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By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Shoppers, rejoice! You can officially shop Target’s highly anticipated spring designer collection andIt couldn’t be better. The fan favorite retailers paired up with editor loved labels RHODE, Fe Noel, andAgua Bendita asIts latest limited time partners.All three companies are woman founded and owned, so you can feel good while you shop, too.Available online andIn stores, the limited run collections are exclusive to the retailer. Each label brings a distinct warm weather capsule, but the entire assortment comprises more than 100Items ranging from $15 to $48, making these designer brands more accessible to all shoppers,In true Target fashion.Also appealing to the everyday consumerIs theInclusive size range of XXS to 4XL still somehow a rarityIn theIndustry. The collectionIs perfect for your spring and summer shopping needs, andIs chock full of vacation ready apparel, swim, and accessories to take you from the beach to the street. Picture: printed matching sets, vibrant beach bags, and on trend coverups that all tieIn with each designer’s rich cultural background andInfluences
Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural
nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category. “[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”
The list of consIs short.I found the zipper finicky at times, and the strapIs not quite long enough to actually be a shoulder strap on me.I can putIt on my shoulder, but the bag essentially sitsIn my armpitIfI do so. But that’sIt; those are my critiques.As with any viral product, dupes materializes quickly and at much lower price points.I’ve seen the copycat versions that go for a fraction of the price. They’re fine, but the actual Cult Gaia bag genuinely has such a brilliance toIt that the others
do not have.It glimmers and gleamsIn a way that a fake never will.If you’re on a tight budget,I can understand thisItem might not be for you. ButIf you can pull the proverbial trigger and add to cart,I think the Cult Gaia rhinestone bagIs absolutely worthIt.It’s great for special occasions, as well as for adding a bit of glam to an otherwise ordinary outfit. People have literally stopped meIn the street to complimentIt. Flattery always works on me, what canI say! MegIs theAssociate Fashion Commerce Editor at ELLE.com where she researches trends, tests products, and looks for answers to all your burning questions. She also co writes a monthly column, Same Same But Different. Meg has previously written for Cosmopolitan and Town & Country. Her passionsInclude travel, buffalo sauce, and sustainability. She will never stop hoping for a One Direction reunion tour.
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