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As for how her experience collaborating with some of the world's biggest fashion houses has shaped her personal style? Here, as in other aspects of her life and career, Yseult remains her own North Star. "I think I like things that are very hybrid," she says of what she's drawn to fashion-wise. "I don't like the word 'complicated' or 'complicated,' because I don't think I'm complicated. I'm just very versatile. So you could see me in a beautiful Dior couture outfit at Cannes, or you could see me in a custom Balenciaga full leather suit at their show with crazy white makeup, or you could see me at the Acne Studios show with a more masculine style. I think the connection between all of that is my freedom. I'm just free. If tomorrow I just want to shave my head and do a L'Oreal campaign, I can do it and they already know that." Sounds about right.
On the subject of integrating into the English-speaking world, she pauses at one point during the interview to ask about her English. When I reassure her that it’s fine, she turns back to her group in the car and exclaims, “English is Anglicizing, guys!” For her, singing in the language is not just about exploring new sounds, but also about her ambitions: While she’s grateful for the success she’s had in France, she now feels ready to take on the world. It’s this sensibility that has
led her to the fashion world over the past few years, and the international platform that collaborations with brands like Dior and Balenciaga have given her.
Another element of the project that helped Yseult break new ground was her decision to sing for the first time, mostly in English, which opened up a whole new world of genres: “rock, alternative, punk, techno, experimental,” she recalls breathlessly. “Sonically, I wanted to try something more ambitious – something very intense and bold – and I wanted to do something with a stadium sound.” Indeed, equally notable when it comes to the album’s sound is the strong presence of electric guitars, especially on “Stupid(e)” and “Cute,” which are brimming with punk-rock energy. “My background is more vulnerable and sensitive French classical songs, but I think in terms of my personality, in terms of my character, I’m a fucking punk,” Yseult says. “I don't care about the rules. I don't fit into the system. So that's the side that I want to show right now with this new project. I'm like, I'm going to put my fear aside, and I want to be a rock star, period. But I want to be, like, the black version.”
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