chinelo, $50, shopyowie.com, Polka dot serving bowl by Yukari Ceramics, $200, shopyowie.com, All pots by Caraway, shop at carawayhome.com
“I grabbed this sketch from nearby Jules Goldman, my favorite messy bookstore and place to shop for prints and ephemera”
Jules Goldman Books And Art, 29 N 2nd St
Bedroom details: Wall hanging by Online Produce, starting at $500, see more at onlineproduce.design, Fixed down sconce in oxblood by In Common With, $350, hello@shopyowie.com, Bedside table by Tim Gleeson, made to order, from $400, gleesonville@gmail.com, Vintage print sourced from Jules Goldman, NFS, Solano bed, Crate & Barrel, Starting at $1,599, hello@shopyowie.com,all roman shades by selectblinds.com
Down Sconce In Common With, $350
hello@shopyowie.com
Accent Wall Venetian Yellow by Sherwin Williams
Shop Ceramics
The Souvenir Sofa by Blu Dot might be one of their best yet. A sofa and bookshelf come together to create an artful display of form and function. Solid wood makes for a dazzling surround while serving as a chic spot to show off your ephemera, coffee table book collection, or rest your martini. bludot.com/souvenir-sofa.html
TIPS FOR SOURCING
2
Color can be introduced into your space in many ways. It doesn’t have to be a large accent wall, it could be a small ceramic vase, a big colorful coffee table book that invites conversation, or vibrant glassware that elevate your everyday rituals. Pro Tip: Always swatch paint colors before you commit to them on your walls.
1
Don’t rush the process. Most people make the mistake of trying to source everything for their new place in one trip. It simply isn’t possible so give yourself some credit, and time.
3
Good design doesn’t always come at a higher price tag. In this hotel we mixed commissioned artist made works with pieces from West Elm, Crate & Barrel, Target and more. If you look closely enough, good design is everywhere, so don’t feel the need to break the bank!
Hanging clothing rack by Kroft Studio, from $79, kroftstudio.co, Ripple sconce in jade by RBW, $388, hello@shopyowie.com, All books available at shopyowie.com, Mini form chair, shopyowie.com, Cannelli desk by West Elm, $699, hello@shopyowie.com, Vicino desk chair by CB2, $599, contact hello@shopyowie.com
We love this mini chair! shopyowie.com
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“This work is sourced from one of my favorite local organizations: The Center for Creative Works, a progressive studio focused on professional development and representation of neurodiverse artists.”
Bedroom details: Bedside sconces by Eny Lee Parker for Mitzi, $250, Mitzi.com, Bedside table by Sun at Six, $660, hello@shopyowie.com, Marcel bed in oak by EQ3, $1,399, hello@shopyowie.com, Painting by Mary T Bevlock, Center for Creative Works, centerforcreativeworks.org, Plants by Chloris & Prase, @chloriseandprase, W-127 mattress by Wright, hello@shopyowie.com
Afro-Atlantic Histories
Shop Books
“This
An early rendering of Palmer’s table
Living room details: Palo sofa in sunflower by Hem, from $3,349 hello@shopyowie.com, Exclusive coffee table, made to order from $1,800, palmerpurcell@gmail.com, Hart rug in olive by Revival, from $139 at revivalrugs.com, Pink mugs by Ashley Hardy, $50, shopyowie.com, Blue flower bowl by Recreation Center, $54, shopyowie.com, Vintage framed art sourced from Jules Goldman, NFS, visit 29 North 2nd Street
Paul Smith Domino wallpaper by Maharam is something I’ve loved for years! I chose the dominos as a nod to my Puerto Rican heritage”
- Shannon, YOWIE
“I
selected this Pierre Frey Jardin d’eden wallpaper as it brought to mind a favorite childhood film: Ferngully...”
Bedroom details: Faydra bed by Article, $999, Article.com, Hide bedside table in pure orange by Hem, $439, hello@shopyowie.com, Orb 8 pendant by In Common With, $400, hello@shopyowie.com, Jardin d’eden Wallpaper by Pierre Frey, made to order via hello@shopyowie.com
Artwork by Clyde Henry a member of The Center for Creative Works (see Suite 302)
While this work is not for sale we have other original works by Clyde for sale at YOWIE
“...I
wanted this suite to be rooted in fantasy and mythology. I knew this playful footed stool by Project 213A would make people smile and complete the suite.”
- Shannon, YOWIE
Nicola L.: Life and Art
Living room details: Timb chair by Normann Copenhagen, $620, contact hello@shopyowie.com to order, Custom yellow table by Paradise Gray, paradisegray.com, All books are available at shopyowie.com, Afteroom sofa by Audo, Starting at $3,500, hello@shopyowie.com, Ceramic and glass coffee table by Whitney Simpkins, $750, wesimpkins@gmail.com, Rug is grand in deep blue, from $895 at Nordic Knots, hello@shopyowie.com
“Yellow has been my favorite color for decades, it’s happy, full of optimism, and warmth. I used a few shades of yellow in our space to show how it can be quiet or vibrant!”
- Shannon, YOWIE
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Kitchen details: Red kitchen island by Carl Durkow, carldurkow.com, Purple bowls by Cloud 9 Clay, $48, shopyowie.com, Brush stroke mug by Personal Best, $50, available at shopyowie.com
Accent Wall Lemon Twist by Sherwin Williams
Living room details: Custom vintage sofa, expert reupholstery by Outline Upholstery, price upon request, steve@outlineupholstery.com, White side table by Christopher Al-Jumah, imshi.co, Muuto table, sourced second hand. Wallpaper is Grande in Beetlejuice, dropitmodern.com, Sobro dining table by Crate & Barrel, $999, crateandbarrel.com, Timb chair by Normann Copenhagen, $620 Each, hello@shopyowie.com, 20” Dune pendant in stone by Andrew Neyer, starting at $199, Andrewneyer. com, Knit coat rack by HAY, $199, available at YOWIE, Orange vase in window is NFS, by Scout Cartagena, similar works at scoutcartagena.com
“This print by local artist Skye Volmar is one of my favorite works in our space. Titled “Sissy” her gaze is unflinching yet soft, and her features are rendered with so much care.”
Purchase your own
Bedroom details: Custom artwork by Alyssa Piro, See above for more info. Marcel bed by EQ3, From $1,399, hello@shopyowie.com, Matin bedside lamp (mounted but can be a table lamp too) by HAY, $195, Available at YOWIE, Bedside table by Sun at Six, $660, order at hello@shopyowie.com, Grab books at shopyowie.com
An early sketch of this spectacular original work by Alyssa Piro, Made to order, from $2,500, dog-pasta.com
“Through the process this work reminded me of Aeon Flux and had this wonderful anime element. It’s perfect!” - Shannon, YOWIE
Mel Ramos
First Kiss
Shop Books
All of our suite bathrooms feature Keystones tile on our floor and walls from our partner Daltile. This Suite uses Nautical Blue D621 and a custom mosaic by YOWIE on the floor. Shelf is Tromso 1 by Shelfology, see at shelfology.com, reach out to hello@shopyowie.com for help customizing. The custom soap dispenser is by Cloud 9 Clay and available at shopyowie.com
HAY has always believed that good design is everyone’s right. That’s why, from the very beginning, co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience. This founding principle continues to motivate us today. Shop select HAY at YO WIE.
“I chose this color as a nod to my husband who loves chocolate bars! Hungry? Grab a snack from the mini bar in your suite!” - Shannon, YOWIE
All of our suite bathrooms feature Keystones, this suite uses Brownberry D118 and a custom mosaic by YOWIE on the floor. Shelf is Tromso 1 in banana by Shelfology, see at shelfology.com, reach out to hello@shopyowie.com for help customizing. The custom soap dispenser is by Cloud 9 Clay and available at shopyowie.com
Palace Product Descriptions
Small space, big design! Original painting by Patricia Renee Thomas, $3,000, contact hello@shopyowie.com to purchase this work, Side table made to order by Liz Colyar, $850, lizcolyar.com, Temi Bed by Sun at Six, from $1,200, hello@shopyowie.com Runner by Target, target.com, Mori Sconce by RBW, $590, hello@shopyowie.com
Accent Wall Dahlia by Sherwin Williams
Shop Ceramics
Chair by Waka Waka, from $2,000, Wakawaka.world, Beaded art made to order by Nooran Matties, $600, hello@shopyowie.com
Shop Books
Kitchen details: Painting by Francesca Reyes, Francesca-reyes.com, Mirror by IKEA, Blueprint dining chair by Form & Refine, $400, connox.com, Antibes dining table, hello@shopyowie.com, Crawling mug by Frances Iadarola, $65 each, shopyowie.com, Green bowls by Frunzi, $45 each, shopyowie.com. Plants by Chloris & Prase.
Original Memphis group members in Masanori Umeda’s ‘boxing ring bed’ (1981) which inspired this fabric selection. “...BeetleJuice was also on the moodboard” - Shannon, YOWIE
Bedroom details: Striped bed by Havenly, from $1,200, made to order at havenly.com, Framed print by Bre Furlong, from $500, see more breannefurlong.com, Bedside table, Summit table by Parachute Home, $495, parachutehome.com, Marselis table lamp by HAY, $195, available at shopyowie.com, Hart rug in natural, from $139, revivalrugs.com, W-127 mattress by Wright, hello@shopyowie.com
Accent Wall Dynamic Blue by Sherwin Williams
Inspiration Still from The Chemical Brothers’ Setting Sun video, 1998
2016
YOWIE launches with a twelve piece collection “Saturday Afternoon in Bedstuy that lives on a colorful and playful site. Shannon returns to her hometown of Philadelphia in June to give YOWIE its offline home and to begin to build a community around the brand.
2017
As Shannon runs YOWIE out of a second bedroom in her apartment she experiments with a series of pop-ups. Highlights include Atmos (nee’ Ubiq) an iconic menswear boutique and renting a fruit stand in Philadelphia’s historic Italian market. YOWIE opens its storefont in June on Fabric Row.
2019
YOWIE is named “The Coolest Shop in Philadelphia” by Bon Appetite Magazine and collaborates with The Philadelphia Museum of Art on a small merch collection for their innovative Designs For Different Futures exhibition.
OUR STORY
2020
After closing their storefront temporarily due to COVID-19, YOWIE was buoyed by a new movement to support small Businesses. The brand launches it’s now signature cozy sweats and tees and was able to raise and donate over $10,000 to local Black-owned and focused non-profits and charities.
2021/2022
YOWIE announces a plan to expand through a new mixed use space on South Street (hint: you’re sitting in it). The space, a former real estate agency, is where Shannon’s late grandmother Cora purchased their family home.
In November, YOWIE collaborates with Nordstrom to create a capsule collection that launched in seven of their stores as part of their Holiday Pop-In Initiative.
2023
On the heels of the opening of YOWIE’s new space, it looks to cement itself into the history of South Street through YOWIE Hotel, a thirteen suite boutique hotel, gift shop and cafe. We look to launch in-shop events, exclusive products, and dynamic brand partnerships in the future!
