CONSCIOUS SELF-CARE

Premium, eco-friendly, local beauty brands for those keen on a more conscious, sustainable self-care routine.

World Earth Day is coming up and while we believe every day should be Earth Day, the 22nd of April serves as a reminder that we should continuously strive to living more sustainably. One way to do that, is by using more eco-friendly beauty and wellness products. In the end, it is not only better for the environment, but also for our wellness and health.

Over the last couple of years, consumers have grown much more conscious about the impact the products they use have on both the environment and their overall wellbeing. This resulted in a significant increase in eco-friendly and sustainable beauty products on the local market, so much so that companies across the globe are taking notice of some of our locally produced beauty products.

CHILL Cape Town’s products - made from organic African ingredients - are vegan and cruelty-free and they come in recyclable packaging. The brand’s clean skincare range is driven by nature and their ingredients are carefully selected for its positive qualities and the documented effects they have on your skin. The brand is a luxuriously simple natural skincare brand that includes active repair and 100% natural, fragrance-free face oils. Their body butters are also uniquely blended to act as wonderful topical smoothies – feeding, healing and giving your skin a smooth, healthy glow.

Q @chillcapetown

TERRES D’AFRIQUE

Terres d'Afrique is proof that South African plant based beauty products can be top quality skincare and meet the demand for international markets. Their mission is to create science-based organic products to heal, protect and nourish your skin by harnessing the unique properties of African regenerative botanicals.

Attending the Indie Beauty Expo in New York in August 2019, Terres d’Afrique founder, Dr Stephan Helary realised how fascinated people are with Africa and what botanicals it has to offer. He says: “There aren’t many brands with a strong focus on African botanicals in the international market. That is why the Hong Kong-based company, Fairton saw something very unique in Terres d'Afrique’s positioning.” While Terres d'Afrique’s main focus has always been on spas and the hospitality industry, their positioning is slowly but surely moving into the luxury retail space, making their recent partnership with the Taiwanese shop, HeartH - where they are now being stockeda huge achievement.

“It is a great honour for a brand like Terres d’Afrique to be chosen by a company like Fairton to be part of their collection of brands offered in their newly launched store (HeartH) in Taiwan. Fairton has more than 25 years’ experience in the distribution of luxury fashion brands such as Max Mara, Marina Rinaldi, 7 for all Mankind and Sabon to name a few. We could not wish for a better partner to launch and distribute our brand in the Asian market. We look forward to the opening of three more stores this year,” says Helary.

There’s been a big push in the beauty industry for independent beauty brands to have a place in a market that is often dominated by the big beauty players. This is surely Terres d’Afrique’s time to shine internationally. Their products are ethically sourced and sustainably made, and they believe that our health is inseparable from the health of the earth.

Q @terresdafrique

BEAUT SERUMS

This contemporary South African skincare brand was consciously created to protect skin exposed to the unique, harsh South African climate. They make use of simple, purpose-driven formulations that contain only what is necessary. In addition to this, they also believe that we should all be kinder to ourselves, to each other and to the earth we live on. Beaut Serums promote that, as well as gentle skincare.

While their packaging is elegant, the quirky names and colourful branding easily catch the eye. Beaut’s products are mainly serum-driven and you can get anything from glow-inducing exfoliants (try their popular Power Potion) to revitalise and texturise your skin, to a plumping hydrator (Face Juice) that will quench and moisturise your skin.

It’s like they say: “It’s your face. It deserves the best skincare.” H

Q @beautserums

SKOON.

The name itself has a lot of meaning attached to it. In English, it means ‘clean’ and that’s exactly what the brand stands for – from a clean, healthy skin, to having an impact on keeping our earth clean. SKOON. is PETA-approved and is an ambassador of reusing, reducing and recycling. They also committed to donating 1% of their sales to the Baobab Foundation in South Africa.

Since we’re from Africa, doesn’t it make sense to use products that have been made from our continent? SKOON.’s products have been inspired by the beauty secrets of our ancestors, handed down from generation to generation. It’s some of the cleanest and kindest beauty brands you’ll find. Words like ‘non-toxic’ and ‘sustainable’ are part of their DNA, their thinking and their way of doing.

In the end, it runs much deeper than skin at SKOON. It’s about caring for your conscience (and ultimately the planet). Their products include ultra-powerful local actives like Rooibos, Honeybush, Buchu and Baobab – all known for its high concentration in antioxidants.

Q @skoonskin