Automotive Interior / Product Design

Heesung Jang / janghn@mail.uc.edu

Portfolio 2014

HEESUNG JANG

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Heesung Jang / janghn@mail.uc.edu

HEESUNG JANG

www.heesungjang.com janghn@mail.uc.edu +1 - 269 - 487 - 6329

Work Experiences

Education

Sea Ray Merritt Island, FL Boat & Yacht Design Intern for 2013 Fall

University of Cincinnati. Industrial Design Class of 2014. GPA 3.68 Lake Michigan College. Associate degree in Art 2005 - 07 GPA 3.78 Hong-Ik University(S.Korea). Digital Design Major 2002 - 03

Munchkin Los Angeles, CA Product Development Team Design Intern for 2013 Spring Hankook Tire Seoul, South Korea Global headquarter Design Team Intern for 2012 Spring Hasbro Pawtucket, RI Girls toy Design Team Co-op for 2011 Spring & Fall Creative Vision Media Manhattan, NY Full time graphic designer for 2007 - 08 Salt Works Jean Manhattan, NY Summer intern for jean design in 2007 REP. of Korea Air Force South Korea Sergent of Operation Team (Air Police) for 2003 - 05

Skills Adobe CS (Photoshop, Illustrator, Dreamweaver, Premiere, InDesign, Flash), Autodesk (Alias, Showcase, Sketchbook, 3DS MAX), Solidworks, MS-Office, Rhinoceros, Keyshot, Vray, Fine Art (Sculpture, Watercolor, Drawing, etc.), English, Korean, Japanese, Bowling (Max 246)

Activity 2014 Card Design News - Interior Motives concept award “Shortlists” 2013 - 2014 GM Sponsored PACE Project – PAMD, Global team 5 2010 - 2014 Dean’s List, University of Cincinnati 2009 Cooper Endowed Scholarship, Lake Michigan College 2009 Best Artwork of the Show, Lake Michigan College

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Heesung Jang / janghn@mail.uc.edu

Contents

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Heesung Jang / janghn@mail.uc.edu

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Senior Thesis Project - 2014 spring GM Sponsored project 2013 - 2014

Shortlists

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JANG Heesung Jang / janghn@mail.uc.edu

Urban Transformation Vehicle Los Angeles is a huge city congested with too many people and cars. Also, suburban towns have developed to avoid the highly congested downtown area, yet people still prefer to drive or carpool to get to downtown instead of using public transportation. Because of this, many people waste their time on the road because of heavy traffic, long commuting distances, and no parking spots.

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Heesung Jang / janghn@mail.uc.edu

rESEARCH

Problem Statement Los Angeles has..

67% Drive Alone

- Highly congested streets - Low public transportation system usage - Limited amount of parking spaces

11%

80% of commuters drive cars

Freeway Driving :

30% of traffic is from drivers looking for parking

Downtown Driving : 20 mins Public Transit : 22 mins Bicycle : 13 mins

Carpool

TOLL

Future Scenario

$

+ PARK

0$ SUBURB

DOWNTOWN TOLL

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23 mins

In 2050 Los Angeles, accessing some congested areas such as Hollywood & Downtown will cost expensive tax unless there are more than three people. The city of Los Angeles established laws and improved infrastructure to ban private vehicles to increase the usage of smaller mobility devices like Segways & bikes. The city instead built giant parking spaces outside downtown so people could use their bikes and mass transit. It has become common for people to have smaller bikes that fit into their cars. The bike lanes network allows people to arrive at their destinations more efficiently than ever before.

$$$

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JANG Heesung Jang / janghn@mail.uc.edu

Inspiration It was widely publicized in 1962 by the French engineer Pierre Bezier, who used them to design automobile bodies at Renault. It is a parametric curve frequently used in computer graphics and related fields these days. Later it has developed as an art concept. For example, straight lines corresponding to different positions at slightly different angles to give the appearance of a curve.

Engineered Illusionary Active

Bezier Curve

Persona

mONOCYCLE Mono-Wheel Light Weight Electric Motor Self-Balanced Up to 20 miles Range Up to 15 miles/h Max Speed

Mr. & Mrs. Johnson

Faster on local streets Smaller Individual foot print

Solution Statement

Faster on Highway Available to carry multiple people Technological Precise Revolutionary

Age : Mid 40s Home : Ventura, CA Job : Business owners in LA Downtown Character : Both enjoy driving cars & bikes

Going to work together

The city suggests people use smaller vehicles such as bikes downtown. Bike lanes are expanding as well, and some people are carrying bikes inside of their cars. This concept vehicle allows you to store a small bike inside of your car which saves time and space.

- Parking in lower density areas

- Using smaller monocycle on local streets

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Heesung Jang / janghn@mail.uc.edu

Ideation

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JANG Heesung Jang / janghn@mail.uc.edu

Bezier Curve inspired design

Two layered steering wheel

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Heesung Jang / janghn@mail.uc.edu

Refinement

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Heesung Jang / janghn@mail.uc.edu

Suspension arm holds the front wheel

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Features

Middle seat and head rotate up and are self-balanced

Upper steering wheel stays in the car Bottom steering wheel becomes monocycle steering

Steering wheel pops out for monocycle mode Passenger side monocycle head

Upper Steering wheel pushed forward to initiate transformation

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Monocycle body pops out and is attached to the seat

The bottom seat rotates 55 degrees heading outside of the car

Front wheel rotates to get aligned with the track

Front wheel is assembled to the head of monocycle

JANG Heesung Jang / janghn@mail.uc.edu

Length: 2489 mm Width : 406 mm Wheel with tire : 26 inch

Animation Link

Shortlists 15

Heesung Jang / janghn@mail.uc.edu

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Interior concept

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2013 Summer

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JANG

Aesthetic Message in Design Choose an historical art movement and represent its design elements, philosophy, and atmosphere in a car’s interior design.

This project was driven entirely by aesthetics.

“High Renaissance inspired design”

- How can Perfection, Detailed Quality, and Inherent

meanings be represented in modern vehicle design?

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Heesung Jang / janghn@mail.uc.edu

Research

High renaissance Human Centered, Technical Mastery, Heroic Composition, Neo-Platonism, Sfumato, Chiaroscuro, Linear perspective, Exaggerated Perspective, and Creating insterest points - “High Style” of painting and sculpture - Perfect ratio, logical - Described in highly detail - Realistic - self-confident Humanism - More naturalism - Luxurious - Glamorous - Natural - Harmony

User & Brand Successful Business Owner seeking Luxury SUV. High Renaissance principles match Bugatti’s privilege, dignity, and luxury which highlights the owner’s life.

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JANG Heesung Jang / janghn@mail.uc.edu

Detailed Decorations Utilizing Fabric flowing and straight line elements Centralized (Humanism) Symmetrical Glamorous

Inspiration Geometric forms and highly reallistic forms are composed to create contrast and highlights.

Triumph of the Name of Jesus (Giovanni Battista Gaulli)

Pieta (Michelangelo, 1499)

Abstract image study - “Divine Elaboration”

Geometric Form Realistic Form

Similar to High Renaissance’s aesthetic features, the abstract form captures the harmony of straight and natural curves. It creates high contrast and enhances the subject. The oval represents the main character, possibly human, that is a recurring theme in Renaissance paintings.

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Heesung Jang / janghn@mail.uc.edu

Ideation

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JANG Heesung Jang / janghn@mail.uc.edu

combination of Curvy & Straight elements

Energy Flow

Framing

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Heesung Jang / janghn@mail.uc.edu

Refinement

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JANG Heesung Jang / janghn@mail.uc.edu

Golden ratio applied to major parts’ ratio 23

Heesung Jang / janghn@mail.uc.edu

Final Design

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JANG Heesung Jang / janghn@mail.uc.edu

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Heesung Jang / janghn@mail.uc.edu

High Renaissance Features

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Framing Structure Symmetrical Highlight & Contrast Elegance

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JANG Heesung Jang / janghn@mail.uc.edu

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Heesung Jang / janghn@mail.uc.edu

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vEHICLE project

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2012 wINTER

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JANG

Compact Car Re-design

Redesign VW Golf for 2024 based around a persona’s needs & inspiration

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Heesung Jang / janghn@mail.uc.edu

Research

TARGET MARKET Name : Lucas, 30 years old Job : Graduate Student

Hometown : Boston, MA Character : Outgoing, Atheletic, and Confident

Needs : Compact & sturdy vehicle for city and mountain driving

Active Modern Sturdy

Utilitarian

Target Market Sporty

Normal

Less-Utilitarian 32

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JANG Heesung Jang / janghn@mail.uc.edu

Ideation

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Heesung Jang / janghn@mail.uc.edu

Refinement

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JANG Heesung Jang / janghn@mail.uc.edu

Softer Design Theme 35

Heesung Jang / janghn@mail.uc.edu

Interior

E-TPU (inside) Light Strong Comfort

Catamold Part Ultramid (structure) Flastoflex Steron

Twisted Stem Structure - Tight and sturdy form

Sensors on the headrest keep track of the driver’s position and movements to monitor the driver’s status.

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Ideation

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Heesung Jang / janghn@mail.uc.edu

Refinement

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Exterior

Snowboard rack

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JANG Heesung Jang / janghn@mail.uc.edu

Top roof retracts for snowboard loading.

Engine

SNOWBOARD

Storage

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Heesung Jang / janghn@mail.uc.edu

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GM Sponsored project

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2013 - 2014

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JANG

Portable Assisted Mobility Device Personal mobility will change in the future, especially within the urbanized world. These changes are most likely to occur due to expected increases of urban density that will cause stresses on mega cities as they expand.

This will create tremendous pressures in the form of pollution, energy consumption, congestion, and traffic safety. These mega cities will be so dense that the place for the traditional car will rapidly decline. Plans for the future must address the development of new mobility options.

Thus, in response to these predictions of increased urban density, this project proposes the new urban mobility device for the future.

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Research

Urban Population in future City population growth World population will increase by over 60% in 2030 and will bring problems like heavy traffic, pollution, and no parking.

Billions

Top Megacities in the World (Million) 1 2 3 4

Tokyo Jakarta Seoul Shanghai

Japan Indonesia South Korea China

Asia Latin America Africa Oceania

35.6 M 28.0 M 25.6 M 25.3 M yr

Persona Name : Yasuto, 31 Hometown : Tokyo, Japan Job : Hair Stylist Commute : 40 mins (bus/walk) Character : Fashionable and funny

Tokyo

Chiba Others 8.7% 1.7%

Market Research

Saitama 10.9%

The target group is the commuting population in Tokyo. It has lots of foreign citizen population, because a high percentage of the active workers in Tokyo live on provinces near the central city. According to the research, there are about 2 million of the people who work in Tokyo are coming from the surrounding prefectures.

Kanagawa 11.6%

Population committing into Tokyo metropolis by Prefecture 44

Tokyo 67%

Proportions of Workers in Tokyo

JANG Heesung Jang / janghn@mail.uc.edu

Package Analysis

* Sozo : Imagination in Japanese word.

Logo&name designed by Graphic Design students

Target Market Long Distance

Balanced Light Fun Easy to ride

- Minimize the wheel & battery size - Batteries located on the platform - Low center of gravity - Perfect triangle wheel base

Wheel base width : 1X

Wheel base length : 1.7X

Target Market

Conservative

Stand Ride - Easy to get on and off - Convinient to control

Trendy

Short Distance

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Gosozo 1

- Global Team 5 concept concept Presented from PACE annual conference 2013 in Los Angeles

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JANG

Weight Sensors

Weight Shift Control

Physical Emergency Brake

Smartphone Deck : Syncs with a Smartphone LCD Display: Speed, Temperature, Map & Apps

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rE-DESIGN

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1st Generation Redesign process based on the feedback from judges year 1 - Lighter, simpler, smaller

2nd Generation

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JANG

Headlight Turn Signal

Side Mirror Control Box

Axis

Hub Motor

Battery

Foldable

Foot Plate

Brake Light

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fEATURES

1 Car = 18 Gosozos Smart way of Battery Replacement 1 User logs in and chooses the “exchange battery” option.

Window with empty charger opens. User inserts battery.

2 Machine detects battery insertion and window with charged battery opens. Exhange amount is deducted from user’s account.

3 User takes out charged battery and logs out.

A map that contains sample stations enclosed in circles where we plan to place the GoSozo Stations. The plan is to expand in the future to the 20 most crowded stations in Tokyo.

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Geometrical footprint of a Toyota Camry and the 2014 GoSozo

JANG

Folding Mechanism - Ultra light, smaller, easy to carry

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< awards > Market Research Manufacturing Engineering

Ready to produce Design road test

< Global Team 5 concept > Fully functional model tested & presented from pace conference 2014, Italy

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1st 1st 1st 1st 3rd 2nd

BY

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Heesung Jang / janghn@mail.uc.edu

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Professional Works

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2013 Spring & Fall

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JANG

Product Design Experience Part 1 : Sea Ray Boat design

- Exterior & Interior concepts for yachts and sports boat Part 2 : Munchkin baby product design

- Weighted Straw Cup

- Backseat Stroller Organizer

- Latch Bottle Brush

- Disney Tigger Bouncer

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Heesung Jang / janghn@mail.uc.edu

Yacht & Boat

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Heesung Jang / janghn@mail.uc.edu

Sports Boat

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Timeless Elegance Sporty

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Sports Boat

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Munchkin 1 Weighted Straw cup Development

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JANG Available in the market such as:

Weighted Straw cup Final Design

< Actual Product > 61

Munchkin 2 Backseat and Stroller Organizer Prototyping

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Backseat and Stroller Organizer Final Design

Available in the market such as:

< Actual Product >

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Munchkin 3 Latch Brush Development

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JANG Available in the market such as:

Latch Brush Final Design

< Actual Product >

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Munchkin 4 Disney Tigger Bouncer Development

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JANG Available on EU Market Disney Tigger Bouncer Final Design

< Actual Product > 67

Heesung Jang / janghn@mail.uc.edu

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Heesung Jang / janghn@mail.uc.edu

HEESUNG JANG

University of Cincinnati Industrial Design Class of 2014

+1 - 269 - 487 - 6329 janghn@mail.uc.edu www.heesungjang.com www.linkedin.com/in/heesung

Thank you for your time!

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