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And now that we know what will be on our packing lists, go on tell us your dream lineup! The fans are waiting. (I am fans.) MD:As you well knowI’m a Hairball, a.k.a. a Harry Styles fan, so he’s a must.I’ll shoot for the stars and say Beyoncé because of Renaissance; Hozier and Bad Bunny also get spots on the main stage.I could go on, butI thinkI’ve probably maxed out my theoretical budget by now anyway. What about you? Who’s making the cut? DC: Honestly,I’m already waiting at the front of the field with you at Harry’s House, er, field. But after him,I can justImagine how fun a Lizzo show would be all the TikTokers would be doing their routines to “It’sAbout Damn Time.”I’m also a huge fan of Giveon, andI think a sweet summer evening ballad would be just whatI need to cool down a bit. And finally, Blackpink because that K pop bandIs undoubtedly going to put on a show. Now let’s get our flights booked, shall we? DaleArden ChongIs the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things but her greatest loveIs K popIdol V of BTS.
As for Colombian brandAgua Bendita, founders Catalina Álvarez and Mariana Hinestroza were able to maintain the brand’s classic hand printed designs as they scaled to Target’s global audience. “We’re proudly handmade, so every single detail and the prints are handIllustratedIn Colombia at
ourAgua Bendita factory. We created them specifically for this project with Target,” says Álvarez, noting that they kept all of the best aspects ofAgua Bendita andInfused themInto this collection. The two confess they started their brandIn earnest as a way to make their own outfits for parties, and that same fun loving energyIs evident throughout the capsule.
Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category. “[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every
collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”
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