investor's meeting?

hurdle for many aspiring entrepreneurs. However, with the advent of economic liberalization, there was a substantial shift in the economy from capitalintensive manufacturing to assetlight services. This shift encouraged numerous educated and experienced corporate professionals to venture into entrepreneurship. According to Statista, the Department for Promotion of Industry and Internal Trade (DPIIT) has formally recognized 92,683 startups as of February 2023.

While figures demonstrate a flourishing startup ecosystem, they also highlight the value of an atmosphere that supports creativity and aspiration. Startups can only prosper when they obtain financial assistance from parties committed to fostering innovation. According to a collaborative study conducted by IBM and Oxford, a staggering 90% of startups in India face failure within their initial five years. The primary cause behind this high failure rate is a lack of adequate financial resources and the inability to utilize secured funds effectively. For a business to secure ideal funding from investors, presenting a compelling argument sufficient to grab immediate attention matters a great deal.

Delivering an idea in a way that strikes an immediate positive response from investors comes from practice and experience, providing an upper hand to senior entrepreneurs. According to a study by the Kauffman Foundation, those aged between 5564 have registered a higher rate of entrepreneurial activity and a greater survival rate for their businesses compared to those aged 20-34.

Even though senior entrepreneurs enjoy an advantage due to their experience, the fresh ideas and perspectives of younger entrepreneurs allow them to infuse newness into their pitches, making them more compelling. Offering a vivid understanding of the concept, a well-built pitch can work wonders on investors, leaving them with an irresistible call to action. Careful planning, right resources, and impactful delivery are the tenets of a perfect pitch. Thus, when planning a pitch for your next investor meeting, make sure that you are armed with sufficient pain points, arguments, and solutions to create an outstanding first impression.