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CityCenter
Client
城市中心
Las Vegas, Nevada
He
DesignER
Gensler
CityCenter, Las Vegas © Jeff Green coutesy of Gensler
MGM MIRAGE Location Photographer CityCenter, Las Vegas © Ryan Gobuty courtesy of Gensler
With the objective of creating a cosmopolitan, urban center at the
active environment and addressed the specific needs of each
heart of the Las Vegas Strip, MGM Mirage carefully assembled a team
property's personality.
of design industry leaders to realize its vision and charged Gensler
Planning, designing and implementation was completed in an incredible
with overseeing the collective design team.
66-month schedule. Our design thinking led the way for many unique
Gensler was the master architect on the 18.6 million square foot
solutions, innovative fabrication techniques and use of materials. Each
development but was also responsible for the project’s brand design,
coming together to complete the urban placemaking objectives and
signage and wayfinding. CityCenter has an incredibly diverse brand
communicate the CityCenter brand in the built environment.
and environmental graphics program. Four distinct residential brands, one resort casino, world-class retail, entertainment and dining venues— brand strategy for each developed by Gensler. The collective unifies to create an unprecedented development in Las Vegas. Because it was a new type of development on the Las Vegas strip, Gensler's role as the executive design concern also included the interpretation and adaptation of the local sign code. Gensler's oversight of the entire development's signage and wayfinding program helped to ensure the property was well integrated into the highly
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Renderings/Site Plans: CityCenter, Las Vegas © Gensler
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