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The collectionIs perfect for your spring and summer shopping needs, andIs chock full of vacation ready apparel, swim, and accessories to take you from the beach to the street. Picture: printed matching sets, vibrant beach bags, and on trend coverups that all tieIn with each designer’s rich cultural background andInfluencesAhead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category.
MegIs theAssociate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co writes a monthly column,
Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passionsInclude travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour. Have you ever wondered what happens to your clothes when they no longer feel fit for your closet?It’s anInteresting, and complicated, question to answer and even more so when you factorIn the many parts of the fashion cycle that are virtually unknown to most everyday shoppers. Sure, your well loved pieces could go to a thrift store or a donation center. But, whatIf thoseItems went back to their origins to become something entirely new? SuchIs the case with circular fashion, and the focus of Coach’s newly minted sub brand, Coachtopia.
“[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”As for Colombian brandAgua Bendita, founders Catalina Álvarez and Mariana Hinestroza were able to maintain the brand’s classic hand printed designs as they scaled to Target’s global audience. “We’re proudly handmade, so every single detail and the prints are handIllustratedIn Colombia at ourAgua Bendita factory. We created them specifically for this project with Target,” says Álvarez, noting that they kept all of the best aspects ofAgua Bendita
andInfused themInto this collection. The two confess they started their brandIn earnest as a way to make their own outfits for parties, and that same fun loving energyIs evident throughout the capsule.
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