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MegIs theAssociate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co writes a monthly column, Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passionsInclude travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour. Have you ever wondered what happens to your clothes when they no longer feel fit for your closet?It’s anInteresting, and complicated, question to answer and even more so when you factorIn the many parts of the fashion cycle that are virtually unknown to most everyday shoppers. Sure, your well loved pieces could go to a thrift store or a donation center. But, whatIf thoseItems went back to their origins to become something entirely new? SuchIs the case with circular fashion, and the focus of Coach’s newly minted sub brand, Coachtopia.
Sustainable fashionIsn’t a one and done type of thing, especially when you consider the potential for circularity. Turns out, the cycle doesn’t have to stop after one purchase of an environmentally made piece or one donation, but rather,It can continue on (and on and on). Coach knows this, whichIs whyIt launched a line of pieces thatInvolve using leftover leather scraps from other designs and trust me whenI tell you:It’s actually very cute. “We’ve built Coachtopia as an entirely new world within Coach an agile start up with a mission to reimagine the end to end system,” Joon Silverstein,
Coach’s senior vice president of global marketing, creative, and sustainability and head of Coachtopia, sharedIn a press release. “We’re buildingIt not just for our consumers, but with them,Inviting a growing community of hundreds of Gen ZIndividuals to join us on our Slack channel, collaborate with us on products, take center stageIn our content and campaigns and reimagine our future together.” Yes, Coach collaborated with passionate Gen Zers,Including climate activists, designers, upcyclers, journalists, and others, to create Coachtopia; the results couldn’t be better.
By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Welcome to Same Same But Different. As Gen Z and millennial fashion editors, respectively, we know a thing or two about shopping for all ages, and especially our demographics.As we find the best products for you, we can’t help but do a little shopping for ourselves and build our personal (age appropriate) wish lists. And now, we’re sharing them with you.Ahead, check out what’sIn our hearts andIn our carts lately. Dale Chong: Festival seasonIs finally here. With changing schedules due to the pandemic,It’s been a while sinceI’ve thought aboutIt,IfI’m being honest. But that hasn’t stopped me from thinking about festival style. From Coachella and Stagecoach to Bonnaroo,Austin City Limits, and Electric Daisy Carnival, there are so many options to choose from each withIts own style of dressing unique to where you go (and who you see). So, Meg,In your dream festival world who are you seeing, where,
and mostImportantly, what will you be wearing? Meg Donohue: CanI just say,I’ve been raring for this theme.I’ll take any and every chance to let myInner wild child out, and festival season certainly provides an opportunity. To be clear,I’m definitely not a rave chick you won’t find meIn one of those paw scarf things butI love the whole festival culture. Camping, music, food, fashion…all of my favorite things.I’m not ashamed to admit thatI want to go to Burning Man.I am ashamed to admit, however, that PelotonInstructors led me this way. RobinArzón and Jess King always talk about “the playa” and howIt changed their lives.It seems like the kind of slightly cultish thingI’d beInto.
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