Builder Marketing Brochure

carter a s s o c i at e s

MY

PERFECT HOME

The My Perfect Home Program was designed to bring builders and buyers together in our massive Atlanta market.

carter a s s o c i at e s

Carter & Associates should be your go-to team for high-end, new builds in Intown Atlanta • We know the way to get a top price, quick sale, and it’s not using the discount-sign-in-the-yard, list-it-inthe-MLS, and-a-wing and-a-prayer marketing plan.

• We will be heavily financially invested in the sale of your home and will be in this transaction with you.

• The Carter & Associates team consists of savvy professionals that use the latest technology and marketing strategies to sell new homes faster and to the right buyers. We deploy a comprehensive Internet and social media marketing campaign that is arguably proprietary and ensures your home is seen globally.

• We also attend all showings!

• We will STAGE your new construction for FREE. • For our partnership, we only ask 5% commission fees.

• Bottom line: Carter & Associates will bring tremendous value to your transaction and can ensure you a sell on your terms at the maximum price, which will increase and maximize your return.

Included is our written "Luxury and Lifestyle" marketing plan we implement for our builders and seller clients. It’s a powerful comprehensive strategy to include Lifestyle Marketing efforts that ensures a quick sale at the highest possible price for your property every time!

You have a huge opportunity, and we can help you capture it. In the city of Atlanta, a large portion of our buyers are influxxing: transferring from out of state, and we have a heavy volume of international relocations daily that must be reached. Especially at the new construction level of $750,000 and above — which are Luxury buyers and equate to only 4% of the total market!

MY

LU X U RY A N D L I F E S T Y L E PERFECT Marketing Plan HOME

Note: All new construction properties listed with Carter & Associates at $1,000,000 and above will also receive the Harry Norman, REALTORS® LUXURY Listing package which includes the #1 international real estate volume transaction affiliation with Christie’s International Real Estate. Your property will also be listed with Luxury Portfolio International, the #1 international MLS service Proxiopro, Worldproperties.com, and 500 more national and international sites!

1.

2.

3.

4.

5.

6.

Proven track record. Partnering with us means you’re using the #1 in units and volume brokerage firm in Atlanta: Harry Norman, REALTORS®.

You also you secure the #1 units and volume Intown team: Carter & Associates.

Strength of our team. You’ll have career professional REALTORS® assigned to your home, and an entire team will be working together on the sale of your property. This dynamic team includes closing processors, lenders, inspectors, appraisers, architects, attorneys, design teams, marketing and graphic experts, and a social media expert all at our disposal and working for us on your transaction.

Expert property “readiness” advice. We will walk through the home with you to make suggestions for preparing this property for a faster sale and to net more money for you. This can include design recommendations. We also build homes so we get it!

Fair REALTOR® fees. We charge a 5% listing fee to the builders we partner with (for properties listed at more than $750,000).

Project management documentation. Sale preparation checklist and schedule to be provided to ensure we are on the same page for all presale and marketing efforts, and expectations for performance are defined.

Determining list price: Setting a current market-value asking price — from the beginning — will solicit the most views for your home, since price is the number one criteria for most buyers. Determining a specific asking price can be the most difficult aspect of selling your home, since you want the maximum sales price without overpricing. At over $750,000 we are looking at only 4% of the buyer pool and at over $1,000,000, less than 2%. There are no second chances once your home is listed and time on the market will devalue your investment. Let our team assemble a viewable current extensive comparable market analysis to assist you in determining an appropriate listing price.

7. Staging advice and coordination. We stage new construction homes for FREE. We will provide all that is needed to ensure your home shows in its best light.

8. We attend all showings! This is critical. About two out of five purchases will be from out of state buyers, and here in Intown Atlanta, one of five is from out of the country. These buyers will view five other influential neighborhoods with luxury listings. As we live and work right here in Intown Atlanta, my presence and knowledge of both the build and the neighborhood will help buyers see the value in the lifestyle that comes with this home. These efforts will help us discern ourselves from the competing builders and neighborhoods.

9.

Seller disclosure package. This ensures your property will be appropriately positioned in the marketplace.

10.

My Perfect Home new construction program implemented on your new build!

11.

Luxury Estate “Home for Sale” yard sign. This branded signage will include property-specific riders to include My Perfect Home riders. Estate signage shows this is an important home.

12. Luxury architectural rendering. This signage to further accompany My Perfect Home display.

13. REALTOR® outreach. We will directly e-mail the 1,000+ Harry Norman, REALTORS® agents in our database. Outreach includes our relocation department, where we hold contracts with over 200 large Atlanta based companies as their relocation brokerage firm (Coca-Cola, Home Depot, Georgia Pacific, etc.).

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

Professional photography. High end photography for pre-sale, and again (with home staging) should we not sell the home prior to completion.

The professional property photos and virtual tour will be uploaded to over 500 hundred web sites for maximum buyer exposure (locally, nationally, and internationally!).

Glowing property description. We’ll prepare a detailed list of features that your property offers for our marketing materials and strategy.

A focus on story telling. Most agents primarily focus on the facts and features of a home when they expose it to the market. Our focus is on telling the story of your home and its special benefits. This includes the story of your amazing community. Buyers are purchasing and will pay more for a “lifestyle”. The difference is subtle but powerful. All of our marketing, including property brochures, print marketing, web marketing, virtual tours, etc., are focused on telling the story of your home. Buyers only care about the facts and features of your home after they have connected with it emotionally.

High-end collateral. Custom, full-color property brochures designed, professionally printed, and delivered.

Strategic mailers. We’ll distribute “Just Listed” or “New ConstructionComing Soon” postcards to homes in your area. An excellent promotion of your property, this custom made marketing piece will include photographs and important features of your home, so your neighbors can tell their friends. Neighbors often know others that want to live in your neighborhood.

MLS posting. Submit property details, showing instructions, photos, and tour information, to the Multiple Listing Service (FMLS and GAMLS), to receive maximum exposure to all members of the REALTOR® community in Atlanta. (This is typically poorly done as part of the wing and a prayer listing effort. This is your best marketing opportunity and the home should be uploaded in a marketing opportunity manner. We’ll tell you how in our meetings together to make such a significant difference here. Keep in mind how many other sites pull from the FMLS when assessing this portion of the marketing plans importance.)

Social media attack plan. We’ll implement a social media marketing campaign on Facebook and several other social media web sites. Links to the virtual tour, photos, and detailed property description will be included.

Unique URL. Our digital marketing plan also includes a unique website. If your address is 123 Lullwater, we will create a unique Web address such as LullwateronthePark.com. This will appear on all marketing materials.

Open house. An open house will be scheduled the first Sunday after the listing goes live in FMLS and GAMLS. Sense of urgency from REALTOR®. By having two REALTORS® assigned and a team working on your home we can ensure every inquiry about your property will be responded to in a timely manner.

Agent caravan. We will feature your property on broker tour/caravan the first Tuesday after listing. Ask us how we create a highly attended soiree every time!

Real-time, REALTOR® feedback. We’ll gather feedback from local REALTORS® and send summarized feedback reports weekly — including any new recommendations on making the property the best fit for prospective buyers.

It really doesn’t stop here. We also have a “Contract to Closing” document that includes a list of 185 things we do with every transaction to ensure your contract gets to closing every time! Our foremost goal is always a top price presale so you can move on to and front load your next project.

MY

PERFECT HOME

In the end, it’s about getting RESULTS! We will work hard to get you great results and get your new build SOLD for The Highest Possible Price!

carter a s s o c i at e s

CHAD CARTER

Carter & Associates 404-944-6577 • 404-897-5558 Chad.Carter@harrynorman.com CarterAndAssociates.HarryNorman.com

PROPERTY ACQUISITION: As a builder and investor, Chad acquires properties to include rehabs, lots, and properties at the end of their functional life throughout Atlanta. If you are interested in being on Chad’s acquisition list just send an email to CarterandAssociatesGA@gmail.com ©Harry Norman, REALTORS® The Intown Office | 1531 Piedmont Avenue NE, Suite B | Atlanta, GA 30324 | Chris Burell, Managing Broker | www.harrynorman.com Information is believed to be accurate, but is not warranted. Offers subject to errors, changes, omissions, prior sales, and withdrawals without notice.