Hedgren SS16 sales catalogue final

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SPRING SUMMER 2016

www.Hedgren.com

SPRING SUMMER 2016

06/08/15 12:02

NEW

This is a new style.

This style has a tablet compartment.

This style has a laptop compartment.

This style has a smart sleeve, to put over your trolley handle.

This style has been refreshed.

IMPORTANT NOTE Please be informed that not all styles, colours and prints are available in every country, please contact your local distributor for more information.

Please note that small differences might occur from the images inside the catalogue with the actual product (colour, style details, dimensions or hardware).

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Established in 1993, over the last 20 years the Hedgren brand has perfected the craft of making long-lasting bags with a focus on functionality. Designed with both men and women in mind, these are unisex accessories built to withstand the rigors of daily life – for the busy commuter as for the seasoned traveller. Their timeless designs embody the energy of the city with clever features, stylish structures and a casual European flair.

my City, my Life

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Index

METROPOLITAN..................................................................................................................................................................................................................... 7 HTMP - TEMPTATION ...............................................8 HTMP01/TEMPTING HTMP02/SIN HTMP03/SEDUCTION HTMP04/PERSUASION HTMP05/FANCY HTMP06/FLATTERY HTMP07/WINK HTMP08/PARADISE HCCH - CASUAL CHIC........................................... 12 HCCH02/MAE HCCH04/MIE HCCH07/MACK HCCH09/KACI HCCH11/MADGE HCCH12/MAHI HCCH13/MAJ HCCH14/MALI HCCH15/MYRA HCCH16/MEL HCCH17S/MEG S HCCH17M/MEG M HCCH17L/MEG L

HIC - INNER CITY.................................................... 18 HIC01S/HARPER’s S HIC11/VOGUE HIC11L/VOGUE L HIC23/RUSH HIC37/SPUTNIK HIC112/LEONCE HIC123/FANZINE HIC147/FATE HIC176/EYE HIC176M/EYE M HIC188/ESSENCE HIC226/METRO HIC247/PRARIE HIC303/ASHUR HIC350/ASARUM HIC363/MICH HIC370/ORVA HIC371/TOON HIC374/EVELINE HIC397/CORALIE HIC398/GALI HIC400/LEAH HIC402S/EVA S HIC402M/EVA M HIC403/FOLA HIC404/JAY HIC405/CAJA HIC406/HALEY HIC408/WANDA HIC409/BILLIE HIC410S/MEGAN S HIC410M/MEGAN M HIC410L/MEGAN L HIC411W/GALA HICS80C/PURSE HICS80CL/PURSE L HICS84C/WALLET HICS85C/WALLET

SUB - SUBWAY ........................................................ 26 SUB01S/CLAPHAM S SUB01M/CLAPHAM M SUB02/EUSTON SUB03/PADDINGTON SUB05/KENSINGTON SUB09/BURKE SUB17/WAPPING SUB18/CHANCERY SUB22/KENSAL HCAO - CARRY OUT ............................................. 30 HCAO02/DROP HCAO05/DIM HCAO06/DAMP HCAO07/DIRECT HCAO08/DINKA HCAO09S/DUNE S HCAO11/DEMAND

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LIFESTYLE ................................................35

BUSINESS ......................................................................................................................................... 57

HNF - NATURAL FLARE ........................................ 36 HNF01/YEW HNF02/BANYAN HNF03/BONZAI HNF04/YUCCA HNF05 L/SITKA L

HAMB - AMBITION ................................................ 58 HAMB04/SUCCES HAMB05/ASPIRE HAMB05L/ASPIRE L HAMB06/GOAL HAMB07/AIM HAMB08/EAGER HAMB09/INTENSE

HPLT - PILATES .......................................................40 HPLT01/ROMANA HPLT02/EVE HPLT03/LOGICA HPLT04M/MIND M HPLT07/CAROLA HPLT09/CENTERING HPLT10/FLOW HPLT10 L/FLOW L HPLT15/PELVIC HYP - HYPE ..............................................................44 HYP03L/MOTTO L HYP04/DJ HYP05/OTR HYP06M/OTR WHEELS M HYP06L/OTR WHEELS L HYP07/JAM HYP09/IDIOM HYP10/REPORT HYP11/URGE HYP12/DRUM HYP13/BEATS HYP15/RAPS HBPM - BACK AND PACK MIX ............................ 50 HBPM07/RADAR HBPM08/BREEZE HBPM11/VESPER

HDIT - DIAMOND TOUCH ................................... 62 HDIT01/PAULINE HDIT07/PAT HDIT08/CARINA HDIT10/KAREN HDIT11/CINDY HDIT12/EFFIE HDIT13/CECILIA HDIT17S/BELLA S HDIT18/ADELA HDIT18S/ADELA S HDIT20/MIA HDIT21/VIOLA HDIT22/ELENORA HDIT24/LINA HDIT25/BARBARA HDIT26/MARINA HDIT28/CHIARA HZPR - ZEPPELIN REVISED ................................. 70 HZPR01/EXPRESSO HZPR02/EXTRUDED HZPR03/EXTERNAL HZPR04/EXALT HZPR05/EXPECT HZPR06/EXCEED HZPR07/EXPEDITE HZPR08/EXPLICIT HZPR09/EXCESS HZPR10/EXTREMER HZPR11/EXTENT

HZPR12/EXTRANET HZPR13/EXAM HZPR14/EXTRACT HZPR15/EXEC HZPR16/EXPAT HBL - BLUE LABEL ...................................................76 HBL01/VENTURE HBL02/MARGIN HBL03/FULTON HBL04S/FEDERAL S HBL04M/FEDERAL M HBL06/BANKER HBL07/EXCHANGE HBL08/STOCK HBL09/TAX HBL10/RAISE HBL11W/CAPITAL HBL13/SWAPS HBL14/BONDS HBL15W/CREDIT HBL16/PLANNER HBL17/WAGE HBLS01/BILLFOLD 3CC HBLS03/BILLFOLD WITH COIN POCKET 6CC HBLS04/BILLFOLD 6CC HBLS05/TRAVEL WALLET 8CC HBLS06/BILLFOLD WITH COIN POCKET HFO - FORMULA ONE .......................................... 82 HFO05SW/TRACTION SW HFO05MW EX/TRACTION M EX HFO05LW EX/TRACTION L EX HFO06W/CHASSIS HFO07W/GEAR

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METROPOLITAN

LIFESTYLE

BUSINESS

PRODUCTS

PRODUCTS

PRODUCTS

•

•

•

• •

Ideal companions for every day busy doers.

Bags of style to suit everything the city offers.

Everyday elegance.

• •

Casual equipment for on-the-go urbanites.

Work to weekend refresh.

Whether it’s everyday commute or back to travel roots.

• •

Clever features to get you through the business day.

Ingenious storage features.

Functional yet stylish.

MAIN CONSUMERS DESCRIPTION

MAIN CONSUMERS DESCRIPTION

MAIN CONSUMERS DESCRIPTION

They are citizens of a metropolis and display urbane characteristics, attitudes, and values. They enjoy their commute to work as well as weekend citytrips.

Lifestyle is a typical way of life of an individual, group, or culture. Hedgren’s lifestyle is about creative souls discovering cities around the world, being interested in health and enjoying every single moment in life.

Business people, mainly involved in particular undertaking of activities that further fuel economic development and growth. They travel around the world, are always connected and live at a fast pace.

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METROPOLITAN

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Temptation

Surrender to Temptation.

Temptation’s contemporary design perfectly combines minimalist shapes with smooth leather-feel trimmings. For an everyday wear or even special occasions. These bags can be the centerpiece of a perfect look. A temptation you’re “allowed” to fall into.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 25-45 Gender: Female

New trends, interior design, marketing, culture, restaurants, party, jazz

Shops: Trendy shops, department stores Price sensitivity: Less price sensitive • New iconic collection • Contemporary design • Fashionable yet practical

HTMP 07 WINK -8-

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TEMPTATION // METROPOLITAN -9-

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Temptation

JET BLACK 638

TAN 403

Brushed antique gold logo plate.

Slim soft Hedgren pullers with metal zippers.

Soft handle grip with leather-feel.

Brushed antique gold metal hardware and zippers.

NEW COLOUR

NEW COLOUR

MAIN MATERIAL: T300DxTCD300D P/D+W/R+pu+2 58�

COMBINED MATERIAL: PU

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cm: 16,5 x 5 x 20 inch: 6.5 x 1.9 x 7.9

HTMP 05 FANCY

cm: 29,5 x 3,8 x 27,5 inch: 11.6 x 1.5 x 10.8

HTMP 07 WINK

cm: 34,5 x 12 x 44 inch: 13.6 x 4.7 x 17.3

HTMP 08 PARADISE

SMALL CROSSOVER

volume: 1,7 l weight: 270 gr

69 €

SHOULDER BAG

volume: 3,1 l weight: 350 gr

79 €

volume: 2,2 l weight: 380 gr

HTMP 04 PERSUASION

MESSENGER

HTMP 02 SIN

VERTICAL TOTE 13”

volume: 18,2 l weight: 760 gr

cm: 13,5 x 6 x 27,5 inch: 5.3 x 2.4 x 10.8

cm: 23 x 13 x 26 inch: 9.1 x 5.1 x 10.2

129 €

cm: 32 x 10 x 48 inch: 12.6 x 3.9 x 18.9

HTMP 03 SEDUCTION

CLUTCH

75 €

cm: 21,5 x 12 x 27 inch: 8.5 x 4.7 x 10.6

HTMP 06 FLATTERY

volume: 7,77 l weight: 420 gr

99 €

cm: 23,5 x 10 x 48,5 inch: 9.3 x 3.9 x 19.1

HANDBAG

volume: 7 l weight: 440 gr

TEMPTATION // METROPOLITAN

HTMP 01 TEMPTING

89 €

TOTE

volume: 11,4 l weight: 670 gr

119 €

BUSINESS BAG 15.6”

volume: 15,4 l weight: 710 gr

129 €

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Casual Chic

Jump into Casual Chic.

When fashion, femininity and simplicity meet, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 25-35 Gender: Female

Fashion (industry, magazines ...), trend follower, reading bestseller books & movies, going out with friends, shopping, first job...

Shops: Boutiques & Online Price sensitivity: Average price sensitive • Everyday elegance • Delicate genuine leather accents • Informal yet stylish

HCCH 17 S MEG S - 12 -

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CASUAL CHIC // METROPOLITAN - 13 -

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Casual Chic

PURPLE POTION 090

NEW COLOUR

MELON 191

NEW COLOUR

Soft leather finishing on the handles.

Magnetic snap closure with genuine leather trims.

Tassel hanger with leather finishing and chromed keyring.

Bright orange lining with embossed Hedgren logo.

SEAL BROWN 208

BLACK 003

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding

COMBINED MATERIAL: Genuine Leather

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cm: 11 x 2,5 x 19 inch: 4.3 x 1 x 7.5

HCCH 02 MAE

cm: 27 x 12 x 36 inch: 10.6 x 4.7 x 14.2

HCCH 17 S MEG S

HCCH 04 MIE

LARGE WALLET

volume: 0,5 l weight: 200 gr

49 €

cm: 20 x 5 x 27 inch: 7.9 x 2 x 10.6

HCCH 11 MADGE

HOBO

volume: 11,7 l weight: 420 gr

69 €

cm: 19 x 7 x 27,5 inch: 7.5 x 2.8 x 10.8

HCCH 17 M MEG M

SMALL TOTE

volume: 2,7 l weight: 220 gr

volume: 6,9 l weight: 260 gr

49 €

volume: 3,7 l weight: 350 gr

cm: 15 x 8 x 20 inch: 5.9 x 3.1 x 7.9

HCCH 12 MAHI

SHOULDER BAG

69 €

cm: 29,5 x 8 x 29 inch: 11.6 x 3.1 x 11.4

HCCH 17 L MEG L

MEDIUM TOTE

NEW

cm: 21 x 10 x 33 inch: 8 x 4 x 13

HCCH 07 MACK

SHOULDER BAG

NEW

65 €

cm: 25 x 10 x 39 inch: 10 x 4 x 15

volume: 10 l weight: 300 gr

BOX SHOULDER BAG 2 ZIPPERS

volume: 2,4 l weight: 430 gr

CASUAL CHIC // METROPOLITAN

HCCH 14 MALI

65 €

SQUARE CROSSOVER

volume: 6,8 l weight: 400 gr

79 €

LARGE TOTE

NEW

75 €

cm: 30 x 19 x 46 inch: 12 x 7.5 x 18

volume: 26 l weight: 390 gr

75 €

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HCCH 13 MAJ

cm: 36 x 8,5 x 31 inch: 14.2 x 3.3 x 12.2

HCCH 16 MEL

cm: 33 x 5,5 x 43 inch: 43 x 13 x 16.9

HCCH 09 KACI

BACKPACK

volume: 9,5 l weight: 460 gr

89 €

cm: 35 x 9 x 38,5 inch: 13.8 x 3.5 x 15.2

HCCH 15 MYRA

TOTE

volume: 12,1 l weight: 500 gr

99 €

cm: 30 x 10,5 x 37 inch: 11.8 x 4.1 x 14.6

TOTE 13”

volume: 11,7 l weight: 660 gr

109 €

BUSINESS BAG 15”

volume: 7,8 l weight: 630 gr

119 €

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Inner City

My city, my life.

Truly iconic & timeless, our Inner City bags’ functional design is inspired by the needs of the contemporary urban woman. They are ideal companions for everyday. No matter the bag you’re guaranteed a playful and carefree look – with just a hint of sporty attitude.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 35-45 Gender: Female

Citytrips, walking trips, practical, family person, outdoor gardening, visiting museum & cultural fairs, charity, local music

Shops: High street shops Price sensitivity: Very high price sensitive

• Functional • Practical • Timeless • Everyday use

HIC 411 W GALA - 18 -

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BLACK 003

SEPIA/BROWN 316

OCEAN DEPTHS 103

NEW COLOUR

DARK LIME 019

NEW COLOUR

ROSE OF SHARON 068

NEW COLOUR

TRIANGLE PRINT 798

NEW COLOUR

LINES LIME PRINT 797

NEW COLOUR

LINES ROSE PRINT 802

NEW COLOUR

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HIC 406 HALEY

SPINNER

TOILETRY BAG

INNER CITY // METROPOLITAN

HIC 411 W GALA

NEW

cm: 55 x 20 x 35 inch: 21.5 x 7.8 x 14

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding

volume: 39 l weight: 2500 gr

149 €

cm: 17 x 11 x 27 inch: 6.7 x 4.3 x 10.6

volume: 5 l weight: 280 gr

49 €

PRINTED MATERIAL: 50D Polyester taffeta interlock bonding

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HIC 176 EYE

HIC 176 M EYE M

SHOULDER BAG

cm: 19 x 9 x 22 inch: 7.5 x 3.5 x 8.7

volume: 3,8 l weight: 210 gr

HIC 410 S MEAGAN S

TOTE SMALL

49 €

cm: 22 x 9 x 29 inch: 8.7 x 3.5 x 11.4

HIC 410 M MEAGAN M

volume: 5,7 l weight: 270 gr

HIC 397 CORALIE

cm: 25 x 12 x 26 inch: 9.8 x 4.7 x 10.2

volume: 7 l weight: 240 gr

55 €

69 €

cm: 25 x 10,5 x 35 inch: 9.8 x 4.1 x 13.7

HIC 402 S EVA S

cm: 22 x 10 x 32 inch: 8.7 x 3.9 x 12.6

volume: 9,2 l weight: 300 gr

volume: 2,6 l weight: 270 gr

HIC 410 L MEAGAN L

TOTE LARGE

59 €

NEW

65 €

cm: 30 x 19 x 46 inch: 12 x 7.5 x 18

HIC 402 M EVA M

HANDBAG SMALL

volume: 7 l weight: 420 gr

SHOULDER BAG

cm: 17 x 6 x 25 inch: 6.7 x 2.4 x 9.8

NEW

CROSSOVER WITH FLAP

volume: 7,8 l weight: 340 gr

59 €

TOTE MEDIUM

NEW

cm: 20.5 x 10 x 31,5 inch: 8 x 3.9 x 12.4

HIC 404 JAY

SHOULDER BAG

79 €

cm: 25 x 12 x 34 inch: 9.8 x 4.7 x 13.4

volume: 26 l weight: 370 gr

65 €

HANDBAG MEDIUM

volume: 10,2 l weight: 480 gr

89 €

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cm: 23 x 1,5 x 18,5 inch: 9 x 0.5 x 7.2

HIC 147 FATE

cm: 28 x 5 x 27 inch: 11 x 2 x 10.6

HIC 01 S HARPER’S S

cm: 24 x 8,5 x 29 inch: 9.4 x 3.3 x 11.4

HIC 112 LEONCE

SHOULDER BAG

volume: 0,43 l weight: 200 gr

49 €

HIC 37 SPUTNIK

CROSSOVER

volume: 3,8 l weight: 300 gr

59 €

cm: 30 x 4 x 23 inch: 11.8 x 1.6 x 9.1

HIC 247 PRARIE

SHOULDER BAG

volume: 5,9 l weight: 270 gr

cm: 25 x 2 x 20 inch: 9.8 x 0.8 x 7.9

65 €

cm: 24 x 10 x 30 inch: 9.4 x 3.9 x 11.8

HIC 370 ORVA

CROSSOVER

volume: 1 l weight: 250 gr

55 €

HIC 403 FOLA

CROSSOVER

volume: 2,8 l weight: 350 gr

65 €

cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.6

HIC 363 MICH

SHOULDER BAG

volume: 7,2 l weight: 260 gr

cm: 26 x 8 x 25 inch: 10.2 x 3.1 x 9.8

75 €

cm: 19,5 x 8 x 28 inch: 7.7 x 3.1 x 11

CROSSOVER

volume: 5,2 l weight: 520 gr

INNER CITY // METROPOLITAN

HIC 371 TOON

59 €

CROSSOVER

volume: 3 l weight: 400 gr

65 €

SHOULDER BAG

volume: 4,4 l weight: 710 gr

75 €

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HIC 23 RUSH

cm: 20 x 6 x 17 inch: 7.9 x 2.4 x 6.7

HIC 11 L VOGUE L

HIC 226 METRO

SMALL CROSSOVER

volume: 2 l weight: 200 gr

45 €

cm: 20 x 10 x 24 inch: 7.9 x 3.9 x 9.4

HIC 398 GALI

BACKPACK L

HIC 11 VOGUE

CROSSOVER

volume: 4,8 l weight: 430 gr

75 €

cm: 30 x 8 x 21 inch: 11.8 x 3.1 x 8.3

HIC 409 BILLIE

BACKPACK

BACKPACK

volume: 5 l weight: 290 gr

69 €

BACKPACK

NEW

cm: 35 x 10 x 25 inch: 13.8 x 3.9 x 9.8

HIC 374 EVELINE

cm: 28 x 13 x 36 inch: 11 x 5.1 x 14.2

volume: 8,8 l weight: 300 gr

79 €

HIC 400 LEAH

TOTE 13”

volume: 13,1 l weight: 520 gr

cm: 40 x 10 x 25,5 inch: 15.7 x 3.9 x 10

79 €

cm: 28 x 9 x 41 inch: 11 x 3.5 x 16.1

volume: 10,2 l weight: 500 gr

89 €

HIC 405 CAJA

TOTE 13”

volume: 10,3 l weight: 400 gr

cm: 38 x 10 x 26,5 inch: 15 x 4 x 10.5

79 €

cm: 29,5 x 10 x 38,5 inch: 11.6 x 3.9 x 15.2

volume: 10 l weight: 460 gr

89 €

TOTE 13”

volume: 11,4 l weight: 460 gr

89 €

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HICS 80 C PURSE

BUSINESS BAG 15”

HICS 80 C L PURSE

TRIPLE PURSE

TRIPLE PURSE

INNER CITY // METROPOLITAN

HIC 188 ESSENCE

NEW

cm: 32 x 8,5 x 38 inch: 12.6 x 3.3 x 15

HIC 123 FANZINE

cm: 32 x 10 x 30 inch: 12.6 x 3.9 x 11.8

HIC 303 ASHUR

volume: 10,3 l weight: 750 gr

99 €

HICS 84 C PURSE

SHOULDER BAG

volume: 9,6 l weight: 370 gr

cm: 10 x 1 x 15 inch: 3.9 x 0.4 x 5.9

65 €

cm: 9 x 3 x 12,5 inch: 3.5 x 1.2 x 4.9

HIC 350 ASARUM

WAISTBAG

volume: 0,2 l weight: 53 gr

29 €

HICS 85 C WALLET BIFOLD

ZIPPER PURSE WITH FLAP-8CC

volume: 0,3 l weight: 124 gr

cm: 12 x 3 x 19 inch: 4.5 x 1 x 7.5

39 €

cm: 11 x 3 x 18 inch: 4.3 x 1.2 x 7.1

HIC 408 WANDA

WAISTBAG

volume: 0,7 l weight: 100 gr

35 €

WALLET LONG BI-FOLD WITH CARD PASS

volume: 0,6 l weight: 150 gr

49 €

3 WAY WAISTBAG/ CLUTCH/CROSSOVER

NEW

cm: 16 x 2 x 28 inch: 6.3 x 0.8 x 11

volume: 0,9 l weight: 300 gr

55 €

cm: 14 x 3 x 35 inch: 5.5 x 1.2 x 13.8

volume: 1,5 l weight: 360 gr

55 €

cm: 13 x 3 x 18,5 inch: 5 x 1 x 7

volume: 0,7 l weight: 200 gr

49 €

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Subway

Take the Subway.

Subway bags suit everything the city offers – from working week to retail therapy day. These are simply “pick-me-up bags” for daily adventures.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 20-35 Gender: Female

Citytrips, sustainable shopping, time for leisure, reading, museums, multicultural food, public transport, TV/movies at home

Shops: Shopping malls Price sensitivity: High price sensitive • Functionality • Quality • Simply practical

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Subway

CROWN BLUE 669

CHILI PEPPER 602

Branded Hedgren lining.

Inside chromed key chain hook.

Elegant chromed Hedgren hanger.

Handy and easy accessable front pockets.

NEW COLOUR

BLACK 003

MAIN MATERIAL: 400*500D Nylon

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cm: 18 x 6 x 24 inch: 7.1 x 2.4 x 9.4

SUB 01 M CLAPHAM M

cm: 25 x 11 x 37 inch: 9.8 x 4.3 x 14.6

SUB 03 PADDINGTON

cm: 28 x 13 x 41 inch: 11 x 5.1 x 16.1

SUB 17 WAPPING

SHOULDERBAG

volume: 2,6 l weight: 220 gr

49 €

SUB 05 KENSINGTON

SHOULDER BAG

volume: 10,2 l weight: 370 gr

65 €

cm: 23 x 9 x 29 inch: 9.1 x 3.5 x 11.4

SUB 22 KENSAL

TOTE 13”

volume: 14,9 l weight: 540 gr

cm: 20 x 1 x 28 inch: 7.9 x 0.4 x 11

75 €

cm: 23 x 9,5 x 33 inch: 9.1 x 3.7 x 13

SUB 01 S CLAPHAM S

CLUTCH

volume: 0,6 l weight: 200 gr

59 €

SUB 09 BURKE

SHOULDER BAG

volume: 6 l weight: 340 gr

65 €

cm: 20 x 10 x 26 inch: 7.9 x 3.9 x 10.2

SUB 18 CHANCERY

CROSSOVER

volume: 7,2 l weight: 330 gr

cm: 19 x 9 x 26 inch: 7.5 x 3.5 x 10.2

79 €

cm: 36 x 1 x 37 inch: 14.2 x 0.4 x 14.6

SHOULDER BAG

SUBWAY // METROPOLITAN

SUB 02 EUSTON

volume: 4,4 l weight: 280 gr

55 €

SHOULDER BAG

volume: 5,2 l weight: 330 gr

65 €

TOTE

volume: 1,3 l weight: 260 gr

95 €

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Carry Out

Stand out with Carry Out. Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage.

Our Consumer:

Age: 30-40 Gender: Male

Interests & Lifestyle:

Fitness club, group excursions, city trips, movies, friends, happy hour, dinner, gourmet, popmusic

Where they shop:

Shops: High end department stores, concept stores Price sensitivity: Less price sensitive

Collection Keywords:

• Trendy • Camouflage print • Bright colour touch points • Unique webbing

HCAO 05 DIM - 30 -

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Carry Out

GRAPHIC ATTACK 799

Custom made Hedgren webbing with orange details.

Functional features with separate tablet compartments.

Hedgren metal logo plate.

Customised leather zipper pullers.

NEW COLOUR

OCEAN PRINT 772

MAIN MATERIAL: 600D Poly (special proceeded yards)

COMBINED MATERIAL: 600D Poly

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HCAO 09 S DUNE S

WAISTBAG

VERTICAL CROSSOVER SMALL

HCAO 05 DIM

SLING BACKPACK

CARRY OUT // METROPOLITAN

HCAO 11 DEMAND

NEW

cm: 14 x 4 x 26 inch: 5.5 x 1.5 x 10

HCAO 08 DINKA

cm: 42 x 12 x 28 inch: 16.5 x 4.7 x 11

HCAO 07 DIRECT

cm: 30 x 6 x 42 inch: 11.8 x 2.4 x 16.5

volume: 1,5 l weight: 340 gr

65 €

cm: 28 x 5 x 21 inch: 11 x 1.9 x 8.3

HCAO 02 DROP

BACKPACK 15.6”

volume: 14,1 l weight: 800 gr

99 €

cm: 43 x 12 x 28 inch: 16.9 x 4.7 x 11

volume: 2,9 l weight: 400 gr

65 €

2 WAY BACKPACK 14”

volume: 14,4 l weight: 850 gr

119 €

cm: 38 x 10 x 20 inch: 15 x 3.9 x 7.9

HCAO 06 DAMP

cm: 30 x 11 x 44 inch: 11.8 x 4.3 x 17.3

volume: 7,6 l weight: 480 gr

85 €

MESSENGER 13”

volume: 14,5 l weight: 800 gr

99 €

SLIM BRIEFCASE 15”

volume: 7,6 l weight: 920 gr

129 €

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LIFESTYLE

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Natural Flare CAPSULE COLLECTION

With a flare of nature.

Naturally simple, original & practical!

Feel inspired with this new “natural flare” look.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 25-35 Gender: Female

Freelance , creative, arts, yoga, social media, culture, organic food, environment

Shops: Concept stores, boutiques Price sensitivity: Less price sensitive • Original • Natural • Smart & Soft • Easy-going

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Natural Flare APRICOT BRANDY/ OFF WHITE 804

APRICOT BRANDY 028

ERMINE/OFF WHITE 313

NEW COLOUR

Genuine soft leather handle finishing.

Natural flare logo embossed on the leather.

Leather zipper pullers with personalised rivets.

A vintage Hedgren woven foamed logo patch.

NEW COLOUR

ERMINE 311

MAIN MATERIAL: Waxed cotton

COMBINED MATERIAL: Genuine leather

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HNF 03 BONZAI

cm: 19 x 7,5 x 24 inch: 7.5 x 3 x 9.4

HNF 04 YUCCA

HNF 02 BANYAN

SHOULDER BAG

volume: 3,4 l weight: 290 gr

79 €

cm: 36 x 14,5 x 33 inch: 14.2 x 5.7 x 13

HNF 05 L SITKA L

TOTE 13”

HNF 01 YEW

BACKPACK

volume: 17,2 l weight: 490 gr

99 €

volume: 13 l weight: 430 gr

99 €

cm: 30 x 20 x 50 inch: 11.8 x 7.8 x 19.6

volume: 19,3 l weight: 510 gr

105 €

LARGE DUFFLE

volume: 9 l weight: 660 gr

NATURAL FLARE // LIFESTYLE

NEW

cm: 30,5 x 10,5 x 40,5 inch: 12 x 4.1 x 15.9

cm: 36 x 14,5 x 37 inch: 14.2 x 5.7 x 14.6

LARGE SHOULDER BAG

119 €

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Pilates

Get up and go with Pilates.

The ultimate work-to-weekend switch starts with a change of bag.

Pick up a Pilates bag for a unique Hedgren take-on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 20-40 Gender: Female

Active life, teacher, young mother, care about health, running, yoga, swimming, multicultural food, family person

Shops: Boutique, department store, shopping malls Price sensitivity: High price sensitive • Light fabrics • Exclusive matching prints and colours • Organic shapes

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Pilates

LILY FLOWERS 341

NEW COLOUR “Hot coral” Hedgren pullers.

BIRDS OF PARADISE 338

NEW COLOUR

OCEAN DEPTHS 103

NEW COLOUR

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding

Special moulded metal Hedgren buckle.

COMBINED MATERIAL (Printed): 50D Polyester taffeta interlock bonding

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HPLT 10 FLOW

3 COMPARTMENT POUCH

HPLT 10 L FLOW L

3 COMPARTMENT POUCH

HPLT 02 EVE

SQUARE SHOULDER BAG (WITH INNER POUCH)

NEW

volume: 0,2 l weight: 90 gr

HPLT 09 CENTERING

CROSSOVER

cm: 18 x 8 x 39 inch: 7.1 x 3.1 x 15.4

volume: 5,6 l weight: 300 gr

29 €

cm: 12 x 3 x 18,5 inch: 4.5 x 1 x 7

HPLT 01 ROMANA

volume: 0,7 l weight: 100 gr

35 €

SHOULDER BAG (WITH INNER POUCH)

cm: 24 x 5 x 28 inch: 9.4 x 2 x 11

HPLT 15 PELVIC

volume: 3,4 l weight: 330 gr

69 €

BACKPACK

PILATES // LIFESTYLE

cm: 10 x 1,5 x 15 inch: 3.9 x 0.6 x 5.9

HPLT 04 M MIND M

cm: 26 x 7,5 x 39 inch: 10.2 x 3 x 15.4

69 €

HOBO MEDIUM (WITH INNER POUCH)

volume: 7,6 l weight: 410 gr

89 €

cm: 17,5 x 6,5 x 29,5 inch: 6.9 x 2.6 x 11.6

HPLT 03 LOGICA

cm: 29 x 16 x 41 inch: 11.4 x 6.3 x 16.1

volume: 3,4 l weight: 350 gr

75 €

HANDBAG (WITH INNER POUCH)

volume: 19 l weight: 350 gr

99 €

cm: 35 x 12,5 x 26 inch: 13.8 x 4.9 x 10.2

HPLT 07 CAROLA

cm: 34 x 18 x 51 inch: 13.4 x 7.1 x 20.1

volume: 11,4 l weight: 370 gr

89 €

SHOPPER (WITH INNER POUCH)

volume: 31,2 l weight: 510 gr

99 €

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Hype

Go on light with Hype.

Super light backpacks, messengers and duffles add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, lightness & durability are the name of the game.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 20-35 Gender: Unisex

Creative, designer, bike messenger, freelance artist, photography, graphics, street art, sharing knowledge, new street food

Shops: High street shops, online Price sensitivity: Average price sensitive • Lightweight & durable • Clear-cut design • Ultra strong construction

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HYPE // LIFESTYLE - 45 -

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Hype EMPIRE YELLOW 062

NEW COLOUR

Reinforced bottom finishing – 900D coated poly.

Sleek silicone logo patch “Designed in Belgium”.

BLUE NIGHT 006

SAMBA 684

Slim designed elastic side pockets.

Branded metal number plate signature.

BLACK 003

MAIN MATERIAL: 400D*400D Nylon with PU coating

COMBINED MATERIAL: 900D Cordura

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HYP 15 RAPS

RFID TRAVEL WALLET

HYP 04 DJ

HYP 10 REPORT

WAISTBAG

CROSSOVER POUCH

NEW

cm: 11,5 x 2 x 21,5 inch: 4.5 x 0.7 x 8.5

HYP 12 DRUM

volume: 0,5 l weight: 120 gr

49 €

cm: 12 x 6 x 25 inch: 4.7 x 2.4 x 9.8

HYP 07 JAMM

SLING BAG

volume: 1,8 l weight: 20 gr

49 €

cm: 22 x 5,5 x 15,5 inch: 8.7 x 2.2 x 6.1

HYP 11 URGE

BACKPACK 15”

volume: 1,9 l weight: 260 gr

59 €

BACKPACK 14”

HYPE // LIFESTYLE

NEW

cm: 33 x 9 x 18 inch: 13 x 3.5 x 7

HYP 13 BEATS

volume: 5,5 l weight: 320 gr

69 €

cm: 45 x 12 x 28 inch: 17.7 x 4.7 x 11

HYP 09 IDIOM

CROSSOVER

volume: 15,1 l weight: 720 gr

99 €

cm: 40 x 18 x 29 inch: 15.7 x 7.1 x 11.4

HYP 03 L MOTTO L

MESSENGER BAG

volume: 20,9 l weight: 970 gr

119 €

MESSENGER 13”

NEW

cm: 19,5 x 9 x 28,5 inch: 7.6 x 3.5 x 11.2

volume: 5 l weight: 380 gr

69 €

cm: 27 x 11,5 x 39 inch: 10.6 x 4.5 x 15.4

volume: 12,1 l weight: 480 gr

79 €

cm: 28 x 11 x 39 inch: 11 x 4.3 x 15.3

volume: 12,3 l weight: 870 gr

99 €

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HYP 05 OTR

HYP 06 MW OTR WHEELS M

DUFFLE

DUFFLE ON WHEELS M

HYP 06 LW OTR WHEELS L

NEW

cm: 28 x 29 x 60 inch: 11 x 11.4 x 23.6

volume: 48,7 l weight: 880 gr

109 €

cm: 73 x 31 x 35 inch: 28.7 x 12.2 x 13.7

volume: 79,2 l weight: 2710 gr

DUFFLE ON WHEELS L

NEW

169 €

cm: 83 x 32 x 36 inch: 32.6 x 12.5 x 14

volume: 95,6 l weight: 2930 gr

189 €

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HYPE // METROPOLITAN - 49 -

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Back & Pack Mix NEW COLLECTION

Pick it, Pack & Go! Back to college, or simply on your way to escape on a citytrip? Pick it by color, type or shape, pack it & Go! Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 20-35 Gender: Unisex

Studying, teaching, walking, enjoying free time, social media, always connected

Shops: Online, department stores Price sensitivity: High price sensitive • Colourful • Resistant • Practical

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Back & Pack Mix

HBPM 07 RADAR

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

BACKPACK 15.6”

HBPM 11 VESPER

NEW

TOTE

NEW

TRIANGLE PRINT/BLUE THUNDER 490 MAIN MATERIAL: Waxed cotton COMBINED MATERIAL: 50D poly

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

HBPM 07 RADAR

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

HBPM 08 BREEZE

MONO SLING BACKPACK

volume: 14,6 l weight: 470 gr

69 €

BACKPACK 15.6”

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

HBPM 11 VESPER

NEW

NEW

volume: 15,79 l weight: 360 gr

49 €

TOTE

NEW

GRAPHIC ATTACK/ BLUE NIGHT 491 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 400D Nylon

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

HBPM 07 RADAR

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

volume: 14,6 l weight: 470 gr

69 €

BACKPACK 15.6”

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

HBPM 11 VESPER

NEW

volume: 15,79 l weight: 360 gr

49 €

TOTE

NEW

EMPIRE YELLOW/OCEAN PRINT 440 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 400D*400D Nylon with PU coating

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

volume: 14,6 l weight: 470 gr

69 €

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

volume: 15,79 l weight: 360 gr

49 €

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HBPM 07 RADAR

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

BACKPACK 15.6”

HBPM 11 VESPER

NEW

TOTE

NEW

RUSSET/ERMINE 437 MAIN MATERIAL: 150D poly

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

HBPM 07 RADAR

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

volume: 14,6 l weight: 470 gr

69 €

BACKPACK 15.6”

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

HBPM 11 VESPER

NEW

volume: 15,79 l weight: 360 gr

49 €

TOTE

BACK AND PACK MIX // LIFESTYLE

COMBINED MATERIAL: Waxed cotton

NEW

MOLTEN LAVA/ GRAPHYTE 448 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 70D Nylon

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

HBPM 07 RADAR

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

volume: 14,6 l weight: 470 gr

69 €

BACKPACK 15.6”

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

HBPM 11 VESPER

NEW

volume: 15,79 l weight: 360 gr

49 €

TOTE

NEW

BIRDS OF PARADISE/ APRICOT BRANDY 488 MAIN MATERIAL: Waxed cotton COMBINED MATERIAL: 50D poly

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

volume: 14,6 l weight: 470 gr

69 €

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

volume: 15,79 l weight: 360 gr

49 €

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HBPM 07 RADAR

HBPM 08 BREEZE

MONO SLING BACKPACK

NEW

BACKPACK 15.6”

HBPM 11 VESPER

NEW

TOTE

NEW

LINES LIME PRINT/ CROWN BLUE 489 MAIN MATERIAL: 400*500D Nylon COMBINED MATERIAL: 50D poly

cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2

volume: 7,64 l weight: 300 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9

volume: 14,6 l weight: 470 gr

69 €

cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1

volume: 15,79 l weight: 360 gr

49 €

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BACK AND PACK MIX // LIFESTYLE - 55 -

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BUSINESS

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Ambition

Aiming to break the “glass ceiling”.

With its waxed canvas unique touch and feel, these functional but stylish and classy business bags are specially designed for sophisticated and ambitious women aiming for success.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 30-45 Gender: Female

Business, management, career, reading, gym, friends, shopping, wine & good food, citytrips, trends

Shops: Department stores, luggage stores Price sensitivity: Less price sensitive • Sophisticated • Brushed gold effect & leather-like accents • Innovative fabric

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AMBITION // BUSINESS - 59 -

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Ambition ROSEWOOD 151

NEW COLOUR

Hedgren branded antique gold coin.

Nice soft trimming details.

Antique brushed metal zippers.

Soft handle grips.

JAVA BROWN 520

THUNDER BLUE 093

MAIN MATERIAL: Waxed cotton

COMBINED MATERIAL: PU

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HAMB 04 SUCCESS

HAMB 05 ASPIRE

SMALL CROSSOVER

HAMB 05 L ASPIRE L

TOTE

TOTE L 15”

NEW

cm: 17 x 6,5 x 30,5 inch: 6.7 x 2.6 x 12

HAMB 08 EAGER

cm: 40 x 10 x 27,5 inch: 15.7 x 3.9 x 10.8

HAMB 09 INTENSE

volume: 3,4 l weight: 280 gr

89 €

cm: 24,5 x 11 x 41 inch: 9.6 x 4.3 x 16.1

HAMB 06 GOAL

BACKPACK

volume: 11,0 l weight: 400 gr

99 €

cm: 36 x 11 x 33 inch: 14.2 x 4.3 x 13

volume: 11,0 l weight: 380 gr

99 €

HAMB 07 AIM

TOTE 14”

volume: 13,1 l weight: 570 gr

cm: 31 x 12 x 47 inch: 12 x 4.5 x 18.5

109 €

cm: 26 x 8 x 36 inch: 10.2 x 3.1 x 14.2

volume: 17,5 l weight: 460 gr

109 €

SLIM BUSINESS BAG 13”

volume: 7,5 l weight: 580 gr

119 €

COMPUTER BAG 15.6”

cm: 33 x 10 x 45 inch: 12.9 x 3.9 x 17.7

volume: 14,8 l weight: 700 gr

AMBITION // BUSINESS

NEW

129 €

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Diamond Touch

Diamond Touch & go.

With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work get-togethers with ease. Designed with your day-long comfort in mind, these polished styles are equally practical and chic.

Our Consumer: Age: 35-45 Gender: Female

Interests & Lifestyle:

Finance, management, gym, spa, “happy hour” with friends, travelling, TV series, dining out

Where they shop:

Shops: High street shops, department stores, airport stores, luggage stores Price sensitivity: Average price sensitive

Collection Keywords:

• Professional and functional with a feminine touch • Genuine leather trimmings • Ingenious inner- storage space • Unique business shapes and styles

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Diamond Touch

HDIT 26 BARB

3 WAY WAISTBAG/ CLUTCH/CROSSOVER

HDIT 22 ELENORA

HANDBAG

NEW

cm: 14 x 3 x 21 inch: 5.5 x 1 x 8

HDIT 18 S ADELA S

volume: 1 l weight: 220 gr

49 €

cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3

HDIT 28 CHIARA

TOTE 13.5”

cm: 31 x 12 x 44 inch: 12.2 x 4 x 17.3

HDIT 25 PENNY

volume: 16,3 l weight: 740 gr

79 €

BUSINESS BAG 15.6”

NEW

NEW

PURPLE POTION/ ROSE OF SHARON 803

volume: 7,7 l weight: 400 gr

109 €

cm: 29 x 8,5 x 39 inch: 11.5 x 3 x 15

volume: 9,6 l weight: 760 gr

99 €

BACKPACK 13”

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL: Leather

cm: 38 x 10 x 27 inch: 15 x 4 x 10.5

volume: 10 l weight: 400 gr

85 €

DIAMOND TOUCH // BUSINESS

NEW

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Diamond Touch

ESTATE BLUE 082 Tablet or laptop compartments.

Quilted high quality nylon.

BLACK 003

Chromed Hedgren number plate.

NEW BULL RED 598

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding

COMBINED MATERIAL: Leather for HDIT12, 13, 16, 17, 18, 24, 25 and 28

DIAMOND TOUCH // BUSINESS

Fully organised for all your daily needs.

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HDIT 08 CARINA

cm: 18 x 9 x 23 inch: 7.5 x 3.5 x 9

HDIT 26 MARINA

HDIT 20 MIA

SHOULDER BAG

volume: 3,7 l weight: 220 gr

55 €

3 WAY WAISTBAG/ CLUTCH/CROSSOVER

cm: 17 x 5 x 28 inch: 6.6 x 2 x 10.3

HDIT 10 KAREN

SHOULDER BAG

volume: 2,3 l weight: 360 gr

HDIT 22 ELENORA

65 €

cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3

HDIT 21 VIOLA

CROSSOVER

HANDBAG

volume: 7,7 l weight: 400 gr

79 €

CROSSOVER

NEW

cm: 14 x 3 x 21 inch: 5.5 x 1 x 8

HDIT 07 PAT

volume: 1 l weight: 220 gr

49 €

cm: 22,5 x 2 x 20,5 inch: 8.8 x 0.8 x 8

HDIT 25 BARBARA

BACKPACK

volume: 0,9 l weight: 260 gr

49 €

cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.5

HDIT 13 CECILIA

BACKPACK 13”

volume: 3 l weight: 400 gr

69 €

HANDBAG

NEW

cm: 35 x 9 x 24,5 inch: 13.7 x 3.5 x 9.6

volume: 7,7 l weight: 430 gr

79 €

cm: 38 x 10 x 27 inch: 15 x 4 x 10.5

volume: 10 l weight: 400 gr

89 €

cm: 21 x 20 x 35 inch: 8.2 x 7.8 x 13.7

volume: 14,7 l weight: 530 gr

99 €

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HDIT 17 S BELLA S

HDIT 01 PAULINE

SLIM ATTACHE 13”

HDIT 28 CHIARA

BUSINESS BAG 15.6”

BUSINESS BAG 15.6”

NEW

cm: 25,5 x 4 x 36,5 inch: 10 x 1.6 x 14.3

HDIT 12 EFFIE

volume: 3,7 l weight: 650 gr

89 €

cm: 33,5 x 11 x 40,5 inch: 13 x 4.3 x 15.7

HDIT 18 S ADELA S

BUSINESS BAG 14”

volume: 14,9 l weight: 700 gr

95 €

cm: 29 x 8,5 x 39 inch: 11.5 x 3 x 15

HDIT 18 ADELA

TOTE 13.5”

volume: 9,6 l weight: 760 gr

109 €

TOTE 15.6”

NEW

HDIT 11 CINDY

cm: 35 x 18 x 44 inch: 13.7 x 5.9 x 17.2

volume: 8,6 l weight: 760 gr

125 €

BUSINESS TROLLEY 15.6”

volume: 27,7 l weight: 2380 gr

179 €

cm: 31 x 12 x 44 inch: 12.2 x 4 x 17.3

HDIT 24 LINA

cm: 45 x 15 x 34,5 inch: 17.7 x 5.9 x 13.6

volume: 16,3 l weight: 740 gr

119 €

cm: 32 x 10,5 x 48 inch: 12,5 x 4.1 x 18.7

volume: 16,1 l weight: 800 gr

129 €

20”SOFT SPINNER (15.6” LAPTOP)

volume: 23,3 l weight: 2500 gr

179 €

DIAMOND TOUCH // BUSINESS

cm: 29 x 8 x 37 inch: 11.3 x 3.1 x 14.4

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Zeppelin Revised

Look forward, let Zeppelin lead the way.

With exquisite attention to detail, updated classic styling and organizational efficiency, this “new” collection brings a refined sophistication to business and travel. Engineered for professionals.

Functional styles include tablet-ready crossbody bags, convenient laptop backpacks, and business bags with wheels or without.

Our Consumer: Age: 30-45 Gender: Male

Interests & Lifestyle:

Business trips, office, friends & family, wine & good food

Where they shop:

Shops: Main shopping streets, airport stores, online Price sensitivity: Average

Collection Keywords:

• Leather feel details • Ingenious inner- storage space • Comfortable • Iconic Hedgren Roots

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Zeppelin Revised

CHARCOAL GREY 557

NEW COLOUR

Our famous Hedgren puller with red connector.

Detailed finishing with Hedgren embossed logo.

Every bag has a typical Hedgren signature rivet.

Tablet and laptop compartments.

BLACK 003

CLAY BROWN 164

MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding

COMBINED MATERIAL: PU

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HZPR 16 EXPAT

RFID TRAVEL WALLET

HZPR 15 EXEC

NEW

cm: 11,5 x 2 x 21,5 inch: 4.5 x 0.5 x 8.5

HZPR 05 EXPECT

cm: 27 x 1,5 x 24 inch: 10.6 x 0.6 x 9.4

volume: 0,5 l weight: 140 gr

HZPR 02 EXTRUDED

CROSSOVER HORIZONTAL

cm: 22 x 9 x 30 inch: 8.7 x 3.5 x 11.8

volume: 5,9 l weight: 380 gr

VERTICAL CROSSOVER POUCH

NEW

49 €

cm: 14,5 x 6 x 26 inch: 6 x 2.3 x 10

HZPR 01 EXPRESSO

SLIM CROSSOVER

volume: 1 l weight: 300 gr

HZPR 13 EXAM

WAISTBAG

45 €

cm: 26 x 5,5 x 20 inch: 10.2 x 2.2 x 7.9

HZPR 04 EXALT

59 €

cm: 25 x 8 x 34 inch: 9.8 x 3.1 x 15

volume: 2,2 l weight: 400 gr

55 €

HZPR 03 EXTERNAL

SMALL CROSSOVER VERTICAL

volume: 2,9 l weight: 330 gr

59 €

cm: 25 x 7 x 22 inch: 9.8 x 2.8 x 8.7

HZPR 06 EXCEED

MESSENGER 13”

volume: 6,8 l weight: 650 gr

cm: 21 x 5,5 x 15,5 inch: 8.3 x 2.2 x 6.1

85 €

cm: 27 x 8 x 38 inch: 10.6 x 3.1 x 15

volume: 1,8 l weight: 300 gr

45 €

CROSSOVER VERTICAL

volume: 3,9 l weight: 360 gr

59 €

BUSINESS BAG 13”

volume: 8,2 l weight: 820 gr

109 €

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HZPR 07 EXPEDITE

cm: 29 x 10,5 x 40 inch: 11.4 x 4.1 x 15.7

HZPR 14 EXTRACT

HZPR 08 EXPLICIT

BUSINESS BAG 15”

volume: 12,2 l weight: 700 gr

99 €

cm: 29,5 x 15,5 x 40 inch: 11.6 x 6.1 x 15.7

HZPR 10 EXTREMER

SLING BAG

HZPR 09 EXCESS

3 WAY BAG 15”

volume: 17,8 l weight: 1060 gr

129 €

cm: 32 x 11,5 x 45 inch: 12.6 x 4.5 x 17.7

HZPR 11 EXTENT

BACKPACK 13”

BUSINESS BAG 17”

volume: 16,6 l weight: 980 gr

119 €

BACKPACK 15”

NEW

Cha

HZPR 12 EXTRANET

cm: 54 x 26,5 x 32 inch: 21.3 x 10.4 x 12.6

volume: 5,76 l weight: 400 gr

59 €

cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.4

volume: 14,6 l weight: 720 gr

89 €

cm: 44,5 x 21,5 x 32 inch: 17.5 x 8.5 x 12.6

volume: 30,6 l weight: 950 gr

115 €

DUFFLE ON WHEELS

volume: 45,8 l weight: 2640 gr

ZEPPELIN REVISED // BUSINESS

cm: 32 x 9 x 20 inch: 12.5 x 3.5 x 7.8

149 €

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Blue Label

Blue Label means business.

A pure and simple business collection, ”Blue Label” gets you through the business day: from home to the office, and everything in between.

Our Consumer: Age: 35-45 Gender: Male

Interests & Lifestyle:

Finance, management, teaching, socialising, cooking, movies

Where they shop:

Shops: Multi brand shops, airport stores, online, IT channels Price sensitivity: High price senstitive

Collection Keywords: • A business classic • Durable structure • Clever features

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Blue Label

Blue metal logo plate on woven label.

Fleece Laptop compartments and blue inside bindings.

Blue metal details on the Hedgren pin buckle.

Sealed front top phonepockets with fleece inside.

Black Hedgren silicone cube.

Tough metal hardware for everyday use.

BLACK 003

CARBON GREY 037

MAIN MATERIAL: Nylon 400Dx300D PU backing*3

COMBINED MATERIAL: 1680D Polyester

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HBLS 01 VERT. WALLET

HBLS 03 VERT. WALLET

BILLFOLD 3CC

BILLFOLD WITH ZIPPER COIN POCKET 6CC

NEW

cm: 10 x 1,2 x 12 inch: 3.9 x 0.4 x 4.7

HBLS 06 HOR. WALLET

volume: 0,14 l weight: 70 gr

NEW

35 €

BILLFOLD WITH COIN POCKET

cm: 10 x 1,2 x 12 inch: 3.9 x 0.4 x 4.7

HBLS 05 TRAVEL WALLET

volume: 0,14 l weight: 70 gr

NEW

39 €

cm: 9,5 x 1,2 x 13 inch: 3.7 x 0.4 x 5.1

volume: 0,15 l weight: 60 gr

37 €

NEW

39 €

cm: 11,5 x 1,8 x 21 inch: 4.5 x 0.7 x 8.2

volume: 0,43 l weight: 70 gr

45 €

BLUE LABEL // BUSINESS

volume: 0,24 l weight: 70 gr

BILLFOLD 6CC

TRAVEL WALLET 8CC

NEW

cm: 10 x 2 x 12 inch: 3.9 x 0.7 x 4.7

HBLS 04 HOR. WALLET

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HBL 02 MARGIN

HBL 16 PLANNER

SHOULDER BAG VERTICAL

HBL 17 WAGE

CROSSOVER

CROSSOVER

NEW

cm: 22 x 7,5 x 17 inch: 8.7 x 3 x 6.7

HBL 03 FULTON

cm: 22 x 8,5 x 30 inch: 8.7 x 3.3 x 11.8

HBL 07 EXCHANGE

cm: 39,5 x 15,5 x 28 inch: 15.6 x 6.1 x 11

volume: 2,8 l weight: 410 gr

49 €

HBL 14 BONDS

SHOULDER BAG HORIZONTAL

volume: 5,6 l weight: 310 gr

59 €

cm: 36 x 8 x 17 inch: 14.2 x 3.1 x 6.7

HBL 08 STOCK

BACKPACK 13”

volume: 17,1 l weight: 850 gr

cm: 28 x 8,5 x 21,5 inch: 11 x 3.3 x 8.4

99 €

cm: 45 x 17 x 30 inch: 17.7 x 6.7 x 11.8

volume: 5,12 l weight: 400 gr

NEW

69 €

SMALL MONO SLING BAG

volume: 4,9 l weight: 320 gr

59 €

cm: 32 x 6 x 26 inch: 12.5 x 2.3 x 10.2

HBL 01 VENTURE

cm: 38 x 11 x 25 inch: 15 x 4.3 x 9.8

volume: 4,9 l weight: 360 gr

69 €

SLING BAG

volume: 10,5 l weight: 500 gr

69 €

BACKPACK 15”

volume: 23 l weight: 820 gr

119 €

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cm: 25 x 8 x 36 inch: 9.8 x 3.1 x 14.2

HBL 10 RAISE

cm: 33 x 14 x 45 inch: 13 x 5.5 x 17.7

HBL 15 W CREDIT

cm: 51 x 23 x 36 inch: 20.1 x 9.1 x 14.2

ATTACHE 13”

volume: 7,2 l weight: 600 gr

79 €

119 €

cm: 28 x 8 x 40 inch: 11 x 3.1 x 15.7

volume: 9 l weight: 670 gr

cm: 29 x 14 x 41 inch: 11.4 x 5.5 x 16.1

HBL 11 W CAPITAL

TROLLEY

volume: 42,2 l weight: 3180 gr

ATTACHE 15”

HBL 09 TAX

BUSINESS BAG 17”

volume: 20,8 l weight: 950 gr

HBL 04 M FEDERAL M

159 €

cm: 33 x 19 x 43 inch: 13 x 7.5 x 16.9

HBL 06 BANKER

89 €

3 WAY EXPANDABLE BUSINESS BAG 15”

volume: 16,6 l weight: 1200 gr

129 €

cm: 29 x 12 x 41 inch: 11.4 x 4.7 x 16.1

HBL 13 SWAPS

cm: 30 x 15,5 x 39 inch: 11.8 x 6.1 x 15.4

BUSINESS BAG 15”

volume: 14,3 l weight: 800 gr

99 €

BUSINESS TRIPPER 15”

volume: 20,8 l weight: 1110 gr

139 €

OVERNIGHT TROLLEY 15”

volume: 27 l weight: 2200 gr

189 €

BLUE LABEL // BUSINESS

HBL 04 S FEDERAL S

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Formula One

Up to speed on the mark with Formula One. Maneuverable and agile, Formula One’s polycarbonate trolley’s slick style will ensure you are first at the finish line, every time.

Our Consumer:

Where they shop:

Interests & Lifestyle:

Collection Keywords:

Age: 30-45 Gender: Unisex

Finance, career, business and citytrips, politics, always connected, efficiency

Shops: Boutiques, airport stores Price sensitivity: High price sensitive • Light • Compact • Robust

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Formula One BLACK/RED COMBO 779

Contrast colour trimming and expandable function on medium and large sizes.

TSA safety lock.

Fully carbonate lightweight material.

Chromed handle bar with Hedgren signature.

RED/BLACK COMBO 780

BLACK/ORANGE COMBO 781

SILVER/ORANGE COMBO 796

MAIN MATERIAL: Polycarbonate

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HFO 05 SW TRACTION S

cm: 55 x 35 x 25 inch: 21.7 x 13.8 x 9.8

HFO 06 W CHASSIS

HFO 05 MW EX TRACTION M EX

SPINNER 20”

volume: 48,1 l weight: 2980 gr

159 €

OVER NIGHT SPINNER WITH 15” LAPTOP EASY ACCESS

cm: 67 x 43 x 28 inch: 26.4 x 16.9 x 11

HFO 07 W GEAR

SPINNER 24” EXPENDABLE

volume: 80,7 l weight: 3270 gr

179 €

HFO 05 LW EX TRACTION L EX

cm: 76 x 34 x 49 inch: 29.9 x 13.3 x 19.2

SPINNER 29” EXPENDABLE

volume: 126,6 l weight: 4480 gr

219 €

OVER NIGHT VERTICAL SPINNER WITH 15” LAPTOP EASY ACCESS

NEW

volume: 38,6 l weight: 3300 gr

189 €

cm: 56,5 x 32 x 23,5 inch: 22.2 x 12.5 x 9.2

volume: 42,5 l weight: 3400 gr

189 €

FOR sMULA ONE // BUSINESS

cm: 42 x 23 x 40 inch: 16.5 x 9.1 x 15.7

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