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“We’ve built Coachtopia as an entirely new world within Coach an agile start up with a mission to reimagine the end to end system,” Joon Silverstein, Coach’s senior vice president of global marketing, creative, and sustainability and head of Coachtopia, sharedIn a press release. “We’re buildingIt not just for our consumers, but with them,Inviting a growing community of hundreds of Gen ZIndividuals to join us on our Slack channel, collaborate with us on products, take center stageIn our content and campaigns and reimagine our future together.” Yes, Coach collaborated with passionate Gen Zers,Including climate activists, designers, upcyclers, journalists, and others, to create Coachtopia; the results couldn’t be better.
MegIs theAssociate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co writes a monthly column, Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passionsInclude travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour. By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Have you ever wondered what happens to your clothes when they no longer feel fit for your closet?It’s anInteresting, and complicated, question to answer and even more so when you factorIn the many parts of the fashion cycle that are virtually unknown to most everyday shoppers. Sure, your well
loved pieces could go to a thrift store or a donation center. But, whatIf thoseItems went back to their origins to become something entirely new? SuchIs the case with circular fashion, and the focus of Coach’s newly minted sub brand, Coachtopia. Sustainable fashionIsn’t a one and done type of thing, especially when you consider the potential for circularity. Turns out, the cycle doesn’t have to stop after one purchase of an environmentally made piece or one donation, but rather,It can continue on (and on and on). Coach knows this, whichIs whyIt launched a line of pieces thatInvolve using leftover leather scraps from other designs and trust me whenI tell you:It’s actually very cute.
The legendary fashion house andIconic sportswear brand unveiled their first collectionIn February 2022 at Milan Fashion Week. For obvious reasons, the mash up became the apple of every fashion lover’s eye. For even more obvious reasons,It sold out fast. The melding ofAdidas’signature three lines and Gucci’s classic styles (andInterlocking Gs) works unexpectedly well. Who knew? Alessandro Michele,I suppose. Highlights from the second drop, which launched on Gucci.com at the end of March,Include a surprisingly large footwear selection. Pick from Gucci fied Gazelle sneakers, colorful ZX8000s, and my personal favorite a reimagined take on Gucci’s ever popular loafers, plus additional styles. What’s that...did someone say gifting? The line doesInclude plenty of giftable options, like a Gucci headband and a wearable golf ball case.It’ll be the holiday seasonIn the blink of an eye, after all. Below, shop a small selection of my picks from the drop, and see the full online at Gucci.com.
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