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By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Shoppers, rejoice! You can officially shop Target’s highly anticipated spring designer collection andIt couldn’t be better. The fan favorite retailers paired up with editor loved labels RHODE, Fe Noel, andAgua Bendita asIts latest limited time partners.All three companies are woman founded and owned, so you can feel good while you shop, too.Available online andIn stores, the limited run collections are exclusive to the retailer. Each label brings a distinct warm weather capsule, but the entire assortment comprises more than 100Items ranging from $15 to $48, making these designer brands more accessible to all shoppers,In true Target fashion.Also appealing to the everyday consumerIs theInclusive size range of XXS to 4XL still somehow a rarityIn theIndustry. The collectionIs perfect for your spring and summer shopping needs, andIs chock full of vacation ready apparel, swim, and accessories to take you from the beach to the street. Picture: printed matching sets, vibrant beach bags, and on trend coverups that all tieIn with each designer’s rich cultural background andInfluences
MegIs theAssociate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co writes a monthly column,
Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passionsInclude travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour. For a solid few months (read: all winter), Cult Gaia’s Nano rhinestone bag was hanging on the elbow of everyInfluencer andInstagram starlet.It became a mainstayIn OOTDs and GRWMs on TikTok FYPs everywhere (Did you get all that?).As a self diagnosed frugal shopper, especially whenIt comes toIt bags that tend to come and go,IInitially balked at the $428 price tag and couldn’t help but wonder, what’s so great aboutIt?
Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category. “[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature
GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”
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