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T H
C O N F E R E N C E // I N T E R N A T I O N A L
C R I S I S
C O M M U N I C A T I O N
6 TH A P R I L
THURSDAY
MODULE II: Hit by the crisis – keep calm and inform
01.15 → 02.15 L U N C H
12.15 → 12.45 BES T CASE In it together: 5 crisis communications must-dos for trade associations Florence Ranson • Communications Director, FoodDrinkEurope
02.15 → 02.45 B E S T C A S E Crisis? Call your employees! Lina Jakučionienė • Director of Corporate Communication in the Baltic States, ERGO Insurance Group
A crisis is never easy to handle, but it is even more complicated if an association with many different members is affected. The strategies need to be adapted to the case, depending on whether only one member or the whole sector is hit. What are the differences? Who does what and when? What renders the situation more complicated?
12.45 → 01.15 BES T CASE The crisis plan by the World Championship Biathlon 2016 Per Bergerud • CEO, Skiskytter VM 2016 AS
Through careful planning, swift decisions and effective crisis communication, the local organizing committee for the 2016 Biathlon World Championships managed to save reputational damage and a potential € 200,000,- financial loss, as an unexpected weather forecast forced the event organizer to make an unprecedented rescheduling of a competition day, only 19.5 hours before competition start.
In case an insurance is hit by a crisis many people could fear that they are affected personally since they have entrusted their money to the insurance. An effective crisis communication strategy is a “must” in order to maintain the trust and high reputation from customers’ point of view. But what about our employees? Do we seek for their support? Do we evaluate their valuable role in a proper way? Do we use them as brand ambassadors? And finally – are they a part of our crisis communication strategy?
„ It was an exciting experience to attend the Crisis Communication Conference, to collect most valuable insights from communication peers, and to be part of a highly professional community. Thank you very much.“ Simone Ramser • TEL Solar
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