Agam Chaudhary

Vishal Jasani

Leaders who are able to combine creativity, knowledge, and real-world business experience with ease are highly valued in the ever-changing fields of technology and marketing and Agam Chaudhary, the founder and CEO of Two99 Organization, embodies this rare combination, driving the company's mission to empower growth for over 100 brands. In this exclusive interview with Hello Entrepreneurs Magazine, we delve into Agam's journey, from an engineer to a global leader, and explore the transformative impact of his groundbreaking marketing algorithm, Beetle.

The Genesis of Two99 Organization: Agam's inspiration for founding Two99 stems from his 16 years of industry expertise. The company's mission revolves around enhancing user experiences, fostering engaged communities, and optimizing content distribution to propel brands towards substantial growth. Agam's commitment to customer-centricity became the driving force behind Two99's success.

Engineer to Entrepreneur: Agam's Transition:

Agam's engineering background equipped him with the problemsolving mindset and technical expertise necessary for crafting Two99. His transition from engineer to entrepreneur unfolded as he identified market gaps and developed innovative solutions. Agam's journey reflects the power of leveraging skills to create transformative ventures.

Leadership Forged Through Challenges:

Agam's career was not without challenges—fierce competition, financial constraints, and market volatility. These hurdles shaped his leadership style, instilling resilience, adaptability, and a customer-centric approach. His experiences taught the importance of agility and continuous innovation, forming the bedrock of his leadership philosophy at Two99.

Beetle: A Marketing Revolution:

The interview sheds light on Beetle, Two99's cutting-edge AI-driven marketing algorithm. By analyzing over 100 touchpoints, Beetle empowers brands to strategically align with business priorities, enhance user experiences, and optimize content distribution. It is the catalyst for unparalleled growth, showcasing Agam's commitment to innovation in the ever-evolving landscape.

Agam Chaudhary: A Global Leader: What sets Agam apart in the global business landscape? His unwavering dedication to his team's well-being, laser-like focus on the business, and exceptional leadership skills. Agam's ability to chart clear paths for action and foster a culture of continuous learning has made him an industryleading visionary, inspiring not only his team but also clients who model their in-house teams after his example. Agam's educational background at IIT Delhi plays a pivotal role in his innovative ventures. The rigorous academic environment, combined with exposure to diverse perspectives, equipped him with a strong analytical mindset and technical skills. This foundation laid the groundwork for his innovative approach to business challenges and thought leadership.

Ed-Tech Transformation:

Agam's article, "How Indian EdTech Forgot Its ABCs," highlights the imminent transformation of the edtech sector. He foresaw challenges rooted in the trust-based nature of education, emphasizing the need for empathy, open dialogue, and involvement of all stakeholders in decision-making. Agam's decadelong experience in teaching and training led him to recognize the need for digital technology and marketing education. His commitment to empowering job seekers and decision-makers with essential skills emphasizes the importance of integrating digital literacy into educational and professional development frameworks.

Agam's innovative approach and dedication to excellence set him apart from peers and competitors. Bridging the gap in digital technology and marketing education, he focuses not just on imparting knowledge but also on enabling practical skills, understanding the evolving digital landscape, and setting a new standard in the industry.

Agam Chaudhary's journey: The most remarkable aspect of Agam's journey is his ability to blend educational expertise with practical business acumen, evident in the development of Beetle. His forwardthinking strategy strikes a balance between educational requirements and market demands, setting a new standard and transforming the technology and marketing industry. Agam Chaudhary's journey continues to inspire, showcasing the transformative power of innovation, education, and leadership in shaping the future of business.

Rahul Mehra

Meet Kiran Dham, the CEO of Globus Infocom Limited, driving success in Marketing, Business Development, and Human Resources. With a background in education and a Master's in Business Administration, Kiran is a visionary leader shaping the company's trajectory. Her expertise in talent acquisition and commitment to women's empowerment underscore her dynamic approach.

Inspiration and Mission:

Ms. Dham expressed a deep-seated commitment to revolutionizing education in India by prioritizing digitalization. The company believes in the transformative power of technology to build better futures and enriching experiences for both organizations and users. The core inspiration lies in addressing the digital divide, particularly in remote areas, by creating a platform that enhances accessibility and educational excellence for the marginalized sections of society.

Product and Service Range:

Globus Infocom has positioned itself as a leading Edtech brand, offering a comprehensive suite of customizable solutions. Initially focused on educational technology, the company has expanded its portfolio to include Collaborative Conferencing & Professional Displays, Security and Surveillance solutions, and a complete range of Institutional Furniture. This diversification reflects the company's commitment to creating a technologydriven ecosystem that caters to various facets of learning.

Journey and Challenges:

Reflecting on the journey, Ms. Dham highlighted the insightful learning experience and the challenges faced. Overcoming obstacles such as slow change and adaptability, infrastructural challenges, and a lack of awareness, the company invested in developing a process-oriented workplace culture and effective policies. One notable challenge was the initial lack of widespread technology adoption, leading Globus Infocom to focus on user-friendly solutions and prioritize training for educators.

Ms. Dham expressed a deep-seated commitment to revolutionizing education in India by prioritizing digitalization. The company believes in the transformative power of technology to build better futures and enriching experiences for both organizations and users. The core inspiration lies in addressing the digital divide, particularly in remote areas, by creating a platform that enhances accessibility and educational excellence for the marginalized sections of society.

Differentiation in the Edtech Landscape:

Globus Infocom stands out as the first company to offer a single touchpoint suite of customizable Edtech solutions, encompassing both hardware and software. By providing a complete, allinclusive service under one roof, the company eliminates the inconvenience for customers of navigating multiple providers. The brand's strong sales and service presence, along with quick and effective project execution, has resulted in a significant repeat order ratio, solidifying its position in the Edtech sector.

Future Vision:

Looking ahead, Globus Infocom envisions growth in distribution, sales, and service presence. The company aims to consolidate its customer base, expand its network of sales and channel partners, and invest in branding and marketing initiatives. With plans to set up online and traditional classroom instruction studios, Globus Infocom is poised to meet the evolving market needs. Additionally, the company is gearing up to enter the B2C market by offering consumer-focused products, further broadening its appeal.