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Meg Donohue: CanI just say,I’ve been raring for this theme.I’ll take any and every chance to let myInner wild child out, and festival season certainly provides an opportunity. To be clear,I’m definitely not a rave chick you won’t find meIn one of those paw scarf things butI love the whole festival culture. Camping, music, food, fashion…all of my favorite things.I’m not ashamed to admit thatI want to go to Burning Man.I am ashamed to admit, however, that PelotonInstructors led me this way. RobinArzón and Jess King always talk about “the playa” and howIt changed their lives.It seems like the kind of slightly cultish thingI’d beInto.
“Target has a long history of bringing to our guests the world’s best designers at amazing prices, and our partnership with Agua Bendita, Fe Noel, and RHODEIs another great example of that,” said Jill Sando, executive vice president and chief merchandising officer for TargetIn a press release. “These are bold, distinctive, women founded brandsInspired by their own roots and cultures, andI know our guests will absolutely love them.”If you need a refresher, Target’s Fall 2022 Designer Collection featured La Ligne, Kika Vargas, and Sergio Hudson.In the past, the retailer has also collaborated with designers such as Missoni, Marc Jacobs, Tory Burch,Altuzarra, and Rodarte. Just like years past, theseItems are sure to sell out quicker than you can say “Tar jay.”
“[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”As for Colombian brandAgua Bendita, founders Catalina Álvarez and Mariana Hinestroza were able to maintain the brand’s classic hand printed designs as they scaled to Target’s global audience. “We’re proudly handmade, so every single detail and the prints are handIllustratedIn Colombia at ourAgua Bendita factory. We created them specifically for this project with Target,” says Álvarez, noting that they kept all of the best aspects ofAgua Bendita andInfused themInto this collection. The two confess they started their brandIn earnest as a way to make their own outfits for parties, and that same fun loving energyIs evident throughout the capsule.
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