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As for Colombian brandAgua Bendita, founders Catalina Álvarez and Mariana Hinestroza were able to maintain the brand’s classic hand printed designs as they scaled to Target’s global audience. “We’re proudly handmade, so every single detail and the prints are handIllustratedIn Colombia at ourAgua Bendita factory. We created them specifically for this project with Target,” says Álvarez, noting that they kept all of the best aspects ofAgua Bendita andInfused themInto this collection. The two confess they started their brandIn earnest as a way to make their own outfits for parties, and that same fun loving energyIs evident throughout the capsule.
Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear
andItIsn’t the only oneIn the lineup to enter a new category. “[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”
By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Welcome to Same Same But Different. As Gen Z and millennial fashion editors, respectively, we know a thing or two about shopping for all ages, and especially our demographics.As we find the best products for you, we can’t help but do a little shopping for ourselves and build our personal (age appropriate) wish lists. And now, we’re sharing them with you.Ahead, check out what’sIn our hearts andIn our carts lately. Dale Chong: Festival seasonIs finally here. With changing schedules due to the pandemic,It’s been a while sinceI’ve thought aboutIt,IfI’m being honest. But that hasn’t stopped me from thinking about festival style. From Coachella and Stagecoach to Bonnaroo,Austin City Limits, and Electric Daisy Carnival, there are so many options to choose from each withIts own style of dressing unique to where you go (and who you see). So, Meg,In your dream festival world who are you seeing, where, and mostImportantly, what will you be wearing? Meg Donohue: CanI just say,I’ve been raring for
this theme.I’ll take any and every chance to let myInner wild child out, and festival season certainly provides an opportunity. To be clear,I’m definitely not a rave chick you won’t find meIn one of those paw scarf things butI love the whole festival culture. Camping, music, food, fashion…all of my favorite things.I’m not ashamed to admit thatI want to go to Burning Man.I am ashamed to admit, however, that PelotonInstructors led me this way. RobinArzón and Jess King always talk about “the playa” and howIt changed their lives.It seems like the kind of slightly cultish thingI’d beInto.
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